SaaS & Cloud Alliances : What is IBM France's Club Alliances [SaaS, Cloud] ?
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Transcript of SaaS & Cloud Alliances : What is IBM France's Club Alliances [SaaS, Cloud] ?
What is IBM’s Club Alliances ?
Loic [email protected] +33 6 76 75 40 71
http://www.linkedin.com/in/loicsimonibmhttp://www.twitter.com/cluballiances
http://www.cluballiances.comBusiness Development Executive - Club Alliances
Business Partner Organization - IBM France
The IBM France Club Alliances Initiative
• ISVs, Integrators and Consultants collaborate to… – Formalize– Sell– Deliver…
• … Business Solutions, powered by IBM…– for Industry Verticals– and Lines of Business…
• … as-a-service :– BPaaS [Business Process as a Service]– SaaS [Software as a Service]– PaaS [Platform as a Service]– IaaS [Infrastructure as a Service]
ISVs, Integrators and Consultants come to Club Alliances to develop their « as a service » Business by :
• Forming relevant partnerships and alliances • Co-building, co-marketing, co-selling, co-
delivering Business Solutions « as a service ». • Sharing best practices and mutualizing
resources • Getting « powered by IBM »
Club Alliances promotes a Solution as a Service Model
Solutions as a Service for Industry Verticals and LOB
Industry Sector
Manufac-turing
Transpor-tation
Healthcare Retail
Sales & Marketing
CFO
R&D
…
LOB
HR
Local Gvt …
CIO
IDF
Source IDC, estimate is at the lower boundary of the market numbers
Ouest: 396 840 companies
Main Sectors : Agriculture, fishing industries, meat and all agro industries, Telco, Industry (electronics, mechanic equipments boat construction, Services (tourism)
IDF: 688 775 companies
Main Sectors : Services (to enterprises), Retail, R&D, Industries (printing, consumer goods, pharma, perfumes, equipments, auto), Media and Telco.
A clear Need for Marketing 2.0 !
Reaching 200k+ Mid-Market companies in France is uneconomical through “push” marketing alone. “Pull” marketing is key to reach the full breadth of the French Mid-Market.
7
Club Alliances leverages an innovative 2.0 “Marketing Mutualization” approach
• Prospects are pushed & pulled to a specific Industry or LOB “Club” where they find :– A fair choice of Coopetitive
Solutions, covering key challenges/needs
– Best of Breed or Whole Solutions to cover most of their Industry or LOB needs
– An “as as Service” Business Value Proposition, including “powered by IBM”…
Club Alliances SaaS Platform Partners Club Alliances SaaS Platform Partners
End CustomerEnd Customer
Club Alliances MembersClub Alliances Members
Business IntegratorBusiness Integrator
Large Customer or Federation
Large Customer or Federation
MARKET
IBM
Contractual relationships for Solutions as a Service
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Contact !
The best way to predict the future is to invent it - Alan Kay
Loic [email protected] +33 6 76 75 40 71
http://www.linkedin.com/in/loicsimonibmhttp://www.twitter.com/cluballiances
http://www.cluballiances.comBusiness Development Executive - Club Alliances
Business Partner Organization - IBM France