Sabrina McCormick, PhD · Good Story-Telling Strategies • Threatening and empowering (Brulle...
Transcript of Sabrina McCormick, PhD · Good Story-Telling Strategies • Threatening and empowering (Brulle...
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Sabrina McCormick, PhD
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Critical Challenge
• Putting science in the public eye to affect
change
• Translating science
• Increasing broader impacts
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Communicating Research
• Media relations, journalists, other people
• Scientists have a role
• When you take a key role = more control
over the story
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Why Should Scientists Be Involved
in Telling Stories?
• Accuracy
• Getting tenure or the next grant
• Training students
• Supporting the institutions that support us
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How to Tell A Story
about Science
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Good Story-Telling Strategies• Threatening and empowering (Brulle 2010)
• Focus on personal risk of specific damages is a central element in motivating interest and behavior change (Leiserowitz 2007)
• Health one of the most effective frames; especially re energy generation
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Personalized
• Driven by a narrative; usually related to
one person
• Overcomes a challenge and transforms as
a person/issue
• Emotionally engaging and visually rich
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Stages of Producing a Story
• Pre-production
• Production
• Post-production
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Pre-Production
• What makes an interesting story?
• What makes a good character?
• What approach do you want to take to the
subject?
• What’s your hook?
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Steps in Pre-Production
• Identify topic and/or character
• Is it accessible
• Research background
• Do pre-interviews
• Plan story and script
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Production
• Plan shoot
• Shoot
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Post-Production
• Editing
• Narration
• Music
• Effects
• Animation
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Logistics and Training
• Teaching story-telling alongside science
• Collaborating with story-telling
professionals
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Venues for Your Stories
• Itunes podcasts
• University website
• Student-led social media
• YouTube
• If collaborating with professionals, theaters,
TV, community screenings, etc.
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Insert clip of Rupa – 16:05
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Heat Exposure and Death
• Rupa’s work on under-estimation
• Following Matt Damon in Los Angeles to
see why that was happening
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In Sum• Story-telling about your science is critical
to its relevance in society
• Your involvement can make it better
• Good stories are personal, threatening but
empowering
• Many approaches and venues
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Questions, Need Help or
Collaborations?
www.evidencebasedmedia.net
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