S3 2013 lmc_rig_wis_lowres

FALL / WINTER 2013 SEASONAL RIG

confidential & proprietary | © 2013 leVi StraUSS & co. final | friday, JUne 28, 2013

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cONFIdENTIAL & pROpRIETARy | © 2013 LEVI STRAUSS & cO.

Brand oVerVieW ............................................................................ 3SeaSonal deSiGn inSpiration ...................................................4WindoWS deliVer 1 – JUne-JUly .................................................. 5Men’S deliVery 1 – JUne-JUly ...................................................... 6• Men’s Delivery 1 – Key Looks ............................................................................ 7• Men’s Delivery 1 – Overview ............................................................................. 8• Men’s Delivery 1 – Hanging and Denim Shop .............................................. 9• Men’s Delivery 1 – Table ................................................................................... 10

WoMen’S deliVery 1 – JUne-JUly .............................................. 11• Women’s Delivery 1 – Key Looks ..................................................................... 12• Women’s Delivery 1 – Overview ...................................................................... 13• Women’s Delivery 1 – Hanging and Denim Shop ....................................... 14

WindoWS deliVer 2 – JUly-aUGUSt ...........................................15Men’S deliVery 2 – JUly-aUGUSt ...............................................17• Men’s Delivery 2 – Key Looks .......................................................................... 18• Men’s Delivery 2 – Overview ........................................................................... 19• Men’s Delivery 2 – Hanging and Denim Shop ...........................................20

WoMen’S deliVery 2 – JUly-aUGUSt .........................................21• Women’s Delivery 2 – Key Looks ................................................................... 22• Women’s Delivery 2 – Overview .................................................................... 23• Women’s Delivery 2 – Hanging and Denim Shop ..................................... 24• Women’s Delivery 2 – Table ............................................................................ 25

WindoWS deliVer 3 – aUGUSt-SepteMBer.............................. 26 Men’S deliVery 3 – aUGUSt-SepteMBer .................................. 27• Men’s Delivery 3 – Key Looks ......................................................................... 28• Men’s Delivery 3 – Overview .......................................................................... 29• Men’s Delivery 3 – Hanging and Denim Shop ...........................................30• Men’s/Women’s Delivery 3 – Table ................................................................ 31

WoMen’S deliVery 3 – aUGUSt-SepteMBer ........................... 32• Women’s Delivery 3 – Key Looks ................................................................... 33• Women’s Delivery 3 – Overview .................................................................... 34• Women’s Delivery 3 – Hanging and Denim Shop ..................................... 35

taBle of contentS

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leVi’S®

Made &crafted™

140 years ago, Levi Strauss invented a simple blue jean that would forever change the way America, and the rest of the world, dressed. Levi’s® Made and Crafted™ builds on this legacy by designing tomorrow's classics using today’s best materials and construction techniques.

Here’s to the next 140 years.

Brand oVerVieW

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SeaSonaldeSiGninSpiration

SeaSonal deSiGn inSpiration

OUR RESEARCH FOR FALL WINTER 2013 BEGAN AT A JOURNEY’S END. A BREAK FROM BEING ON THE ROAD. WE FOUND A LAKE, LAKE HERON, A DRIVE NORTH OF BUSY, INDUSTRIAL DETROIT.

WE SPENT A FEW DAYS THERE , INSPIRED BY THE COLORS OF THE LAKE , THE ROCKS, AND THE FIXED-UP SURROUNDINGS. WE WERE INTERESTED IN THE REFLECTIONS, THE STILLNESS OF THE WATER, THE LIGHT AND THE COLD. WE BUNDLED OURSELVES UP IN BLANKETS THAT WE HAD BOUGHT AT THE ROSE BOWL, AND SKETCHED BY THE FIRE OF OUR LOG CABIN.

WE WERE INSPIRED B Y THE LAYERS ONE NEEDS FOR THIS LANDSCAPE, THE TEXTURES OF THE WOOLEN BLANKET AND KNIT AND THE PERFORMANCE OF COTTON OUTER LAYERS. AMERICAN LANDSCAPE AND ADVENTURE CONTINUE TO GIVE US THE SETTING AND PLAYGROUND FOR LEVI’S®MADE AND CRAFTED™ COLLECTIONS, EVEN IN THE QUIETEST SPOTS.

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Window A Window B

WindoWS – deliVery 1

WindoWSdeliVery 1JUne-JUlyObsession to details is the focal point for this window, we zoom into the fine details we go though to create a big impact.

WindoW a• Five asymmetric photographs printed

on plywood are hanging, turning freely, highlighting blown up photos of sundries/hardware.

• Each panel hangs via Hemp rope allowing the panels to turn.

• Centered, a men's top layered with a Tshirt create a full styled look.

• Copy centered upon the glass, speak toward obsession, anchored below, our Made & Crafted logo.

WindoW B• Five asymmetric photographs printed

on plywood are hanging, turning freely, highlighting blown up photos of construction details.

• Each panel hangs via Hemp rope allowing the panels to turn.

• Centered, women's layered garments create a full head to toe styled look.

• Copy centered upon the glass, speak toward obsession, anchored below with, Made & Crafted logo.

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Men’S deliVery 1 – JUne-JUly

Men’SdeliVery 1JUne-JUlyprodUct focUS

BUildinG oUr foUndationOur latest take on Levi's Made & Crafted's signature items – recrafted versions of classic American silhouettes

pUSHinG SiGnatUre fUrtHer• Adding color to our most loved 5-pocket fit. Tack: Rosewood Selvage, Stormy Sea Selvage, Cinder• Exploding our signature wovens and knits with prints and patterns.• Updating and reworking our leather jackets .

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Men’S deliVery 1 – Key looKS


• In Made & Crafted™ environments, key looks are a way to showcase and highlight a head-to-toe idea or feature important pieces in the collection.

• Key looks can be showcased on a mannequin, a face-out or a feature wall.

• Always reference the directive or Fall/Winter 2013 Look Book for key looks.

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Men’S deliVery 1 – oVerVieW

Men’SdeliVery 1oVerVieW• Delivery 1 lays the foundation for the season by

introducing our signature pieces updated with color and pattern.

• Use hang-bars to tell outfit and color stories.

• Ground the men’s section with a fit destination for bottoms (denim and chino) and core tops. Keep like styles together for ease of shopping.

• Ensure complete size runs are out on floor.

• Use upper cabinets to highlight accessories and props.

• Use frames to display seasonal imagery.

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Men’S deliVery 1 – HanGinG and deniM SHop


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Men’S deliVery 1 – taBle

Men’SdeliVery 1taBleThe table will highlight the 5 pocket denim (Tack) in range of colors. Use tops and outerwear to complement the range of colors.

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WoMen’S deliVery 1 – JUne-JUly

WoMen’SdeliVery 1JUne-JUlyprodUct focUS

BUildinG oUr foUndationOur latest take on Levi's Made & Crafted's signature items – recrafted versions of classic American silhouettes

pUSHinG SiGnatUre fUrtHer• Adding color to our most loved 5-pocket fit. Empire: Rosewood Overdye, Golden Spice• Updating and reworking our leather jackets

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WoMen’S deliVery 1 – Key looKS





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WoMen’S deliVery 1 – oVerVieW

WoMen’SdeliVery 1oVerVieW• Delivery 1 lays the foundation for the season by introducing our signature pieces updated with color, pattern and luxurious fabrications.

• Use hang-bars to tell outfit and color stories.

• Ground the women’s section with a fit destination for bottoms (denim and chino). Keep like styles together for ease of shopping.• Ensure complete size runs are out on floor.



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WoMen’S deliVery 1 – HanGinG and deniM SHop


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Window A Window B


WindoWSdeliVery 2JUly-aUGUStPrint and pattern is blown up big and bold, making this window all about the first impression this collection delivers.

Window a• Blown up huge, men's camouflage photography

stretched upon canvas onto a wood frame, has been given an added detail with notches taken from all four sides.

• Men's head to toe style featuring the camouflage jacket

• Copy centered upon the glass, speak toward our pattern, anchored below with our Made & Crafted logo.

Window B• Blown up huge, women's jacquard photography


• Women's head to toe style featuring the jacquard print.

• Copy centered upon the glass, speak toward pattern, anchored below, our Made & Crafted logo.

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Window A Window B

WindoWS – deliVery 2 / alternate deliVery

WindoWSdeliVery 2JUly-aUGUStalternatedeliVeryalternate deliVerieS

WindoW a• Blown up huge, men's woven T-shirt photography


• Men's head to toe style featuring the woven T-shirt • Copy centered upon the glass, speak toward our

pattern, anchored below with our Made & Crafted logo.

WindoW B• Blown up huge, women's shuffle shirt photography


• Women's head to toe style featuring the shuffle shirt.

• Copy centered upon the glass, speak toward pattern, anchored below, our Made & Crafted logo.

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Men’S deliVery 2 – JUly-aUGUSt

Men’SdeliVery 2JUly-aUGUStprodUct focUS

introdUcinG neW fitS, StyleS,and SilHoUetteS• New woven shirt silhouettes. • New Needles fit.

deVelopinG tHe MoSt intereStinG faBricS WitH tHe BeSt MillS in tHe World• Prints and patterns: Blanket stripes, camo's and plaids — inspired by American outdoor tradition.• Premium fabrics: Waxed cotton, wool blanket linings, leathers and wool.

aGGreSSiVely recraftinGoUr SiGnatUre iteMS• New fabrics and finishes for the Ruler, Spoke and Tack.

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Men’SdeliVery 2oVerVieW• Delivery 2 layers on the base foundation introducing new fits, styles and silhouettes.

• Use hang-bars to tell outfit and color stories. Focus for this delivery is a mix of print and pattern.

• Ground the men’s section with a fit destination for bottoms (denim and chino), introducing new fabrics and finishes in the Ruler, Spoke and Tack.

• Keep like fits together for ease of shopping.

• Disperse carry-over styles from the previous delivery throughout the section.




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WoMen’S deliVery 2 – JUly-aUGUSt

WoMen’SdeliVery 2JUly-aUGUStprodUct focUS

introdUcinG neW fitS, StyleS,and SilHoUetteS• Proportions and volume in dresses and outerwear.• New Beau Boyfriend fit.

deVelopinG tHe MoSt intereStinG faBricS WitH tHe BeSt MillS in tHe World• Luxurious fabrics: Pins (Bronze Brown Moleskin), Haven Cardigan (Indigo Boucle).

aGGreSSiVely recraftinGoUr SiGnatUre iteMS• New fabrics and finishes for the Pins, Empire and Slim Chino.

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WoMen’SdeliVery 2oVerVieW• Delivery 2 layers on the base foundation introducing new fits, styles and silhouettes.

• Use hang-bars to tell outfit and color stories. • Focus for this delivery is a mix of proportion and volume in dresses and outerwear.

• Ground the women’s section with a fit destination for bottoms (denim and chino), introducing new fabrics and finishes in the Pins, Empire and Slim Chino.


• Disperse carry-over styles from the previous delivery throughout the section.




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WoMen’S deliVery 2 – taBle

WoMen’S deliVery 2 – taBleThe table for Delivery 2 is a women’s table focused on building an outfit around new finishes of the Empire Skinny. Highlight accessories, sweaters and outerwear to tell a complete head-to-toe look.

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Window A Window B


WindoWSdeliVery 3aUGUSt-SepteMBerNatural indigo dying, it's time, care, and variations are the focus within the final delivery windows.

WindoW a• Narrow individual panels of sheer translucent

fabric printed with various patterns from the collection hang freely.

• Antique brass and white washed oak trapeze bars hang from the ceiling featuring an array of indigo shirts.

• Our Made & Crafted logo centered at the base of the window.

WindoW B• Narrow individual panels of sheer translucent

fabric printed with various patterns from the collection hang freely.

• Antique brass and white washed oak trapeze bars hang from the ceiling featuring a indigo dyed jean.

• Copy centered upon the glass, speaks toward the indigo process, anchored below, our Made & Crafted logo.

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Men’S deliVery 3 – aUGUSt-SepteMBer

Men’SdeliVery 3aUGUSt-SepteMBerprodUct focUS

SHoW off WHere We coMe froM and WHere We can taKe it.We inVented tHe deniM/indiGo GaMe and We are Still tHe BeSt at it.

• Our fit platform (Tack/Ruler/ Needles/Shuttle).

• Explorations in indigo and denim.

• Denim Shirt (Indigo).

• Bomber Jacket (Indigo Twill).

• Drill Chino (Indigo Wool).

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Men’SdeliVery 3oVerVieW• Delivery 3 explores indigo and denim in new silhouettes and fabrications.

• Use hang-bars to tell outfit and color stories. Focus for this delivery is indigo with bright hits of color and pattern.

• Ground the men’s section with a fit destination for bottoms (denim and chino).


• Disperse carry-over styles from the previous deliveries throughout section and/or move to secondary positions if space permits.




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Men’S / WoMen’S deliVery 3 – taBle

Men’S / WoMen’S deliVery 3 – taBle

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WoMen’S deliVery 3 – JUly-aUGUSt

WoMen’SdeliVery 3aUGUSt-SepteMBerprodUct focUS

SHoW off WHere We coMe froMand WHere We can taKe it.We inVented tHe deniM/indiGo GaMe and We are Still tHe BeSt at it.

• Explorations in indigo and denim.

• Denim Motto Jacket (Denim).

• Thick As Thieves Coat (Indigo Boucle).

• Pleated Denim Dress (Denim).

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WoMen’SdeliVery 3oVerVieW• Delivery 3 explores indigo and denim in new silhouettes and fabrications.

• Use hang-bars to tell outfit and color stories. Focus for this delivery is indigo with bright hits of color and texture.

• Ground the women’s section with a fit destination for bottoms (denim and chino).


• Disperse carry-over styles from the previous deliveries throughout section and/or move to secondary positions if space permits.




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S3 2013 lmc_rig_wis_lowres

Lifestyle

Transcript of S3 2013 lmc_rig_wis_lowres