The Runet Update11/03/2014

Some numbers

Frees + CountryCountry Frees

Russia 168925Ukraine 42398Kazakhstan 11972Belarus 8867Azerbaijan 1231Moldova 1094Latvia 848Armenia 661Israel 624Estonia 462Germany 424US 419Kyrgyzstan 388Georgia 371Uzbekistan 356

Premiums + CountryCountry Frees

Russia 2864Ukraine 238Kazakhstan 81Belarus 51Latvia 16Israel 14US 14GB 14Thailand 14Estonia 7Czech Republic 7CA 7Azerbaijan 6Moldova 6Spain 6

Country Frees

Moscow 35,262.00 Saint Petersburg 11,772.00 Kiev 6,784.00 Novosibirsk 4,297.00 Krasnodar 4,135.00 Yekaterinburg 4,015.00 Minsk 3,526.00 Almaty 2,800.00 Samara 2,597.00 Rostov-on-don 2,402.00

Nizhniy Novgorod 2,278.00 Ural 2,267.00 Chelyabinsk 2,065.00 Perm 1,918.00 Kazan 1,651.00

Cities

Country FreesMoscow 987Saint Petersburg 267Kiev 78Novosibirsk 65Yekaterinburg 64Krasnodar 63Rostov-on-don 42Almaty 39Samara 39Vladivostok 34

Kazan 31Krasnoyarsk 29Perm 27Khabarovsk 27Ufa 25

Cities

Total RU market 7 and 30 days

Frees 7 days: 22,797 (-27.35% last month / -5% last week

Premiums 7 days: 149 (-2% last month / + 27.35% last week)

Frees 30 days:112,914 (-13% last month / -7% last week)

Premiums 30 days:1,321 (+9.44% last month / -7% last week)

PPC Search

Frees 7 days: 11,243 (-26% last month / -5% last week)

Premiums 7 days: 63 (+26% last month / + 43.18% last week)

Frees 30 days:56,643 (-7.91% last month / -6.34% last week)

Premiums 30 days:502 (+9.61% last month / -8.73% last week)

Project & Adm. Update

People: PPC manager for Social Department (still open, but waiting for Shani to return)

+ 3 part-time person in Support: Julia, Julia & Anna

Preloader (there is progress, but nothing concrete) Offline payment (still open for Russia only, to be

updated in 1-2 weeks) Yandex Search is still in QA Yandex Metrika – no news

Product updates

Landing pages

Landing pages

Feature page

http://ru.wix.com/about/features

Home Page Package Picker Other landings YouTube:

Add galleries Drag & Drop + Mobile (final polishing)

Yandex.Money press-release (done) Stories (almost ready!)

Other projects

Websites special projects and articles (file): Siliconrus.ru HH.ru SMS magazine Lifehacker Adme.ru Hopes and Fears & Look at Me Habra for Alissa Netology.ru

Special projects

NO UPD

ATE

User meet-up Moscow (April 27, Sunday @16:00) http://ditelegraph.com/spaces

RIF + KIB event Moscow, April 23-25 http://2014.russianinternetforum.ru

СПИК - ?? St. Petersburg, May 27-28 http://2014.sp-ic.ru

Events

Yandex.Money

Yandex.Money was opened for A/B testing on 11th of February;

We have 269 premium packages purchased via Yandex.Money till today. 239 out of 269 subscriptions are still active.

We have 1 successful recurring charge (on Ira’s personal account ) – it’s working!

Project overview:

Yandex.Money stats

Confidence level: not very

Confidence level: 99%

Yandex.Money (cont.)

We should see ~10 renewals of Yandex.Money subscriptions on March 13th. If there is no ‘drama’ there, we will open Yandex.Money to 100% Russia’s users;

Place Yandex.Money logo on a Russia’s package picker and Purchase Page.

Next steps:

Yandex facts

4rth biggest search engine worldwide 150 Million searches per pay (April 2012)

Yandex processes around 5 billion queries a month (Google 115 Billion queries) (Dec 2012)

50.5 Million visitors per day using Yandex’s services (Feb 2012) Founded in 1997 Yandex – ‘Yasikovy index’ (language index) was developed to

handle the morphology of the Russian language Alexa 18 worldwide Main markets: Russia, Ukraine, Kazakhstan and Belarus

Not Russian-speaking Market: Turkey

Yandex Products

Search Maps Market News Dictionar

y Images Video Music Translat

e Blogs Photos

• Cars• Events• Money• Cloud• Directory• MoiKrug

(Linkedin)

• Real estate

• Postcards• Weather• People

Search• Mail• Traffic• Jobs• Programs• Services• Yandex Browser

Yandex is a MEGA internet company with a huge repertoire of products getting deep into all spheres of Russian society

Yandex - the Search Engine

Yandex is based on the principle of machine learning (like an email spam filter, which learns what emails you consider as spam) – called Matrixnet

Yandex search results are a pattern chosen by 60 assessors, who design the optimal set of results for any given query the algorithm tries to achieve the targeted results

Yandex relies much more on human interaction into the search process than Google

Yandex #1 in Russia

Market share in Russia around 60% (Google 30%) In IT topics (PC, Internet, Blogs, digital culture) the

market share is believed to be around 50/50 In topics around house, garden, cosmetics,

beauty, cooking Google looses dramatically against Yandex

Google is overall trusted more in informational queries

Yandex is overall trusted more in commercial queries

Russian search queriesNumber of words % of queries

1 27%

2 27%

3 20%

4 26%

• Only 3% of the traffic has search volumes over 10.000

• Most search queries consist from nouns and adjectives

• Only 5% of search queries use conjugated verbs

• 3% of all search queries are questions (50% start with ‘how’, 17.5% ‘where’, 8.15% ‘when’)

• Yandex SEO strategy of 2013 suggests to cultivate a broad keyword portfolio in order to catch long tail traffic and not to focus on a small group of keywords

CTR according to Position

Position in Yandex

Yandex Google

1 10.64% 24%

2 10.28% 16%

3 6.62% 8%

4 3.86% 7.2%

5 4.38% 5.8%

6 4.31% 4.3%

7 4.43% 3%

8 2.79% 1.6%

9 2.57% 1.5%

10 2.82% 1.44%

• 47.3% of the User click go to the second page

• In Google around 13% click to the second page

Yandex Personal Search

Yandex performed three updates where they made 75-80% of the search personalized

Yandex creates a search profile according different aspects such as geo location, interests and search behavior (long-term and short-term) “liked” and “disliked” sites are taken into the account by

visited sites, ignored sites and bounce rate CTR on the first position of a personalized SERP

is 37% better than on non-personalized one Yandex performs a personalization of the SERPs

disregarding whether the user is logged in or not (to

turn it off user is required to change the settings) According to Yandex representatives, in one

third of the cases the top 5 search results for the same query are completely different

Yandex Geo Location

The algorithm SPEKTR introduced in 2011 serves to understand better the users intention

Spektr is a technology that analyzes search queries and divides them into categories, then selecting the most popular categories and giving them more exposure in the SERPs

“Pizza” – delivery or recipe? Spektr tries to understand the nature of this query and serve the user with location based results if needed (e.g. Pizza delivery places in Moskow only)

Yandex divides Russia into 1.400 locations, with its unique location-based results

Rich snippets

Yandex strives to show for every query a rich snippet by performing a parallel search (weather, prices, maps, addresses) called “Magician”

Furthermore, a lot of information for rich snippets can be provided through Yandex webmaster

Rich snippets have a big effect on SEO because the CTR is an important ranking factor

Social links can also be added to the search result

Search query ‘web design’

Search query ‘hotel moskow’

Yandex Islands

Yandex releases soon a new SERP interactive interface

SERP results become blocks instead of links (“islands”) which enable to do actions inside the SERP (rent a car, book a hotel, make a purchase etc.)

Solution: implementationof microdata

Problem: data collection

Booking a taxi through the Yandex interface

Wix SEO Russian

SEO!!!

SEO!!!

SEO Guidelines

Use сайт Use создать Use конструктор сайтов Try to use шаблон сайта Try to use сайт визитка Link to ru.wix.com resp.

ru.wix.com/website/templates

Yandex/Google

Google understands word families Yandex understands specific words only

Content must go for the long tail traffic

Numbers SEO

Milestones

Google positions: #1 - создать сайт (33.000 monthly searches in Google) #1 - как создать сайт (27.100 monthly searches in

Google) #2 - конструктор сайтов (14.800 monthly searches in

Google) #2 - шаблоны сайтов (12.100 monthly searches in

Google)

Support Update

Перевод и создание статей учебного центра WIX

Ведение и организация ответов на форуме поддержки

WIX

Перевод всего текстового содержания редактора

сайтов (интерфейс; новые функции и приложения)

Versions Project (предоставление наиболее релевантных ответов на вопрос пользователя

на форуме поддержки)

Top Projects

Total number of questions:

2013

Stats

Русификация:• Кнопка Log in пользователя• Кнопка вход администратора

(Administrator Log in)• Кнопки Go to Link; Show more в галереях• WIX App Store• Программа партнёрства

Проблема медленной загрузки сайтов

Способы оплаты услуг WIX (бОльшее разнообразие способов)

Способы оплаты eCommerce (поддержка валют СНГ; оплата по

кредитной карте)

Top Issues

Домены в зоне .ru

VK комментарии и Поделиться (улучшенный

функционал)

Яндекс поиск и Метрика

Возможность создания Landing Page

Реферальные ссылки

Top Requests

Next time: March 25, 15:00 – 16:00, Bahamas Stats, project & product updates, social, YouTube New ideas and topics are welcome!