SAFETY ON THE STREETS Your SAFETY in your hands March 23, 2015 By Team Du Monde.
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SAFETY ON THE STREETS Your SAFETY in your hands March 23, 2015 By Team Du Monde
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Transcript of SAFETY ON THE STREETS Your SAFETY in your hands March 23, 2015 By Team Du Monde.
SAFETY ON THE STREETSYour SAFETY in your hands
March 23, 2015
By Team Du Monde
Sana Mahmud
Master’s Student
International Development
Studies
Papa Ndiaye
Master’s Student
International Development
Studies
Toluwani Adekunle
Master’s StudentInternational Development
Studies
Sanusi Shehu
Master’s Student
Mechanical Engineering
TEAM DU MONDE
College women 4 TIMES MORE LIKELY to be sexually assaulted (Ohio University, 2015)
19% OF UNDERGRADUATES FEMALES experienced attempted or
completed sexual assault SINCE ENTERING COLLEGE (CDC, 2012)
37.4% OF FEMALE RAPE VICTIMS were first raped between AGES 18-24
(CDC, 2012)
80% OF RAPE & sexual assault cases GO UNREPORTED to police (Bureau of Justice Statistics, 2014)
EVIDENCE
Safety on the Streets
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SAFETY ON THE STREETS (SOS)
Safety on the Streets
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INFORMATION
CAUTION
ALERTS
REPORTING
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SAFETY MEETS INNOVATION
Safe route suggestion
Real time data update
User generated data
University and Police records
Caution
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My Guardians
ALERTS
Safety on the Streets
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Safety on the Streets
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Enter code to cancel in:
15seconds
….Cancel
Detail of Event:
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Report Save
REPORTING
Audio Recording
Camera
Video Recording
Location:
Time:
Description:
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SOS of the week
Counseling Services
Education
Legal Services
Resources
INFORMATION
Did you know?
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It is estimated that only 5% of sexual assaults on college campuses
are reported, making …
Social Media (Facebook, Twitter, YouTube)
Marketing
Anonymous reporting
Community support for users
Quarterly infographic publications
INCORPORATING NEW MEDIA
Education & Awareness
External Device
Safe Route Suggestion
Emergency Alerts
Reporting
Safety on the Streets
Circle of 6 BSafe Stiletto
COMPETITORS
Free application
$40 for bracelet
REVENUE STREAMSSALES OF DEVICE
Bernabas Sleshi
one of the way we will be generating money is by parnering with other sexual assault prevention applications because above all, increasing personal safety is our main priority. for users who prefer these other apps, the SOS device can be paired with another app, the same price will be charged with a percentage set to go to the hosting application.
Partnerships with mutual goals
SOS can be paired with any other applications
Profit sharing with host application companies
PARTNERING WITH OTHER APPS
Bernabas Sleshi
one of the way we will be generating money is by parnering with other sexual assault prevention applications because above all, increasing personal safety is our main priority. for users who prefer these other apps, the SOS device can be paired with another app, the same price will be charged with a percentage set to go to the hosting application.
Discounted prices through school’s account
Package contracts:
Licensing code
Customized content
Customized design
Sexual assault orientation and training services
CONTRACTS WITH COLLEGES & UNIVERSITIES
USafety on the Streets
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Bernabas Sleshi
our second revenue stream involves working with colleges and Univesities. We will offer discounted price to students who sign up though the school’s account. package includes features that range from licensing code to schools, customized application and SOS device with school's colors and logo.
Time (Weeks) Cost ($)
Information 1 8,000
Route/Data Acquisition 6 48,000
Notification (with the secret SOS)
8 64,000
Website 4 24,000
Total 19 (~5 Months) 144,000
RN 42 Bluetooth
Battery
Wristband
Button
Programmer
Total = $35/device
APP/WEBSITE
SECRET SOS
Social Media
Posters
Colleges/Universities
Events
T-Shirts
Total = $10,000
MARKETING
COST ANALYSIS
The newness of the language and setting can make study abroad students
particularly susceptible to violence. - Harvard OSAPR
Those on campus who may be marginalized […] may include immigrant women,
or international students. - Ann Fleck-Henderson
Cultural differences and different standards and definitions.
Underrepresentation in Literature
DIVERSITY ENHANCEMENTINTERNATIONAL STUDENTS
Bernabas Sleshi
International students are a special group of students and must be presentated with information appropriately. The harvard office of Sexual assault and prevention & Response shared these tips on how to stay safe for international students and those studying abroad: Ignore it if at all possible,Avoid large groups of men,Observe the local women and mimic the behavior,Act confident. Our focus groups have shown us that many international female students do not know what considers sexual assault in the US and thus may deem certain behaviors normal which are considered sexual assault. the same article I just mentioned also blames newness of language and setting as contributing to increasing vulnerability. We plan on filing this gap by adding detailed and exhaustive explanation of what sexual assault is and exhaustive examples. secondly we will make language simple with the help of consultants in order for students of all background to comprehend the content and in the future may offer the content in different languages. we will also add resource such as the National Immigrant Women’s Advocacy Project (NIWAP) which are appropriate for this group of people.
Ø Detailed and exhaustive explanation of types of sexual assault and exhaustive
examples
Ø Virtual training on sexual assault using visual aid
Ø Simple verbiage
Ø Offer content in different languages
Appropriate resources in information and awareness such as National Immigrant
Women’s Advocacy Project (NIWAP)
DIVERSITY ENHANCEMENTINTERNATIONAL STUDENTS
THANK YOU!
Safety on the Streets
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Papa ndiaye
Conclusion: unlike its competitors, SOS not only delivers preemptive protective measures but also assisting tools during an emergency. Our four key feature deliver information and awareness by incorporating versitile use of new media, SOS is comprehensive in the way it caters to domestic female students and invests in increasing safety of female international students. Thank you for your time.
