SafeZone Martin Baker Road Safety Team Leader Poole Borough Council Kevin Jones UK Product Sales...

SafeZone

Martin BakerRoad Safety Team Leader

Poole Borough Council

Kevin JonesUK Product Sales Manager

Siemens

© Siemens plc 2011. All rights reserved

SafeZone - A new approach to road safety


Agenda and outcomes

Agenda

Introduction to average speed technology

Siemens SafeZone overview

Springdale Road average case study

Key findings

Outcomes

Demonstrate an new solution to improving urban road safety

Comparison to other interventions such as road engineering and traditional enforcement


Average Speed Enforcement in UK – an effective alternative to fixed speed cameras

High levels of driver compliance - 99.4%

Systems reduce serious accidents by 77% on average

Average speed viewed as fairer by the motorist

Smoother and increased traffic flow – less deviation between speed limits

Reduced Co2 emissions - uniform speed limits results in better fuel economy

But…

Current systems are designed for Motorways and City Centre ring roads

Expensive and complex to installCompetitor systems


SafeZone average speed system


SafeZone - A breakthrough in technology and deployment for average speed enforcement

SafeZone combines Siemens new Sicore ALPR camera with data processing and back-office technology from London Congestion Charging project

Siemens in-house design, development and manufacture with key differentiators

Compact design - reduced street impact Reduced distance between cameras –

ideal for networks or urban zones Single camera for two lane bi-directional

– reduced project cost

Advanced technology and multiple deployment options ideal for residential, city, or rural or motorway enforcement

Branding and technology enables a community based approach to enforcement


SafeZone advanced technology reduces cost of implementation and is ideal for urban deployment

7.0 metres coverage with a single camera

Minimal street furniture


Springdale Road, Poole


Springdale Road, Poole. United Kingdom

Residential/urban road passing a school – 1.13 miles in length Used widely as rat run to avoid congestion (red to yellow) High number of child pedestrians using and crossing road History of complaints regarding excessive speeding 1 fatality within last three years and two injuries


Road engineering interventions have been deployed to increase safety of pedestrians

Installation of two safe crossing points near school entrance Installation of central hatching along Springdale Road


Speed reduction measures have been deployed to reduce speed of vehicles

Reduction in speed limits from 40mph to 30mph (red route) 20 mph zone adjacent to Springdale First School side entrance

(yellow route)


Enforcement and warning signs have been deployed to educate drivers and enforce speed limits

Warning signs as part of wider education campaign Speed indicator device near school entrance Mobile enforcement along route

Despite all these measures and interventions excessive speed remains a major issue for local residents, school and parents


Springdale Road Trial Road Safety in Action


Three single cameras covering 1 mile in both directions – over 6000 vehicles per day

Target group is rat-runs rather than local residents

Second camera positioned to monitor traffic leaving at Lewesdon Drive – rat run

New signage designed by local school children

Back-office hosted at Siemens facilities – all passage data collated

Installed in September 2010 for a period of six months


Six month trial is now complete – the results have been very encouraging

Operational objectives have been met and positive response from all stakeholders

Three independent traffic speed surveys over the six month trial – 415,818 measurements

Significant reduction in average number of vehicles speeding above 40mph during each school peak hour*

Pre Trial: 64 vehicles November: 16 vehicles March: 21

vehicles

Significant reduction in 85 percentile in vehicle speed during each school peak hour*

Pre Trial: 34.5 mph November: 29.7 mph March: 28.2 mph

*08:00-0900 and 15:00-16:00


BBC South coverage, March 2011


Springdale Trial – Key findings

Implementation of SafeZone system has had significant impact on reducing vehicle speed

SafeZone has a greater impact than previous road safety interventions

Partnership approach has demonstrated how to build an inclusive approach and change public perceptions to enforcement

SafeZone presents to an opportunity to promote Road Safety within the community and curriculum


So what does this really tell us ?

There is significant public support for enforcement, but to avoid ….

Deploy in the right location

Local community needs to be engaged and supportive

Choice of technology needs to right

Benefits are clear and measurable


Further information at Siemens Stand

Kevin Jones Product Sales Manager Telephone: +44 (0)1202 782600Mobile: +44 (0)7921 242994E-mail: [email protected]

SafeZone 2011 UK Road Safety Scheme of the Year

mailto:[email protected]

SafeZone Martin Baker Road Safety Team Leader Poole Borough Council Kevin Jones UK Product Sales...

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