Corporate Office : 8, Sai Anandam Complex Corporate Office : 8, Sai Anandam Complex

Patia, Bhubaneswar 751 024

Phone : 0674 - 2744884 / 885

Campus : Shiksha Vihar, Bhola, Chandaka

Bhubaneswar - 754 012

Phone : 0674/ 2374801 - 05

Campus : Shiksha Vihar, Bhola, Chandaka

Bhubaneswar - 754 012

Phone : 0674/ 2374801 - 05

SA SACCREDITED

Organised By:

Asian School of Business Management

Ethics & Consumer ProtectionEthics & Profitability

NATIONAL MANAGEMENTCOLLOQUIUM – MARKETING

th20 November, 2015

MARKETHICS - CONCEPT TO PRACTICE

Sub - Themes

Introduction:

Markethics refers to the application of marketing

ethics into the marketing process. It has the

potential to benefit society as a whole, both in short

and long-term. It has influenced the companies and

their response to market their products in a more

socially responsible way. The philosophy of

marketing is not lost with this new found ethical

slant, but rather hopes to win customer loyalty. It is

the area of applied ethics which deals with the moral

principles behind the operation and regulation of

marketing. Some areas of marketing ethics overlap

with media ethics. Ethical marketing decisions and

efforts should meet and suit the needs of customers,

Seminar Impact:Marketing usually occurs in the context of

organisation, and unethical activities usually

develop from the pressure to meet

performance objectives.

With the interaction between the two

subthemes of the seminar, the participant

suppliers, and business partners. Unethical

behavior such as price wars, selective advertising,

and deceptive marketing can negatively impact a

company’s relationships.

Successful marketing can change opinions and

influence behaviour. It is a powerful tool and brings

important responsibilities. In this conference we

bring together students, academicians and industry

experts to understand the path of creating success

mantra on value creation. This would be an

interactive seminar to generate innovative ideas

that can be practised effectively and efficiently.

Objective of the Seminar:

can learn the significance of ethics and its importance in marketing.

It addresses the principle and standard that defines acceptable

conduct in the marketplace.

CEOs, Directors, Corporate executives, Professionals,

Academicians, Research Scholars, Consultants, Students and

anyone having specific interest in the seminar theme.

Who can participate:

SA SACCREDITED

MARKETHICS - CONCEPT TO PRACTICE

th 20 November, 2015

Sub Themes: =Ethics & Consumer Protection Ethics & Profitability=

Last date of Registration: th

15 November, 2015

Registration:

Participants interested to attend the seminar may use the attached registration form:

CATEGORY REGISTRATION FEE PER PERSON Delegates from Industry / Corporate Rs. 1000 Academic Delegate Rs. 500 Research Scholars / Students Rs. 250

TIME ACTIVITY 10:30 a.m. – 11:00 a.m. Registration 11:00 a.m. – 1:00 p.m. Inauguration Session01:00 p.m. – 02: 00 p.m. Lunch Break 02:00 p.m. –

03: 30 p.m.

Technical Session –I‘Ethics & Consumer Protection’

03:30 p.m. – 03:45 p.m.

Tea Break

03:45 p.m. – 05:15 p.m.

Technical Session –II‘Ethics & Profitability’

Programme Details:thPROGRAMME DATE: 20 NOVEMBER, 2015 (FRIDAY)

Venue: Central auditorium, ASBM, Bhubaneswar

SA SACCREDITED

MARKETHICS - CONCEPT TO PRACTICE

th20 November, 2015

Sub Themes: =Ethics & Consumer Protection = Ethics & Profitability

Asian School of Business Management, an autonomous business school approved and recognised by AICTE, Ministry of HRD, Govt. of India, is a name to reckon with in the educational firmament of the country. ASBM has International accreditation of SAQS, recognised by SAARC council. It was established by a team of educationists & management professionals led by Prof. (Dr.) Biswajeet Pattanayak, Former Professor of IIM Lucknow & Indore, benchmarking IIMs with a dedicated mission to impart quality management education. Besides playing a pivotal role in providing value based education to the Post Graduate students with an industry driven curriculum, ASBM is also committed to research and developmental activities. By dint of continuous

ConvenorDr. Prakash Chandra Dash

Asian School of Business Management

Phone No. : 9937145424

E-mail : prakash.dash@asbm.ac.in

Co-ConvenorDr. M. N. Samantray

Asian School of Business Management

Cell No. : 9853303191

manmath.samantaray@asbm.ac.inE-mail :

Corporate Office:

8, Sai Anandam Complex, Patia Square

Bhubaneswar -751024, Odisha

Tel. : +91 - 674 - 2744884 / 85, Fax : +91 - 674 – 2744883

Campus:

Shiksha Vihar, Chandaka, Bhubaneswar – 754012, Odisha

Tel. : +91- 674 - 2374801-05 / 70, Fax: +91 - 674 – 2374900

Bhubaneswar, the capital City of Odisha, is popularly

known as the city of temples. A thriving centre of art and

culture, Bhubaneswar, literally meaning the Lord

(Eswar) of the Universe (Bhuban), is a hub of historic

temples. Bhubaneswar, with the Lingaraj temple, Puri

with Lord Jagannath temple and Konark with the world

famous Sun temple make a perfect triangle separated

by 60 kms. The grand city is renowned for applique work

of Pipli, handloom sarees of Sambalpur, silver filigree of

Cuttack, brass & bell metal work, dhokra casting, pata

painting, cane furniture etc. Art is an integral part of the

city life from time immemorial, the world renowned

Odissi dance form having originated here. The present modern city

of Bhubaneswar was designed by the German architect Otto

Königsberger in 1946. Like Jamshedpur and Chandigarh, it is one of

the first planned cities of modern India. With the Chandaka reserve

forest on the fringes, the city with an abundance of in-city greenery is

one of the cleanest and greenest cities of India. The other important

attractions in the city are Rajarani temple (c. 11th century A.D.),

Mukteswar temple (c. 10th century A.D.), Udayagiri and Khandagiri

Caves, Dhauligiri with the Budhist Pagoda. The other places of

interest are Odisha State Museum, Odisha Modern Art Gallery,

Regional Museum of Natural History, Tribal Museum, Pathani

Samanta Planetarium, Ekamra Kanan the biggest Rose Garden of

Asia and many more.

About Bhubaneswar

innovation in its approach for excellence, the institute has been rated A++ by Business India, has bagged the Top B-School Award by Competition Success Review, and has figured in the Top B-Schools List in a survey conducted by Dainik Bhaskar Lakshya B-School Survey. The Institute has also been rated highest on governance parameter, along with IIM Ahmedabad for three consecutive years by Indian Management best B-School Survey. To realise its vision to set the best standards for management education and business leadership, it has entered into coveted agreements with internationally reckoned centers of learning and excellence like St. Cloud State University, USA; California State University, San Bernardino (CSUSB), USA, North Carolina Central University (NCCU), USA and Universidad Argentina de la Empresa (UADE), Argentina.

About the Institute:

ASIAN SCHOOL OF BUSINESS MANAGEMENTCorporate Office: 8, Sai Anandam Complex, Patia Square, Bhubaneswar – 751024

Campus: Shiksha Vihar Baranga – Khurda Road, Chandaka, Bhubaneswar – 754012

REGISTRATION FORMNATIONAL MANAGEMENT COLLOQUIUM - MARKETING

MARKETHICS - CONCEPT TO PRACTICEth20 November, 2015

Name (In Block Letters)

Category (Student/Academician/Industry)

Organization

Department

Designation

Demand Draft

D.D. Amount

Dated

(Drawn in favour of “ASBM Trust, Bhubaneswar)

Correspondence Address

Phone/Mobile No

E-mail ID

Signature

Date:

Place:

Note: This form can be photocopied for the use of other willing participants. Accommodation facility & TA+DA shall not be paid by the institute.

SA SACCREDITED