SafeCity pitch
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Final pitch by #jpreneur students Jennifer Sadler, Samuel Prager, and Kelsey Semien for Dr. Carrie Brown's entrepreneurial journalism course at the University of Memphis. SafeCity tackles a problem posed to us by the Commercial Appeal newspaper by streamlining severe weather and other emergency alerts and closings.
Transcript of SafeCity pitch
– Mark is a parent
Alerted by media to pick up child– – Walked three
hours in 6 miles of bad weather because of traffic
Alert Systems are Ineffective
Atlanta, January 2014
– TV• Extra staff to cover
phones for closings• Update ticker,
duplicate entries• Parents not always
near a TV
– Email• Parents may not get
email to phone
– Text Alerts• Costly to the sender• Not effective for
sending news/event info
Alert Systems
148 Million Parents in the U.S.
Safe City will provide accurate school cancellation information, weather-related info,
curated news and events from pre-selected businesses, and alternative routes for traffic
Benefits
Easy Access
Verified Information Curated News
Personalized Notifications
CompetitionWeather Crime Traffic Closings News
SafeCity
Ping Alert
Waze
YMCA
Beat the Traffic
Go-to-Market Strategy• Key Partnerships
– News Stations– Universities– Government Agencies– Schools– Better Business Bureau
• Built-In Cost Structure-Free to consumers (average everyday people)
- Monthly Fee for businesses, news outlets and schools. • Strategic Advertising
– Utilizing weather events and known national disasters to push safety through this app
– Utilizing well known news organizations to push app in between these events. – Adds will also be featured on the app. (Across the top of screen.)
Go-to-Market Strategy
Noise
SafeCity
TV Newspaper Radio
400 newspapers, TV stations and radio stations= $60.00 a month=$24,000 a month=$288,000 a year.400 schools and businesses=$20.00 a month=$8,000 a month=$96,000 a year.WE STILL HAVE TO ADD IN PROFITS FROM AD SALES!!
Profit
Safe City Team
Sam PragerHead Engineer
Kelsey Semien Head of MediaAnd Marketing
Kelle IsabelHead of
Operations
Jennifer SadlerHead of
Innovation
Progress
• Customer Discovery and Research• Secured partnerships with local news stations
and schools who are willing to utilize this service
Will You Help Us?
• Programmers to help build APP• Mentorship by Community Leaders• Partnerships with News Orgs, Schools, and
Government Agencies
Thank you!
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