Russian Public Opinion Research Center

Moscow, 2011

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Who are we?

• The first and the leading polling firm in the FSU

• Our expertise:

• Sociological and marketing research

• “Full-cycle” research firm: services from instrument design and data collection till report writing and presentation of results to the clients.

• Both qualitative and quantitative research specially tailored to the needs of clients

• Nationwide representative sample for quantitative studies

• Highly professional team (over 60 full-time employees with graduate degrees)

• Clients include both public and private, located in Russia and abroad

• The most widely known polling company in RF (over 1000 citations per month)

• Member of ESOMAR and INTERSEARCH

What spheres do we study?

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1. Business • finance and insurance, • real estate and

construction, • trademarks, • branding and reputation

management, • IT and media research, • sports industry,

automobile market

2. Politics • electoral and

approvement ratings, • protest activity,• corruption

3. Social sphere • education, • employment, • health care, • family

Where do we do our research?

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1. Russia• Representation offices in all 7 Federal Districts of Russia• Quantitative studies upon representative nationwide

sample• Qualitative studies specially tailored to the needs of the

clients

2. Post-Soviet space• Partnership ties in 13 former USSR countries (including the

Baltic states, Central Asia, Ukraine and Belarus)• Biannual joint studies in the framework of “Eurasian

monitor” international agency

3. Worldwide• Partnership ties with international research firms located all

over the globe – from Japan to Germany• Memberships: ESOMAR, Intersearch

Who are we conducting our studies for?

By the third decade of our presence in public opinion research market we have provided expertise to over 2000 clients: both public and private, located both nationally and abroad…

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Who is working for you?

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1. Over 60 employees in Moscow headquarters

2. Ph.D. and M.S. holders – graduates of the best Russian and international Universities (e.g., Moscow State University, St.Petersburg State University, Vienna Diplomatic Academy, etc…)

3. Professionals with an expertise in: sociology, psychology, research and evaluation methodology, economics, finance, political science, international relations, health, engineering, etc…

4. Own network of interviewers (over 5000 people nationwide)

5. Contract ties with 118 agencies

Dr. Valery FedorovVCIOM Director General

Which methods do we employ?

We use a wide range of both qualitative and quantitative research techniques – from correlation analysis and hypothesis testing to factor, cluster and correspondence analyses and multidimensional scaling.

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Research techniques

• Face-to-face interviews• Telephone interviews• Focus-groups• In-depth interviews• Expert studies• Hall-tests• Packaging and advertising• Diary studies• Desk research• Specialized programs of sampling• Mystery Shopping

How do we guarantee the high quality control of our studies?

Control of interviewers’ work is achieved by means of:

• control of interviewers by supervisors in the polling stations,

• route card control, • 20 % control of interviews conducting over

a data file,• 10% spot control of interviews conducted

with the second visit method or with the repeated interview by telephone method, and also the postal method.

Data-entry control:• logic control on data file, • input errors analysis, statistical monitoring

of input errors.

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Konstantin AbramovVCIOM First Deputy Director General

Contact us at:international@wciom.com

or by phone: +7 495 7480807

Director on International and Public Relations

Dr. Olga Kamenchuk