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KINGSTON BETA : 28 FEBRUARY 2007

SANDOR PANTON : TOP5JAMAICA.COM

Internet Entrepreneurship:Your New Path To Wealth



“Internet Entrepreneur”Doesn’t necessarily mean the person is actually selling a product online

“Internet Entrepreneurs” alsoa) Operate websites which offer services

b) Operate websites which act as a middleman between the seller of a product or service and a potential buyer … Affiliate Marketing

Concept of “Affiliate Marketing”Site Owner and Product Merchant enter an agreement … Merchant pays Site Owner a commission (% or flat rate) for sales generated via the Site Owner’s site(s) … tracking usually the responsibility of the Merchant



My Own Internet Entrepreneurship Business ModelFeeling the pulse of the Internet … then riding the waves of global trends and happenings

Seek to profit from the search traffic and Internet activity which occurs because of daily, weekly, monthly and annual trends and happenings in the offline world … part of my business model

Typically two types of Internet Entrepreneurs1) Those who focus on a single website

2) Those who focus on multiple websites, often spanning different topics and industries



A Random Selection Of Some Of The Top Gaining Queries / Searches @ Google.Com In 2006

January – Chinese New Year, Australian Open, Golden Globes, Lindsay Lohan, Bird Flu

February – American Idol, Daytona 500, Valentines Day, Super Bowl Commercials, Torino Games

March – Sopranos, St. Patrick’s Day, March Madness, Daylight Savings Time, Ash Wednesday

April – April Fools Jokes, Boston Marathon, Easter Egg, Miss USA, Naomi Campbell

May – Indy 500, Cinco de Mayo, Tribeca Film Festival, Kentucky Derby, Memorial Day

June – World Cup 2006, Father’s Day, French Open, Spelling Bee, Tokyo Drift

July – Zidane, Tour de France, Miss Universe, British Open, Emmy Nominations

August – Teen Choice Awards, X-Games, Buick Open, Dell Battery Recall

September – Steve Irwin, Hurricane John, September 11, America’s Next Top Model, Ryder Cup

October – Halloween, Thanksgiving, wii, Daylight Savings, Chicago Marathon

November – Thanksgiving, Kramer, Dancing with the Stars, Gerald Levert, wii

Source: Google Zeitgeist - http://www.google.com/press/zeitgeist.html



Getting TrafficGetting good search rankings at Google, MSN and Yahoo (the Big Three) is not usually an overnight affair

Other Options:- Pay per click – e.g.. Google Adwords- Viral / word-of-mouth or self-marketing sites- Email lists- Paid ads on other websites- Offline marketing … billboards, event sponsorship etc.

VS.



Monetizing TrafficAlways dependent on the type of site, industry / topic that it covers, demographic composition of its visitors etc.

Useful Models:- CPC – e.g. Google Adsense- CPM Ad Networks- CPA / CPL Ad Networks- Affiliate Marketing- Sell ad space



I Love This Game… hard to find an industry with lower startup costs and overheads… not only the ‘big fish’ get to eat… so many topics, sub-topics and sub-sub-topics that you can build sites around and do well… potential target audiences are always so huge… earnings in US$

BUT not everyone is cut out for this ... Are you HUNGRY? Without drive and determination you can’t survive in this industry.

There are successful Jamaican Internet Entrepreneurs… Delroy Frazer (Vibes Network)… Leighton Scarlett (JamaicanServices.Com)… Richard Chung (Jalive.Com.Jm)



Think… outside the box but don’t forget the box.Jamaica is the box …. But a whole world awaits you

Active Home Internet Users by Country, Nov / Dec 2006



Thank You

Be sure to add Top5Jamaica.Com to your favorites

Feel free to email me – [email protected]

Useful affiliate marketing / Internet Entrepreneurship resources:

•www.webmasterworld.com

•www.affiliateniches.com

•Revenue Magazine – www.revenuetoday.com

Resource for Jamaican and Caribbean web professionals:

•www.channeljamaica.com (sign up on the forums)

mailto:[email protected]

http://www.webmasterworld.com/

http://www.affiliateniches.com/

http://www.revenuetoday.com/

http://www.channeljamaica.com/

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