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Robots that make a difference
The road ahead
- 2 -Situation Analysis Alternatives Recommendations Implementation Conclusion
Our understanding
Overview
Business model
Your Business
Research/Design
Develop
Manufacture
Market
Jetta Kim Yat
Business of designing, developing and marketing robots
- 3 -Situation Analysis Alternatives Recommendations Implementation Conclusion
Innovation is important going forward
Time
Imp
ac
t
Innovatio
n
Overview “Vision led” approach
Business model
Business centered on innovation
Our understanding
- 4 -Situation Analysis Alternatives Recommendations Implementation Conclusion
Overview Business Segments
Business model
Business centered on innovation
Business segments55%37%
8%
Chart Title
Military
Industrial
Home cleaning
Revenue concentrated in US
Our understanding
65%
35%
US
Non- US
- 5 -Situation Analysis Alternatives Recommendations Implementation Conclusion
Overview Your Position
Business model
Business centered on innovation
Business segments
Position in industry
Our understanding
Home Cleaning Robots
Market Leader
CAGR 16%
Revenue Growth
Need to sustain market position
- 6 -Situation Analysis Alternatives Recommendations Implementation Conclusion
Overview What got you here
Business model
Business centered on innovation
Business segments
Position in industry
Success factors
Our understanding
Blue ocean
strategy
Hedging through diversifi-
cation
`
Strategic alliances
R&D and innovation
Financialprudence
- 7 -Situation Analysis Alternatives Recommendations Implementation Conclusion
To provide a robust project output in a timely fashion requires expert knowledge across all the relevant adjacent industry segments.
Overall Objective
Where you want to be
Market share
Innovation
Low High
High
- 8 -Situation Analysis Alternatives Recommendations Implementation Conclusion
To provide a robust project output in a timely fashion requires expert knowledge across all the relevant adjacent industry segments.
Overall Objective
Where you want to be
Specific Objectives
Market share
Innovation
Low High
High
- 9 -Situation Analysis Alternatives Recommendations Implementation Conclusion
To provide a robust project output in a timely fashion requires expert knowledge across all the relevant adjacent industry segments.
Overall Objective
Where you want to be
Specific Objectives
Market Share Innovation
Market share
Innovation
Low High
High
Optimize market mix
Cement market leadership
Talent development
Strategic Alliances
- 10 -Situation Analysis Alternatives Recommendations Implementation Conclusion
Challenge
Home cleaning robots
Competition from strong players
Military robots
Volatility and unknown demand
of US government
Technology
Obsolescence of technology
Threats to Revenue Streams
- 11 -Situation Analysis Alternatives Recommendations Implementation Conclusion
Challenge
Home cleaning robots
Competition from strong players
Military robots
Volatility and unknown demand
of US government
Technology
Obsolescence of technology
Threats to Revenue Streams
- 12 -Situation Analysis Alternatives Recommendations Implementation Conclusion
Challenge
Challenges
Augmenting revenue streams
Managing talent and innovation
Optimizing market mix
Home cleaning robots
Competition from strong players
Military robots
Volatility and unknown demand
of US government
Technology
Obsolescence of technology
Threats to Revenue Streams
- 13 -Situation Analysis Alternatives Recommendations Implementation Conclusion
Winning Formula
Strategic Bets
TalentModel
StrategicAlliances
Challenges
Augmenting revenue streams
Managing talent and innovation
Optimizing market mix
- 14 -Situation Analysis Alternatives Recommendations Implementation Conclusion
Market
Share
Inn
ov
atio
n
Low High
High
Target
Strategic Bets
TalentModel
StrategicAlliances
Challenges
Augmenting revenue streams
Managing talent and innovation
Optimizing market mix
Address Challenges
Winning Formula
- 15 -Situation Analysis Alternatives Recommendations Implementation Conclusion
Market
Share
Inn
ov
atio
n
Low High
High
Target
Core Growth options
Strategic Bets
TalentModel
Supply Chain
Winning Formula
- 16 -Situation Analysis Alternatives Recommendations Implementation Conclusion
Analyzing the market mix
Alternatives
1 Consumer robots in US
2 Military robots in US
3 Consumer robots in non- US
4 Military robots in non- US
5 Aerospace in US
6 Alternative energy in US
7 New Segment in non-USGeographical Market
Segment
US Non US
New
Current
1
23
4
5
6 7
- 17 -Situation Analysis Alternatives Recommendations Implementation Conclusion
Analyzing the market mix
Consumer robots, US
Military robots, US
Market Growth
Market Size
Market Share
Regulation
Funding
Overall 4.75 2.25
Place Strategic Bets
Status Quo
Accessibility to iRobot
Core Growth Options
Do Not Invest
HighLow
Growth Options Prioritization
1
2
Unfavorable Magnitude Favorable
1 2
Ma
rke
t A
ttra
cti
ve
ne
ss
High
- 18 -Situation Analysis Alternatives Recommendations Implementation Conclusion
Analyzing the market mix
Alternatives
1 Consumer robots in US
2 Military robots in US
3 Consumer robots in non- US
4 Military robots in non- US
5 Aerospace in US
6 Alternative energy in US
7 New Segment in non-US
Place Strategic Bets
Status Quo
Ma
rke
t A
ttra
cti
ve
ne
ss
Accessibility to iRobot
Core Growth Options
Do Not Invest
High
HighLow
Growth Options Prioritization
1
2
3
4
5
6
7
- 19 -Situation Analysis Alternatives Recommendations Implementation Conclusion
Winning Formula
Core growth options
Strategic Bets
TalentModel
StrategicAlliances
1.Consumer robots in US2.Consumer robots in non-US
Core growth options
- 20 -Situation Analysis Alternatives Recommendations Implementation Conclusion
Winning Formula
Core growth options
Strategic Bets
TalentModel
StrategicAlliances
1.Consumer robots in US2.Consumer robots in non-US
Core growth options
Capture opportunities in consumer robots
- 21 -Situation Analysis Alternatives Recommendations Implementation Conclusion
Winning Formula
Core growth options
Strategic bets
TalentModel
StrategicAlliances
1.Consumer robots in US2.Consumer robots in non-US
Core growth options
1.Alternative energy in US
Strategic bets
- 22 -Situation Analysis Alternatives Recommendations Implementation Conclusion
Your Winning Formula
Core Growth options
Strategic Bets
TalentModel
StrategicAlliances
1.Consumer robots in US2.Consumer robots in non-US
Core growth options
1.Alternative energy in US
Strategic bets
Diversification into new business segments
- 23 -Situation Analysis Alternatives Recommendations Implementation Conclusion
Winning Formula
Core growth options
Strategic bets
Talentmodel
Supply chain
1.Consumer robots in US2.Consumer robots in non-US
Core growth options
1.Alternative energy in US
Strategic bets
- 24 -Situation Analysis Alternatives Recommendations Implementation Conclusion
Winning Formula
Core growth options
Strategic bets
Talentmodel
Supply chain
1.Consumer robots in US2.Consumer robots in non-US
Core growth options
1.Alternative energy in US
Strategic bets
Twin support for strategic stability
- 25 -Situation Analysis Alternatives Recommendations Implementation Conclusion
i-home - Core growth(US)
Automating processes within a home
>Middle classhouseholds & innovators
Creating blue oceans in consumer markets
Concept
Aim
Reward
The
proc
ess
Segment
I- home
NPV:
65M
- 26 -Situation Analysis Alternatives Recommendations Implementation Conclusion
i-home - Core growth(US)
i- home
Pricing i-care
i-garden
i-vacuum
i-secure
i-sanitize
i-cook
Identifying and fulfilling
more consumer needs
Augmenting
Pioneering new leading
edge technologies
Innovating
Churning the blue oceans
- 27 -Situation Analysis Alternatives Recommendations Implementation Conclusion
i-home - Core growth(US)
i- home
Pricing i-care
i-garden
i-vacuum
i-secure
i-sanitize
i-cook
Identifying and fulfilling
more consumer needs
Augmenting
Pioneering new leading
edge technologies
Innovating
Churning the blue oceans
Cement leadership in consumer segment through innovation
- 28 -Situation Analysis Alternatives Recommendations Implementation Conclusion
i-home - Core growth(US)
Pricing
i-care
Growing silver-hair and disabled market
1. Needs and opportunities
2. Product features and development
3. To market strategy
- 29 -Situation Analysis Alternatives Recommendations Implementation Conclusion
i-home - Core growth(US)
Pricing
1. Needs and opportunities
2. Product features and development
3. To market strategy
Growing silver-hair and disabled market
Rising cost of care-giving
i-care
2004 2007 Median household income$42
$44
$46
$48
$50
$52
$54
Average Annual Cost of Home Health Aide
US
$/00
0s
+ 2.7%
Source: Genworth Financial 2007 Cost of Care Survey
- 30 -Situation Analysis Alternatives Recommendations Implementation Conclusion
i-home - Core growth(US)
Growing silver-hair and disabled market
Rising cost of care-giving
Large market size
i-care
1. Needs and opportunities
2. Product features and development
3. To market strategy
Total US population
89 million(29%)
307 million
Caregiving population
Source: US Census 2009
- 31 -Situation Analysis Alternatives Recommendations Implementation Conclusion
i-home - Core growth(US)
i-care
1. Needs and opportunities
2. Product features and development
3. To market strategy
i-care
Product development
• Understand care needs from eldercare experts
•Leverage on Warrior robot (payload) technology
Product features
•Telepresence robots: Keep an eye, monitor medication adherence
•Bed lifting, grocery carrying
•Integrated health monitoring
- 32 -Situation Analysis Alternatives Recommendations Implementation Conclusion
i-home - Core growth(US)
i-care
1. Needs and opportunities
2. Product features and development
3. To market strategy
Patient Identification
Eldercare Conference
Smart home exhibition
Social media
Existing retailers
i-home portal
Robot-linking App
Increased brand loyalty
Increased ease and flexibility
i-care
- 33 -Situation Analysis Alternatives Recommendations Implementation Conclusion
i-home - Core growth(US)
i-care
1. Needs and opportunities
2. Product features and development
3. To market strategy
Patient Identification
Eldercare Conference
Smart home exhibition
Social media
Existing retailers
i-home portal
Robot-linking App
Increased brand loyalty
Increased ease and flexibility
i-care
i-Care for my mom without quitting my job
- 34 -Situation Analysis Alternatives Recommendations Implementation Conclusion
i-globe – Selling globally
Identify potential markets
Global Partnerships
Geographical diversification
Concept
Aim
Reward
The
proc
ess
Method
I- globe
NPV:
32 M
- 35 -Situation Analysis Alternatives Recommendations Implementation Conclusion
i-globe – Selling globally
Countries2010 GDP per capital/$US Score
Labor costs Score
Population size/mil Score
Overall Score
Germany 40512 9.6 46.52 10.0 82 0.6 6.7France 40591 9.6 40.08 8.6 66 0.5 6.2Japan 42325 10.0 30.36 6.5 127.4 1.0 5.8Italy 33828 8.0 34.97 7.5 61 0.5 5.3United Kingdom 36298 8.6 30.78 6.6 62 0.5 5.2Spain 29875 7.1 27.74 6.0 46 0.3 4.5China 4520 1.1 1.36 0.3 1341 10.0 3.8India 1176 0.3 1.18 0.3 1196 8.9 3.2South Korea 20165 4.8 14.2 3.1 49 0.4 2.7Brazil 10471 2.5 8.32 1.8 191 1.4 1.9
High
La
bo
r C
os
t
Low
HighLowGDP per Capita
SK
IN
SP
UKIT
JP
FR
DE
CHBR
Timing & Expansion Schedule
- 36 -Situation Analysis Alternatives Recommendations Implementation Conclusion
i-globe – Selling globally
Countries2010 GDP per capital/$US Score
Labor costs Score
Population size/mil Score
Overall Score
Germany 40512 9.6 46.52 10.0 82 0.6 6.7France 40591 9.6 40.08 8.6 66 0.5 6.2Japan 42325 10.0 30.36 6.5 127.4 1.0 5.8Italy 33828 8.0 34.97 7.5 61 0.5 5.3United Kingdom 36298 8.6 30.78 6.6 62 0.5 5.2Spain 29875 7.1 27.74 6.0 46 0.3 4.5China 4520 1.1 1.36 0.3 1341 10.0 3.8India 1176 0.3 1.18 0.3 1196 8.9 3.2South Korea 20165 4.8 14.2 3.1 49 0.4 2.7Brazil 10471 2.5 8.32 1.8 191 1.4 1.9
High
La
bo
r C
os
t
Low
HighLowGDP per Capita
SK
IN
SP
UKIT
JP
FR
DE
CHBR
Tier 1
Tier 2
Tier 3
TIER 1 (1-2 years): Expand Now
Germany, France, JapanFavorable market conditions for
expansionSystematic expansion: Enter 1
market at the time
Timing & Expansion Schedule
- 37 -Situation Analysis Alternatives Recommendations Implementation Conclusion
i-globe – Selling globally
Countries2010 GDP per capital/$US Score
Labor costs Score
Population size/mil Score
Overall Score
Germany 40512 9.6 46.52 10.0 82 0.6 6.7France 40591 9.6 40.08 8.6 66 0.5 6.2Japan 42325 10.0 30.36 6.5 127.4 1.0 5.8Italy 33828 8.0 34.97 7.5 61 0.5 5.3United Kingdom 36298 8.6 30.78 6.6 62 0.5 5.2Spain 29875 7.1 27.74 6.0 46 0.3 4.5China 4520 1.1 1.36 0.3 1341 10.0 3.8India 1176 0.3 1.18 0.3 1196 8.9 3.2South Korea 20165 4.8 14.2 3.1 49 0.4 2.7Brazil 10471 2.5 8.32 1.8 191 1.4 1.9
High
La
bo
r C
os
t
Low
HighLowGDP per Capita
SK
IN
SP
UKIT
JP
FR
DE
CHBR
Tier 1
Tier 2
Tier 3
TIER 1 (1-2 years): Expand Now
Germany, France, JapanFavorable market conditions for
expansionSystematic expansion: Enter 1
market at the time
TIER 2 (2- 4 years): Wait and see
Spain, Italy, United Kingdom, South Korea
Assess market conditionsSource for suitable partners
TIER 3: Do not invest for now
India, China, BrazilCurrent market statistics are not
extremely unfavorable for expansion
Timing & Expansion Schedule
- 38 -Situation Analysis Alternatives Recommendations Implementation Conclusion
• Leveraging on the success of partnership model
• Providing superior product to retailers
• Helping retailers understand product
• Allowing global access to new products
Selecting partnership as a distributor model
i-globe – Selling globally
• Distribution network and muscle
• Local knowledge
• Opportunity to cross-sell
- 39 -Situation Analysis Alternatives Recommendations Implementation Conclusion
i-shine – Strategic Bets in Solar
Method
Dividend
Aim
The
Pro
cess
Wafer manipulation expertise
i-shine
Concept
Joint- venture & strategic alliances
Precision robotics
Diversify
0
5
10
15
20
25
30
0
5
10
15
20
25
30
35
2009 2014
Revenue
Installation
US Solar Revenue and Installation Growth
+21% CAGR
- 40 -Situation Analysis Alternatives Recommendations Implementation Conclusion
i-shine – Strategic Bets in Solar
Symbol Type
Polysilicon
Wafer
Cell
Module
Thin film
2005 – 2010 Investments in U.S. Solar by Component Product
Source: Announcements – fDiMarkets.comSite Selection Magazine
Industry Insights
- 41 -Situation Analysis Alternatives Recommendations Implementation Conclusion
Optimize production using new technology
Solar Wafer Manufacturer Precision Robotics
Penetrate Solar Power Segment
Strategic Fit
Technological know-how
Financial Capabilities
Strategic bets
i-shine – Strategic Bets in Solar
- 42 -Situation Analysis Alternatives Recommendations Implementation Conclusion
Sowing the seeds
Key Components
i-home YouTube video competition to identify conceptualizers
Referral bonus for staff who recommend a valuable new hire
Attract solar researchers through a patent award programme
Intervarsity robotics competition Internship full-time
Hire on campus in India (IIT, BITS)
1
2
3
4
5
Talent model
- 43 -Situation Analysis Alternatives Recommendations Implementation Conclusion
Sowing the seeds
Key Components
Hitting the ground running+
Deep talent capabilities in innovation
+Develop expertise in solar
research+
Constant pool of analysts+
Global capability and perspective
=
International growth SUCCESS
i-home YouTube video competition to identify conceptualizers
Referral bonus for staff who recommend a valuable new hire
Attract solar researchers through a patent award programme
Intervarsity robotics competition Internship full-time
Hire on campus in India (IIT, BITS)
1
2
3
4
5
Talent model
- 44 -Situation Analysis Alternatives Recommendations Implementation Conclusion
Optimizing Quality
• Communicate anticipated production and component needs
• Assist in input selection
Pro
ce
ss
es
Development ManufacturingPost-Manufacturing/
Optimization
Phase 1 Phase 2 Phase 3
Prevent shortruns
Supply Chain
- 45 -Situation Analysis Alternatives Recommendations Implementation Conclusion
Optimizing Quality
• Communicate anticipated production and component needs
• Assist in input selection
Pro
ce
ss
es
Development ManufacturingPost-Manufacturing/
Optimization
Phase 1 Phase 2 Phase 3
• Progress monitoring
• Interim production assessment
• Provide input clarification
Prevent shortruns
Anticipate shortruns
Supply Chain
- 46 -Situation Analysis Alternatives Recommendations Implementation Conclusion
Optimizing Quality
• Communicate anticipated production and component needs
• Assist in input selection
Pro
ce
ss
es
Development ManufacturingPost-Manufacturing/
Optimization
Phase 1 Phase 2 Phase 3
• Progress monitoring
• Interim production assessment
• Provide input clarification
• Relaying optimization feedback for incorporation
• Quality assessment scorecard
Prevent shortruns
Anticipate shortruns
Manage quality
Supply Chain
- 47 -Situation Analysis Alternatives Recommendations Implementation Conclusion
NPV (i-Home) = US$65m
NPV (i-Globe) =US$38m
NPV (i-Shine) = US$32m
Expected Total NPV = US$134 million
Discount rate = 13%
Financial Impact
Key Points
Macro Economics- GDP- Industry MS- etc.
1
Business assumptions- Price- Penetration- Growth- Costs- etc.
2
Financial assumptions- Costs- Productivity- WACC
3
Sensitivity analysis
47
2010 2011 2012 2013 2014 2015 2016 2017 2018
-20
-15
-10
-5
0
5
10
15
20
25
i-Shine
i-Globe
i-HomeO
per
atin
g P
rofi
t (U
S$
m)
2010 2011 2012 2013 2014 2015 2016 2017 2018
-20
-15
-10
-5
0
5
10
15
20
25
Base
Down
Op
erat
ing
In
com
e (U
S$
m)
Financial Impact
- 48 -Situation Analysis Alternatives Recommendations Implementation Conclusion
2010 2011 2012 2013 2014 2015i-home Product development
MarketingLaunch IT Apps
i-globe Search for partnerNegotiate contractCommence operations
i-shine Search for partnerNegotiate contractCommence research & development
Talentmodel
You-Tube video competitionRobotics challengeRecruitment from Indian Universities
Supply chain Implement quality
monitoring
New Product New Market
Implementation Timeline
Germany France Japan
i-care i-garden i-cook
Solar
- 49 -Situation Analysis Alternatives Recommendations Implementation Conclusion
Monitoring risks of recommendations
Scenario Primary Drivers that Trigger the Scenario
Measurable Factors to Monitor Trigger Point
Delays in securing
distributor
Cost overruns in product
development
Below expected market
acceptance
Triggering options to address a scenario should focus on the underlying drivers of the scenario.
- 50 -Situation Analysis Alternatives Recommendations Implementation Conclusion
Monitoring risks of recommendations
Scenario Primary Drivers that Trigger the Scenario
Measurable Factors to Monitor Trigger Point
Delays in securing
distributor
1.Disagreements over partnership structure
1.Implementation schedule
1.Delay > 3 months
Cost overruns in product
development
1.Technology limitations necessitating increased R&D
2.Increase in skilled hires
1.Number of R&D hours
2.Budget variance
1. >50% increase in R&D hours
2. >50% cost overrun
Below expected market
acceptance
1.Immaturity of markets
2.Unproven research capabilities in new segments
1.Market share 1.Market share < 5% after 3 years
Triggering options to address a scenario should focus on the underlying drivers of the scenario.
- 51 -Situation Analysis Alternatives Recommendations Implementation Conclusion
Risk mitigation plans
Delays in securing distributor
i-Globe
Cost overruns in product development
i-Home
Look for alternative distributors
+
Adopt direct-to-retailers approach
Partner schools in R&D of
home-care products
Below expected market acceptance
i-Shine
Shelve partnership plans
+
Explore alternative industries
- 52 -Situation Analysis Alternatives Recommendations Implementation Conclusion
What we have delivered
Summary and payoffs Challenge addressed
• Blue oceans in consumer markets
• 65M NPV
• Optimizing market mix
• Augmenting revenue streams
• Managing Innovation • Marketing vacuums
internationally• 38M NPV
• Optimizing market mix
• Augmenting revenue streams
• Marketing vacuums internationally
• 32M NPV
• Optimizing market mix
• Augmenting revenue streams
• Managing Innovation • Dynamic management of
talent• Managing talent and
innovation
• Ensuring quality of products • Augmenting revenue streams
Market
Share
Inn
ov
atio
n
Low High
High
Target
i-home
i-globe
i-shine
TalentModel
SupplyChain
7% increase in USMarket Share
Lead industry in innovation
+
- 53 -
Appendix
Our understandingBusiness model
Innovation led approach
Business segments
Industry position
Success factors
Objectives
Challenges
Winning formula
Alternative analysis
Option matrix
Consumer vs Military
Market mix analysis
Core growth options
i-home strategic core
i-home options
i-home needs
i-home features
i-home to market
i-globe strategic core
i-globe schedule
i-globe partnerships
Strategic betsi-shine strategic core
i-shine US components
i-shine alliance
Talent model
Sowing the seeds
Optimizing Quality
Supply chain
Financial Impact
Financial performance
Implementation
Risk monitoring
Risk mitigation
Implementation timeline
Conclusion
Summary slide
i-RobotStock price
Managing PLC
Domestic distribution
International distribution
Patent breakdown
Third party developers
Military
Opportunity
Enabling technology
i-home
Consumer market selection
US Vacuum
Caregiver status
Opportunity cost
Cost of giving care
I phone app
Product company
I-garden
i-garden 1
i-garden 2
i-garden 3
i-Cooki-secure
i-sanitize
I-globe
Labor cost by country
Country analysis
Growth prioritization matrix
Germany Robotics Sector
I-Shine
Industry Analysis 1
Industry Analysis 2
Solar Sector Growth
Solar Sector Support
Talent Model
Total Rewards Strategy
Financial Impacts
Alternatives Analysis
I-home
I-globe
I-shine
Combined NPV
Combined revenue
- 54 -
i-Robot
- 55 -
iRobot Stock Price
- 56 -
Managing PLC
- 57 -
Domestic distribution model
- 58 -
International distribution model
- 59 -
Military opportunities
- 60 -
Military – enabling technologies
- 61 -
Patent breakdown
- 62 -
Third party developers
- 63 -
Why consumer markets
Revenue by Location 27-Dec-08 2-Jan-10
United States of America $ 233,860
$ 202,705
International $ 73,761
$ 95,912
Revenue by Segment 27-Dec-08 2-Jan-10
Consumer $ 158,589
$ 164,239
Military $ 113,512
$ 120,343
Segment Comparison
Market Size Market GrowthMarket Share Regulation Dependence on Funding
Global Consumer $2,318,181,818 23% 7.085%Low LowUS Military $11,000,000,000 18% 1.094%High High
- 64 -
Why not integrate along the value chain
Cyclical Demand
Higher fixed cost = higher risk
- 65 -
Why not expanding within US with Vacuum
Market saturation
Poor prospects of B2B(Fragmented)
Tough to achieve scale
Stagnant sales growth
Poor economic recovery Lower domestic demand
Situation Implication
- 66 -
i-home
- 67 -
Caregiver status
- 68 -
Opportunity cost of caretaking
- 69 -
i-home App developers
OptmizedApps.com is a mobile application consultancy and development company that is dedicated to assisting both global business and small to medium users in developing high quality, award-winning applications. We are not just your average order takers; as developers we bring over 15 years of development and application consulting experience to the table so we build what you need and what you want, as well as deliver it on time and in budget. Fast and cost effective service are our hallmark; we are the company you should turn to when you are looking for a partner in developing new ways to operate, and new ways to get things done.
Pricingi-care
i-garden
i-vacuum
i-secure
i-sanitize
i-cook
i-home
- 70 -
Product comparison within i-home
Market Opportunity
Market Accessibility
Technology compatibility
Overall ranking
i-care High High High 1
i-garden Med Low High 2
i-cook Med Low Low 3
i-vaccum Low High High 4
i-secure Low Low Low 5
i-sanitize Low Low Low 6
- 71 -
i-home - Core growth(US)
Pricing
i-garden
Large number of US house hold with lawn
1. Needs and opportunities
2. Product features and development
3. To market strategy
A surprisingly high percentage (80%) of U.S. households has a private lawn. The potential collective effect on our daily lives is significant. Consumers annually spend around $40 billion per year to maintain and improve their yards, and the growth is accelerating as the U.S. population matures. Lawns, flower gardening, shrub care and general landscaping are important components of local economies. The personal and public benefits are well-documented.
Summer Winter
Lawn Mowing Snow Shovel
- 72 -
i-home - Core growth(US)
i-garden
1. Needs and opportunities
2. Product features and development
3. To market strategy
i-garden
Product development
• Understand care needs from garden owners
•Leverage on existing technology
Product features
•Human Robot Interaction (Programming)
•Semi-Autonomous operations
•Snow shoveling/ Lawn mowing
- 73 -
i-home - Core growth(US)
i-garden
1. Needs and opportunities
2. Product features and development
3. To market strategy
Patient Identification
Eldercare Conference
Smart home exhibition
Social media
Existing retailers
i-home portal
Robot-linking App
Increased brand loyalty
Increased ease and flexibility
i-garden
- 74 -
i-home - Core growth(US)
Pricing
i-cook
Automation of Kitchen appliances
1. Needs and opportunities
2. Product features and development
3. To market strategy
- 75 -
i-home - Core growth(US)
Pricing
i-secure
Safety Concerns
1. Needs and opportunities
2. Product features and development
3. To market strategy
- 76 -
i-home - Core growth(US)
Pricing
i-sanitize
Growing silver-hair and disabled market
1. Needs and opportunities
2. Product features and development
3. To market strategy
- 77 -
i-globe
- 78 -
Table 1. Hourly compensation costs in manufacturing,
U.S. dollars, and as a percent of costs in the United States
Country or AreaHourly Compensation Costs
in U.S. dollars U.S.=1001997 (1) 2009 1997 (1) 2009
Norway 26.97 53.89 119 161Denmark 24.64 49.56 109 148Belgium 28.23 49.40 125 147Austria 27.38 48.04 121 143Germany 29.26 46.52 129 139Switzerland 28.33 44.29 125 132Finland 22.17 43.77 98 131Netherlands 23.44 43.50 103 130France 24.99 40.08 110 120Sweden 25.11 39.87 111 119Ireland 17.15 39.02 76 116Italy 19.67 34.97 87 104Australia 19.12 34.62 84 103United States 22.67 33.53 100 100United Kingdom 18.24 30.78 80 92Japan 22.28 30.36 98 91Canada 18.89 29.60 83 88Spain 13.91 27.74 61 83Greece NA 19.23 NA 57Israel 12.32 18.39 54 55Singapore 12.15 17.50 54 52New Zealand 12.37 17.44 55 52Korea, Republic of 9.42 14.20 42 42Portugal 6.38 11.95 28 36Slovakia 2.86 11.24 13 34Czech Republic 3.24 11.21 14 33Argentina 7.43 10.14 33 30NA=data not available.(1) With the exception of Estonia and Greece, 1997 is the first year data are available for all economies.
Hourly compensation costs
- 79 -
Country scores
Countries2010 GDP per capital/$US Score
Labor costs Score
Population size/mil Score
Overall Score
Japan 42325 10.0 30.36 6.5 127.4 1.0 5.8
South Korea 20165 4.8 14.2 3.1 49 0.4 2.7
Germany 40512 9.6 46.52 10.0 82 0.6 6.7
France 40591 9.6 40.08 8.6 66 0.5 6.2United Kingdom 36298 8.6 30.78 6.6 62 0.5 5.2
Italy 33828 8.0 34.97 7.5 61 0.5 5.3
Spain 29875 7.1 27.74 6.0 46 0.3 4.5
China 4520 1.1 1.36 0.3 1341 10.0 3.8
India 1176 0.3 1.18 0.3 1196 8.9 3.2
Brazil 10471 2.5 8.32 1.8 191 1.4 1.9
- 80 -
Place Strategic Bets
Consolidate
Ma
rke
t A
ttra
cti
ve
ne
ss
Accessibility to iRobot
Core Growth Options
Divest Holdings/Do Not Invest
High
HighLow
Growth Options Prioritization Select Attractiveness Considerations
Market Size Market Growth
Select Accessibility Considerations
Can iRobot adapt its current expertise in the new segment/market
Customer Characteristics
Growth Prioritization Matrix
- 81 -
Germany’s Robotics Sector
- 82 -
i-shine
- 83 -
Current R&D – Future Looking
Conclusion: Energy sector is a rapidly developing robotics sector
Consideration of Different Industries
Historical robot use – Size of current market
- 84 -
Industrial robot per 10,000 employed
- 85 -
0
5
10
15
20
25
30
0
5
10
15
20
25
30
35
2009 2014
Revenue
Installation
Industry growth will likely be driven by government incentives and public policies, such as production tax credits, feed-in-tariffs, and Renewable Portfolio Standards
ARRA allocated nearly $70B in funding to energy-related initiatives, including loan guarantees and tax credits for renewable energy manufacturers
Technological advances have driven cost improvements, increased output, and improved conversion efficiency
Price increases for traditional energy will likely bring solar closer to grid parity and increase demand
Traditional fossil fuel sources are prone to unpredictable price volatility whereas prices of renewable are more stable
Growing concern over environmental issues will likely maintain increased demand for solar
Growth Is Fueled by Government Funding and Technology Advances
Energy Demand, Price Volatility and Environmental Concern Also Propel
Solar Demand
6684
105140
220
357
2003 2004 2005 2006 2007 2008
+21% CAGR
Rev
enu
e (i
n B
illio
ns
US
D)
Inst
alla
tio
n (
in G
W)
US Solar Revenue and Installation Growth
Annual U.S. Installed Capacity (MW)
Solar Market justification
- 86 -
Growth Trends in Solar
- 87 -
Solar Wafer - Manual labour
- 88 -
Solar Wafers
- 89 -
Talent
- 90 -
“Total Rewards”Strategy
Career Opportunities• Career Planning• Mentoring Programs• Competency Modeling• Training Programs• Work Experience
Compensation• Base Pay• Annual Bonuses• Long-Term Incentives• Other Financial & Non-
Financial Rewards
Culture• Leadership Styles• Communication/
Decision-Making• Employee
Participation/Empowerment
• Internal or External Focus of Organization
Physical Environment• Nature of Work• Interaction with
Others• Flexibility
Benefits• Health, Dental• Vision Care• Paid Time Off• Life Insurance• Short/Long-Term
Disability• Retirement Plans• Spending Accounts• Other Benefits
Rewarding Employees
Increase Employee Retention
Motivate & Encourage Innovation
Enhance Employee Productivity
Total rewards strategy
- 91 -Situation Analysis Alternatives Recommendations Implementation Conclusion
Alternatives NPV $m
1 Consumer robots in US 65.1
2 Military robots in US 30.7
3 Consumer robots in non- US 37.7
4 Military robots in non- US 20.0
5 Aerospace in US 20.1
6 Alternative energy in US 31.6
7 New Segment in non-US 35.0
Alternatives Evaluation
- 92 -Situation Analysis Alternatives Recommendations Implementation Conclusion
i-Home NPV
2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020
-10
-5
0
5
10
15
20
i-Home
Op
erat
ing
In
com
e (U
S$
m)
Key AssumptionsAverage selling price $350 Market penetration 0.25%Initial Year (2011) Revenue $ 26152479 Revenue Growth 15%Gross Margin 31%Operating Expenses - R&D 2 000000 Operating Expenses - Marketing & Selling $3000000 Operating Expenses - General & Administrative $3 000000 Growth in Operating Expenses (Marketing & Selling + General & Administrative 3%
- 93 -Situation Analysis Alternatives Recommendations Implementation Conclusion
i-Globe NPV
2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020
-4
-2
0
2
4
6
8
10
12
i-Globe
Op
erat
ing
In
com
e (U
S$
m)
Key AssumptionsAverage selling price $350 Market penetration 10%Initial Year (2011) Revenue $7560000 Revenue Growth 23%Gross Margin 31%Operating Expenses - R&D $- Operating Expenses - Marketing & Selling $1500000 Operating Expenses - General & Administrative $1500000 Growth in Operating Expenses (Marketing & Selling + General & Administrative 5%
- 94 -Situation Analysis Alternatives Recommendations Implementation Conclusion
i-Shine NPV
2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020
-6
-4
-2
0
2
4
6
8
10
12
i-Shine
Op
erat
ing
In
com
e (U
S$
m)
Key AssumptionsAverage selling price $13 000 Market penetration 5%Initial Year (2011) Revenue $10000000 Revenue Growth 20%Gross Margin 30%Operating Expenses - R&D $ 1000000 Operating Expenses - Marketing & Selling $1000000 Operating Expenses - General & Administrative $2000000 Growth in Operating Expenses (Marketing & Selling + General & Administrative 5%
- 95 -Situation Analysis Alternatives Recommendations Implementation Conclusion
Combined NPV
2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020
-20
-10
0
10
20
30
40
50
i-Shine
i-Globe
i-Home
Op
erat
ing
Cas
hfl
ow
(U
S$
m)
- 96 -Situation Analysis Alternatives Recommendations Implementation Conclusion
Revenue Breakdown
2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 $-
$200
$400
$600
$800
$1,000
$1,200
$1,400
$1,600
$1,800
i-Shine
i-Globe
i-Home
Organic Revenue
Revenue Breakdown 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020Organic Revenue 100% 88% 88% 88% 89% 89% 89% 89% 89% 89% 89%i-Home 0% 7% 7% 7% 6% 6% 6% 6% 6% 6% 5%i-Globe 0% 2% 2% 2% 2% 2% 2% 3% 3% 3% 3%i-Shine 0% 3% 3% 3% 3% 3% 3% 3% 3% 3% 3%
- 97 -Situation Analysis Alternatives Recommendations Implementation Conclusion
I-home
2010 2011 2012 2013 2014 2015
Revenue 0 $ 26 152 479
$ 30 075 351 $ 34 586 654
$ 39 774 652
$ 45 740 849
Cost of Revenue 0 $ 18 165 655
$ 20 890 503 $ 24 024 079
$ 27 627 690
$ 31 771 844
Gross Profit 0 $ 7 986 824
$ 9 184 848 $ 10 562 575
$ 12 146 961
$ 13 969 005
Operating Expenses
R&D $ 2 000 000
$ 2 000 000
$ 2 000 000 $ 2 000 000
$ 2 000 000
$ 2 000 000
Marketing & Selling $ 3 000 000
$ 3 090 000
$ 3 182 700 $ 3 278 181
$ 3 376 526
$ 3 477 822
General & Administrative $ 3 000 000
$ 3 090 000
$ 3 182 700 $ 3 278 181
$ 3 376 526
$ 3 477 822
Total Operating Expenses $ 8 000 000
$ 8 180 000
$ 8 365 400 $ 8 556 362
$ 8 753 053
$ 8 955 644
Operating Income (Loss) $ (8 000 000)
$ (193 176)
$ 819 448 $ 2 006 213
$ 3 393 908
$ 5 013 361
- 98 -Situation Analysis Alternatives Recommendations Implementation Conclusion
I-globe
2010 2011 2012 2013 2014 2015
Revenue 0 $ 7 560 000 $ 9 298 800
$ 11 437 524
$ 14 068 155 $ 17 303 830
Cost of Revenue 0 5251217.312 $ 6 458 997
$ 7 944 567
$ 9 771 817 $ 12 019 335
Gross Profit 0 $ 2 308 783 $ 2 839 803
$ 3 492 957
$ 4 296 338 $ 5 284 495
Operating Expenses
R&D $ - $ - $ -
$ -
$ - $ -
Marketing & Selling $ 1 500 000 $ 1 575 000 $ 1 653 750
$ 1 736 438
$ 1 823 259 $ 1 914 422
General & Administrative $ 1 500 000 $ 1 575 000 $ 1 653 750
$ 1 736 438
$ 1 823 259 $ 1 914 422
Total Operating Expenses $ 3 000 000 $ 3 150 000 $ 3 307 500
$ 3 472 875
$ 3 646 519 $ 3 828 845
Operating Income (Loss) $ (3 000 000) $ (841 217) $ (467 697)
$ 20 082
$ 649 819 $ 1 455 650
- 99 -Situation Analysis Alternatives Recommendations Implementation Conclusion
i-shine
2010 2011 2012 2013 2014 2015Revenue 0 $ 10 000 000 $ 12 000 000 $ 14 400 000 $ 17 280 000 $ 20 736 000 Cost of Revenue 0 7000000 $ 8 400 000 $ 10 080 000 $ 12 096 000 $ 14 515 200
Gross Profit 0 $ 3 000 000 $ 3 600 000 $ 4 320 000 $ 5 184 000 $ 6 220 800
Operating Expenses
R&D $ 1 000 000 $ 1 000 000 $ 1 000 000 $ 1 000 000 $ 1 000 000
$ 1 000 000
Marketing & Selling $ 1 000 000 $ 1 050 000 $ 1 102 500 $ 1 157 625 $ 1 215 506
$ 1 276 282
General & Administrative $ 2 000 000 $ 2 100 000 $ 2 205 000 $ 2 315 250 $ 2 431 013
$ 2 552 563
Total Operating Expenses $ 4 000 000 $ 4 150 000 $ 4 307 500 $ 4 472 875 $ 4 646 519
$ 4 828 845
Operating Income (Loss) $ (4 000 000)
$ (1 150 000)
$ (707 500)
$ (152 875) $ 537 481
$ 1 391 955
- 100 -Situation Analysis Alternatives Recommendations Implementation Conclusion
Financial Ratios
Profitability 2010 2011 2012 2013 2014 2015 Product Gross Profit Margin 40.85% 40.85% 40.85% 40.85% 40.85% 40.85%Contract Gross Profit Margin 89.69% 89.69% 89.69% 89.69% 89.69% 89.69%Average Gross Profit Margin 47.53% 47.45% 47.39% 47.33% 47.28% 47.23%EBIT Margin 14.19% 14.11% 14.52% 15.32% 16.38% 17.64%Net Income Margin 9.94% 9.87% 10.17% 10.72% 11.47% 12.35%Return on Equity 9.94% 9.87% 10.17% 10.72% 11.47% 12.35%
- 101 -Situation Analysis Alternatives Recommendations Implementation Conclusion
iRobot Financial Snapshot
2010 2011 2012 2013 2014 2015Revenue Product revenue $ 270 065 $ 321 879 $ 382 910 $ 454 821 $ 539 589 $ 639 557 Contract revenue $ 42 809 $ 50 322 $ 59 154 $ 69 536 $ 81 739 $ 96 084 Total revenue $ 312 874 $ 372 202 $ 442 064 $ 524 357 $ 621 328 $ 735 641 Cost of revenueCost of product revenue $ 159 743 $ 190 391 $ 226 490 $ 269 025 $ 319 165 $ 378 296 Cost of contract revenue $ 36 194 $ 42 546 $ 50 012 $ 58 790 $ 69 107 $ 81 235 Total cost of Revenue $ 195 936 $ 232 936 $ 276 502 $ 327 815 $ 388 272 $ 459 531 Gross Margin $ 109 506 $ 130 271 $ 154 722 $ 183 525 $ 217 465 $ 257 474 35% 35% 35% 35% 35% 35%Operating ExpensesResearch and Developmment $ 17 747 $ 20 747 $ 23 747 $ 26 747 $ 29 747 $ 32 747 Selling and marketing $ 48 447 $ 56 584 $ 65 353 $ 74 793 $ 84 947 $ 95 863 General and administrative $ 38 116 $ 46 786 $ 56 167 $ 66 305 $ 77 251 $ 89 059 Litigation and related $ - $ - $ - $ - $ - $ - Total Operating Expense $ 104 310 $ 124 118 $ 145 267 $ 167 845 $ 191 946 $ 217 669 Operating (Loss) Income $ 5 196 $ 6 153 $ 9 456 $ 15 680 $ 25 519 $ 39 805
Interests and Taxes (Income) Expense $ 1 559 $ 1 846 $ 2 837 $ 4 704 $ 7 656 $ 11 942 Net income $ 3 637 $ 4 307 $ 6 619 $ 10 976 $ 17 863 $ 27 864 Net income attributable to common stockholders $ 3 637 $ 4 307 $ 6 619 $ 10 976 $ 17 863 $ 27 864 Net income per common share
Basic $ 0.15 $ 0.17 $ 0.26 $ 0.44 $ 0.71 $ 1.11
Diluted $ 0.14 $ 0.17 $ 0.26 $ 0.43 $ 0.70 $ 1.09