RUstressN-SAMHSA Text Message Crisis Line for Nevada Youth

8/3/2019 RUstressN-SAMHSA Text Message Crisis Line for Nevada Youth

1/15

Educational Message Services, Inc. 2300 Alessandro Drive. Suite 100, Ventura CA 93001 USA | Phone: 805 653 6000

PPTMSText Message Crisis Support

Program for Nevada MiddleSchools and High Schools"Background and Process!

Supported by a 3-Year Garrett Lee Smith"SAMHSA Youth Suicide Prevention Grant "


2/15


Trends in Texting

n About 1.5 trillion text messages were sent in 2009, up from 1.5 trillion in 2008 and 363 billion in 2007,according to the wireless trade association CTIA.!

n Adult cell phone users are increasingly texting 72% text as of May 2010, up from 65% in September 2009.!n The number of pictures and multimedia messages sent by mobile devices doubled from 2008 to 2009 to

more than 24.2 billion MMS messages!n Mobile users sent and receive more text messages in 2008 than phone calls averaging 357 text messages a

month versus 204 phone calls.!n Texting for charity is a growing trend. The Haiti earthquake saw almost double the number of SMS

donors. African Americans, Hispanics and males were more likely to donate in this manner.!n Pew Internet data suggest that minorities tend to text message more than their white counterparts: 50% of

Hispanics and 47% of African Americans who own cell phones report texting on a typical day, comparedwith 40% of whites.!


3/15


Key Finding

!n Teen texting is exploding daily texting increased from 38% to 54% from February 2008 to

September 2009. A third of teens send more than 100 texts a day, and half send over 50.Girls are the most frequent texters, and young teenage boys send the fewest."


4/15


SystemPreparations! Provision

Database!Setup Computer

Workstations!

Orientation!Training (Web-

based, e.g.overhead)!Peer to Peer!

Launch!Pilot Schools

(8-12)!

ExpandthroughoutNevada to schools13 through ??!

Process


5/15


System Adaptations

!The PPTMS Website supports https secure socket layer (ssl)* and contains the text messageresponse interface. Text line responders log in for each session with a username and password. !!All data resides on an EMS server at a Co-lo to ensure availability, access, and security. !!Absolutely no software or information (e.g. unique identifiers, or text message content) isdownloaded onto staff computers. !!!*Secure Sockets Layer (SSL) 128-bit encryption is the process of encoding information !in such a way that the entity or computer with the key can decode it, or taking all the !data that one computer is sending to another and encoding the data into a form that only!the receiving computer will be able to decode. User privilege acceptance and consent !authentication process will rely on username, password and verified data sources.!


6/15


Training Strategies

!Staff were screened for prior text experience !!Web-based Group Session (1 hour)!!Individual training with each responder (30 min)!!Peer supported mock texting scenarios (ongoing)!


7/15


RU StressN?

Text message crisis supportprogram for Nevada middleschools & high schools

Text listen to 839863

A new program for students and their

friends and family. If you or someone

close is suffering

Depression/grief/lossDomestic, date violenceSexual AssaultSubstance AbuseThoughts of self harmConcerned about a parent

Text us and we will help you get

through the hurt, safely and privately.

Program Launch


8/15


School based programs install displays inboys and girls restrooms/locker rooms and

other locations such as the library andcafeteria, in areas where students can feelrelatively sure they wont be judged by theirpeers.

Displays encourage students to

Take a card. Text anytime.

Narrowcast Strategy"Narrowcasting uses targeted messagingin public/private places to increase healthseeking among a specific demographic. Inthese settings individuals from theintended priority group are temporarily

captive

while being exposed to content

tailored to their personal health, and aremore likely to consider change.

Repeated encounters help reinforce theirwillingness to change.


9/15


Cultural competency is atthe core of the Narrowcasttheory.

Materials

Images and content reflectkey aspects of priority

groups.


10/15


Displays with take-away cards

Gender specific"

*Standard textmessage rates meanswhatever your service

provider charges. Ifyou have unlimited

texting, then its free!


11/15


R U StressN?"Cards are wallet-size. Students can take them home and text from the privacy oftheir room. Cards also promote safe cell phone behaviors such as: Dont text anddrive.

Practice Safe CellPhone Behavior,Report Text

Bullying.


12/15


Series 2 Posters "

Series 2 Postersincorporate someof the themes

being expressedby students who

have used theprogram.


13/15


Series 2 Cards"


14/15


Sub-Groups

The keyword + Shortcode

model lends itself to thenarrowcast strategy andstreamlines the intakeprocess

Text sass for help copingwith sexual assault


15/15


Questions

Contact Info:

For information on project advocacy at the state and

Local levels, or if you have specific questions aboutthe Nevada schools text program, contact Misty

Vaughan Allen, Suicide Prevention Coordinator,

Nevada Dept of Health and Human Services, (775)443-7843 [email protected]

Evaluation Conducted by: Bill Evans, Ph.D.

University of Nevada, Reno [email protected]

For info on operational protocols, questions about theservice (the responders and responder guidelines)contact Kathy Jacobs, Director Crisis Call Center at:

775-784-8085, crisiscallcenter.org

For information on program materials, marketing andimplementation components e.g. web label and PPT,contact Jonathan at 805.653.6000,

[email protected] or Tom at [email protected]

RUstressN-SAMHSA Text Message Crisis Line for Nevada Youth

Documents

Transcript of RUstressN-SAMHSA Text Message Crisis Line for Nevada Youth