SA-AMA Higher Ed Sig 2nd Meeting
-
Upload
vanessatorres -
Category
Education
-
view
607 -
download
0
description
Transcript of SA-AMA Higher Ed Sig 2nd Meeting
![Page 1: SA-AMA Higher Ed Sig 2nd Meeting](https://reader033.fdocuments.in/reader033/viewer/2022061200/54731914b4af9fae0a8b51bd/html5/thumbnails/1.jpg)
Higher Education SIG
2nd Planning Meeting
Wednesday June 24, 2010
UTSA Institute for Economic Development
![Page 2: SA-AMA Higher Ed Sig 2nd Meeting](https://reader033.fdocuments.in/reader033/viewer/2022061200/54731914b4af9fae0a8b51bd/html5/thumbnails/2.jpg)
Thanks for being
here!
Today’s AgendaI. Recap of 1st meeting
– Mission/Focus
II. How do we fit in?– National AMA– Other Orgs
III. Hitting the Ground Running…I. BrandingII. SIG StructureIII. 2010-2011 tasks
IV. Discussion and Networking
Yippeeeeee!
![Page 3: SA-AMA Higher Ed Sig 2nd Meeting](https://reader033.fdocuments.in/reader033/viewer/2022061200/54731914b4af9fae0a8b51bd/html5/thumbnails/3.jpg)
I. Recap
On your mark, get set…RECAP!
![Page 4: SA-AMA Higher Ed Sig 2nd Meeting](https://reader033.fdocuments.in/reader033/viewer/2022061200/54731914b4af9fae0a8b51bd/html5/thumbnails/4.jpg)
Mission
To provide San Antonio’s higher educational
institutions with world class marketing expertise
and access to resources to showcase
San Antonio as a premier destination for higher
education in the minds of all stakeholders,
regardless of the course of study.
![Page 5: SA-AMA Higher Ed Sig 2nd Meeting](https://reader033.fdocuments.in/reader033/viewer/2022061200/54731914b4af9fae0a8b51bd/html5/thumbnails/5.jpg)
FocusProfessional Development – Provide educational and professional development programs for individuals responsible for the marketing of San Antonio’s institutions of higher education, bringing world-class experts and know how to the local market.
Students - Create a preference for San Antonio’s higher educational institutions among students of all ages, including graduating seniors and their families, retaining and attracting a greater percentage of high potential students vis-à-vis out-of-town schools. Help prospective students gain an understanding of real world career opportunities and a realistic evaluation of their suitability to ensure they select a local school and degree program that will equip them to succeed.
Public Schools – Provide secondary school educators and counselors with access to information and resources to encourage them to recommend local schools as a desirable destination for all students, and particularly high-potential students.
Faculty - Increase the attractiveness of San Antonio and its institutions to support the recruitment of leading educators, researchers and industry leaders.
Employers – Showcase the preparedness of San Antonio’s workforce to assist in the attraction of new businesses to San Antonio, while promoting local talent for a wide range of jobs over out-of-town candidates.
Press – Secure increased and ongoing favorable media and press coverage of San Antonio’s varied educational institutions and the city’s overall education environment as a sought-after destination for higher education.
![Page 6: SA-AMA Higher Ed Sig 2nd Meeting](https://reader033.fdocuments.in/reader033/viewer/2022061200/54731914b4af9fae0a8b51bd/html5/thumbnails/6.jpg)
II. How do we fit in?
Where am I?
![Page 7: SA-AMA Higher Ed Sig 2nd Meeting](https://reader033.fdocuments.in/reader033/viewer/2022061200/54731914b4af9fae0a8b51bd/html5/thumbnails/7.jpg)
National AMA• Annual Symposium for the Marketing of
Higher Education– 2010 San Diego– 2009 Boston– 2008 Chicago
• Dan Yoxall, OLLU
![Page 8: SA-AMA Higher Ed Sig 2nd Meeting](https://reader033.fdocuments.in/reader033/viewer/2022061200/54731914b4af9fae0a8b51bd/html5/thumbnails/8.jpg)
National “Higher Ed” SIG• An “Internet-Based Discussion Community”
![Page 9: SA-AMA Higher Ed Sig 2nd Meeting](https://reader033.fdocuments.in/reader033/viewer/2022061200/54731914b4af9fae0a8b51bd/html5/thumbnails/9.jpg)
Other Organizations• CASE
– The Council for Advancement and Support of Education (CASE) is an international association of educational institutions.
• Noel-Levitz– Noel-Levitz is a higher education consultant for student
success and enrollment.
• Stamats– Stamats is a higher education marketing consultant for
colleges and universities with their goals for recruiting students and raising funds.
![Page 10: SA-AMA Higher Ed Sig 2nd Meeting](https://reader033.fdocuments.in/reader033/viewer/2022061200/54731914b4af9fae0a8b51bd/html5/thumbnails/10.jpg)
III. Hitting the Ground Running…
Horaaaaaaaay!!!!!
![Page 11: SA-AMA Higher Ed Sig 2nd Meeting](https://reader033.fdocuments.in/reader033/viewer/2022061200/54731914b4af9fae0a8b51bd/html5/thumbnails/11.jpg)
Branding Brainstorm• Name
– San Antonio Higher Education Marketers (SAHEM)– Higher Education Marketers of San Antonio (HEMSA)
• Tagline– “Developing San Antonio’s Higher Ed Marketing Professionals”– “Nurturing Higher Ed Marketers”– “Nurturing Leaders in Higher Ed Marketing”– “Nurturing World-Class Higher Ed Marketers”
• Logo Ideas
![Page 12: SA-AMA Higher Ed Sig 2nd Meeting](https://reader033.fdocuments.in/reader033/viewer/2022061200/54731914b4af9fae0a8b51bd/html5/thumbnails/12.jpg)
SIG Structure• SA-AMA VP of SIGs
– Oversees the SIG’s development and serves as a liaison to the SA-AMA Board of Directors.
• Co-Chairs– Responsible for developing and leading the SIG
and the SIG’s volunteers.
• Members– Do we want to be a committee or council?
![Page 13: SA-AMA Higher Ed Sig 2nd Meeting](https://reader033.fdocuments.in/reader033/viewer/2022061200/54731914b4af9fae0a8b51bd/html5/thumbnails/13.jpg)
2010-2011 Tasks• Initiate bimonthly “Executive Committee” meetings
– Create a board/committee/council
• Build a programming schedule – At least 3 luncheons with a speaker or panel to discuss
“hot topics” in the higher education marketing industry– Regular networking socials
• Create curriculum for “Higher Ed Marketing Mastery Series”– 8 sessions culminating in an official certificate of
completion
![Page 14: SA-AMA Higher Ed Sig 2nd Meeting](https://reader033.fdocuments.in/reader033/viewer/2022061200/54731914b4af9fae0a8b51bd/html5/thumbnails/14.jpg)
Volunteers Needed• Executive Committee
– Programming • Venue• Speakers
– Mastery Series• Curriculum development
– Special Events/ PR + Media• Press• Social events• Sponsorship
![Page 15: SA-AMA Higher Ed Sig 2nd Meeting](https://reader033.fdocuments.in/reader033/viewer/2022061200/54731914b4af9fae0a8b51bd/html5/thumbnails/15.jpg)
IV. Discussion and Networking
I’m so happy, I’m doing cartwheels!
![Page 16: SA-AMA Higher Ed Sig 2nd Meeting](https://reader033.fdocuments.in/reader033/viewer/2022061200/54731914b4af9fae0a8b51bd/html5/thumbnails/16.jpg)
Thank You!
Luke Ortega, Co-ChairUTSA Institute for Economic Development
Vanessa Torres, Co-ChairSt. Mary’s University
Enrollment Marketing Manager