S. C. Johnson Final Presentation
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Transcript of S. C. Johnson Final Presentation
By: Marika Thomopoulos
FAMILY OF PRODUCTS
• Home Cleaning
• (i.e. Windex)
• Air Care
• (i.e. Glade)
• Pest Control
• Home Storage
• Auto Care
TARGET AUDIENCE
• Men & Women
• Adult Age
• Mainly Target Families (i.e. “A Family Company” is the motto)
PERFORMANCE INDICATORS
• Google Adwords
• Creating Value Through Campaigns
KEYWORDS• Glade:
• Best Scent
• Glade Air Effects
• Clean Air
• Air Freshener
• Best Smelling Candles
• Windex:
• Window Cleaner
• Clean Windows
• Best Window Cleaner
• Multi-Surface Cleaner
SEO
• Keywords
• Using Product & Purpose
• Important to Campaign
“Mutli- Purpose Cleaner”
SOCIAL MEDIA
• #Hashtags
• Tweets
• Posts, Status
• Video/ Picture
BLOGGING
• Benefits SEO
• Link with Social Media
• Advertising
BLOGGER RELATIONSHIPS
• Benefits SEO
• Increased Traffic
• Reach Target Audiences
BUDGET
• Major Media Advertising
• $359.4 million last year
• Ad Spending
• $157 million in first half of 2010