Wholesale Foods “Large Enough to Serve. . . Small Enough to Care”

January-March 2014

TheResourcer

Compliments of Zatarain’s

“Customer Love for Valentine’s” Pg 4

How to Bring Customers Back NOW!It may not be what you think. Pg 7

Happy Mardi Gras!

Call Us Today 985-542-44442 Call Us Today 985-542-4444

www.s-wfoods.com 3www.s-wfoods.com

Paul Spalitta, CEO

Paul’s Perspective

Happy New Year! As we start this New Year together, I realize many of your operations will face some challenges with the rising costs occurring in the seafood industry. With Lent approaching, the high demand for seafood are only going to drive the market prices even higher.

S&W is working on ways to help you, our customers, embrace these market inflations to help your operations continue to run smoothly and keep food cost down. There are several new options we have available to offer now, such as our newly added line of Imported Catfish. This line is a less expensive option to domestic catfish that can be placed on your current menu. For samples or more information on this product line you can contact your sales consultant.

S&W is committed to offering multiple options to help you save on your bottom line. We are working closely with our sales team to help keep you informed and educated. For tips on lowering menu cost and other ideas, contact your sales consultant. We are happy to help develop a plan that best fits your operation’s needs.

As Mardi Gras approaches, we are pleased to provide you with a list of King Cake items (see page 6 for details) you may find useful. We hope you were able to take advantage of our prebooking opportunities for the products you will need for this king cake season.

I hope you all have a wonderful prosperous and profitable year!

Sincerely,

Food for Thought . . . A New Year- Seafood Ahead

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roasted to perfection

Coffee & Tea

New Orleans Roast is based in the coffee capital of the world. The history of coffee in Louisiana is rich and strong. Coffee first arrived in 1720 when French explorers introduced it to the City. Today, one third of all the coffee in North America lands first on the docks of the Crescent City. Savor a cup of coffee almost anywhere in North America and you’ll taste New Orleans.

The New Orleans Roast team, led by Roastmaster Felton Jones, encompasses over 70 years of combined experience in coffee roasting. We adhere closely to our tradition of quality, freshness and character only found in New Orleans.

New Orleans Roast is affiliated with, and is proud to share a part of our local culture with PJ’s Coffee of New Orleans.

Our coffee experts travel the globe to learn as much as they can about the quality of coffee they buy. Only a small percentage of the world’s coffee bean crop is deemed exceptional enough for use by New Orleans Roast. We select only 100% Arabica coffee beans plucked at the peak of ripeness. Our Roastmaster then slow roasts these beans, in small batches, to create this specialty blend of gourmet coffee that’s as unique and flavorful as the city it calls home.

Steeped in History...

Bean Selection

New OrleaNs rOast109 New Camellia Blvd. suite 200

Covington, la 70433(985) 792-5899 ext.105

sales@neworleansroast.comwww.neworleansroast.com

#neworleansroast

NO Roast Brochure 9-13.indd 1 9/10/13 3:22 PM

Show Your Customers Some Love on Valentine’s Day

Ahhh, Valentine’s Day- a day of love, romance, and often times, indulgence. In fact, it’s the second most popular day of the year to dine out. Nearly one quarter of restaurant goers choose their spot based on its romantic atmosphere. With candles, soft music and low lights, you’ve already set the scene for hopeless romantics.

Make your February sales sizzle with Valentine’s Day promotions.

Sweetheart Deals:How about a 2 for 2 deal? Bundle two specialty coffee beverages and two sweet items for a special price. Or who wouldn’t love a gift card valid at your location? Promote gift cards as thoughtful and practical Valentine’s Day gifts. Offer an extra incentive by giving a free small coffee to customers who purchase gift cards for $20 or more.

The Five Days of Valentine’s Day:

Since Valentine’s Day falls on a Friday this year start your promotions at the beginning of the week to make the most of your holiday business. Create a special event for each day: late-night coffee and desserts on Saturday, sweetheart brunch on Sunday, lovely lunch on Wednesday, early-bird specials for Valentine’s Eve on Thursday and an all-day celebration on Valentine’s Day with unique specials for every day part!

Themed Beverages: Add more romance to your menu with these enticing Valentine’s Day beverages: Red Hot Latte, Mocha-licious Mint Frappe, Melt My Heart Mocha and White Passion Hot Chocolate. Visit MyDrinkWorks.com for recipes and for customizable POS.

www.s-wfoods.com 5

Valentine’s Recipes

“Melt My Heart Mocha” 1 fl oz Strawberry Syrup 4 pump(s)1 fl oz Chocolate Sauce 1 pump(s)2 shot(s) Espresso

11 fl oz Steamed Milk

DIRECTIONSPour syrup and sauce into a cup, add freshly pulled espresso shots. Swirl to mix and pour in steamed milk. Top with whipped cream and sprinkles. YIELD16 fluid ounce(s)

IngredientsShrimp:• 1 cup dry white wine• 6 whole black peppercorns• 1/2 lemon• 1 Turkish bay leaf• Pinch of coarse kosher salt• 8 uncooked unpeeled large shrimpDipping sauce:• 1/4 cup crème fraîche or sour cream• 1 tablespoon chopped fresh chives• 1 teaspoon prepared white horseradish• 1/2 teaspoon finely grated lemon peel• Coarse kosher salt• Whole fresh chives (for garnish)

Preparation Shrimp: Fill medium bowl with ice water; set aside. Combine 2 cups water, wine, and next 4 ingredients in medium saucepan. Bring to boil. Add shrimp; reduce heat to low, cover, and poach just until shells are pink and shrimp are opaque in center, 3 to 4 minutes. Using slotted spoon, transfer shrimp to bowl with ice water; reserve poaching liquid and lemon half. Drain and peel shrimp, leaving tails intact. Devein shrimp.

Dipping sauce: Squeeze juice from reserved lemon half into poaching liquid in pan. Boil liquid until reduced to generous 2 tablespoons, about 20 minutes. Strain; cool.Mix crème fraîche, chopped chives, horseradish, lemon peel, and 1 tablespoon reduced poaching liquid in small bowl. Season sauce with coarse salt and black pepper.

DO AHEAD: Shrimp and sauce can be made 1 day ahead. Cover separately; chill.Spoon dipping sauce into short glasses. Arrange shrimp on rims. Garnish with whole

fresh chives.

Poached Shrimp with Lemon-Horseradish Dipping Sauce

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Item # Description Pack Size 55078 Purple Sanding Sugar 8# 55080 Green Sanding Sugar 8# 55087 Yellow Sanding Sugar 8# 55089 Black Sanding Sugar 8# 54345 White & Glossy Icing 23# 54354 Cream Cheese Icing 18#26340 Cream Cheese 10/3# 26342 Cream Cheese 30# 31068 Shortening 50# 53030 Powdered Sugar 50# 54062 H&R Flour 50# 54138 Donut Base Golden Raise 50# 43072 Base Bittersweet Fudge 30# 54191 Yeast Wet 20/2#76153 Ground Cinnamon 25# 76383 Ground Cinnamon 5# 46278 Lemon Filling 6/#10 cans46219 Bavarian Vanilla Filling 6/#10 cans46190 Blueberry Filling 6/#10 cans46277 Raspberry Filling 40# 31278 Canola Pan Coating 6/17oz 78633 Clear Poly Bag 10x8x24 500ct85142 Film 24x2000 1 roll 92584 10x14 Cake Board 100ct 93289 17x12 Cake Board 100ct 93032 10x14 King Cake Box 100ct 93142 19x14 King Cake Box 50ct 85569 King Cake Babies 144ct78213 Purple Can Liner 50ct 78239 Yellow Can Liner 50ct

King Necessities

www.s-wfoods.com 7

How To Bring Your Customers Back?More operators are looking to daily discount deals like Groupon and Living Social for a way to attract new customers. If you have tried one of these already you may have seen an instant flood of new customers. Great right?!? Unfortunately there may be a catch. A recent study suggests these deals do not convert enough “deal hunters” into regular customers to cover the cost of the discount. So, if daily deals are hurting your restaurant where should you go from here? Answer?...Loyalty Programs!

“Retailers with a loyalty program in place are 88% more profitable than their competitors who don’t have one” (Deloitte Retail Survey). You want to add value for customers in exchange for their time and money. One time discounts can set your business up for one time customers. Loyalty programs on the other hand are valuable enough to bring in lifelong customers.

3 Things to Look for in Loyalty Programs#1 Is it affordable? 5% of total revenue should be spent on marketing efforts. With online marketing programs, once you have a new customers email and/or phone number, reward them with incentives. You’ll immediately see repeat customers.

#2 Does it Save Time?Find a program that can send out information to multiple places at once (email, Facebook post, tweet, text message, your website…etc). If using swipe cards to accumulate customer points, make sure you’re able to export all the

data for future use.

#3 Does it fill seats? Once you’ve selected an online loyalty program give it at least 3 months to see if it actually works for your business. Keep track of which/how many customers are coming back to eat as a result of an offer you sent out using the loyalty program. Whether or not customers come in with the offers you sent out is a huge indicator of a loyalty program’s success.

Call Us Today 985-542-44448

37%

29%

28%

26%

...like more restaurants to offer slow-cooked pork dishes

...like restaurants to offer a wider variety of pork entrées

...like restaurants to offer a wider variety of pork sandwiches

...order pork more often at restaurants if it were available

Consumers crave a greater variety of pork at restaurants and say they’d purchase it more

often if menu presence increased

They Say:

Base: Approximately 575 consumers aged 18+ who eat pork at least once every two to three weeks. Respondents indicated their opinion on a scale of 1–6 where 1 = disagree completely and 6 = agree completely. Source: Technomic Beef & Pork Consumer Trend Report (2013)

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Shrimp17132 SHRIMP HEADLESS 16/20 BLOCK 4/5#

17146 SHRIMP HEADLESS 31/35 4/5#

17259 SHRIMP HEADLESS 26/30 4/5#

17519 SHRIMP HEADLESS 21/25 4/5#

17136 SHRIMP PEELED 50/60 4/5#

17179 SHRIMP PEELED 150/200 4/5#

17186 SHRIMP PEELED 60/70 4/5#

17189 SHRIMP PEELED 70/90 4/5#

17981 SHRIMP PEELED 90/110 10/5#

17196 SHRIMP PEELED 130/150 4/5#

17306 SHRIMP PEELED 110/130 4/5#

17494 SHRIMP PEELED 36/40 4/5#

17546 SHRIMP PEELED 31/35 4/5#

17562 SHRIMP PEELED 40/50 4/5#

17277 SHRIMP HEAD ON 10/15 IQF 20#

17279 SHRIMP HEAD ON 26/30 IQF 20#

Catfish17013 FISH CATFISH DOMESTIC 2-3OZ FILLETS #15

17034 FISH CATFISH DOMESTIC 3-5OZ FILLETS #15

17064 FISH CATFISH DOMESTIC 5-7OZ FILLETS #15

17065 FISH CATFISH DOMESTIC BRD STRIPS #15

17091 FISH CATFISH DOMESTIC 9-11OZ FILLETS #15

17116 FISH CATFISH DOMESTIC 7-9OZ DEEP/SKINNED FILLETS #15

17174 FISH CATFISH DOMESTIC 7-9 IQF FILLETS #15

Oysters17110 OYSTERS 1 gallon

37%

29%

28%

26%

...like more restaurants to offer slow-cooked pork dishes

...like restaurants to offer a wider variety of pork entrées

...like restaurants to offer a wider variety of pork sandwiches

...order pork more often at restaurants if it were available

Call Us Today 985-542-444410

54494 Original Fish Fry Breading 50# 54501 N. O. Fish Fry Breading Lemon 50# 54493 Shrimp and Oyster Breading 50#64047 Crab Boil 6/4.5 LB Bags 76475 Chinese Red Pepper 50# 54491 Cajun Gumbo Mix 10/1#54492 Chicken Fry Breading 50# 64039 Seafood Boil 50#74099 Cocktail Sauce 4/1gal 74101 Tartar Sauce 4/1galBe Sure to Check Louisiana Fish Fry

Specials Featured on Hotsheets!

Non-Food Seafood Items92936 10x14 Fast Food Tray

92938 12x16 Fast Food Tray

92811 Oven Mitt

92695 Oyster Fork

99741 Lobster Cracker

93384 Wet Wipes

92209 32oz Scoop

92232 50oz Scoop

93947 24” Paddle

93949 36” Paddle

93948 60” Paddle

92131 8” Skimmer

92337 Focus Tray

93384 Towelettes IW

Prepared Gumbo and

Soups18007 CRAWFISH ETOUFFEE 2/6#

18017 SHRIMP CREOLE 2/6#

65049 SOUP GUMBO SEAFOOD 2/6#

65031 SOUP SHRIMP AND CORN 2/6#

68461 BASE GUMBO SEAFOOD CREOLE 6/#10

65048 TURTLE SOUP 2/6#

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32205 Mustard Creole Gallon 54462 Jambalaya Mix with Rice 54463 Dirty Rice Mix 64035 Crab Boil Sack Size 64040 Crab Boil Liquid 64250 Crab Boil Pre-Seasoned 76013 White Bean Seasoning

Other Seasonal ItemsBuffet Side Items

17905 CRAB STUFFED SHELLS IW TAMPA MAID 24/4OZ

17932 OYSTERS SEL IQF BREADED TAMPA MAID 4/2#

18099 SHRIMP BREADED-ZATARIAN STYLE 4/3#

18760 SHRIMP BASKET SINGLE STYLE TAMPA MAID 12/8OZ

27171 APPETIZER CRAB & JALAPENO KICKERS 100/1OZ

69115 CORN COBBETTES 3” SIMPLY SWEET 96CT.

73055 CORN NUGGETS MCCAIN 6/2#

73025 HUSHPUPPIES JALAPEÑO NANA’S 2/5#

73028 HUSHPUPPIES BAKEABLE SWEET CORN 2/5#

Other Seafood Items17853 GUMBO CRABS 12/1#

17608 TILAPIA 5-7oz 10#

17019 FISH PANGASIUS 2-3OZ FILLET IQF CAJUN BOY 15#

17023 FISH PANGASIUS 3-5OZ IQF CAJUN BOY 15#

17033 FISH PANGASIUS 5-7OZ IQF CAJUN BOY 15#

17043 FISH 7-9OZ STRIPED PANGASIUS 15#

17008 CATFISH 2-3OZ IMPORTED 15#

17082 CATFISH 3-5OZ IMPORTED 15#

17004 CATFISH 5-7OZ IMPORTED 15#

17007 CATFISH 7-9OZ IMPORTED 15#

17271 SHRIMP LARGE BREADED PIECES TAMPA MAID 4/3#

17272 SHRIMP BR TENDER 40/60 TAMPA MAID 4/3#

17276 SHRIMP POPCORN IQF TAMPA MAID 4/3#

Wholesale Foods

985-542-4444www.s-wfoods.com

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