8/3/2019 S-Bush Mket Objection - Oct 2011

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1 i October 201 iShelley WatsonPlanning Department - London Borough of Hammersmith & FulhamTown HallKing Street

London W6 9JU

Dear Sirs

Obiection in respect of LBHF proposals for redevelopment of Shepherds Bush Market - theOrion Plan

We object to the overall Plan curently in process of seeking approval as submitted by Orion to LBHF.There are a number of specific points we object to, but we should put objections to cunent plan proposals incontext of earlier objections that have been submitted to LBHF.

Backqround to obiections.

Back in 2005, when the Council was run by the labour Group, Octavia initially raised plans proposingconstruction of over 80 housing units on the former Springrove Laundry site behind Pennard Road. Thisproposal resulted in a mass of objections (July 2005) from residents, prirnarily from Pennard Road. And at thetime it seemed Council also considered this initial proposal as too dense a project for the available space.

Subsequently Octavia worked up new proposals, and by early 2006 the number of housing units beingtalked of was 40 plus (with increased parking spaces).

However, 2006 was an election year, and the matter did not progress prior to election. The Conservativegroup took control in May 2006 Elections, and quickly indicated that they were open to consider other re-development options for the former Laundry site, notably something that would improved the (economicallydeclining) Shepherds Bush Market.

Greenside Residents Action Group and Pennard Road residents were in favour of an alternative use forthe former Springrove Laundry site that included expanding the Market (but that did not include additionalhousing or disruption to other localtrading activities, e.g. Goldhawk Road)..

All was quiet frorn the Conservative Administration, which propagated its position in relation to

residents as "Putting Residents First" - and this gave us local residents' comfort that we could expect resident-

friendly options for the Market and Laundry site.

Subsequent planning developments have caused shock and horror amongst many residents and traders,resulting in significant opposition to the latest Orion plan proposals.

n plans herdsincorporatinq the forrner Sprinqrove Laundrv site.

The concept of Market re-development that was favoured by, and supporled by, residents from 2006 onwards,

whenthe Conservative Group gained control of LBHF Council, did not include housing on any part of the site,

Greenside/SB Market

8/3/2019 S-Bush Mket Objection - Oct 2011

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nor destruction of local heritage shops on Goldhawk Road - but favoured a modernisation of trading facilities

within the existing Shepherds Bush Market and introduction of new trading facilities only on the former Laundry

site.

Accordingly weobject to the Orion

planscurrently before Council for consideration

parlicularlyin

respect

of:

- The proposed construction of 212 residential units, of various sizes and within building that may rise to

at least 7 floors.

- The compulsory purchase of a row of shops on Goldhawk Road (30-52), and that include a number offabric shops that a known across the Capital and are very much a traditional parl of the Shepherds Bush

heritage.

In lodging our objections we make a number of comments and points in support of our objections.

Regarding construction of residential units

ShepherdsBush

is the most denselypopulated part

ofthe Hammersmith

&Fulham Borough, and

population density should not be increased as it will negatively impact on iocal environment and

amenities.

The intensive development outlined would seem at odds with other commentaries that seem to urge

developers to provide less dense development in order to maximize quality of life for residents (unlikethe era of tower blocks). Shepherds Bush Ward already has a population density over 96 persons per

hectare, more than double the London average of 45.6 persons per hectare.

Shepherds Bush does not need more population, but more employment and amenities for the existingpopulation.

This is a HIGH DENSITY Development resulting from a Council agreement with Orion developers foradditional Housing. Any development of the site should be for a low density usage or commercial usage

such as an expansion of market trading facilities.

Local social amenities such as provision of Health Services, Schools, Social Services, etc., are alreadyover-stretched. Increasing local demand for these services is an unfair burden on existing resources and

residents' needs.

The Proposed Development includes only a token allowance for its future parking needs. The net resultWILL BE that future residents wiil seek to park on Pennard Road, which already has a considerable

excess of parking demand over the space available.

Shepherds Bush is a HIGH CRIME and ANTI-SOCIAL BEHAVIOUR area, and similar intensive

developments add incrementally to such problems. An alternative site for housing should be sofi in a

less stressed area of the Borough.

Placing a high density housing project at the rear of Pennard Road increases the risk of crime to Pennard

propefiies. (This may impact on insurance and related costs).

This Development of Multi-Storey Units will impact on light to Pennard Properlies on the West side.

Noise to the rear of Pennard Propefiies will vastly increase as there will be 24 hour human and vehicletraffic up and down this closed in development.

Regarding food service trading outlets

- The Orion plans include proposals to inciude new food service outlets within the mix of outlets to be

included in the re-developed market. This appears to run counter to current LBHF policies in respect ofShepherds Bush being included in a cumulative impact policy zone.

- We have objection to any new or additional food service outlets that will, or might be, open late evening.

LBHF Council has recently introduced a "saturation zone" policy that recognises Shepherds Bush TownCentre as excessively dominated by food service and night economy related businesses, and businesses

offering alcohol at various trading hours. The existing food service and night economy activities have a

significant negative effect on residential quality oflife.

a

a

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- Any plans that permit further food service or night economy type venues (e.g. bars, restaurants) to open(such as in a re-developed Shepherds Bush Market) will aggravate an already intolerable negative

impact on residential life in the neighbourhood.

Regarding Goldhawk Road traders (30-52)

The retail shops included in a proposed compulsory purchase plan, for redevelopment by Orion, includea number of fabric shops that have reputations across the Capital and furlher afield, and that are verymuch part of the local retails mix and heritage, acting as a draw factor for customers to visit ShepherdsBush.

The customer mix for these outlets include many from abroad, notably Africa and Asia. And the variousfashion colleges in and around the capital regularly send their students to Shepherds Bush fabric outletsto explore and purchase as they develop their creative design skills.These fabric shops are quite substantial in size internally, and occupy prominent positions on GoldhawkRoad, a busy thoroughfare. They will be lost amid a mix of multi-product outlets if forced to relocate

into an off-road market environment, and will suffer greatly from los of trade when housed in muchsmaller retail premises, that amount to little more that retail kiosks compared to high street shops.

We believe that these outlets should not be parl of a compulsory purchase to the sole benefit of Orion,but left aione on the Goldhawk Road, and ideally could benefit from investment in renovating and

improving the fascias to a more consistent design format.Additionally there are 3 food service outlets (including the long-famous Cooke's pie shop) that wouldnot survive as viable premises in their traditional format is forced out of Goldhawk Road and into off-road smaller market outlets.

We are aware that the proposed development arises originally from arrangements between Westfield, Octavia,and a prior Administration. But the curuent Conservative Administration has responsibility to protect theresidential and trading amenity of the area now. Residents in general feel that developers and Council shouldexplore alternative uses for the site that are more environmentally friendly, and more sensitive to the views oflocal residents, as well as seeking a land use that has no negative impact on any local residents.

Local residents are strongly concerned at the exclusive arrangements between Council and Orion, and considerthat the resulting plans before Council for approval do not serve the best interests of both local residents andtraders. Orion alone will benefit to the detriment of the community and environment.

We urge Council to re-think its responsibilities in the light of its motto "Putting Residents First", and to declineapproval for both the construclionof 212 residential units on the Market and former Springrove site, and also tocease compulsory purchase plans for retail outlets on Goldhawk Road, but to seek altemative ways to renovateand improve those existing retail outlets.

Yours ,}I

ii

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i:

Camilla Broadbent

41 Goldhawk Road

Shepherds Bush

London W12 8QP

0208 743 0655

Lorna Elliott

22 Pennard Road

Shepherds Bush

London W12 8DS

0208 740 8040

Lorraine Murphy

l-3 Pennard Road

Shepherds Bush

London W12 8DW

0208740 4121

Chris Noonan

49 Pennard Road

Shepherds Bush

London W12 8DW

0208 740 9797

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Tessa Mason

23 Pennard Road

Shepherds Bush

London W12 8DW

0208 743 8s10

Greenside/SB Market