Head of CommunicationsRecruitment Information

Closing date: 12pm, Monday 8 July 2019First Interviews: Friday 19 July 2019Second Interviews: Friday 26 July 2019

Contents:WelcomeIntroducing Pallant House GalleryThe role and the departmentJob description and person specificationBenefits and wellbeing packageHow to apply Equal opportunities

Welcome

Thank you for your interest in joining our dedicated and ambitious team as Head of Communications. This is an exciting time at Pallant House Gallery as we seek to expand our venue and attract new audiences.

You will find everything you need to know to make your application here. We look forward to receiving your application.

Simon MartinDirector

Introducing Pallant House GalleryPallant House Gallery is a leading UK museum that stimulates new ways of thinking about art.We explore new perspectives on British art from 1900 to now through an ambitious programme of exhibitions and creative opportunities for all. We invite people from all walks of life to explore our world class collection in a distinctive setting in the heart of Chichester.

Our funding

We receive around 13% of our annual income from public funding. We are an Arts Council England National Portfolio Organisation (NPO), and receive annual support from Chichester District Council. We are reliant on fundraising, endowment income, admissions, sponsorship and commercial activity to cover our costs. 4,000 Pallant House Gallery Friends provide valuable income and support.

Our people

We employ 35 staff (17 full time, 18 part time) and are supported by 200 highly committed volunteers. We receive an average of 60,000 visitors a year.

What makes us different?Original exhibitions

We present exhibitions that say something new about British art from 1900 to now. We explore relevant subjects with fresh angles and celebrate well-known, overlooked and emerging artists.

A ‘collection of collections’

We care for a world class collection of Modern British and contemporary art, largely formed of donations by passionate collectors over 35 years. We continue to make it accessible and show its relevance to today.

A part of people’s creative lives

Our wide range of creative opportunities for people of all ages and backgrounds helps them to discover how art can have a place in their lives.

A distinctive home

We welcome visitors to the distinctive setting of an 18th century townhouse and a 21st century gallery in the heart of historic Chichester on the south coast of England.

The Role and the DepartmentThe Head of Communications’ fundamental task is to grow the audiences of the Gallery and to uphold the brand.

The Head of Communications plays a crucial role in driving the success, future development and positive cultural and social impact of Pallant House Gallery, through leading the Communications Department to promote actively the Gallery as a leading UK arts destination. As a guardian of the Gallery’s brand, and as lead on digital transformation and audience development, they will work to build brand loyalty, drive visitor growth and diversify audiences - critical steps towards the Gallery’s mission of sharing and stimulating new thinking on British art, and of playing a pivotal role in the creative lives of the widest possible audience.

Job DescriptionSalary: £35-£45,000, depending on experienceContract: 5 days a week, permanentReporting to: Director

Key Responsibilities

Brand Lead on embedding the Brand Strategy across the Gallery’s activity,

ensuring it is used as a framework for decision-making across all areas, whilst taking particular responsibility for its adoption within the Communications department’s activity.

Act as Brand Guardian, overseeing the correct and consistent use of the brand guidelines in relation to visual identity and tone of voice across the organisation, as well as with external partners and third parties working with the Gallery’s brand.

Develop the potential of the Pallant House Gallery brand, working to ensure its creative development and application, and working with external designers and consultants to explore future development, ensuring the brand remains relevant and impactful.

Strategic Communications and PR Create and deliver an effective, goal-driven Communications strategy for

the Gallery, informed by the Forward Plan, to raise awareness of the whole scope of the Gallery’s offer and activity, including exhibitions, the collection, the public programme and fundraising objectives.

Plan, implement, evaluate and report on high profile PR campaigns in support of the full scope of the Gallery’s offer, including the exhibition programme, public programme and reputational profile, working closely across departments to identify needs and newsworthy stories, managing media events and launches, producing press assets and overseeing management of the Gallery’s press office function.

Initiate, nurture and pro-actively develop positive relationships with regional, national and international media.

Embed the Gallery into the region’s tourism and destination plans, working with external partners to raise the profile of the region whilst positioning the Gallery as a key destination in the south.

Identify, cultivate and manage relevant and strategic partnerships to increase and diversify audience reach and shift brand perception, in line with the Brand Values.

Develop and manage a programme of internal communications for the Gallery.

Marketing and Audience Development Lead on the Gallery’s audience research, delivering insightful, high quality

analysis to inform communications strategies that will broaden and diversify the Gallery’s audience, increase brand loyalty and drive income generation.

Embed a common language and way of thinking based on an understanding of the Gallery’s audiences, achieving decision-making across the organisation that is always audience-driven.

Ensure robust data capture processes are in place, and maximise the opportunities provided by the CRM system and audience feedback mechanisms such as surveys and focus groups, particularly in relation to targeted communications.

Oversee the implementation of all marketing activity for the Gallery, leading the department to deliver impactful, goal-driven and brand-led print and digital marketing campaigns that support visitor growth and audience development aims.

Oversee the implementation of digital communications activity for the Gallery, leading the department to deliver on the Content Strategy and generate innovative, relevant and impactful digital content.

Oversee the management and ongoing development of the Gallery’s website, improving online presence and functionality and ensuring the website works to deliver on business objectives.

Oversee the production of the Gallery Magazine, ensuring it is representative of the Gallery’s offer with engaging, quality content.

Drive innovative digital activity for the Gallery, identifying the most effective and relevant digital opportunities to bring the Gallery’s digital profile in line with the reputation of its physical offer and to expand reach by breaking down barriers to access.

Team Management and Strategic Development Lead, manage and motivate the Communications team to deliver projects

efficiently and effectively, overseeing the team’s professional development and cultivating a culture of innovation, productivity and collaboration in line with the Gallery’s Brand Strategy.

Provide clear direction and support for the Communications Department by setting departmental and individual objectives and work plans.

Represent the Communications Department at senior management and board meetings as appropriate, inputting into the strategic development of the Gallery’s planning and reporting on the department’s activity as requested by the Director.

As part of the Senior Management Team, work collaboratively across departments to implement the Forward Plan, manage risk and ensure efficient and high quality operations for the Gallery, as well as shape the future direction of the Gallery in line with the Brand Strategy

Engage and participate in existing networks, sharing best practice and encouraging collaboration with peers in the sector and within the region, whilst keeping abreast of relevant trends

Take responsibility for the training and supervising of interns, freelancers and trainees as appropriate.

Manage and monitor the Communications budget, setting project budgets, monitoring expenditure and income against agreed targets.

Act as a Duty Manager for the Gallery when required.

Line management responsibilities Three direct reports (Marketing Manager, Communications Officer, Design

and Production Manager) One indirect report (Communications Assistant)

Person SpecificationEssential

Demonstrable experience in marketing and communications (3-5 years) The ability to think strategically both within your department and for the

organisation as a whole Experience either developing or managing a brand The ability to represent an organisation clearly and compellingly to

internal and external audiences Excellent copywriting skills and a meticulous attention to detail An understanding of the digital communications landscape Experience of

working in a museum, gallery or visitor attraction environment The ability to manage a department in a supportive and inspirational

manner, leading by example in all areas of professional life Strong team-working skills and an ability to be adaptable Excellent interpersonal skills and the ability to build strong relationships

with colleagues, key stakeholders, the board and external partners An organised approach to work, including excellent time-management

skills and an aptitude for embedding processes that ensure efficient management of a busy department and ensure productivity

The ability to think creatively, with a curiosity for good stories and the confidence to bring creative ideas to the table

An eye for good design and experience of working closely with designers in order to deliver effective briefs

Demonstrable experience leading major national and international press campaigns

Experience working with a complex CRM system and of maximising opportunities presented by such a system

Experience of working with data and applying analysis to audience growth strategies

Highly computer literate, with proficiency with Microsoft Office

Desirable A broad interest in art, galleries, museums, formal and informal learning

and an interest in all areas of the gallery’s work Sector relevant arts marketing and communications experience is

desirable but not essential A relevant degree or equivalent qualification

Benefits and Wellbeing Package

Benefits

Holiday Allowance 25 days basic holiday allowance (pro-rata) Extra day off each year to celebrate a birthday or other occasion

Pension Auto Enrolment scheme. Currently a 3% contribution from Pallant House

Gallery

Travel Support Interest free loan scheme for annual season tickets for trains Interest free loan for annual car park permits

Wellbeing Package

Discounts and free offers 20% discount in the Pallant House Gallery Restaurant and Café (excluding

Saturday) 10% discount in Pallant House Gallery Bookshop Free admission tickets to the Gallery for family and friends Free tickets to Gallery talks Free copies of the lead exhibition catalogues and Gallery Magazine Free Preview tickets for Chichester Festival Theatre (subject to

availability) Free Curator’s Art Pass through the Art Fund.

Health & Wellbeing Fresh organic fruit provided weekly in the staff room Annual flu jab Free sanitary products Offer of health and wellbeing related counselling (up to six sessions,

subject to the confirmation of the session rate) for staff on request from your line manager

Please note that the wellbeing package is not contractual and may be subject to change.

How to applyPlease download an application form from our website. You may attach a letter but please do not send photographs. We do not accept CVs.pallant.org.uk/who-we-are/our-people/work-with-us/

Please return the application form by email to:

humanresources@pallant.org.uk

or by post to:

Human ResourcesPallant House Gallery9 North PallantChichesterWest SussexPO19 1TJ

Deadline for receipt of applicationsAll vacancies close at 12 noon unless otherwise stated. Please note that late applications will only be accepted if received within 1 hour of the closing time. Any forms received after this time will not be processed.

Acknowledgement of receiptEmail applications will be acknowledged by auto response when we receive them.

Candidates not selected for interview will be informed by email. We regret we cannot enter into correspondence as to the reasons for non-selection.

Equal OpportunitiesPallant House Gallery is an equal opportunities employer.

If you wish you can download an equal opportunities monitoring form from our website. Completing this form is entirely voluntary and plays no part in the recruitment process. It will be used solely to monitor the people applying for the post.