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© Copyright IBM Corporation 2015Technical University/Symposia materials may not be reproduced in whole or in part without the prior written permission of IBM.
sSY0883
IBM Smarter Storage StrategyTony Pearson
Master Inventor and Senior IT Specialist
IBM Corporation
© Copyright IBM Corporation 2015
Abstract
Want to understand more about IBM's initiatives for building a smarter planet and how that relates to your organization?
This session will explain it all, including how IBM's design approach and strategy for its various storage products and solutions for efficiency, optimization and agility.
It will also position the features and capabilities of IBM’s various flash, disk and tape systems in this context.
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© Copyright IBM Corporation 2015
This week with Tony Pearson
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Day Time TopicMonday 10:30am Software Defined Storage -- Why? What? How? (repeats Tuesday)
03:00pm IBM's Cloud Storage Options (repeats Wednesday)
04:30pm Data Footprint Reduction – Understanding IBM Storage Efficiency Options
Tuesday 10:30am Software Defined Storage -- Why? What? How?
12:30pm What Is Big Data? Architectures and Practical Use Cases
01:45pm IBM Smarter Storage Strategy (repeats Wednesday)
Wednesday 09:00am New Generation of Storage Tiering: Less Management Lower Costs and Increased Performance
10:30am IBM Smarter Storage Strategy
12:30pm IBM's Cloud Storage Options
01:45pm IBM Spectrum Scale (Elastic Storage) Offerings
Thursday 12:30pm The Pendulum Swings Back -- Understanding Converged and Hyperconverged Environments
05:45pm Storage Meet the Experts
Friday 09:00am IBM Spectrum Storage Integration with OpenStack
© Copyright IBM Corporation 2015
IBM Smarter Storage Strategy
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Applications
Manage DataGrowth at
Scale
Optimize Workloads to address Business
Pressures
Transition to Cloud
© Copyright IBM Corporation 2015
Receiving new groceries every week
Preparing mealsfor a family of 5
Recipes that require only four ingredients
400 ingredients
every hour
Parties of 500 people
IT as a Kitchen –Manage Data Growth at Scale
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© Copyright IBM Corporation 2015
Data is the New Oil
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DATA is the
new OILIn its raw form,
oil has little value…
Once processed and refined,
it helps to power the world!
© Copyright IBM Corporation 2015
New Sources of Data to Analyze –the Four V’s of big data
• Volume• Scale of data has grown beyond relational
database capabilities
• Variety• Machine data, enterprise content and social
media and email
• Velocity• Computing has advanced to receive and
analyze real-time data streams
• Veracity• Do you trust the data used to make
decisions to be true and accurate?
Transaction and Application data
DatabaseAdministrators
System of Record
System of Engagement
System of Insight
MachineData,log data
Socialmedia,photos,audio,video, email
Enterprisecontent
StorageAdministrators
Gather and Identify data16
© Copyright IBM Corporation 2015
Structured, Repeatable,
Linear
OLAP cube
Unstructured,Exploratory,
Iterative
New Capabilities to Analyze the Data
Reports
Visualization and Discovery
Hadoop
Data warehousing
Stream Computing
Integration and Governance
Text Analytics
BusinessAnalyst
DataScientist
Analyze data2
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© Copyright IBM Corporation 2015
Better Decisions for New Business Outcomes
Day-to-day operations based
on real-time analytics
Strategic planningbased on science, trends, patterns
and insight
Know Everything about your Customers
Innovate new products at Speed and Scale
Instant Awareness of Fraud and Risk
Exploit Instrumented Assets
Run Zero-latency Operations
BusinessExecutive
Make Decisions and Take Action
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EmpoweredEmployees
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© Copyright IBM Corporation 2015
Manage Data Growth at Scale
IBM Storage can help you manage your data growth at scale
�Data Footprint Reduction
� Real-Time Compression
� Thin Provisioning
� Data Deduplication
�Energy Efficiency
�Enhance Administrator Productivity
� Intuitive, easy to use interfaces
� Policy-based automation
�Data-at-Rest Encryption
�Business Continuity and Disaster Recovery
�Long-term Data Retention
Manage DataGrowth at
Scale
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© Copyright IBM Corporation 2015
Data Footprint Reduction
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Active Data Backup Data
Real-time Compression
40-80%Best
40-80%
20-30% 80-95 %
Best
Data
Deduplication
� Real-Time Compression is a method of reducing storage needs by changing the encoding scheme as the data is being read and written
� Short patterns for frequent data
� Longer patterns for infrequent data
� Can achieve 40 to 80 percent reduction in storage capacity for active data
� Data deduplication is a method of reducing storage needs by eliminating duplicate copies of data�Store only one unique instance of the
data
�Redundant data replaced with pointer
�Can achieve 80 to 95 percent reduction in storage capacity for backup data
© Copyright IBM Corporation 2015
Small CompanyNo formal IT dept
� IT managed by non-IT personnel
� Manage a few storage devices Medium-Size Company
Centralized IT Dept� IT managers handle
servers, storage, networks, backups and perhaps even databases
Large EnterpriseData Center Ops
� Server Admins� Network Admins� Storage Admins
Browser-based GUI for each
storage device
IBM Spectrum Control™
IBM’s Single-Pane-of-Glass Strategy
Storage Control Plug-in
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© Copyright IBM Corporation 2015
Software using Server
resources (e.g. TSM, System z)
SAN SwitchIn the storage
device
Considerations:
� Key Management – where is it done
� Performance (encrypted data does not compress)
� Integration with existing infrastructure
� Cost – server versus appliance versus storage device
Data Path
1
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Today’s Encryption Solutions
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© Copyright IBM Corporation 2015
CurrentData
ActiveHistorical
ProductionDatabase
Archive
Online/OfflineArchive or Delete
Retrieve
Report Writer
XML ODBC / JDBC
Application
Open Access to Application Data
Archive FilesCompressedFile DirectorySAN
0-2 yrs. 3-4 yrs. 7+ yrs.
Archive
Database Delete
KeepEverything
Forever
Before: After:
Service Levels Missed
�Big databases run slower
Operations Risk�SQL accidently bulk
modify/delete
Multiplying IT costs�Growth for QA, Test,
Dev, Reporting, Backup/Recovery
Database Archive Strategy
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© Copyright IBM Corporation 2015
General PurposeSystems
• Oven• Sink• Pantry
Workload Optimized Systems• Dishwasher, Microwave, Food Processor
Single-Purpose Appliances
• Toaster• Coffee Maker• Waffle Iron• Fire
Extinguisher
IT as a Kitchen: Optimize Workloads to address Business Pressures
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© Copyright IBM Corporation 2015
Storage Tiers –A trade-off between performance and cost
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Server
Cache, Flashand Solid-State Drives
Hard Disk Drives
Automated Tape
Manual Tape
FasterPerformance
LowerCost
Technologies allow us to place and move data to the
appropriate storage tier to balance between
performance and cost
© Copyright IBM Corporation 2015
The Shifting Roles of Storage
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Flash and Solid-State Drives (SSD)
Combined with slower 7200rpm disk to reduce energy costs over faster drives
“Flash & Stash”
Disk replication and Virtual Tape Libraries
Improved by low cost 7200rpm disk, compression, deduplication
Physical tape, combined with automation
Linear Tape File System (LTFS)
Primary Data
Backup Data
Work TaskProject Folder
Long-term Data Retention
© Copyright IBM Corporation 2015
Optimize Workloads
IBM Storage can help optimize workloads to address business pressures
• FlashSystem™
• Easy Tier®
• Automated sub-volume tiering between Flash, Enterprise and Nearline drives
• Quality of Service (QoS) classes
• Distributed RAID
• Data re-distributed to eliminate hot-spots for optimal performance
Optimize Workloads to address Business
Pressures
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© Copyright IBM Corporation 2015
IBM is #1 for Flash-based Storage Solutions
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FlashAdapter 90eXFlash IBM High IOPS Adapters
IBM FlashSystem
Storwize V7000
All-Flash DS8000 and Storwize
EXP30 Ultra SSD Drawer
DS8000 XIV
© Copyright IBM Corporation 2015
Solid State Drives (SSD) vs. IBM FlashCore™
CUSTOM
Requires hardware engineering
FAST
Designed for low latency
RELIABLE
Innovative flash management
COMMODITY
No hardware skills needed
SLOW
Designed for low cost
FALLIBLE
More single points of failure
Better Performance Better Reliability Better Density Lower $/IOPS
IBM FlashCore™ Technology�Hardware Accelerated I/O�IBM MicroLatency™ Module�Advanced Flash Management
Hard Drive Disks
5-15 milliseconds
100-200 microseconds, Up to 57TB in 2U
~1 milliseconds(1000 microseconds)
Solid State Drives (SSD)
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© Copyright IBM Corporation 2015
Automated Sub-Volume Tiering
� IBM Easy Tier
– Automatic movement of sub-volume extents
between Flash, Enterprise and Nearline media
– Small amount of Flash can provide huge
performance gains
– Available on:
� DS8870 / DS8800 / DS8700
� SVC and Storwize products
� FlashSystem V9000
– Transparent to applications
– Just turn it on and let it work!
SSD RAID Array(s)
FC/SAS RAID Array(s)
SATA/NL RAID Array(s)
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© Copyright IBM Corporation 2015
Application
Transactions
Easy Tier
Learning
Easy Tier
In Action
240% from
Original
brokerage
transaction
�No change to the database or application
�No work to identify active indexes or I/O profiles
�No manual movement of files or volumes
� Just turn it on and let it work!
Easy Tier Application Transaction Improvement
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© Copyright IBM Corporation 2015
I/O Priority Manager (QoS)
I/O Priority Manager aligns service levels to separate workloads in the system
• Administrators select from different QoSPerformance Groups (service levels) to assign to each application workload
• System resources are dynamically allocated to higher priority applications during resource contention
Performance when and where you need it –
DS8870, DS8800, DS8700 and XIV Gen3
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© Copyright IBM Corporation 2015
Reduced Costs, Increased Flexibility
� Lower costs primarily from:
– Lower cost of media
– Minimal need for Power & Cooling
� Increased flexibility from ability to:
– Add capacity by simply adding tape cartridges
– Expand tape libraries over and around existing equipment in the data center
� Reliability: lower bit-error-rates, read verifications after writes.
Tape
$946,405
$7
$3.5
$0
Millio
ns
NL/SATA Disk
$6,365,950
Blended Disk and Tape
$2,255,346
Hardware
Prod + DR Carts
Maintenance
Power & Cooling
Floor space
Utilizing Tape Drastically Reduces TCO
10 year TCO example. Assumes 250TB storage, 25% growth/yr
* TCO estimates based on IBM internal studies.
Blended Disk and Tape Storage Solutions
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© Copyright IBM Corporation 2015
IT as a Kitchen –Transition to Cloud
Water CompanyElectric Company
Natural Gas Provider
PizzaDelivery
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© Copyright IBM Corporation 2015
Transition to Cloud
IBM Storage can help you transition to Cloud
• Software Defined Storage
• Support for OpenStack, VMware, Microsoft and IBM Cloud environments
• IBM Spectrum Storage™ family
• Advance System Placement
• Converged Networking
Transition to Cloud
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© Copyright IBM Corporation 2015 26
The Technology and the Business Side of Cloud
Cloud computing is a model for enabling convenient, on-demand network access to a shared pool of configurable computing resources (e.g., networks, servers, storage, applications, and services) that can be rapidly provisioned and released with minimal management effort or service provider interaction.*
* Source: U.S. National Institute of Standards and Technology (nist.gov)
Technology Side… … Business Side
© Copyright IBM Corporation 2015
What IT Departments Need to Know
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The IT department is in direct competition with Off-Premise
alternatives for Lines of Business funding
On-PremiseSome workloads require a level of security, availability or government
compliance
Off-PremiseSome workloads might find Public
Cloud is good enough to do it justice at a reasonable price
Traditional IT Private Cloud
Dedicated
Hybrid Cloud
Mixed
Public Cloud
Shared
© Copyright IBM Corporation 2015 28
IBM Cloud Strategy
For Cloud Consumers:• Over 100 SaaS
applications• BlueMix PaaS and
Cloud Managed Services for SAP and Oracle apps
• SoftLayer IaaS
For Cloud Providers:• On-premise hardware for Private and Hybrid Clouds• Pay-as-you-go “Advance System Placement” pricing models
For Cloud Creators:• Rational® and
Worklight™ tools to develop Cloud services
• Cloud-enabled Middleware and Run-time platforms
• CloudFirst initiative
For Cloud Deployments:• Service engagements and design based on the
Cloud Computing Reference Architecture (CCRA)
© Copyright IBM Corporation 2015
Local Area Network Data Center
Network
Host Bus Adapter
(HBA)
Network Interface
Card (NIC)
10/100/1000
1GbE10GbE
2 Gbps
4 Gbps8 Gbps
16 Gbps
Storage Area Network
Converged Network
Adapter (CNA)
10GbE
40GbE
100GbE
Data Center Bridging (DCB)• Data, Voice, Video
NFS, CIFS, iSCSI, FCoE
Convergence of Networks
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© Copyright IBM Corporation 2015
How is Software Defined Environment different?
Applications…� Business Requirements
Infrastructure…� Servers, Storage, Networks
Optimize Your ResourcesOptimize Your Resources
Automate Your Workloads Automate Your Workloads
Sim
plif
ied
Managem
ent
Sim
plif
ied
Managem
ent
ComputeCompute StorageStorage NetworkNetwork
� APIs� Orchestration� Service Levels
� Standard Interfaces� Provisioning� Virtualization
ControlPlane
DataPlane
Facilities
SystemAdmin
StorageAdmin
Application Owner
NetworkAdmin
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© Copyright IBM Corporation 2015
Control Plane vs. Data Plane
Data Plane
Control Plane
Resource Pools and Quotas Quality of Service (QoS)
Service Catalog
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© Copyright IBM Corporation 2015
OpenStack IBM Cloud x86-only
IBM is a platinum sponsor of OpenStack Foundation
OpenStack open source codecan manage IBM compute, network and storage resources OpenStack supports x86, POWER Systems and z System mainframe
IBM offers Cinder interfaces on most of its major storage products and Swift interfaces for object access
IBM Cloud is based on OpenStack open source code, with value-added proprietary features from IBM
IBM Cloud Manager with OpenStack and IBM Cloud Orchestrator support a variety of server hypervisors
IBM Spectrum Control™ provide reporting, provisioning, trouble shooting and chargeback capabilities
VMware and Microsoft are entirely proprietary, but have a large market share for x86-based server infrastructure
IBM was VMware’s first OEM and joint development partner (since 1998) IBM Global Services is one of VMware’s largest customers
IBM and Microsoft agreement to offer SQL Server and .NET on IBM Cloud and IBM software on Microsoft Azure
“Some assembly required” Enterprise-ready out of the box
x86, POWER systems and z System mainframe Concerns about vendor lock-in
IBM is Focused on these Software Defined Environments
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© Copyright IBM Corporation 2015
Control and Deployment
Administrator-Controlled Software-Controlled
How is it controlled?
• ProtecTIER appliance and gateway
• LTO tape drives and libraries and LTFS
• IBM SpectrumStorage™ family
• XIV storage system• Elastic Storage
Server
Ho
w is i
td
ep
loyed
?
Industry-Standard Hardware
• Software• Pre-built systems• Cloud services
• FlashSystem 900• Enterprise Tape drives
and libraries
• FlashSystem V9000• SVC/Storwize with
Intel QuickAssist• DS8000
Specialized Hardware• Co-processors• ASICs, FPGAs• Adapters
I II
IVIII
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© Copyright IBM Corporation 2015
Get It Your Way: Software, Cloud Service or Pre-built System
Proven Technology, Open Standards, Modular AdoptionMore than $ 1 Billion Investment over next 5 years
Announcing IBM Spectrum Storage™ family
Management
InsightSpectrum Control™
GovernanceSpectrum Protect™
Block File and Object
FlexibilitySpectrum Accelerate™
UtilizationSpectrum Virtualize™
Elasticity Spectrum Scale™
PlacementSpectrum Archive™
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© Copyright IBM Corporation 2015
IBM’s approach to storage addresses today’s challenges, and tomorrow’s opportunities…
� Manage Data Growth at Scale
�Manage cost and capacity growth
� Insights from a variety of data at scale
� Optimize Workloads to address Business Pressures
� Improve performance and productivity
� Automated and policy-driven
� Transition to Cloud
� Self-service, respond quickly to changes
�Deliver IT as a Service, increase access to information and improve ROI
IBM Smarter Storage – Setting the Data Agenda
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© Copyright IBM Corporation 2015 36
Some great prizes
to be won!
Please fill out an evaluation!
@ IBMtechU
Session sSY0883
© Copyright IBM Corporation 2015
IBM Tucson Executive Briefing Center
• Tucson, Arizona is home for storage hardware and software design and development
• IBM Tucson Executive Briefing Center offers:
• Technology briefings
• Product demonstrations
• Solution workshops
• Take a video tour!
• http://youtu.be/CXrpoCZAazg
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© Copyright IBM Corporation 2015 39
About the Speaker
Tony Pearson is a Master Inventor and Senior managing consultant for the IBM System Storage™ product line. Tony joined
IBM Corporation in 1986 in Tucson, Arizona, USA, and has been there ever since. In his current role, Tony presents briefings
on storage topics covering the entire System Storage product line, and topics related to Cloud, Analytics and Social media. He
interacts with clients, speaks at conferences and events, and leads client workshops to help clients with strategic planning for
IBM’s integrated set of storage software, hardware and virtualization products.
Tony writes the “Inside System Storage” blog, which is read by hundreds of clients, IBM sales reps and IBM Business Partners
every week. This blog was rated one of the top 10 blogs for the IT storage industry by “Networking World” magazine and #1
most read IBM blog on IBM’s developerWorks. The blog has been published into a series of books, Inside System Storage:
Volumes I through V.
Over the years, Tony has worked in development, marketing and consulting positions for various storage hardware and
software products. Tony has a Bachelor of Science degree in Software Engineering, and a Master of Science degree in
Electrical Engineering, both from the University of Arizona. Tony holds 19 IBM patents for inventions on storage hardware and
software products.
9000 S. Rita Road
Bldg 9032 Floor 1
Tucson, AZ 85744
+1 520-799-4309 (Office)
Tony Pearson
Master Inventor,
Senior IT Specialist
IBM System Storage™
© Copyright IBM Corporation 2015
Email:[email protected]
Twitter:twitter.com/az990tony
Blog: ibm.co/Pearson
Books:www.lulu.com/spotlight/990_tony
IBM Expert Network on Slideshare:www.slideshare.net/az990tony
Facebook:www.facebook.com/tony.pearson.16121
Linkedin:www.linkedin.com/profile/view?id=103718598
Additional Resources from Tony Pearson
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© Copyright IBM Corporation 2015
Continue growing your IBM skills
ibm.com/training provides acomprehensive portfolio of skills and careeraccelerators that are designed to meet all your training needs.
• Training in cities local to you - where and when you need it, and in the format you want• Use IBM Training Search to locate public training classes
near to you with our five Global Training Providers
• Private training is also available with our Global Training Providers
• Demanding a high standard of quality –view the paths to success• Browse Training Paths and Certifications to find the
course that is right for you
• If you can’t find the training that is right for you with our Global Training Providers, we can help.• Contact IBM Training at [email protected]
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Global Skills Initiative
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Trademarks and Disclaimers
Adobe, the Adobe logo, PostScript, and the PostScript logo are either registered trademarks or trademarks of Adobe Systems Incorporated in the United States, and/or other countries. IT Infrastructure Library is a registered trademark of the Central Computer and Telecommunications Agency which is now part of the Office of Government Commerce. Intel, Intel logo, Intel Inside, Intel Inside logo, Intel Centrino, Intel Centrino logo, Celeron, Intel Xeon, Intel SpeedStep, Itanium, and Pentium are trademarks or registered trademarks of Intel Corporation or its subsidiaries in the United States and other countries. Linux is a registered trademark of Linus Torvalds in the United States, other countries, or both. Microsoft, Windows, Windows NT, and the Windows logo are trademarks of Microsoft Corporation in the United States, other countries, or both. ITIL is a registered trademark, and a registered community trademark of the Office of Government Commerce, and is registered in the U.S. Patent and Trademark Office. UNIX is a registered trademark of The Open Group in the United States and other countries. Java and all Java-based trademarks and logos are trademarks or registered trademarks of Oracle and/or its affiliates. Cell Broadband Engine is a trademark of Sony Computer Entertainment, Inc. in the United States, other countries, or both and is used under license therefrom. Linear Tape-Open, LTO, the LTO Logo, Ultrium, and the Ultrium logo are trademarks of HP, IBM Corp. and Quantum in the U.S. and other countries.
Other product and service names might be trademarks of IBM or other companies. Information is provided "AS IS" without warranty of any kind.
The customer examples described are presented as illustrations of how those customers have used IBM products and the results they may have achieved. Actual environmental costs and performance characteristics may vary by customer.
Information concerning non-IBM products was obtained from a supplier of these products, published announcement material, or other publicly available sources and does not constitute an endorsement of such products by IBM. Sources for non-IBM list prices and performance numbers are taken from publicly available information, including vendor announcements and vendor worldwide homepages. IBM has not tested these products and cannot confirm the accuracy of performance, capability, or any other claims related to non-IBM products. Questions on the capability of non-IBM products should be addressed to the supplier of those products.
All statements regarding IBM future direction and intent are subject to change or withdrawal without notice, and represent goals and objectives only.
Some information addresses anticipated future capabilities. Such information is not intended as a definitive statement of a commitment to specific levels of performance, function or delivery schedules with respect to any future products. Such commitments are only made in IBM product announcements. The information is presented here to communicate IBM's current investment and development activities as a good faith effort to help with our customers' future planning.
Performance is based on measurements and projections using standard IBM benchmarks in a controlled environment. The actual throughput or performance that any user will experience will vary depending upon considerations such as the amount of multiprogramming in the user's job stream, the I/O configuration, the storage configuration, and the workload processed. Therefore, no assurance can be given that an individual user will achieve throughput or performance improvements equivalent to the ratios stated here.
Prices are suggested U.S. list prices and are subject to change without notice. Starting price may not include a hard drive, operating system or other features. Contact your IBM representative or Business Partner for the most current pricing in your geography.
Photographs shown may be engineering prototypes. Changes may be incorporated in production models.
© IBM Corporation 2015. All rights reserved.References in this document to IBM products or services do not imply that IBM intends to make them available in every country.
Trademarks of International Business Machines Corporation in the United States, other countries, or both can be found on the World Wide Web at http://www.ibm.com/legal/copytrade.shtml.
ZSP03490-USEN-00
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