[SAE Alumni Berlin] Status C3S, October 2014, incl. comparison w/GEMA
34
C3S: An Unexpected Journey. @ SAE Alumni Conference :: Berlin 2014-10-23 :: Wolfgang Senges www.c3s.cc Share this presentation
-
Upload
wolfgang-senges -
Category
Presentations & Public Speaking
-
view
83 -
download
0
description
Three years of conceptual work, more than one year of founding, and almost half a year in developing later, it is time to look at where C3S stands now – the fellowship that started with the vision of shaping and building a modernized collecting society. The aim has changed from just enabling members of the collecting society to make use of Creative Commons licensing. Now, it stands for full fledged flexible licensing, voting rights only for creators, fair distribution of royalties, comprehensive transparency and re-thinking music industry. The advantage of being a collecting society’s member has to become available for even those who tend to avoid them. Because the strength of a community representing today’s musicians’ interests, allowing them to join the market and make a living from their music is in strong demand. But, there’s loads of work to be done, and the administrational process to be granted the licence to work as a collecting society in Germany is complex and blurred. Since June and August 2014, tasks and challenges are getting much more precise and focused. It is the transition from concept to prototype. Expect to be introduced to the challenges of building C3S which aims at offering an alternative to GEMA – and beyond. Expect to learn how C3S works hard to meet the challenges. Expect to see how the initiators of C3S are strictly following their goal to involve the community. Last but not least, you will get to know what to expect when from C3S, and to whom it’s recommendable to join C3S – and when.
Transcript of [SAE Alumni Berlin] Status C3S, October 2014, incl. comparison w/GEMA
![Page 1: [SAE Alumni Berlin] Status C3S, October 2014, incl. comparison w/GEMA](https://reader034.fdocuments.in/reader034/viewer/2022051817/547e703bb47959ca508b4b92/html5/thumbnails/1.jpg)
www.c3s.cc
C3S: An Unexpected Journey. @ SAE Alumni Conference :: Berlin 2014-10-23 :: Wolfgang Senges
www.c3s.cc Share this
presentation
![Page 2: [SAE Alumni Berlin] Status C3S, October 2014, incl. comparison w/GEMA](https://reader034.fdocuments.in/reader034/viewer/2022051817/547e703bb47959ca508b4b92/html5/thumbnails/2.jpg)
www.c3s.cc
What is the C3S?
C3S =
Cultural Commons Collecting Society
• a pan-European collecting society for music • representing authors‘ rights for
composition & lyrics
• fair distribution of licence revenues • full control for authors
![Page 3: [SAE Alumni Berlin] Status C3S, October 2014, incl. comparison w/GEMA](https://reader034.fdocuments.in/reader034/viewer/2022051817/547e703bb47959ca508b4b92/html5/thumbnails/3.jpg)
www.c3s.cc
Why starting C3S?
+++ Reason A +++
Payment for indie artists
> Gap < • Creative Commons vs Collecting Societies • no integration of CC in Music Industries
![Page 4: [SAE Alumni Berlin] Status C3S, October 2014, incl. comparison w/GEMA](https://reader034.fdocuments.in/reader034/viewer/2022051817/547e703bb47959ca508b4b92/html5/thumbnails/4.jpg)
www.c3s.cc
Why starting C3S?
+++ Reason B +++
Artists administrational effort
• no member of a collecting society? • of course no payment from GEMA • but have to report to GEMA anyway
![Page 5: [SAE Alumni Berlin] Status C3S, October 2014, incl. comparison w/GEMA](https://reader034.fdocuments.in/reader034/viewer/2022051817/547e703bb47959ca508b4b92/html5/thumbnails/5.jpg)
www.c3s.cc
Why starting C3S?
+++ Reason C +++
Licensees
• feel uncomfortable with CC
• legal uncertainty • due to missing collecting society
![Page 6: [SAE Alumni Berlin] Status C3S, October 2014, incl. comparison w/GEMA](https://reader034.fdocuments.in/reader034/viewer/2022051817/547e703bb47959ca508b4b92/html5/thumbnails/6.jpg)
www.c3s.cc
... our humble opinion
A
new collecting society is in demand.
![Page 7: [SAE Alumni Berlin] Status C3S, October 2014, incl. comparison w/GEMA](https://reader034.fdocuments.in/reader034/viewer/2022051817/547e703bb47959ca508b4b92/html5/thumbnails/7.jpg)
www.c3s.cc
hhh
Who should join?
![Page 8: [SAE Alumni Berlin] Status C3S, October 2014, incl. comparison w/GEMA](https://reader034.fdocuments.in/reader034/viewer/2022051817/547e703bb47959ca508b4b92/html5/thumbnails/8.jpg)
www.c3s.cc
Who should join?
Two groups:
Artists &
Supporters
![Page 9: [SAE Alumni Berlin] Status C3S, October 2014, incl. comparison w/GEMA](https://reader034.fdocuments.in/reader034/viewer/2022051817/547e703bb47959ca508b4b92/html5/thumbnails/9.jpg)
www.c3s.cc
Who should join?
Composers & Performers
+ Utilizing Members +
• Creative Commons artists • non-members of other collecting societies • members of GEMA excluding at least one
licence type from GEMA • members of GEMA who are not satisfied
![Page 10: [SAE Alumni Berlin] Status C3S, October 2014, incl. comparison w/GEMA](https://reader034.fdocuments.in/reader034/viewer/2022051817/547e703bb47959ca508b4b92/html5/thumbnails/10.jpg)
www.c3s.cc
Who should join?
Supporters + Investing Members +
• those who like C3S
• those who would like to check out C3S • including members of other collecting societies
![Page 11: [SAE Alumni Berlin] Status C3S, October 2014, incl. comparison w/GEMA](https://reader034.fdocuments.in/reader034/viewer/2022051817/547e703bb47959ca508b4b92/html5/thumbnails/11.jpg)
www.c3s.cc
Who should join?
Two groups:
Artists: voting rights &
Supporters: advisory option
![Page 12: [SAE Alumni Berlin] Status C3S, October 2014, incl. comparison w/GEMA](https://reader034.fdocuments.in/reader034/viewer/2022051817/547e703bb47959ca508b4b92/html5/thumbnails/12.jpg)
www.c3s.cc
hhh
Essen/al Objec/ves
![Page 13: [SAE Alumni Berlin] Status C3S, October 2014, incl. comparison w/GEMA](https://reader034.fdocuments.in/reader034/viewer/2022051817/547e703bb47959ca508b4b92/html5/thumbnails/13.jpg)
www.c3s.cc
The Objectives
participation & cooperation
The artist decides.
![Page 14: [SAE Alumni Berlin] Status C3S, October 2014, incl. comparison w/GEMA](https://reader034.fdocuments.in/reader034/viewer/2022051817/547e703bb47959ca508b4b92/html5/thumbnails/14.jpg)
www.c3s.cc
The Objectives
free choice of licensing & strategy
The creator is in control.
![Page 15: [SAE Alumni Berlin] Status C3S, October 2014, incl. comparison w/GEMA](https://reader034.fdocuments.in/reader034/viewer/2022051817/547e703bb47959ca508b4b92/html5/thumbnails/15.jpg)
www.c3s.cc
The Objectives
transparency
See what you are paid for. See what the Board does.
![Page 16: [SAE Alumni Berlin] Status C3S, October 2014, incl. comparison w/GEMA](https://reader034.fdocuments.in/reader034/viewer/2022051817/547e703bb47959ca508b4b92/html5/thumbnails/16.jpg)
www.c3s.cc
The Objectives
fairness
Payments as exact as possible.
![Page 17: [SAE Alumni Berlin] Status C3S, October 2014, incl. comparison w/GEMA](https://reader034.fdocuments.in/reader034/viewer/2022051817/547e703bb47959ca508b4b92/html5/thumbnails/17.jpg)
www.c3s.cc
The Objectives
fairness
Striving hard? Get more. Making $$$? Support more.
![Page 18: [SAE Alumni Berlin] Status C3S, October 2014, incl. comparison w/GEMA](https://reader034.fdocuments.in/reader034/viewer/2022051817/547e703bb47959ca508b4b92/html5/thumbnails/18.jpg)
www.c3s.cc
hhh
C3S vs. GEMA
![Page 19: [SAE Alumni Berlin] Status C3S, October 2014, incl. comparison w/GEMA](https://reader034.fdocuments.in/reader034/viewer/2022051817/547e703bb47959ca508b4b92/html5/thumbnails/19.jpg)
www.c3s.cc
C3S vs GEMA
C3S
• goal: easy to understand
• if lump sum fee then distribution by list • otherwise tariff per track / per play
GEMA
• hard to understand
• varied mix of tariffs and
payments
Distribu/on of Royal/es
![Page 20: [SAE Alumni Berlin] Status C3S, October 2014, incl. comparison w/GEMA](https://reader034.fdocuments.in/reader034/viewer/2022051817/547e703bb47959ca508b4b92/html5/thumbnails/20.jpg)
www.c3s.cc
C3S vs GEMA
C3S
• no disadvantage for
non-members • pressure only in clear
case of infringement
• C3S: real-time
dashboard
GEMA
• deployment hampers non-members
• execution at user too harsh
• billing can hardly be understood
(GEMA) Assump/on
Transparency
![Page 21: [SAE Alumni Berlin] Status C3S, October 2014, incl. comparison w/GEMA](https://reader034.fdocuments.in/reader034/viewer/2022051817/547e703bb47959ca508b4b92/html5/thumbnails/21.jpg)
www.c3s.cc
C3S vs GEMA
C3S
• select your works
• types can be excluded (not CC)
• all CC licences • all rights reserved • licence per song
GEMA
• exclusive for all works • types can be excluded
• no CC • all rights reserved
• same licence, all songs
Exclusivity
Licences
![Page 22: [SAE Alumni Berlin] Status C3S, October 2014, incl. comparison w/GEMA](https://reader034.fdocuments.in/reader034/viewer/2022051817/547e703bb47959ca508b4b92/html5/thumbnails/22.jpg)
www.c3s.cc
C3S vs GEMA
C3S
• 2 groups of members
• ca. 42% w/voting rights
• voting: creators
GEMA
• 3 groups of members
• ca. 5% w/voting rights
• voting: creators, publishers, heirs
Structure
![Page 23: [SAE Alumni Berlin] Status C3S, October 2014, incl. comparison w/GEMA](https://reader034.fdocuments.in/reader034/viewer/2022051817/547e703bb47959ca508b4b92/html5/thumbnails/23.jpg)
www.c3s.cc
C3S vs GEMA
C3S
• each artist administering works at C3S has a vote
• depends on holding at
least one share
• number of shares has no impact on number of votes
or privileges
GEMA
• majority of creators have
no direct vote
• rights depend on revenues
Impact by vote
![Page 24: [SAE Alumni Berlin] Status C3S, October 2014, incl. comparison w/GEMA](https://reader034.fdocuments.in/reader034/viewer/2022051817/547e703bb47959ca508b4b92/html5/thumbnails/24.jpg)
www.c3s.cc
C3S vs GEMA
C3S
• integration can start with operational launch
• only some licence types available at start
• goal: one pan-European collecting society
• advantage for business
GEMA
• fully integrated • representing some composers (CC excluded)
• only by contract with other collecting societies • „noise“ in interfacing
Music Industry
Interna/onal Licensing
![Page 25: [SAE Alumni Berlin] Status C3S, October 2014, incl. comparison w/GEMA](https://reader034.fdocuments.in/reader034/viewer/2022051817/547e703bb47959ca508b4b92/html5/thumbnails/25.jpg)
www.c3s.cc
hhh
Challenges &
Projects
![Page 26: [SAE Alumni Berlin] Status C3S, October 2014, incl. comparison w/GEMA](https://reader034.fdocuments.in/reader034/viewer/2022051817/547e703bb47959ca508b4b92/html5/thumbnails/26.jpg)
www.c3s.cc
Challenges
1. German Patent and Trademark Office. 2. Need for revenues. 3. The underlying models:
4. Software:
• model of rates • distribution key (within a track) • membership fees
• administration • workflow • monitoring
![Page 27: [SAE Alumni Berlin] Status C3S, October 2014, incl. comparison w/GEMA](https://reader034.fdocuments.in/reader034/viewer/2022051817/547e703bb47959ca508b4b92/html5/thumbnails/27.jpg)
www.c3s.cc
Current Projects
• Voluntary Payment (micro payment)
• Administration of Live Gigs (GEMA listings)
• Registration of Works (with SafeCreative)
• Label (providing label code)
![Page 28: [SAE Alumni Berlin] Status C3S, October 2014, incl. comparison w/GEMA](https://reader034.fdocuments.in/reader034/viewer/2022051817/547e703bb47959ca508b4b92/html5/thumbnails/28.jpg)
www.c3s.cc
hhh
Roadmap
![Page 29: [SAE Alumni Berlin] Status C3S, October 2014, incl. comparison w/GEMA](https://reader034.fdocuments.in/reader034/viewer/2022051817/547e703bb47959ca508b4b92/html5/thumbnails/29.jpg)
www.c3s.cc
The Roadmap
Q4/2014 * Crowdfunding for GEMA listings * development for Micro Payment
Q2/2015 * administrational services for musicians (not as a collecting society) * Open Music Contest: roadshows & live gigs
June 2015 * general assembly #2 Q4/2015 * submitting application papers to
German Patent and Trademark Office 2016 (?) * operational start
* collecting royalties for live music, film/ commercials/games, online use
![Page 30: [SAE Alumni Berlin] Status C3S, October 2014, incl. comparison w/GEMA](https://reader034.fdocuments.in/reader034/viewer/2022051817/547e703bb47959ca508b4b92/html5/thumbnails/30.jpg)
www.c3s.cc
hhh
What does it take?
![Page 31: [SAE Alumni Berlin] Status C3S, October 2014, incl. comparison w/GEMA](https://reader034.fdocuments.in/reader034/viewer/2022051817/547e703bb47959ca508b4b92/html5/thumbnails/31.jpg)
www.c3s.cc
What does it take?
at least one share per member:
50 € per share
https://yes.c3s.cc
no membership fee now
![Page 32: [SAE Alumni Berlin] Status C3S, October 2014, incl. comparison w/GEMA](https://reader034.fdocuments.in/reader034/viewer/2022051817/547e703bb47959ca508b4b92/html5/thumbnails/32.jpg)
www.c3s.cc
hhh
Suppor/ng the C3S
![Page 33: [SAE Alumni Berlin] Status C3S, October 2014, incl. comparison w/GEMA](https://reader034.fdocuments.in/reader034/viewer/2022051817/547e703bb47959ca508b4b92/html5/thumbnails/33.jpg)
www.c3s.cc
Participation
Membership: https://yes.c3s.cc
Sustain: https://sustain.c3s.cc
• monthly payment Everything counts... even in smallest amounts ;-)
Voluntary supporters always welcome!
![Page 34: [SAE Alumni Berlin] Status C3S, October 2014, incl. comparison w/GEMA](https://reader034.fdocuments.in/reader034/viewer/2022051817/547e703bb47959ca508b4b92/html5/thumbnails/34.jpg)
www.c3s.cc
hhh
Become a member!
www.c3s.cc/en
Wolfgang Senges Execu/ve Director
www.c3s.cc
