NATURLAND PinPartner Information for the Trade and Producers

EDITORIALCopy As I write this edi-torial, excitement is build-ing up at Naturland. We shall be presenting our-selves at the BioFach in pa-vilion  6 in a new look. It is designed to make every link of the value-added chain

visible, and in this way display an optical kaleido-scope of what has made us what we are over the past 35 years: our close relationship to our farmers in Germany and abroad, the pioneering work aimed at sustainable agriculture and the food in-dustry, and of course our commitment to a strong bond between organic, social and fair trade. This development was instigated by our intensive anal-ysis of the 17 sustainability goals listed in the UN’s Agenda 2030, among other things. How are we performing already? Where can we do even more? And how can we do it? In the light of these ques-tions, an intensive dialogue has unfolded at Natur-land and among our partners, and this is what we intend to pursue with you, too, at the BioFach. We are already looking forward to it!

Michael StienenNaturland Zeichen GmbH

NEW GROWTH FOR NATURLAND At the BioFach Naturland will be proclaiming an im-pressive development: in 2017 the number of Naturland farmers increased by 26.4%. Globally speaking, over 54,000 Naturland growers are now farming some 342,000 hectares, an increase of 23.8% over last year. New members in Portugal, Hungary, Kazakhstan, Brazil and Senegal mean that Naturland is now represented in these countries for the first time. This has expanded the range of prod-ucts certified to the Naturland standards by, for ex-ample, Brazilian cane sugar and honey and Senega-lese mangos. For a long time now Naturland has been active in India, Spain and Italy, where the lat-est statistics show a total of over 50 member farms.

Bronze for a Naturland partner: beer produced by Haderner Bräu among Bavaria’s best organic products +++ New World Board: Peggy Miars succeeds André Leu as the president of IFOAM Organics International +++ Protest march “Wir haben es satt“: tens of thousands demand sustainable agricultural reform +++ For more news: www.naturland.de/en

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ECOLOGICAL COMPETENCE BRINGS FOOD SECURITYSmallholders in Africa and India are to acquire in-formation about organic agriculture in what are called green innovation centres, enabling them to derive greater benefits from the innovations. One aim is to increase the productivity of their plots in a sustainable manner and to encourage the estab-lishment of eco-social value-added chains. Natur-land, IFOAM (International Federation of Organic Agriculture Movements) and FiBL, a German re-search institute for organic agriculture, are the partners co-operating on this project, which is be-ing implement as part of the special campaign called “ONE WORLD – No Hunger” and on behalf of the German Federal Ministry for Economic Co-operation and Development. In every country the focus lies on two to three agricultural crops which are deemed important for food security or which hold great market potential and thus offer sources of income. → For more on the subject, see www.naturland.de/en_giae

THE EU’S AGRICULTURAL POLICY SHOULD ENCOURAGE SUSTAIN-ABILITYIn the discussion about the shape of the joint agri-cultural policy of the EU (GAP) post-2020, Natur-land is demanding greater fair play. Farmers must in future be rewarded for their contributions to sus-tainability, such as clean water, healthy soils, eco-di-versity, the protection of the climate and animals. These achievements benefit people all over Eu-rope. They offer job security and preserve liveli-hoods. The sustainability model developed by Naturland and the German Federation of the Or-ganic Food Industry (BÖLW) therefore includes re-muneration for services to the environment, climate and animals. At the same time it aims at the funding of active farmers, both long established and begin-ners, in contrast to the current model which is mainly a reward for the possession of land and therefore accelerates the decline of the family farm.

NATURLAND AT THE BIOFACHOn an area of 1,760 m2 over 60 German and inter-national Naturland partners are exhibiting on the joint booth in pavilion  6. Besides, they are also present at the career service point “Generation Zukunft“, at the activity centre Erlebniswelt Wein and at many booths in pavilions 1, 2, 4, 5, 7 and 9. Press conference: Organic and fair trade world-wide. The idea that fair trade conditions are also important in the global north is slowly making its mark. Naturland, a pioneer in the combination of organic and fair trade, on current developments.14.2., 2 p.m. to 3 p.m., room Stockholm NCC Ost

Panel discussion: Confronting climate change: employing organic agriculture and fair trade to induce sustainable management of patterns of consumption and production 15.2., 4 p.m. to 5.30 p.m., room Riga NCC Ost

Lecture: Organically and socially successful: 10 years of “Naturland Wildfish” at Lake Victoria16.2., 12 p.m. to 12.45 p.m., room Athen

Lecture: Water as a challenge. What strategies is organic agriculture adopting to advance the sustainable use of water?16.2., 1 p.m. – 1.45 p.m., room Budapest

→ For the complete programme, see www.naturland.de/en

GLOSSARY

“NATURLAND WILDFISH” The “Naturland Wildfish” standards set high standards for sustainable and ecologically and socially compatible fishing. Upon consultation with local experts, they are adapted to the respective loca-tions of each project. In this way Naturland ensures that all the relevant and critical aspects appli-cable to the location are actually scrutinised in the course of inspection. This applies to fishing gear and practices as well as to social conditions. The aim is to preserve stocks and the ecosystem, guarantee just working conditions and to encourage a form of fishing which is characterised by a sense of mutual responsibility and co-operation throughout the value-added chain. Victoria perch from Tanzania, herring from the Greifswalder Bodden on the Baltic and – a new development – sea salmon from the northern North Sea, Skagerrak and Kattegat, all are today certified to the “Natur-land Wildfish” standards. → For more on the subject: www.naturland.de/en_wildfish

YOU ARE CORDIALLY INVITED TO THE NATURLAND BOOTH PARTY

AT THE BIOFACH ON THURSDAY, 15.2., FROM 6 P.M. TO 9 P.M.

NATURLAND &

PARTNERS

AT THE BIOFACH

14TH – 17TH FEBRUARY,

PAVILION 6

FAIR TRADE FROM MILK TO MANGO The dairy Molkerei Berchtesgadener Land – itself a “Naturland Fair” partner – is actively pursuing its goal to procure fair-trade organic ingredients. This year the dairy co-operative has found a new partner for the mangos used in its organic man-go and passion fruit buttermilk and in its peach and mango organic yoghurt. The fruit comes from a co-operative in India and complements the range of fair-trade ingredients from the global south. Even prior to this, the sugar, cocoa and ba-nanas used came from conversion to organic and fair trade.Contact: Florian Zielinski, fl orian.zielinski@molkerei-bgl.de

FRESH NEW DESIGN AT THE BIOFACH Gläserne Molkerei is presenting its range of products at the BioFach in a new look. One attractive example is the packag-ing of its fresh buttermilk, which contains no more than 1% fat and comes in a recloseable 500g tub. This is just one of numerous dairy products now bearing the Naturland logo. The milk used comes mainly from farmers in northern and eastern Germany in order to guarantee short distances to the production facilities in Münchehofe and DechowContact: Peter Knopp, knopp@glaeserne-molkerei.de

ORGANIC CANE SUGAR IS NOW CERTIFIED TO THE NATURLAND STANDARDS The sugar which Davert procures from Usina Sao Francisco in Brazil now bears the Naturland logo. This is a fl agship project in the fi eld of soil conservation and fertility. One important and at the same time obvious measure to be adopted was that the fi elds no longer be burned off after harvesting. Besides this, the farm is a leader in the fi eld of biological pest control and performs a wide range of impressive social services. Contact: Anabelle Körbel, akoerbel@davert.de

HONEY FROM AN APIARY CERTIFIED TO THE NATURLAND STANDARDSBio-Imkerei Barthuber, an organic apiary in Obertaufkirchen, Germany, has been a partner of Naturland since 2017. Its some 800 colonies are transferred to diff erent locations, depending on the various fl owering seasons. In their original home, Chiemgau, the bees collect the pollen from wild fl owers, in the city of Munich from the lime tree blossom, and in Branden-burg from the cornfl owers. This results in three completely diff erent, distinctive types of honey, all of which bear the Naturland logo.Contact: Vincent Barthuber, info@imkerei-barthuber.de

AIR TRADE SYNERGY PRODUCTS FROM THE GLOBAL SOUTH AND NORTHdwp continues with its project to create produce which combines fair trade ingredients from both the global north and south. In this way the fair trade co-operative is leading the way towards global fair trade which benefi ts smaller farmers’ families the world over. New products are two bis-cuits certifi ed to the “Naturland Fair” standards: fi ne spelt biscuits combined, among other things, with sour cherries from Anatolia and coconut from Sri Lanka, and spelt cantuc-cini with almonds from Palestine. Both specialities are made with fair-trade spelt from Bavaria. Contact: Thomas Engler, engler@dwpeg.de

TWO NEW PRODUCTS Neumarkter Lammsbräu will be in-troducing two newcomers with the Naturland logo. Lamms-bräu Zwickl is a bottom-fermented naturally cloudy beer with an evenly balanced fl avour of hops and malt, which will be on the shelves in 0.5 litre returnable bottles as of 1st April. At the same time Lammsbräu Weisse & Grapefruit, a new summer drink, will be introduced in the 0.33 litre returnable bottle. This non-alcoholic wheat beer now combined with its grapefruit lemonade promises to be a refreshing fi zzy drink which is delicious even without alcohol.Contact: Neumarkter Lammsbräu, info@lammsbraeu.de

HAND-MADE FROM THE SCHWEINFURT COUNTRY-SIDESchloss Gut Obbach in Franconia has been a member of Naturland since 1999 and manages its meadow orchards or-ganically. The fragrant hand-picked apples are carefully crushed. The results are a top-grade apple cider and an ap-ple fi zz, which are sold in 0.33 litre bottles. The motto 0/8/16 on the labels stands for exceptional artisanal quality – natu-rally without any concentrates, artifi cial fl avouring, colouring or sugar. Contact: Petra Sandjohann, gutsverwaltung@gut-obbach.de

COCONUT PRODUCTS FOR VEGAN ASIAN CUISINEThe coconuts which MorgenLand, a partner of Naturland, gets from an organic project in Sri Lanka, are organically farmed, processed without additives and then packaged on site. The resulting produce is coconut milk for cooking and for use instead of cream, coconut oil with high heat stability, and delicious coconut fl akes, which can be used both as a snack but also to enhance deserts, fruit salad and Asian dishes. The coconut products certifi ed to the Naturland standards will be appear at the BioFach for the fi rst time in a new look.Contact: Alice Fridum, alice.fridum@egesun.de

MARKET NEWSNaturland Partners at the BioFach 2018

01 / 18NATURLAND Pin

COMMITMENT TO SUSTAINABILITY

As last year, the UN’s 17 Agenda 2030 sustainability goals is going to be Naturland’s focal theme at the Biofach. Within the joint fair presence, visitors will be able to explore how Naturland and its partners are cam-paigning for the sustainable development of agriculture and the food in-dustry

In October 2017, LaSelva, one of the co-founders of Naturland, was undertaking its fi rst compre-hensive survey of its activities over the past 38 years and published its fi rst sustainability report. Organic agriculture, processing, packaging, logis-tics, quality assurance and many other areas of the German-Italian producer of fi ne foods were assessed for their sustainability and goals set for further improvements.

The Hofpfi sterei bakery reached a new milestone with its eighth sustainability report. It proves that the Hofpfi sterei, its branches and its subsidiaries, the butcher Metzgerei Landfrau, the bakery Stocker’s Backstube and the Meyermühle mill are carbon-neutral producers. By realising all its savings potential, this “Naturland Fair” partner compensates for any residual emissions by fund-ing the Panguana rainforest project.

Many Naturland partners employ sustainability reports to gauge their ecological and social performance. In future editions of the PIN we shall continue to report on further examples.

WIRPROD

UZIER

EN

gültig mit

Zertifikat Nr.

SVW 255-2017

CO2e

neutral

Nachhaltigkeitsbericht 2017UNTERNEHMENSVERBUND HOFPFISTEREI

10 Jahre Engagement für den Regenwald!

800 colonies are transferred to diff erent locations, depending on the various fl owering seasons. In their original home, Chiemgau, the bees collect the pollen from wild fl owers, in the city of Munich from the lime tree blossom, and in Branden-burg from the cornfl owers. This results in three completely

General Manager:Michael Stienen (V.i.s.d.P.) Kleinhaderner Weg 6D-82166 Gräfelfi ngtel. 089 - 89 80 82-70 naturland@naturland-zeichen.de naturland-zeichen.de

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