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Sì SPOSAITALIA COLLEZIONI 2O18

A “suspended” dimension with a strong emotional impact that is transformed into the perfect runway. The ideal contrast between black & white, light & shadow, furtheraccentuates the innovative character of the event, which is increasingly mindful of both glamour and the market. A many-sided concept encapsulated in the new image.

Pure ∙ Essential ∙ Innovative ∙ Fashionable

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INDEX

1O White carpet

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2 The new project

4 The exhibitors

6 The buyers

8 Fashion show

12 Media plan

14 Communication Channels

16 What they say about us

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THE NEW PROJECT

A point of reference for the bridal industry,Sì Sposaitalia presents it self to the market with a new strategy:

MORE GLAMOUR ∙ MORE APPEAL ∙ MORE COMPETITIVE ∙ MORE INTERNATIONAL

New dates: bringing forward the international calendar

6 - 9 APRIL 2O18

Milan, the fashion, culture and art capital becomesthe perfect setting for dedicated bridal events held in the city:

Milano XL∙

Triumph of Love∙

White Carpet:the fashion event that combines fashion

and manufacturing thanks to the collaboration between stylists and companies


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21OCollections

EXHIBITORS 2017

+1O%Increase in Brands compared to 2016

6% Turkey

6% England

27% Spain

10% France

8% Lebanon

5% Greece

5% Israel

5% Holland

35%International exhibitors from 20 countries

Top Ten international countries present:


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Accessori Pamu’ Alessandra Avallone Alfred Angelo Allure Allure Bridals Altarocca Cerimonia Uomo Althea GAmelia Casablanca Amrany Ayala Andrea Versali Cerimonia Angela By Valerio Luna AngelotomaAnna Bella Anna CecereAnna Tumas Annagemma Milano Annalisa Crea Antonella Del Brusco Antonio D’erricoAntonio Notaro Luxury Antonio Riva MilanoAs Seleccion Assia Spose Atelier Emelia Paris AtlahuaBadgley MischkaBellantuono Bridal Group Bellantuono Le CollezioniBellantuono SartoriaBetty Tran Bianco EventoBlue & Rose By Penrose Blumarine SposaBrutta Bridal Couture Calzoleria Marini Dal 1945Carla Carla RuizCapri SposaCarmen Cara Catherine DeaneCeleste Charlie BrearChirico SposaCorizziCreazioni Maria Pia Curvy AllureDalinDiamonds By Lilly DiplomaticaDominiss DrapDream & Love Sposa Eddy K.Elihav Sasson Elisabetta PolignanoEmanuele Valenti Emiliano Bengasi CouturierEnzo Miccio Bridal Collection EnzoaniEsperanza By Manu Garcia Esposacouture Esthefan Evasse Fara Fiesta Fara Sposa Fashion New YorkFashion Trade FerracutiFlora Francesco Italy

Gaby CharbachyGai MattioloGalizia By Enza Nardelli Gatti Nolli CoutureGemy Maalouf Bridal Giada CurtiGiotta SposeGiovanna Sbiroli Giuseppe Papini Grimaldi Cerimonia Uomo Gritti Spose Hannibal Laguna Atelier I SartiImpero Couture Impero Diamonds Impero Junior Impero Sposa Impero Uomo Inadore.comInmaculada GarciaInnocentia Iris NobleIsabel SanchisItalcopriJenny PackhamJillianJulien CoutureJulien MattionKatya Katya Shehurina Kirico Cerimonia UomoKisui BerlinKreisicoutureL’adoralisaLambert CreationsLe Damigelle Di Musani Le Rose & Co SposeLeila HafziLexusLillyLinea RaffaelliLorenz CerimoniaLuana PolimeniLucciano RivieriLuigi Auletta Luisa SposaLusan Mandongus Madison James Maestrami Magnani Bridal Couture Maison Signore Manu Garcia Marcela De Cala Maria CocaMariel Sposa Mark LesleyMaryliseMatilde CanoMcurvy MenburMg ArcioneMia CoutureMichela Ferriero Bridal Chic MikaelModeca Collection Modeca Le Papillon By Modeca Moncho HerediaMonica LorettiMs ModaMusani Couture Musani Uomo

My Lady ItaliaMysecret Sposa Novia D’art Noya By Riki Dalal Nugnes Couture Shoes Nugnes Sposa Shoes O’pen Shoes By Penrose Olvi’sOzlem SuerPancaldi&BPaola Blu’ Paoul Wedding & Gala Passions By Lilly Pat MasedaPenrose Handbags Penrose Lingerie Penrose Shoes Petrelli UomoPollardiPremiere Maison PriamosPrive’Purewhite By Lilly RadiosaRaffaelloRandy Fenoli Bridal Regina Schrecker SposaRembo Styling Riki Dalal Haute Couture Rita ModeRomeo Gigli PlusRosanna PerroneRosi Girl SaboromaSadoni Saiid Kobeisy SerreseShave’ Shop With Love By Penrose Siciliano Cerimonia SologioieSonia PeñaSophie Et Voila’Susanna RivieriSusanna Rivieri DonnaTarik Ediz Tea Bride ThanaTheiaToi CoutureTony WardTop Class Fashion Top Class Shoes Torre Fashion Group Tosca SposeTot-HomTrilogyTrinchera SposeValentiniValerio Luna VelaVeronica Jeanvie Paris Vg ZolotasVictor J. Victoria F. Vinni’Vivien V. LuxuryWhynot By Penrose Yiju


EXHIBITORS 2O17

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THEPRODUCT

CATEGORIES

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8,O4OBuyers, +4% compared to 2016, which include:

BUYERS 2O17

6,O34Italians

52% South and Islands34% North Italy

14% Central Italy

4% Spain

5% Greece

16% Japan

5% Germany

5% France

4% China

4% Russian Federation

3% Switzerland

Top Ten international countries present:

2,OO6International buyers

From67 countries

3% USA

1% Portugal

Boutiques, buying offices, distributors, wholesalers,wedding wear and accessory stores, showrooms and wedding planners


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75% Extremely

19% Very

4% Not sure

HOW SATISFIED WERE YOU WITH YOUR VISIT TO Sì SPOSAITALIA COLLEZIONI?

86% Definitely

10% Yes

4% Not sure

WOULD YOU RECOMMEND Sì SPOSAITALIA TO A FRIEND OR COLLEAGUE?

72% Extremely

24% Very

4% Not sure

HOW IMPORTANT IS TAKING PART AT Sì SPOSAITALIA FOR YOU?

70% Extremely

27% Very

3% Not sure

HOW SATISFIED WERE YOU WITH THE SALES ACTIVITIES TAKING PLACE AT THE FAIR?

SURVEY 2O17


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2OOHosted buyer

HOSTED BUYERS 2O18

Meticulously selected purchasing managers andinternational top spenders to maximise business for the exhibitors.

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A dedicated hospitality programme to fully experience the event.∙

In collaboration with ITA (Italian Trade Agency)

10% Middle East

12% Russia, Former Soviet Union countries

30% Europe

29% Asia

19% North America

Hong Kong,Kazakhstan

KuwaitIran

LebanonHolland

RussianSingapore

South AfricaTurkey

UkraineUsa

PROVENANCE OF INTERNATIONAL BUYERS


+6O%compared to the 2017 edition

Saudi ArabiaAustraliaBelgium

ChinaDubaiJapan

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12Runway shows

FASHION SHOW

4Events each day

A moment of intense emotion and communication.∙

A runway dedicated to special occasions that becomes the numberone and preferred showcase to promote Italian companies internationally.

3OODresses


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WHITE CARPET


The main event of Sì Sposaitalia Collezioni will be taking place in a prestigiouslocation with the participation of the most authoritative

fashion brands and the most qualified national and international buyers

A cult fashion industry journalist will select thestylists who will exclusively present the gowns

Leading sector exhibitors will be creatinggowns designed by selected stylists

A runway dedicated to special occasions

A leading showcase to promote style, elegance andattention to detail for occasion-wear looks

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COMMUNICATION - MEDIA PLAN

∙ Arabia Weddings ∙∙ Book Moda Sposa ∙

∙ Brides ∙∙ Bridal Buyers ∙

∙ Collezioni Haute Couture ∙∙ Elle Spose ∙

∙ Fashion Network ∙∙ Io Donna Wedding Book ∙

∙ Il Corriere Della Sera ∙∙ Il Giorno ∙

∙ Jm Just Married ∙∙ La Repubblica ∙

∙ Mariages ∙∙ Modem ∙

∙ Novias De Espana ∙∙ Sposa Facts ∙

∙ Sposi Magazine ∙∙ Tv Moda ∙

∙ Vogue Sposa ∙∙ Wedding Style ∙

∙ Wine And Wedding ∙∙ White Magazine ∙

∙ Zankyou ∙

Sector-specific media, daily newspapers, blogs and online newspapers.


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COMMUNICATION CHANNELS

NEWSLETTER

Periodic newslettersent to our network

WEBSITE

www.sposaitaliacollezioni.fieramilano.itAwash with content and fully integrated with our social networks, accessible 365 days

a year to always be fully up to speed with the latest wedding sector news and trends

EVENTS

An abundant calendar of runway shows and events

SOCIAL MEDIA MANAGEMENT

Social media and community management on the following social media channels:Facebook, Twitter, Instagram, LinkedIn and YouTube

INTERNATIONAL MEDIA PLAN

Media plan for nationaland international newspapers

RE-TARGETING CAMPAIGN

Re-targeting campaign to increase visitornumbers in a targeted and selective manner


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WHAT THE EXHIBITORS SAY ABOUT US

ANTONIO RIVA

“Sposaitalia is the place where interesting international buyers get together”

ELISABETTA POLIGNANO

“Sposaitalia is such a positive experience. In a few words:efficiency, dynamism, feeling and participation”

ANNAGEMMA

“We’ve seen the world, from the United Arab Emirates to South Africa,from Northern Europe to Italy in just three hours”

ANTONELLA DEL BRUSCO

“Sposaitalia is the most amazing trade fair I’ve participated in in thepast 20 years. A full immersion in absolute beauty.”

GAI MATTIOLO

“Sposaitalia is a special event as it can be classic,delicate and innovative at the same time.”

GIUSEPPE PAPINI

“Besides Italians, we’ve met manyJapanese and Koreans.”

WHAT THE BUYERS SAY ABOUT US

BUYER RUSSIA

“Very interesting brands”

BUYER USA

“Internationality of varying quality”

BUYER CINA

“On-trend, original and beautiful”

BUYER HONG KONG

“I love it”

Sì SPOSAITALIA COLLEZIONI Sì SPOSAITALIA COLLEZIONI

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[email protected] www.sposaitaliacollezioni.fieramilano.it/en

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Tel. + 39 02/49977703

Rita [email protected]

Tel. +39 02/49976408

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