Outdoor Poster Campaign: Measuring ROI in Billboard Advertising
Safe Male Circumcision creative execution concepts · 2015. 11. 2. · Poster/Billboard 2....
Transcript of Safe Male Circumcision creative execution concepts · 2015. 11. 2. · Poster/Billboard 2....
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Safe Male
Circumcision
creative
execution
concepts
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Press 1
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Press 2
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Press 3
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Poster/Billboard 1
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Poster/Billboard 2
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Poster/Billboard 3
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Female: Mwami, I’m worried (hesitates), it’s about the food you’ve been
eating at my table.
I know we’ve been very careful and you’ve made sure you
wear gloves before you eat so that you don’t get
sick like me. But what if there’s a repeat of what happened last
night? We were so hungry that you almost didn’t put on the
gloves.
I know that if you…you…(hesitantly) get circumcised, then
chances are you’re less likely to become sick, even if the glove
has a problem.
We can’t do away with the glove when eating…but at least, if
you’re circumcised there’s hope, (pause). It’s not 100%...but it
helps.
Male Announcer: Safe Male Circumcision combined with using condoms
and sticking to one partner, greatly reduces your
chances of getting HIV.
Get circumcised and stand proud for your family.
Radio Spot
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THANK YOU