S6838 - Create Full Set of Materials for Hyundai Genesis G380 … · 2016. 4. 8. · S6838 - Create...
Transcript of S6838 - Create Full Set of Materials for Hyundai Genesis G380 … · 2016. 4. 8. · S6838 - Create...
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S6838 - Create Full Set of Materials for Hyundai Genesis G380 with Substance Designer, Iray and MDL
GTC 2016
David Nikel Digital Model Manager, Hyundai
Jerôme DerelChief Product Officer, Allegorithmic
Pierre MaheutProduct Manager & Senior Industrial Designer, Allegorithmic
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Software company specialized in 3D texturing
The reference in the gaming industry
Rapidly expanding towards design and
architecture industries
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OUR TECHNOLOGYA format natively supported by all major engines and tools
The industry standard for PBR materials in real time
GAME ENGINES MODELING & ANIMATION RENDERERS
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A COMPREHENSIVE TOOLSET
SOFTWARE CONTENT
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HYUNDAI USA
US headquarters since 1985
Manufacturing facility in Montgomery, Alabama
Engineering facilities in Michigan, plus design, research, and testing grounds in California
5,000 jobs for American automotive workers32,000 employees at Hyundai dealerships
$30M design facility built in Irvine, California, in 2003Hyundai and Kia Design and Technical Center
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Verified Milled Theme
Sketch Styling ModelIdeation Sketches
Theme Sketch Selection Presentation Hard Model
Design /Styling/Color Trim review
12 weeks
Finalizefabrication
HYUNDAI DESIGN REVIEW PROCESS
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DIGITAL DESIGN VISUALIZATION ASSET ISSUES
Too few iterations of design 2D patterns and textures before 3D Styling
No accurate Visualization Texture quality representations
New Materials difficult to create and change
Materials information are not easily translated between teams.
Materials are not transferable between :Design, Styling, VR and Color trim teams
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DEMO
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DASHBOARD WOOD WITH SUBSTANCE AND MDL
Better realism
Ready to be reuse
Compatible across rendering software
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RESULTS
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Courtesy of Hyundai
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Courtesy of Hyundai
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Courtesy of Hyundai
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Courtesy of Hyundai
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Courtesy of Hyundai
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Courtesy of Hyundai
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Courtesy of Hyundai
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Courtesy of Hyundai
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Courtesy of Hyundai
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Courtesy of Hyundai
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Courtesy of Hyundai
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Courtesy of Hyundai
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Courtesy of Hyundai
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Courtesy of Hyundai
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Courtesy of Hyundai
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NEXT STEPDESIGN CONCEPT ITERATION WITH SUBSTANCE AND MDL
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NEXT STEPDESIGN CONCEPT ITERATION WITH SUBSTANCE AND MDL
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NEXT STEPFROM SKETCH TO 3D RENDERING
Courtesy of Hyundai
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NEXT STEPFROM SKETCH TO 3D RENDERING
Courtesy of Hyundai
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Courtesy of Hyundai
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Courtesy of Hyundai
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DEMO
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FROM VECTOR ARTWORK TO 3D RENDERING
Courtesy of Hyundai
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GraphicDesigner
VisualizationExpert
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NEXT STEPDESIGN CONCEPT ITERATION WITH SUBSTANCE AND MDL
Wider creative exploration
Quicker results
More iterations for better decision
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NEXT STEPHYUNDAI MATERIAL ASSET IMPROVEMENT PLAN
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NEXT STEPHYUNDAI MATERIAL ASSET IMPROVEMENT PLAN
CAS/CAD- assign materials from library
Visualization- Materials transfer from CAS/CAD- Render images/animations
Marketing- Utilize Existing Design Assets- Collaborate with Design to create new assets
Material Library- Centralized data base server accessible to all users.
Design- Concept sketch /Rendering- suggest attributes/Concepts
Color / Trim- Concepts for new materials- provide samples / references
Visualization- Create materials- implementation into library directory structure
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THANK YOU
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THANK YOUQUESTIONS?
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