Safety All The Time

Oyuki OgawaExecutive Vice

PresidentDENSO CORPORATION

Advanced Automotive Society

• A society where people, cars and the environment co-exist

• DENSO meets demands for Environment & Safety systems, components

Conserve Energy & Protect the Planet

• Improving fuel economy for all power sources and various fuel types

• Reducing C02 emissions in all company activities

Safety Advances

• 43,000 U.S.-road fatalities in 2006

• DENSO supplies a variety of safety technologies

• Aiming to create safer vehicles for drivers, pedestrians, society

Safety All The Time

Doug PattonSenior Vice

PresidentEngineering

Division

Technical Leader

• Passive safety, for minimizing damage

• Active safety, for warning & avoiding possible collision

Airbag Sensing System

• Supplying airbag sensing components to carmakers worldwide since 1989

• G sensor, front & side impact sensors detect severity of collision

• ECU deploys airbags

Adaptive Cruise Control

• Latest technology allows safe driving from zero to 85 mph

• Sensor data enables smoother, unnoticeable control for full speed range

Pre-Crash Safety

• Identifies obstacles & vehicles a split-second before collision

• Automatically tightens seat belts

• Helps activate pre-crash braking

ITS Technology

• DENSO has built and tested wireless communications for real-world effectiveness

• Expanding sensor range to non-line-of-sight areas

• Potential to reduce intersection accidents, pile-ups

• Opportunities to relieve congestion

• Improve fuel use, lessen C02 emissions

Haptic Technology

• Allows remote operation of cabin equipment

• Provides mechanical feedback for precision “feel”

• Customized haptic controls may operate a variety of body electronics

• Two design options– Steering wheel– Center console joystick

• Minimizes driver head movements to promote eyes on road

Driver Monitoring

• Technology measures eye blinking & heart rate to detect degree of drowsiness or fatigue

• System then supplies neck ventilation and sounds warning

Future Safety Demonstrator

• Camera monitors eye-gaze direction

• System alerts driver if eyes are away from road too long

• Combined with other technology this assists drivers’ vision

Adaptive Front Lighting System (AFS)

• Predicts curves ahead using navigation info

• Redirects headlamps before vehicle enters curve

DENSO’s Vision

• Fewer traffic accidents, less burden on environment

• Provide improved safety systems & products, enhanced driver assistance

• Aim to protect drivers, passengers, pedestrians

Safety All The Time

Thank you

Questions & Answers