ANNUAL REPORT JAN-DEC 2018

TOWARDSSAFER ROADSIN SINGAPORE

CONTENTS

CHAIRMAN’S MESSAGE 02

ABOUT SRSC 04

THE COUNCIL 05

COMMITTEES 07

SECRETARIAT & CORPORATE GOVERNANCE 08

AWARDS 09

APPRECIATION 10

CAMPAIGNS AND EVENTS 11

SPONSORS AND PARTNERS 19

COUNCIL MEETING ATTENDANCE 23

ANNUAL FINANCIAL STATEMENTS 24

01

Introduction

Singapore has one of the safest road networks in the region. But although our road traffic situation has shown improvements over the last few years, one accident is one too many. As the saying goes, prevention is better than cure. Accidents can be prevented if all road users observe and practise good road safety measures. Thus, the Singapore Road Safety Council (SRSC), together with its close working partners and stakeholders, is committed to continue its concerted efforts in enhancing road safety awareness and inculcating a good road safety culture in Singapore.

Current Traffic Situation in 2018

The road traffic accident situation in 2018 remained stable. There were fewer road traffic accidents overall, but the number of fatal accidents increased slightly. Every fatality is one too many and we must not let up on our efforts to reduce the number of accidents. There are two groups of road users in particular whom we must pay close attention to - Elderly pedestrians and Motorcyclists.

The number of elderly pedestrian fatalities decreased marginally to 25 persons in 2018, from

26 persons in 2017. However, elderly pedestrians accounted for 62.5% of all pedestrian fatalities in 2018, an increase from 57.8% in 2017. About 1 in 2 fatal accidents involving elderly pedestrians in 2018 was due to jaywalking.

Motorcyclists are vulnerable as they are less protected, and thus tend to suffer more severe injuries when accidents happen. The number of fatal accidents involving motorcyclists increased by 38.6% to 61 in 2018, from 44 in 2017. They accounted for almost half of all road traffic fatalities in 2018.

Educating Road Users through Road Safety Campaigns

It has been a busy but meaningful year for SRSC, as we continue to actively engage different road users on road safety. Campaigns such as Singapore Road Safety Month (SRSM), Singapore Ride Safe (SRS), Teck Ghee Road Safety Carnival for Seniors and Families, Shell Traffic Games and Anti-Drink Drive Campaign will help spread important road safety messages to different groups of road users.

Educating the public on proper road safety habits is essential for us to inculcate a good road

CHAIRMAN’S

MESSAGE

02

safety culture in Singapore. Furthermore, education is sustainable in the long run because a change in mindset of all road users must be made so that individuals understand the social responsibility towards safety and begin to act safely on roads.

Recognition of our Road Safety Efforts

SRSC is extremely honoured to receive the Bronze Award at the IMS Global Learning Consortium’s 2018 Learning Impact Awards for introducing the “IM Road Safety Savvy” virtual reality (VR) project, an immersive and interactive experience that uses VR technologies to teach students road safety skills. The project was a collaboration between SRSC, Traffic Police (TP) and Infocomm Media Development Authority (IMDA). The project was again recognised by another international award when it won the Bronze Award at the ASEAN ICT Awards (AICTA). The appropriate use of VR technology can transport students to any uncontrolled road junctions to learn about dangers in a safe manner.

Another project named Road Safety Web Series bagged the Gold at the Crowbar Awards 2018 under Film & Photography/Animation category. It was a joint initiative led by SRSC along with TP and Shell Companies in Singapore. The videos, produced by Nanyang Polytechnic and its School of Interactive & Digital Media, share road safety advisories such as the importance of the kerb drill, keeping out of vehicles’ blind spots, and the dangers of crossing roads while distracted.

Working with Partners and Stakeholders

Our road safety efforts would not be successful if not for partners and stakeholders who are committed to the road safety cause. SRSC held its annual

Fundraising Gala Dinner to thank all partners and sponsors. They were presented with a token of appreciation by the guest of honour, Mrs Josephine Teo, Minister for Manpower and Second Minister for Home Affairs. Their contributions go a long way in building safer roads in Singapore, and demonstrate the community’s commitment to this worthy cause.

SRSC also welcomed five new members: Senior Assistant Commissioner Gerald Lim, Mr Chandrasekar s/o Palanisamy, Madam Lee Yuen Yuen, Mr Koh Chin Beng and Mr Chew Kok Liang into the Council. The Council is confident that their professional expertise would be beneficial and will aid in multiplying road safety efforts.  

The Council would also like to extend its heartfelt thanks to five outgoing members, Mr Poh Kay Ping, Senior Assistant Commissioner Sam Tee, Dr Chin Kian Keong, Mr Kwa Chin Lum and Madam Sally Ang for their contributions and dedication. We are honoured to have their guidance over the past years.

Conclusion

Road safety is a shared responsibility. Everyone can play a part in ensuring that our roads are kept safe. We hope that with education, the public will gain valuable tips on correct road behaviour and practise good road sense by being gracious to ensure a safer and pleasant experience for all. SRSC will continue its efforts to explore new and interesting ways to engage the public on road safety. We hope the community will support us in our vision to make Singapore roads safe.

Mr Bernard Tay, JP, BBM Chairman Singapore Road Safety Council

03

ABOUT SRSC

The Singapore Road Safety Council (SRSC) was set up on 9 December 2009 by the Ministry of Home Affairs (MHA), supported by the Ministry of Transport (MOT), Land Transport Authority (LTA) and other road safety-related stakeholders.

The Council is self-funded through sponsorships and donations, and is registered as an official entity with the Registry of Societies (ROS). The Council is also granted ‘Charity’ and ‘Institutions of Public Character (IPC)’ status for the purpose of managing sponsorship funds and donations.

Address c/o Traffic Police Department, 10 Ubi Avenue 3, Singapore 408865

Date of Establishment: 9 December 2009

Unique Entity No: T09SS0253D

Charity Registration Date: 21 January 2010

Institution of a Public Character (IPC) Period: From 21 January 2018 to 20 July 2020

External Auditors: ECOVIS Assurance LLP

Internal Auditors: KPMG Services Pte Ltd

Website: www.srsc.org.sg

Email: enquiries@srsc.org.sg

Telephone: +65 6547 6597

Fax: +65 6547 6353

OTHER INFORMATION

The key objectives of the Council are as follows:

i) Foster closer cooperation among local authorities and agencies for a holistic approach in all road accident prevention activities, particularly through campaigns, training and public education;

ii) Serve as the official body for Singapore to engage with other international road safety councils and programmes in contribution to global road safety outcomes; and

iii) Serve as a forum for the exchange of ideas on matters pertaining to road safety.

OBJECTIVES

Towards safer roads in Singapore To continually improve safety on our roads by inculcating good safety practices among all road users

VISION MISSION

04

CHAIRMAN

Bernard Tay, JP, BBMPresident, Automobile Association of Singapore

PATRON

K ShanmugamMinister for Home Affairs & Minister for Law

VICE-CHAIRMAN

Kho Chuan Thye, Patrick Group Managing DirectorLian Huat Group Singapore

THE COUNCIL

COUNCIL MEMBER & CHAIRMAN OF ROAD SAFETY ENGINEERING COMMITTEE

Xie Yao Quan Lead, Healthcare Redesign Alexandra Hospital

COUNCIL MEMBER & CHAIRMAN OF CAMPAIGNS & EVENTS COMMITTEE

Lakshmanan s/o Seenivasakan, JP, BBMDirectorBusiness DevelopmentCapital Development Pte Ltd

COUNCIL MEMBER & CHAIRMAN OF RESEARCH COMMITTEE

Wong Yiik DiewAssociate ProfessorSchool of Civil & Environmental Engineering Nanyang Technological University

COUNCIL MEMBER & CHAIRMAN OF FUND RAISING COMMITTEE

Ng Kok Cheong Head of Human ResourcePSA Corporation Limited

HON TREASURER & CHAIRMAN OF ADMIN & FINANCE COMMITTEE

Tan Kim Han, RaymondChief Risk Officer/DirectorCMIG International Holding Pte Ltd

COUNCIL MEMBER & CHAIRMAN OF AUDIT COMITTEE

Loi Chee Keong, RichardPartnerDeloitte & Touche LLP

COUNCIL MEMBER & CHAIRMAN OF TENDER COMMITTEE

Tan Chong HuatManaging PartnerRHTLaw Taylor Wessing LLP

COUNCIL MEMBER & CHAIRMAN OF CORPORATE RELATIONS COMMITTEE

Dominic NathanManaging EditorEnglish, Malay & Tamil Media Group Singapore Press Holdings Ltd

05

COUNCIL MEMBER

Lee Yuen Yuen Deputy Director(Family Life), Active Ageing & Family Life Division People’s Association

COUNCIL MEMBER

Koh Chin Beng Partner BDO LLP

COUNCIL MEMBER

Chew Kok Liang Partner RHTLaw Taylor Wessing LLP

COUNCIL MEMBER

Koh Siew ChengPrincipal Springdale Primary School

COUNCIL MEMBER

Abdul Razak Bin Abdul RaheemDirector Public Affairs Dept & Volunteer & Community Partnership DeptSingapore Civil Defence Force

COUNCIL MEMBER

Abdul Rahim Bin Mohd TahirCommissionerPT Mega Manunggal Property Tbk

COUNCIL MEMBER

Siti Haslinda Putri Harun DirectorThe Kids Dentist

COUNCIL MEMBER

Cheong Keng Chuan, AlfredDeputy Chief Executive OfficerCrowe Horwath First Trust LLP

COUNCIL MEMBER

Low Beng Tin, BBMManaging Director Assimilated Technologies (S) Pte Ltd

COUNCIL MEMBER

Gerald LimCommanderTraffic PoliceSIngapore Police Force

COUNCIL MEMBER

Chandrasekar s/o PalanisamyGroup Director Traffic & Road Operations Land Transport Authority

06

COMMITTEES

ADMIN & FINANCE COMMITTEE

ChairmanRaymond Tan Kim Han Hon. Treasurer

MemberCheong Keng Chuan, Alfred SRSC Member

Chew Kok Liang SRSC Member

AUDIT COMMITTEE

ChairmanLoi Chee Keong, Richard SRSC Member

MembersTan Chong Huat SRSC Member

Koh Chin Beng SRSC Member

CAMPAIGNS & EVENTS COMMITTEE

Chairman Lakshmanan s/o Seenivasakan SRSC Member

MembersAbdul Rahim Bin Mohd Tahir SRSC Member

Low Beng Tin SRSC Member

Lee Yuen Yuen SRSC Member

Lee Wai Mun Chief Executive Officer, Automobile Association of Singapore

Law Jimmy Commanding Officer, Road Safety Branch, Traffic Police

CORPORATE RELATIONS COMMITTEE

Chairman Dominic Nathan SRSC Member

MembersAbdul Razak Bin Abdul Raheem SRSC Member

Ng Kok Cheong SRSC Member

FUND RAISING COMMITTEE

Chairman Ng Kok Cheong SRSC Member

MembersXie Yao Quan SRSC Member

Abdul Rahim Bin Mohd Tahir SRSC Member

Lee Wai Mun Chief Executive Officer, Automobile Association of Singapore

RESEARCH COMMITTEE

Chairman Wong Yiik Diew SRSC Member

MembersKoh Siew Cheng SRSC Member

Chee Chin Lin Head, Research, Planning & Organisational Development Branch, Traffic Police

ROAD SAFETY ENGINEERING COMMITTEE

Chairman Xie Yao Quan SRSC Member

MembersChandrasekar s/o Palanisamy SRSC Member

TENDER COMMITTEE

Chairman Tan Chong Huat SRSC Member

Members SRSC Council Members

07

SECRETARIAT

The Singapore Road Safety Council (SRSC) has complied with the Code of Governance for Charities and IPCs for the year ended 31 December 2018. An internal audit was performed by KPMG Services Pte Ltd.

SRSC has complied with the Personal Data Protection Act. The 2018 accounts of the SRSC were audited by ECOVIS Assurance LLP.

SRSC maintains a Conflicts of Interest Policy applicable to all Council members as well as the Secretariat. The purpose of the policy is to protect the interest of SRSC when it is considering entering into a transaction or arrangement that might benefit the private interest of an officer or Council

member of SRSC, or any other interested persons.

SRSC has a Whistle Blowing Policy and a Fraud Reporting Policy that provides accessible channels to the Chairman of the Audit Committee for reporting suspected fraud, corruption, dishonest practices or other similar matters.

There is no staff that is a close family member of the Executive Director or Council Members.

The following is disclosure on remuneration received by paid staff in 2018, classified according to bands of S$100,000:

CORPORATE GOVERANCE

Remuneration band of staff No. of Staff

More than S$100,000 and less than S$200,000 1

Less than S$100,000 4

08

Chen Fucheng (Senior Project Executive), Shina Tham (Project Executive), Mark Chow (Senior Manager),Chua Chee Wai (Executive Director), Irene Goh (Senior Project Executive), Sherine Wee (Admin & Finance Executive)

FROM LEFT TO RIGHT :

2018 ASEAN ICT AWARDS (AICTA)

The project was again recognised internationally when it won the Bronze Award at the ASEAN ICT Awards. IMDA’s digital literacy and participation division submitted “IM Road Safety Savvy” for the Public Sector Category, contesting against projects nominated from across the 10 ASEA member states in the category, and was selected as one of the three finalists for the category alongside Malaysia’s E-Tanah System project and Indonesia’s Pilkades e-Voting project. “IM Road Safety Savvy” uses VR to help students learn road safety skills in an engaging, interactive, immersive and fun way. Through VR technology, students can be taken to road junctions to learn about the dangers there in a safe manner.

1. “IM ROAD SAFETY SAVVY” VIRTUAL REALITY PROJECT

2. MR ZEBRA ROAD SAFETY WEB SERIES

“IM Road Safety Savvy” project’s Bronze Award from the IMS Global Learning

Consortium’s 2018 Learning Impact Awards.

Our partners from IMDA receiving the award.

The project won the Bronze Award at the 2018

ASEAN ICT Awards.

The Gold Award for the Road Safety Web Series at the Crowbar Awards 2018.

The “IM Road Safety Savvy” virtual reality (VR) project was a collaboration between the Singapore Road Safety Council (SRSC), Traffic Police (TP) and Infocomm Media Development Authority (IMDA) that uses VR to help young pedestrians, drivers and motorcyclists learn road safety skills in a fun and engaging way.

This project was launched during the Singapore Road Safety Month 2017 at Nex shopping mall by the Guest-of-Honour, Mr Amrin Amin, Senior Parliamentary Secretary for Home Affairs and Health.

2018 IMS GLOBAL LEARNING

CONSORTIUM AWARDS

The “IM Road Safety Savvy” project gained international recognition when it was named the Bronze Award Winner at the IMS Global Learning Consortium’s 2018 Learning Impact Awards for introducing an immersive and interactive experience that uses VR technologies to teach students road safety skills. This was announced during the annual awards held in May 2018 at the Learning Impact Leadership Institute in the city of Baltimore in Maryland in the United States.

A joint initiative led by SRSC and supported by TP and Shell Companies in Singapore, these videos, which were produced by Nanyang Polytechnic (NYP) and its School of Interactive & Digital Media (SIDM), share road safety advisories such as the importance of the kerb drill and keeping away from vehicles’ blind spots, and the dangers of crossing the road while distracted. These videos were used as an educational tool during road safety talks and were made available to primary schools and pre-schools.

CROWBAR AWARDS 2018

The Road Safety Web Series won the Gold at the Crowbar Awards 2018 under the Film & Photography/Animation category. Five SIDM animation students from NYP and one student from the French School Rubika worked on a series of three animation clips for SRSC during their final-year project. 

AWARDS

09

The Singapore Road Safety Council conveys its heartfelt appreciation to the following organisations for their support and contributions toward road safety programmes. The Singapore Road Safety Council sincerely thanks all donors for their generous contributions and all who have helped the Council in various ways.

Ministry of Education Traffic Police Department Land Transport Authority People’s Association

APPRECIATION

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ORGANISATIONS

2E Capital Pte Ltd

AIG Asia Pacific Insurance Pte Ltd

Assimilated Technologies (S) Pte Ltd

Automobile Association of Singapore

AXA Insurance Pte Ltd

Boon Siew Singapore Pte Ltd

BreadTalk Group Limited

Bukit Batok Driving Centre Ltd

Buylateral Group Pte Ltd

Capital Development Pte Ltd

Changi Airport Group (Singapore) Pte Ltd

Charles & Keith (Singapore) Pte Ltd

CityCab Pte Ltd

Comfort Transportation Pte Ltd

ComfortDelGro Driving Centre Pte Ltd

Crowe Horwath First Trust LLP

Cycle & Carriage Singapore

Edelman Singapore Pte Ltd

Fullerton Healthcare Group Pte Limited

General Insurance Association of Singapore

Giti Tire Global Trading Pte Ltd

Goldbell Engineering Pte Ltd

Ho Bee Foundation

Hwa Seng Builder Pte Ltd

Khong Guan Biscuit Factory (S) Pte Ltd

Komoco Motors Pte Ltd

Komoco Motorcycles Pte Ltd

KPMG LLP

KTC Civil Engineering & Construction Pte Ltd

Lee Foundation

Lee Kim Tah Holdings Ltd

Lian Huat & Company Pte Ltd

MES Logistics Pte Ltd

NTUC Fairprice Foundation Limited

NTUC Income Insurance Co-operative Limited

Poh Tiong Choon Logistics Limited

Polwel Co-operative Society Limited

PSA Corporation Ltd

Samwoh Corporation Pte Ltd

SBS Transit Ltd

Shell Companies in Singapore

Sheng Siong Supermarket Pte Ltd

Singapore Pools (Private) Limited

Singapore Press Holdings Ltd

Singapore Safety Driving Centre Ltd

Singapore School Transport Association

SMRT Buses Ltd

Sound Life Centre Pte Ltd

SPCS Consultancy Pte Ltd

ST Logistics Pte Ltd

SymAsia Singapore Fund

The Community Foundation of Singapore

Tote Board

The Singapore Road Safety Month (SRSM) 2018 was launched at the Republic Cultural Centre’s studio in Republic Polytechnic on 22 May 2018. The Singapore Road Safety Council (SRSC), in collaboration with Traffic Police (TP) and the Workplace Safety and Health Council and with support from Land Transport Authority (LTA) and Automobile Association of Singapore (AAS), organised a Road Safety Seminar for close to 200 safety professionals and employers at the launch of the SRSM. Mr Amrin Amin, Senior Parliamentary Secretary for Home Affairs and Health, was the Guest-of-Honour.

The theme of the SRSM, which was in its sixth year, was “Towards Safer Roads”. It focused on the road safety efforts of SRSC and TP on vulnerable road users such as motorcyclists and drivers of heavy vehicles. The campaign also emphasised the importance of keeping within the road and vehicular speed limits and observing traffic rules and regulations.   

The seminar addressed topics of safe road use for transport-related businesses, such as industry best practices and the economic impacts of traffic accidents on them. Guest speakers from TP, NTUC Income Insurance Co-operative Limited, ST Healthcare Pte Ltd and AAS Academy were invited to share road safety tips with motorcyclists and drivers of heavy vehicles.

Besides the seminar, various collaterals such as banners for lamp posts and posters were produced to remind motorists not to speed and to refrain from beating the red light. Advertisements were also published in The Straits Times to remind motorists about road safety; the road safety messages were conveyed via cartoons by Singapore Press Holdings artist Lee Chee Chew. Two animated videos were produced by TP and uploaded onto the Singapore Police Force’s online learning portal, reminding motorists to be vigilant.

To address the issue of speeding, especially by drivers of heavy vehicles, TP, together with LTA, explored and conducted trials on different solutions under the Safer Roads Industry Taskforce’s (SRIT) recommendations. The Speed Tracking Device trial explores three different solutions: “the Digital Tachograph”, “the Enhanced Speed Limiter” and “the Fleet Management System”. These devices have the capabilities to track and record the speed of heavy vehicles and will serve as a reminder for drivers of such vehicles to be more aware of their speed on the road. The trial will study accuracy, compatibility and how resistant each device is to tampering.

SRSC hopes that the initiatives unveiled at the event will encourage all road users to do their part in making our roads even safer.

CAMPAIGNS AND EVENTS

Mr Amrin Amin (centre), Senior Parliamentary Secretary for Home Affairs and Health, launching the Singapore Road Safety Month with the VIPs.

11

SINGAPORE ROAD SAFETY MONTH 2018

Mr Amrin looking at the road safety banner for lamp posts while visiting the SRSC exhibition booth.

Mr Amrin viewing a container truck equipped with speed-tracking devices.

(From top): Deputy Superintendent of Police Zeya Lwin Tun, Planning Officer (Research, Planning and Organisational Development),

Traffic Police at Singapore Police Force; Mr Philip Chia, Manager of

Operations (Orange Force) at NTUC Income Insurance Co-operative Limited; Mr Tay Chay Sim, Senior Technical Consultant and Trainer at AAS Academy; and Dr Ng Wee

Tong, Medical Director (IWSH) at ST Healthcare Pte Ltd, sharing safety tips with drivers of heavy

vehicles and motorcyclists.

Mr Amrin checking out the Fleet Management System. A demonstration on wearing the safety

apparels for motorcyclists. 12

A demonstration on wearing the safety apparels for motorcyclists.

The Singapore Road Safety Council (SRSC) and the Traffic Police (TP) launched the Singapore Ride Safe Campaign at Singapore Expo Hall 5 from 17 to 19 August 2018. The campaign was into its 12th year and this was the third time it had been held in conjunction with the Singapore Bike Show. Ms Sun Xueling, Senior Parliamentary Secretary for Home Affairs and National Development, was the Guest-of-Honour.

The campaign’s theme was to continue spreading the message of Singapore Ride Safe among the motorcycling community, to “Gear Up, Ride Safe”. In her speech, Ms Sun highlighted that every injury and death is one too many and we can do more to keep our motorcyclists safe.

One of the highlights of the event was a showcase of stylish motorcyclist safety gear and apparels by models. It was a good opportunity to remind motorcyclists to wear protective riding gear and apparels before every ride.

A new road safety jingle – Gear Up, Ride Safe was also featured at the event. It is produced by Singapore Youth Award winning singer-songwriter, Mr Shabir Tabare Alam, in collaboration with a group of delivery riders. The jingle calls on all motorcyclists to gear up, ride safely and make it home to their loved ones. The jingle was shared on the media platforms of the Singapore Police Force and SRSC to reach out to more people.

At the event, Mr Abdul Khaliff, a TP Road Safety Champion, shared his personal experience of being involved in a motorcycle accident about 30 years ago. The accident caused him to sustain serious injuries and he spent a month in the intensive care unit. He was wearing only a T-shirt and shorts when the accident occurred. Fortunately, he recovered from his injuries. A resilient person with a passion for riding, he continues to ride his motorcycle. But he now puts into practice the mantra “Gear Up, Ride Safe”. He makes it a point to put on safety gear such as his helmet, riding jacket, gloves and boots before riding off. He knows that this is a small step that can make a big difference in keeping him safe. Mr Abdul Khaliff is a good role model whom SRSC hopes fellow riders can learn from.

In addition to the event, TP continued to engage motorcyclists and despatch riders throughout the year to stress on the importance of road safety. The riders were engaged before their work or during their rest times at their workplaces and carparks. Through these engagements, TP learnt that most despatch riders earn by the number of delivery trips they complete. TP thus urged the riders not to compromise their safety simply to complete more trips for more earnings. These engagements were well-received and served as an important channel for TP to reach out to this group of road users.

SINGAPORE RIDE SAFE 2018

Ms Sun Xueling, Senior Parliamentary Secretary for Home Affairs and National Development, together with SRSC Chairman Bernard Tay and Commander of Traffic Police Gerald Lim, launching the Singapore Ride Safe 2018 Campaign.

Ms Sun is wearing a riding jacket in support of the event.

Ms Sun unveiling the new road safety jingle, Gear Up, Ride Safe.

Models showcasing stylish motorcyclist safety gear and apparels.

Mr Abdul Khaliff, a TP Road Safety Champion, sharing his personal

experience of being involved in a motorcycle accident.

Ms Sun sharing a picture with Road Safety Champions.

Ms Sun with the VIPs at the Singapore Ride Safe 2018 event.13

The Singapore Road Safety Council (SRSC) and its partners, the Traffic Police (TP), Land Transport Authority (LTA) and Automobile Association of Singapore (AA Singapore), held the Road Safety Carnival for Seniors and Families on 11 August 2018, in conjunction with Teck Ghee Constituency’s National Day celebration. Prime Minister Lee Hsien Loong was the Guest-of-Honour at the event.

The Road Safety Carnival for Seniors and Families aims to raise general road safety awareness among seniors and their families. To bring across the importance of road safety, SRSC put up a skit to remind the seniors to be more vigilant on public paths and roads, and to always make use of pedestrian crossings. These are important road safety measures that they should adopt to avoid becoming accident victims.

SRSC also worked with the RHT Rajan Menon Foundation to launch the eldercare guidebook As You Are, Now, which is dedicated to all our seniors and their caregivers, in four national languages. It is an initiative under the Successful Ageing Project spearheaded by the foundation, and SRSC has included a road safety chapter for the latest edition so that it can reach out to more seniors.

As part of TP’s initiative, and with support from SRSC, TP partnered with the Singapore School Transport Association (SSTA) and Housing Development Board (HDB) in April 2018 to produce a road safety visual for bus wraps and car park barriers in the form of a boom gate advertisement. The advertisement was deployed at HDB car park barriers around Singapore to feature the vulnerabilities of the elderlies and children on the road. In addition, TP also engaged the elderlies at places where they frequent, such as polyclinics and supermarkets.

At the carnival, there were several exhibitions and activities for the members of the public to participate in and learn about road safety. The LTA had its Safe Riding Programme to educate cyclists and PMD users on safe riding behaviour, proper use of infrastructure when riding, and the rules and code of conduct under the Active Mobility Act. It hopes to foster good public path safety in Singapore.

AA Singapore focused on educating the public about blind spots when driving. Visitors had the opportunity to experience sitting in a prime mover, which helps them better understand blind spots and danger zones from a driver’s point of view. An Online Driver Risk Assessment was also conducted to allow drivers to discover their risk profiles on the roads, and interactive quizzes were carried out at the booth to engage participants of all ages.

SRSC hopes that with this carnival, the members of the public, especially senior citizens who are vulnerable road users, have benefited and taken home some valuable advice on road safety.

Prime Minister Lee Hsien

Loong, together with the VIPs, launching the HDB carpark boom gate featuring a road safety message.

TECK GHEE ROAD SAFETY CARNIVAL FOR SENIORS AND FAMILIES

PM Lee taking the breathalyser test.

A Road Safety Officer sharing road safety tips with members of the public.

AA Singapore’s exhibition educating heavy vehicle drivers about the importance of checking their blind spots.

An LTA demonstration of safe riding as part of its Safe Riding

Programme.

The eldercare guidebook, As You Are, Now, which is dedicated to seniors and

their caregivers.

PM Lee checking his breathalyser test result.

PM Lee visiting SRSC’s exhibition booth. 14

The Singapore Road Safety Council (SRSC) held its annual Fundraising Gala Dinner on 19 October 2018 at the Stamford Ballroom, Fairmont Singapore. Mrs Josephine Teo, Minister for Manpower and Second Minister for Home Affairs, graced the dinner as the Guest-of-Honour.

Apart from being a platform for raising funds, the dinner presented SRSC with the opportunity to thank its sponsors and partners for their generous support and contributions towards the road safety cause. Speaking at the dinner, Mrs Teo highlighted the importance of leveraging on technology to improve safe driving, strengthening the safety culture at the workplace and fostering a safe driving mindset to ensure safer roads in Singapore.

She also officiated the launch of the second edition of Automobile Association of Singapore’s (AA Singapore) children’s activity book, titled ‘Be A Road Safe Kid’. The book targets primary school pupils and aims to educate them on proper road safety behaviours. It touches on the main hazards affecting children on the roads and creates greater awareness about the issues at hand, cultivating better habits among children.

Subsequently, Mrs Teo, together with SRSC Chairman Bernard Tay, as well as senior representatives from the

Traffic Police, Land Transport Authority, AA Singapore and the Workplace Safety and Health Council, pledged their support for road safety by signing on the pledged board. This is a pledge to continue promoting safer roads, as well as for the management to commit to implementing policies and measures to improve road safety awareness and practice among drivers and riders.

One of the main highlights of the night was the unveiling of the fourth episode of the Council’s Ms Saváge Series on Motorcyclist Road Safety. The video seeks to give valuable tips to motorcyclists in an entertaining and humorous way that is distinctively Singaporean. The clip was then uploaded onto social media platforms so as to reach out to the general public.

Sponsors and donors were presented with a token of appreciation for their strong commitment in partnering SRSC to promote road safety in Singapore. Recipients of the Singapore Road Safety Awards 2018 were also recognised for their efforts in contributing to safer roads in Singapore.  

Guests were also treated to exciting performances by local musician Deborah Jean Lee and Police Quintet from the Singapore Police Force Band.

The Police Quintet from the Singapore Police Force Band delivering a mesmerising

performance for guests.

Mr Ng (standing, third from left) presenting a donor certificate to staff of General Insurance

Association of Singapore.

Mrs Teo pledging her support for road safety.

Mrs Teo launching the second edition of AA Singapore’s children’s activity book,

‘Be A Road Safe Kid’.

15

Mrs Teo presenting a token of appreciation to Ms Joey Ho, Senior

Manager of Cycle & Carriage Singapore.

SRSC FUNDRAISING GALA DINNER 2018

SRSC Chairman Bernard Tay (centre) presenting a token of appreciation to Dr Elton Ong,

Managing Director of Fullerton Healthcare Group. With them is Mr Ng Kok Cheong, Organising Chairman of the gala dinner.

Mrs Josephine Teo, Minister for Manpower and Second Minister for Home Affairs, with VIPs of SRSC, as well as SRSC’s mascot Mr Zebra.

An LTA demonstration of safe riding as part of its Safe Riding

Programme.

The eldercare guidebook, As You Are, Now, which is dedicated to seniors and

their caregivers.

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The Singapore Road Safety Awards (SRSA) were given out at the Singapore Road Safety Council (SRSC) Fundraising Gala Dinner on 19 October 2018. SRSA was introduced in 2013 to recognise the efforts of companies and individuals that have contributed to safer roads in Singapore. Eight champion awards were presented to the winners by the guest of honour, Minister for Manpower and Second Minister for Home Affairs Josephine Teo, while nine merit awards were presented to the winners by Commander of Traffic Police (TP) Gerald Lim and SRSC Chairman Bernard Tay.

In her speech, Mrs Teo commended the SRSA winners for setting the gold standard through their personal conduct. She also highlighted two particularly outstanding individuals: Ms Jin Shu Juan from SBS Transit and Mr Loh Hock from Comfort.

Ms Jin has a fantastic driving record. Since joining SBS Transit in 2009, almost a decade ago, she has had zero accidents, zero safety-related incidents and zero traffic violations. Ms Jin is also a National Kindness Award Transport (Gold) and Excellent Service Reward recipient.

Mr Loh is an experienced taxi driver who, despite long hours on the road daily, has been accident-free in over 23 years

SINGAPORE ROAD SAFETY AWARDS 2018

with Comfort. He is also a Superstar Driver awardee with his company, and often takes time out from his schedule to share safety tips with his fellow taxi drivers. Ms Jin, Mr Loh and other SRSA winners are role models for all of us.

SRSC hopes that these companies and drivers will continue to practise good road safety behaviours and spread road safety awareness to the people around them.

The winners of the Singapore Road Safety Awards 2018.

Mrs Josephine Teo, Minister for Manpower and Second Minister for Home Affairs, presenting a token of appreciation to Ms Jin Shu Juan from SBS Transit Limited.

Mrs Teo presenting a token of appreciation to Mr Loh Hock from Comfort Transportation Pte Ltd under the Safe Driver Taxi Category.

(From left) Commander of Traffic Police Gerald Lim and SRSC Chairman Bernard Tay presenting a plaque to Mr Ng Hiong Yew from SembWaste Pte Ltd,

a merit award winner under the Safe Driver Heavy Vehicle Category.Mrs Teo presenting the champion award to Go Ahead Singapore

under the Public Bus Category (Company).

The Singapore Road Safety Council (SRSC) held its Corporate Retreat on 26th October 2018 at the Singapore Island Country Club. The purpose of organising the half day retreat was to strengthen bonds between the council and our partners from Traffic Police (TP). In addition, the session was a good opportunity for the council to brainstorm ideas to celebrate SRSC’s 10th Anniversary in 2019 as well as proposing strategies to raise SRSC’s corporate image. The council was also updated on Use Your Road Sense campaign as well as upcoming road safety programmes in 2019.

SRSC CORPORATE RETREAT 2018

APPRECIATION DINNER FOR

NATIONAL CRIME PREVENTION COUNCIL &

SINGAPORE ROAD SAFETY COUNCIL

SRSC NETWORKING LUNCH 2018

Council members working hard to

brainstorm ideas during the discussion.

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(From left) Commander of Traffic Police Gerald Lim and SRSC Chairman Bernard Tay presenting a plaque to Mr Ng Hiong Yew from SembWaste Pte Ltd,

a merit award winner under the Safe Driver Heavy Vehicle Category.

The Singapore Road Safety Council (SRSC) organised the Networking Lunch 2018 for sponsors and partners on 28th November 2018 at Swissôtel The Stamford. The purpose of this networking lunch was to engage our existing sponsors as well as to build new relationship with potential sponsors. It also provided an opportunity for SRSC to share our upcoming road safety programmes and events to celebrate our 10th Anniversary to the sponsors.

Guests mingling and engaging in a great networking session. Commanding Officer of Road Safety Branch from Traffic Police, Supt Law

Jimmy sharing on the upcoming road safety programmes in 2019.

A group picture to celebrate the end of a fruitful corporate retreat.

The Singapore Road Safety Council (SRSC), together with the Traffic Police (TP), held the finals of the 38th Shell Traffic Games on 9 November 2018 at the Road Safety Community Park. The event was supported by Shell Companies in Singapore, the Ministry of Education, ITE College West, Shimano, Bukit Batok Driving Centre, ComfortDelGro Driving Centre, Singapore Safety Driving Centre, the General Insurance Association of Singapore, National Parks Board, Nanyang Polytechnic’s School of Interactive & Digital Media and the National Police Cadet Corps. Ms Sun Xueling, Senior Parliamentary Secretary for Home Affairs and National Development, was the Guest-of-Honour.

The Shell Traffic Games is a year-long training programme held at the Road Safety Community Park and a cornerstone of the primary school curriculum for road safety education in Singapore. It provides an interactive and fun way for children to learn about the importance of road safety while remaining in a safe learning environment. Children can role-play as various road users, such as pedestrians, cyclists and drivers, to learn about basic traffic rules.

At the event, Ms Sun applauded SRSC and TP’s efforts in incorporating technology into the Road Safety Community Park experience, which will allow for more enhanced and interactive learning. Last year, TP rolled out a pilot initiative to replace the traditional route cards with a mobile application for participants in the Shell Traffic Games competition. Due to its success, TP has extended the use of the mobile application to the daily training sessions at the Road Safety Community Park. All participants of the daily training now get a virtual reality experience that simulates

crossing the road, complete with 360-degree videos and an interactive game. To expand its outreach to the wider public, TP will also explore rolling out a public version of the mobile application to be used by members of the public who visit the Road Safety Community Park.

The second series of the three-episode road safety animation videos for children was also unveiled at the event. A joint initiative led by SRSC and supported by TP and Shell, these videos produced by Nanyang Polytechnic’s School of Interactive & Digital Media contain important road safety advisories, such as warning about the dangers of playing near the roadside and crossing the road at bends, and highlighting the importance of wearing seatbelts. The videos are available on the SRSC website and Facebook page, and will also be used as educational tools during road safety talks.

Ms Sun presented the trophies to the winning schools as well as tokens of appreciation to the sponsors and partners of the Shell Traffic Games. Defending champion Yumin Primary School emerged victorious for the second consecutive year in the Shell Traffic Games. Canberra Primary School and Woodlands Ring Primary School were the first runner-up and second runner-up respectively.

SRSC and TP currently collaborate with Shell Companies in Singapore to better spread awareness of road safety to the children through the Shell Traffic Games. SRSC hopes that the road safety knowledge that the children acquired at the Shell Traffic Games will help mould them into responsible road users in the future.

Ms Sun Xueling, Senior Parliamentary Secretary for Home Affairs and National Development,

addressing the participants and audiences at the Shell Traffic Games.

A Road Safety Officer explaining how the traffic

games are played. A token of appreciation was presented to Nanyang Polytechnic for producing the second series of the road safety videos for children.

Ms Sun having fun trying out the go-karts at the Road Safety Community Park

38TH SHELL TRAFFIC GAMES

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Ms Sun, together with the VIPs, unveiling the second series of the three-episode road safety animation videos for children.

Safer Roads Singapore is an action plan initiated by Traffic Police (TP) to improve the safety of our roads. It comprises three key thrusts, namely: Education, Engagement and Enforcement. Aside from being seen as ‘enforcers’ of the roads, TP sought to work with the community on road safety initiatives to develop a culture of safe and courteous road use. In this aspect, the Singapore Road Safety Council (SRSC) has been a long- standing partner of TP in helping us to achieve our vision of making Singapore roads the safest in the world.

In 2018, TP collaborated with SRSC on numerous road safety initiatives to address the concerns of vulnerable road user groups such as the elderly and motorcyclists, as well as the heavy vehicle (HV) industry due to the propensity of greater harm of accidents involving HV.

For the heavy vehicle industry, TP, together with SRSC, Ministry of Manpower (MOM) and Land Transport Authority (LTA), organised a dialogue session on 17 October 2018 to engage the senior management of heavy vehicle companies. Discussions centred on the causes of traffic accidents involving heavy vehicles, improving company processes and welfare of drivers, training and education, as well as investing in technology to reduce accidents. TP will continue to work with SRSC in the coming year to engage these road users and stakeholders to remind them to exercise responsibility when using the roads.

On 21 December 2018, Traffic Police (TP) and the Singapore Road Safety Council (SRSC), launched the latest edition of the Anti-Drink Drive Campaign at Zouk. Ms Sun Xueling, Senior Parliamentary Secretary, Ministry of Home Affairs and Ministry of National Development, unveiled the nation-wide campaign, which aims to educate motorists about the dangers of driving under the influence of alcohol, not only to themselves but to other road users as well. The annual campaign reiterates the important message of not driving at all if one intends to have alcoholic drinks.

Playing on the analogy of an alcoholic drink cocktail, the campaign’s theme, “Drink & Drive is a Deadly Mix”, uses a cocktail of ‘ingredients’ connected to the consequences of drink-driving, to drive home the point in a visually impactful way, on how drink-driving affects the lives of the offender and the people around him.

During the event, car bumper stickers, decals and drink coasters bearing the campaign theme were given out as collaterals to event guests. A new animated “Anti Drink-Drive” video was also shared to remind all motorists that drink-driving is an irresponsible act that puts their lives and the lives of other road users at risk.

TP will continue its collaboration with SRSC to educate and engage road users to make Singapore roads the safest in the world.

A token of appreciation was presented to Nanyang Polytechnic for producing the second series of the road safety videos for children.

SAFER ROADS SINGAPORE

SPONSORS AND PARTNERS

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Ms Sun Xueling with the pupils of Yumin Primary School, which emerged as the Champion of the 38th Shell Traffic Games.

Commander TP addressing the audience at the Dialogue with Senior Management of Heavy Vehicle Companies.

Ms Sun Xueling distributing the campaign collaterals.

SRSC Chairman Mr Bernard Tay; Ms Sun Xueling, Senior Parliamentary Secretary for Home Affairs and

National Development and Commander of Traffic Police Gerald Lim launching the Anti-Drink Drive Campaign

with the tagline, “Drink & Drive Is A Deadly Mix”.

In the Land Transport Master Plan (LTMP) 2013, the Land Transport Authority (LTA) reaffirmed its vision for a people-centred land transport system, by progressively rolling out more connections, better service and a transport system that supports a liveable and inclusive community. In line with our mission of “Connecting people and places, Enhancing travel experience”, LTA’s long-term LTMP will shape the future of land transport to 2040, and possibly beyond. One of the three key themes under the LTMP 2040 is ‘Quality Living’, which encompasses safer journeys, healthier lifestyle and cleaner environments. Below are some of the initiatives which help promote safer journeys.

Young pedestrians are relatively inexperienced road users and require more dedicated attention. Therefore, school zones are designed to make motorists more vigilant; speed calming measures, that remind motorists to slow down and be extra cautious of school children crossing the roads, are employed. The ‘40km/h When Lights Flash’ sign is such a measure and a key feature of the Enhanced School Zone (ESZ) scheme. Located at the start of an ESZ, the accompanying amber lights of the sign flash during school arrival/dismissal hours where a higher student-vehicle interaction is experienced, temporarily reducing the posted speed limit of the school zone to 40km/h. To date, 360 of these signs have been installed near 170 primary schools island wide.

The Silver Zone initiative forms a pillar of the LTA’s continuous efforts in improving road safety for vulnerable road users, in particular, senior pedestrians. It is a national project that aims to drastically reduce the occurrence of senior-involved traffic accidents in selected estates, through the means of introducing measures to calm traffic speeds and provide safer, conducive and more comfortable crossing facilities.

The first Silver Zone was completed along Bukit Merah View in 2014 and a total of 15 Silver Zones have been completed to date. A total of 50 Silver Zones island wide are planned to be completed by 2023.

Apart from introducing engineering measures, LTA works closely with the community. Engagement efforts begin as early as a year before implementation, where the Silver Zone teams arrange discussion sessions and site walks with the Adviser(s), key grassroots leaders, merchant association representatives, educational institutions, etc. to gather views and feedback pertaining to the proposed Silver Zone treatments. At this platform, the stakeholders also provide knowledge of ground conditions and resident behavior, which are invaluable in designing the Silver Zone.

ROAD SAFETY INITIATIVES

SCHOOL CHILDREN

SENIOR PEDESTRIANS Publicity materials are also distributed or erected prior to commencement of construction works. These come in the form of customized banners and/or brochures, works notices, etc., which are aimed at spreading awareness of the initiative as well as the impending works. Monthly constituency magazines and local community events are also occasionally leveraged upon to feature upcoming or recently completed Silver Zones for even wider community outreach. LTA also works closely with other agencies through consultation, as some of the proposed measures extend beyond LTA’s care. These agencies include the Housing & Development Board, the National Parks Board, and the Public Utilities Board, etc.

Since 2014, delegates of various countries (e.g. ASEAN Nations, Hong Kong, South Korea and Japan) have visited Singapore to learn about the Silver Zone design and philosophy. The prestigious Prince Michael International Road Safety Award (PMIRSA) was also conferred to LTA in 2016 for the Silver Zone project.

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Figure 1: ‘40 When Lights Flash’ sign

Figure 2: Silver Zone Gateway

Figure 3: Silver Zone project

engineers engaging the Singapore

Association for the Visually

Handicapped (left); and introducing the Silver Zone to ESM

Goh Chok Tong (right)

Two-wheelers, comparably, are more vulnerable than other vehicles. Though constituting only a sixth of all vehicles on our roads, motorcyclists account for almost half of total fatalities. LTA has embarked on two trials, on top of other regular treatments, in a bid to further enhance road safety for motorcyclists.

The Motorcyclist Protection System has a similar function of reducing severity to road users, especially motorcyclists, in the event of a crash. It comprises of an additional panel retrofitted onto the existing vehicular impact guardrails to prevent motorcyclists from sliding under and colliding into the barrier support posts during a crash. It is also coloured in bright yellow to enhance conspicuousness.

Both trial locations were selected along bends with relatively high occurrence of vehicles hitting the guardrail, as well as self-skidding accidents involving motorcyclists. Following the trials, LTA will study the effectiveness of both systems to assess if it can be extended to more locations.

MOTORCYCLIST PROTECTION SYSTEM (MPS)

First conceived to tackle self-skidding issues for motorcyclists, a special pavement mix that uses Calcined Bauxite aggregates was introduced to treat sections of expressways trunks and interchanges that experience high number of self-skidding cases. Calcined Bauxite aggregates have high skid resistance properties, increasing friction between vehicle tyres and the road pavement. So far, 9 such locations have been treated, and self-skidding cases for individual locations have been reduced by up to over 70%.

CALCINED BAUXITE

MOTORCYCLISTS

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Figure 4: Motorcyclist Protection System (foreground) and Roller Barrier System (Background)

The Roller Barrier System is being trialled along the interchange between PIE(Tuas) to BKE(Woodlands). It features a continuous row of bright yellow rollers that are designed to absorb the shock energy from a collision and steer the vehicle back into its lane. In addition, the conspicuous rollers aid in increasing motorists’ awareness, to negotiate a bend more safely.

The rounded edges of the Roller Barrier System can also help to reduce injury severity to motorcyclists in the event of a crash. This concept has also been used in countries such as Malaysia, Australia and Thailand.

ROLLER BARRIER SYSTEM (RBS)

Figure 5: Night view of the Motorcyclist Protection System (left) at slip road form BKE(PIE) into PIE(Tuas); and Roller Barrier System (right) at slip road from PIE(Tuas) into BKE(Woodlands)

In May 2018, Cycle & Carriage is proud to have partnered the Singapore Road Safety Council (SRSC) and Traffic Police (TP) to communicate road safety to the public in a fun and light-hearted way. Through a print advertisement in The Straits Times and on social media platforms Facebook and Instagram, a “Towards Safer Roads” cartoon was featured to reinforce the road safety message and serves a reminder for drivers to drive responsibly. The cartoon reached over 300,000 impressions and 1,000 likes on Facebook.

As a company whose business is to protect people, AXA Insurance plays a key role in risk prevention and education. They are proud to have partnered with the Traffic Police (TP) and Singapore Road Safety Council (SRSC) on the recent Anti-Drink Drive Campaign as part of their efforts to champion road safety in Singapore. Campaign collaterals such as posters, coasters, car bumper stickers as well as car decals were produced with the campaign tagline: “Drink & Drive is a Deadly Mix” to remind motorists of the grave consequences of drink driving. The visuals were featured by the mainstream media and were well-received by the public.

According to a recent AXA survey, one in two Singaporeans feel that roads have become less safe compared to three years ago. Mr Leo Costes, Managing Director, Retail, and Chief Customer Officer, AXA Insurance said, “Promoting safe driving and responsibility on the roads is important to AXA as we believe lives can be saved through risk prevention and education. Our partnership with the Traffic Police and SRSC – aimed at curbing risky road behaviours in Singapore – demonstrates our commitment to contribute towards improving road safety in Singapore.”

“Towards Safer Roads” cartoon, a collaboration between SRSC, TP and Cycle & Carriage Singapore.

Collaterals for the Anti-Drink Drive Campaign include posters, car decals, car bumper stickers and coasters.

TOWARDS SAFER ROADS “DRINK & DRIVE IS A DEADLY MIX”

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SINGAPORE ROAD SAFETY COUNCILAttendance for Council Meetings held in Year 2018

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NAMECURRENT TERM CURRENT

TERMDesignation Date of Appointment Frequency

Bernard Tay Chairman 2 January 2010 6/6

Patrick Kho Chuan Thye Vice-Chairman 1 December 2012 6/6

Raymond Tan Kim HanHon Treasurer & Chairman of Admin & Finance Committee

1 May 2016 4/6

Abdul Rahim Bin Mohd Tahir Council Member 1 May 2016 3/6

Abdul Razak Bin Abdul Raheem Council Member 1 May 2015 4/6

Alfred Cheong Keng Chuan Council Member 1 December 2012 3/6

Chandrasekar s/o Palanisamy Council Member Appointed on 1 May 2018 3/4

Chew Kok Liang Council Member Appointed on 1 May 2018 3/4

Dominic NathanCouncil Member & Chairman of Corporate Relations Committee

1 May 2014 4/6

Gerald Lim Council Member Appointed on 14 June 2018 3/3

Koh Chin Beng Council Member Appointed on 1 May 2018 3/4

Koh Siew Cheng Council Member 1 February 2015 3/6

Lakshmanan s/o SeenivasakanCouncil Member & Chairman of Campaigns & Events Committee

1 May 2015 6/6

Lee Yuen Yuen Council Member Appointed on 1 May 2018 3/4

Low Beng Tin Council Member 1 December 2012 1/6

Ng Kok CheongCouncil Member & Chairman of Fundraising Committee

1 May 2016 4/6

Richard Loi Chee KeongCouncil Member & Chairman of Audit Committee

1 December 2012 1/6

Siti Haslinda Putri Harun Council Member 1 December 2016 3/6

Tan Chong HuatCouncil Member & Chairman of Tender Committee

1 December 2012 4/6

Wong Yiik DiewCouncil Member & Chairman of Research Committee

1 May 2015 4/6

Xie Yao QuanCouncil Member & Chairman of Road Safety Engineering Committee

1 May 2016 4/6

SINGAPORE ROAD SAFETY COUNCIL

(REGISTRATION NO. T09SS0253D)

STATEMENT BY THE COUNCIL AND MANAGEMENT AND FINANCIAL STATEMENTS

FINANCIAL YEAR ENDED31 DECEMBER 2018

ANNUAL REPORTJAN-DEC 2018