SAFE HANDS KENYA - OVERVIEW27 APRIL 2020

The Problem: COVID-19 risk is highest in low-income communities with

limited sanitation – and social distancing will not work

Kajiado

Baringo

Mombasa

98

93

Bungoma

92

92

91

80

93

Bomet

Busia

West Pokot

91

Murang’a

Elgeyo Marakwet

Mandera

85Embu

80

91

Tana River

81

81Migori

Garissa

Kericho

86Homa Bay

59

61Isiolo73

85Kakamega

84

Nairobi

Kilifi79Kirinyaga

97Kisii82

98

Kisumu

93

9390Kitui

Machakos

Laikipia

93

Kwale80

96

Lamu84

95Makueni

Marsabit

95

65Meru

56

NandiNakuru

90Narok

Kiambu

Nyamira88Nyandarua

80NyeriSamburu

Turkana

78Siaya63Taita Taveta

95

86Tharaka-NithiTrans Nzoia

9386Uasin Gishu84Vihiga

Wajir94

77

88

Near Handwash

No Handwash

For millions in Kenya, social

distancing will not work in the fight

against COVID-19.

Three big problems prevent this:

1. Lack of sanitation options, e.g.

running water, sewerage

management.

2. Unavoidable physical proximity

in informal communities

3. Economic fragility forces people

to work despite health potential

health risks. (Daily Wage

Workers)

Population with no handwashing facilities in or near the home

Typical Low Income Neighbourhoods

KIBRA

Background: Estimated to be the largest informal

settlement in Africa.

Housing: 12’ x 12’ shack, 6-7 pple

Area: 2.5 KM2

Population: 300,000 – 500,000

DANDORA

Background: Principle dumpsite for Nairobi city,

enviromental and waste related hazards.

Area: 4 KM2

Population: 110,000

Objectives: Provide products immediately – at no cost – and with depth

and breadth of reach

Suspension of the

profit motive

The project aims to provide

products to all Kenyans, especially

those in at-risk communities and

hard to reach areas

The coalition partners will commit to 3 guiding principles:

This project will ensure

vulnerable Kenyans access

critical sanitation products at

no cost

The project’s supply chain bypass

traditional flows to respond to

urgent need and provide quick

mitigation to the crisis

1 2

Speed

3

“Last mile”

saturation

To sustain an intervention of this scale, the coalition will have a fully-funded

supply chain for the duration of the crisis

The solution: Rapid mass sanitation via three-pronged approach

Large-scale distribution of

FMCG products: soap,

hand sanitizer, surface

disinfectants and Masks

1

Sewage extraction

2

Water supply3

RAPID MASS

SANITATION

This project is focused on large-scale distribution of FMCG sanitation products

Consumer behavior: Adopt best practice to spur behavior change

Project will ensure every Kenyan, particularly those in hard to reach

areas, are able to access the products by leveraging organizations

community trust and extensive last-mile distribution

The project will sensitize end-users on the importance and effective

usage of hygiene and sanitation products by using right medium, content, and a

compelling message

The project will leverage human-centered design principles to shape

product and delivery design improving adoption, tracking distribution at a

granular level, and ensuring a learning feedback loop

ACCESS

CONSUMER

EDUCATION

USER

EXPERIENCE

Unique Approach to a Unique ProblemWeights 40% 25% 5% 0% 25% 5%

Sublocation code Location Subloc Population

ESIPopulation Density

(% of highest)

Share of

informal

employment

Latrine use (all

types), %

No water piped

into dwelling, %

Makeshift

Houses, %

11224 SILANGA KIBERA SILANGA 17,363 36.6 60% 31% 93% 95% 99%

11271 GATWIKIRA SERANGOMBEGATWIKIRA 24,988 47.8 72% 25% 96% 99% 97%

11231 LAINI SABA LAINI SABA LAINI SABA 28,180 47.2 64% 29% 98% 95% 99%

13272 MATHARE 4A RUARAKA MATHARE 4A 18,776 51.8 73% 27% 42% 96% 74%

11222 LINDI KIBERA LINDI 35,143 47.1 59% 26% 98% 95% 99%

13253 NYAYO KOROGOCHONYAYO 9,835 44.4 44% 34% 91% 98% 87%

Data Driven Approach to Prioritization

• Weighted Indeces

• Economic Security

• Pop. Density

• Employment

• Water/Latrine Availability

• Home Structure

Fully visible ‘last mile’ coverage of distribution Network

• Only SHK have visibility

We have rolled out a major consumer awareness & behaviour

change campaign – #TibaNiSisi (“We are the cure” in Swahili)

Campaign involves both above- and below-the-line activities:

• Significant creative content development and distribution via partners (posters; TVCs; print newspaper ads; billboards; radio)

• Large social media presence for #TibaNiSisi brand• Engaging celebrity influencers around campaign – initially in Kenya

Messaging is targeted at driving best practice adoption & positive

behavioural change in a way that is relevant to target audience

Example content from SHK partner on the correct use of

face masksCelebrity influencers used to

amplify campaign & demonstrate correct product

use

Posters reinforce behaviour change messaging and dispel myths

Online content relates best practice back to viewers’ life, challenging them to adapt their own behaviours

All on-ground activities and consumer engagement falls

under the #TibaNiSisi brand.

Cleaning team from local partner in

Dandora (Nairobi) prepare to use

disinfectant spray in public areas Disinfecting handwash stations at local shops

Handwashing at one of the handwash

stations delivered by SHK

Residents read #TNS hygiene signage

at entry gate to compound Grafitti artist paints mask messaging Disinfecting public spaces and playgrounds

Achievements (SHK & Coalition Partners)

54,000 Bars of Soap, 2,000 Lts Sanitizer & 2,000 Lts Surface Disinfectant (Kibra)

Door to Door Delivery with SHOFCO

110,000 Bars of Soap, 3,000 Lts Sanitizer + 8,000 Lts Disinfectant (Dandora)

Public Hand Washing Stations

Public Area Sanitization

200,000 Masks (TBD)

All of Nairobi Informal Settlements Coverage by End May (2,7m pple)

Challenges/Learning

Changing Regulatory Landscape

Ease of Movement

Regulation on food/material donations

Inputs

Importation of inputs at scale

Local & Global Availability

Be Ready to Plug in

Multiple efforts, all solving for the greater good.

Move Fast But Be Agile

There is no Silver Bullet

Coalition Members as of 27th April 2020

PRODUCTION DISTRIBUTIONINPUT SUPPLY

CHAIN

LEADERSHIP & PROJECT MANAGEMENT

CONSUMER EDUCATION

Thank You

For more information on AVPA & our various initiatives

please contact one of the following individuals:

South Africa: Dr. Frank Aswani – faswani@avpa.africa

Kenya: Nancy Kairo – nkairo@avpa.africa

@_avpa_

@Faswani