Safeguard Presentation
Transcript of Safeguard Presentation
Safeguard launched in 1995 in Pakistan by Procter & Gamble .
It is an anti-bacterial soap that provides germ protection
it the doctors' number 1 recommended choice throughout the world.
Safeguard® is the No. 1 antibacterial soap worldwide .
Safeguard is designed to provide excellent germ protection for the whole family
Based on clinical testing, Safeguard provides both effective germ removal .
Effectively removes germs, yet is mild enough for the whole family, Also provides deodorant protection.
The target market for safeguard is
primarily children and
all households
Safeguard has positioned itself as an
“ANTI-BACTERIAL SOAP”
which gives you 24 hours protection against germs.
Sehat-o-Safai Program
the Sehat-o-Safai Program, supported by safeguard, has educated 2.2 million school children, ages 5 to 11 and from all socioeconomic classes, in 8,000 schools, about better hygiene practices, especially regular hand washing.
SAFEGUARD MOTHER EDUCATION PROGRAM
The safeguard Mother Education Program conveys the basic message of health and
hygiene one-on-one to mothers. This program has educated about 600,000
mothers across the eight largest cities in Pakistan.
GLOBAL HANDWASHING DAY
P&G's safeguard team leads Global Hand washing Day in Pakistan as safeguard Pakistan School Education Program Empowering Children with Hygiene Education.
This program leverages the animated character Commander. Safeguard as the communication vehicle to make the overall hygiene message relevant, memorable and engaging for school children.
this program has covered more than 10,000 schools in 100 cities of Pakistan.
ADVERTISING SALES PROMOTION
PUBLIC RELATION
ADVERTISING
ADVERTISING
Cut out from news paper
ADVERTISING
ADVERTISING
ADVERTISING
Sales Promotion
Samples
They provide samples in schools to children in their
hygiene program.
Sales Promotion
Prizes
They give prizes to children in schools to attract them as they will
be potential buyers in future. Safeguard also gives prizes to its retailers like fighter plane on the
basis of their sales
Sales Promotion
Price Packs
Safeguard also use price packs technique to promote their
product.
Public Relation
Safeguard use public relation and they went to school and give information to children about germs and tell them that how they can protect from germs
Every bar of Safeguard bought from October 2009 to March 2010 will contribute towards building handwashing, toilet and water supply facilities in Pakistani schools where children do not have access today. .