SafetyNet:Social Media Management Services, Ann Michaels & Associates

Ann Michaels & Associates, Ltd.

Social Media Management Services

Socialmediamanagement.net


SafetyNet Social Media Management

Thank you for your interest in Ann Michaels & Associates’ Social Media ManagementThank you for your interest in Ann Michaels & Associates’ Social Media Managementservices. Social media engagement is the new marketing strategy for businesses, andservices. Social media engagement is the new marketing strategy for businesses, andSafetyNet provides a solution to address this challenge in an efficient, cost-effectiveSafetyNet provides a solution to address this challenge in an efficient, cost-effectivemanner.manner.

This presentation includes the following. Please click on any of the links below to jumpThis presentation includes the following. Please click on any of the links below to jumpto that section.to that section.

• Components of a social media management programComponents of a social media management program• Frequently asked questionsFrequently asked questions• Starting a Social Media Management ProgramStarting a Social Media Management Program


Components of a Social Media Management Program


Phase 1: Discovery

SafetyNet is comprised of four key components to assist with your social media marketingSafetyNet is comprised of four key components to assist with your social media marketingstrategies:strategies:

DiscoveryDiscovery

• We collect information from the client to learn what has been done to date, the We collect information from the client to learn what has been done to date, the company goals, and challenges in this areacompany goals, and challenges in this area

• Historical social media data is collected to pinpoint current online presenceHistorical social media data is collected to pinpoint current online presence

• Armed with this information, a social media strategy is developedArmed with this information, a social media strategy is developed


Phase 2: Building the Foundation

• Using the information gathered in the discovery phase, social media accounts are started or Using the information gathered in the discovery phase, social media accounts are started or developed (if accounts already exist) in key social media venues. developed (if accounts already exist) in key social media venues.

• Friend/follower bases will be developed based on client demographics and other relevant Friend/follower bases will be developed based on client demographics and other relevant information.information.

• What types of social media venues can be used? A partial list is below; this vary depending What types of social media venues can be used? A partial list is below; this vary depending on the client’s customer demographics and social media goals.on the client’s customer demographics and social media goals.

• Traditional social media engagement sites (Facebook, Twitter, and MySpace)Traditional social media engagement sites (Facebook, Twitter, and MySpace) • Consumer Review Sites• Blogs & Article Writing• Press Releases• LinkedIn/Jigsaw• Responses to blogs and online media articles


Phase 3: Engagement

• A dedicated Social Media Specialist will engage with friends, fans, followers, and readers A dedicated Social Media Specialist will engage with friends, fans, followers, and readers on a regular basis. A mix of information will be shared to achieve the best results.on a regular basis. A mix of information will be shared to achieve the best results.

• Weekly or biweekly reports will be sent to the client that show the growth of social media Weekly or biweekly reports will be sent to the client that show the growth of social media sites and engagement tactics used during that time period.sites and engagement tactics used during that time period.


Phase 4: Social Media Monitoring

• One month into the program, social media monitoring will begin. This service provides One month into the program, social media monitoring will begin. This service provides weekly email reports to monitor the client’s online reputation.weekly email reports to monitor the client’s online reputation.

• This component helps a client understand how word of mouth is developing over the This component helps a client understand how word of mouth is developing over the social media landscape, what is being said, and how the client can better assist customers.social media landscape, what is being said, and how the client can better assist customers.

• Coupled with the weekly reports, quarterly analytical reports are available. This will help Coupled with the weekly reports, quarterly analytical reports are available. This will help “make sense” of the information and give you more detailed information, including:“make sense” of the information and give you more detailed information, including:

• Age/gender demographicsAge/gender demographics• Geographical informationGeographical information• Trending analysisTrending analysis• Sentiment/opinionSentiment/opinion


Frequently Asked Questions



1.1. How much client involvement is needed for our Social Media Management program?How much client involvement is needed for our Social Media Management program?In the discovery phase, Ann Michaels & Associates will communicate via email. An initialIn the discovery phase, Ann Michaels & Associates will communicate via email. An initialquestionnaire is provided to start the process. From there, a teleconference will be scheduled toquestionnaire is provided to start the process. From there, a teleconference will be scheduled todevelop a social media strategy. After that time, client involvement is minimal; a contact person ondevelop a social media strategy. After that time, client involvement is minimal; a contact person onthe client end will be needed to share promotional and marketing information, events calendars, andthe client end will be needed to share promotional and marketing information, events calendars, andsimilar information to use for social media engagement. We make it easy for our clients!similar information to use for social media engagement. We make it easy for our clients!

2. Do we have to use all four components of the management program?We understand that every client’s needs are different. Some may not have the time or manpower tofully engage in a social media plan, while others may only need limited assistance. Once we betterunderstand your needs, we can utilize the tools and components of the service that will be mostuseful and successful for your particular needs and goals.



3.3. How often do you engage with fans/followers/friends on social media sites?How often do you engage with fans/followers/friends on social media sites?This will be different for each client. We encourage regular communication withThis will be different for each client. We encourage regular communication withfans/friends/followers. This communication will be a mix of responding to feedback, sharing newsfans/friends/followers. This communication will be a mix of responding to feedback, sharing newsand event information, and offering industry related, non-company specific information, news, andand event information, and offering industry related, non-company specific information, news, andtips to develop loyalty.tips to develop loyalty.

4. How do you handle responses to feedback? What if there is negative feedback? We work with clients to develop responses to frequently asked questions and concerns regardingproducts, services, and other issues. When negative feedback is collected, we alert the client anddiscuss how it should be addressed. From there, we will assist the client in providing a response.


Starting a Social Media Management Program


Getting Started

1. Determine your needsInternal discussion to include social media goals and collecting information from key staff forsocial media accounts, plans, and other pertinent information.

2. Service AgreementBased on the results of the internal discussion, select the components that will be the greatestbenefit to your company. Sign and return the agreement to get started.

3. Development and Execution Begin!Upon receipt of the signed service agreement, Ann Michaels & Associates’ Social Media Specialistwill provide the initial discovery documents and schedule a consultation. You are on your way!

Thank you in advance for your time and consideration. For more information, or to start the SafetyNet Program, please do not hesitate to contact me at your

convenience.

Marianne HyndMarianne HyndAnn Michaels & Associates, Ltd.Ann Michaels & Associates, Ltd.

www.socialmediamanagement.net www.socialmediamanagement.net 630-922-7804 ext.104630-922-7804 ext.104

SafetyNet:Social Media Management Services, Ann Michaels & Associates

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