Russian trends offline and online
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Transcript of Russian trends offline and online
Russian trendsoffline and onlineArtem Daniliants / LumoLink
Tallinn / October 8th 2014
About meBriefly :)
I ! technology
I ! online marketing
LumoLinktechnology + marketing
Half Finnish
Half Russian
10 Current trends in Russia
#1 Big online players have entered Russia
eBay had over 1 million Russian users in 20131
1 http://rt.com/business/191872-ebay-expanding-commerce-russia/
#2 Russians are getting accustomed
to paying online with credit cards
#3 Tour operator business will decline
dramaticallySome experts estimate the decrease to be 40-50%3
3 http://skift.com/2014/09/23/interview-travel-ru-ceo-on-transformation-in-the-russian-online-booking-market/
#4 Most online growth will happen outside of Moscow and
Saint-PetersburgRussia’s Internet penetration rate of 54% leaves
serious headroom for more growth in the coming years
#5 Mobile devices and fast mobile
broadband4
In 2013 Russia became the third largest global market for tablets
4 http://russiansearchmarketing.com/tablets-apps-rise-mobile-internet-russia/
#6 e-Commerce in Russia is huge
Since 2013, Russian e-commerce has grown by 30% with a current daily audience of 9.5 million people5
5 http://russiansearch.wpengine.netdna-cdn.com/wp-content/uploads/YandexMedicalTourismCategoryOverview.pdf
#7 Medical tourism is on the rise
In 2014 the number of search queries on outbound medical tourism grew by 23%5
5 http://russiansearch.wpengine.netdna-cdn.com/wp-content/uploads/YandexMedicalTourismCategoryOverview.pdf
#8 Logistics are getting better
Russians still prefer to pay cash on delivery
#9 Yandex is still the kingYandex holds 70% of the Russian contextual
advertising market6
6 http://www.digitalintheround.com/yandex-russia-runet/
#10 It's the right time to go to Russia
Many of my clients in Finland make huge investments in reaching out to Russian clients
Takeaway for business in Russia• Sell directly to consumer
• Offer deliveries to Russia
• Invest in Yandex visibility, but don't forget Vkontakte
• Search engine marketing in Moscow can be really expensive so look into developing regions
• Make sure you offer superior mobile experience
Thank you!Get in touch
/@artemd
/artem.daniliants
/in/artemdaniliants
Photo credits- https://www.flickr.com/photos/pocait/- https://www.flickr.com/photos/20792787@N00/- https://www.flickr.com/photos/sami73/- https://www.flickr.com/photos/samantonio/- https://www.flickr.com/photos/salomonrbc/- https://www.flickr.com/photos/phalinn/- https://www.flickr.com/photos/yourdon/- https://www.flickr.com/photos/stepzh/- http://gorodskoyportal.ru/news/russia/5029164/- https://www.flickr.com/photos/rethwill/- https://www.flickr.com/photos/fosforix/