HOW WE DID IT

AIMTo place Safaricom

at the centre of a customer’s everyday

life.

CONTENTSafaricom Social

Media covers everything from Kenyan History to

Sports and the local entertainment

scene.

The story of how we helped Safaricom go from 14, 855 Facebook fans to more than a 100,000 in just 200 days (with no media spend).

14,000 TO 100,000 IN 200

A SQUAD DIGITAL CASE STUDY

APPROACHDiscussing matters that are relevant to

their daily lives.

MESSAGE MANAGEMENT1.

FANS FANS DAYS

14,000 TO 100,000 IN 200 HOW WE DID IT

AIMTo consolidate conversation

happening around the brand onto one

page. CONTENTEvent and sponsorshippages created content

that was customer-centric, and drove

engagement levels.

APPROACHMerging the content

and the message management strategy

for all the different pages.

CONSOLIDATION2.

AIMTo make the most effective use of the

Safaricom FacebookPage.

APPROACHGamification of

products/offers would drive participation on

the Page, and so would Customer Service.

OPTIMIZATION3.

CONTENTA dedicated team was

assigned to provide support for Customer Query

Resolution. Products & Offers were converted into simple games that

fans could enjoy.

14,000 TO 100,000 IN 200 HOW WE DID IT

WHAT HAVE WE ACHIEVEDThe Safaricom Facebook Page is now one of the fastest growing fan pages in the world (and we don’t spend any money to promote it)

Safaricom is now the biggest non-media Facebook brand page in East Africa.

The page is now one of the most highly engaged pages in Africa with as many as 15,000 people commenting and participating in engagement activities, and some posts gain as many as 1800 comments in mere minutes.

Gaurav Singhgaurav.singh@squadddigital.com+254 702 119129@gauravtwitshttp://www.squaddigital.com

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