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Russian business culture. What do you need to be successful in this market and the needs of the...
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Transcript of Russian business culture. What do you need to be successful in this market and the needs of the...
50th ICCA Congress
International Congress and Convention Association.
congress.icca.mobi | Twitter: #ICCA11
RUSSIAN BUSINESS CULTURE. WHAT DO YOU NEED TO BE SUCCESSFUL IN THIS
MARKET AND THE NEEDS OF THE RUSSIAN DELEGATE
Andrey Zhukovsky Chairman of Group of companies RussCom IT Head of research committee of the Russian Union of Exhibitions and Fairs Executive МВА
FACTORS THAT INFLUENCED RUSSIAN MENTALITY
Complicated history Tatar dominion, then dukes came to power, then Tsar empire, then Revolution and the Soviet power, and finally modern capitalism and globalization
Huge territories Russia occupies 1/6 part of the Earth’s territory
Geographical locationRussia is located between Europe and Asia
MIX OF BUSINESS CULTURES
What is a Russian business culture of the 21st century like?
It is a mix of European and Asian business culture , but with a Russian flavor.
Today in Russia there are more and more people who think and do their business the same way as Europeans. They have European education, know one or several foreign languages etc.
UNUSUAL FEATURES OF RUSSIAN BUSINESS CULTURE
1. Attitude to women
The Asian trait of our mentality is reflected in the business relations between men and women. The approach to women is more Asian than Western and feministic.
UNUSUAL FEATURES OF RUSSIAN BUSINESS CULTURE
2. First contacts
Sometimes Russians are a bit cold with people that they don’t know well.
So you will have to break the ice with them and show that you are a reliable person. And after that they actually become very nice and kind people!
UNUSUAL FEATURES OF RUSSIAN BUSINESS CULTURE
3. Gifts-giving practice
Russians like to give and receive presents, even in the business practice.
UNUSUAL FEATURES OF RUSSIAN BUSINESS CULTURE
4. Cultural part of negotiations and Russian hospitality
Russians are very hospitable.
Russians like to treat their guests and spend time sitting at the table with food and drinks, and saying toasts.
WHAT ARE THE NEEDS OF THE RUSSIAN DELEGATE? HISTORICAL OVERVIEW
“For Russians, Europe is as precious as Russia herself. Every stone there is so dear. Yes, for Russians these old foreign stones, these miracles of the old world are very precious…”
F. Dostoevsky
WHAT ARE THE NEEDS OF THE RUSSIAN DELEGATE? HISTORICAL OVERVIEW
Peter the Great•Sent almost all Russian nobles to study in Europe.
• Started a fashion: to have a European tutor for their children who taught Russian nobles good manners, culture and languages.
WHAT ARE THE NEEDS OF THE RUSSIAN DELEGATE? HISTORICAL OVERVIEW
Closed country
Connections with rest of the world were broken
WHAT ARE THE NEEDS OF THE RUSSIAN DELEGATE? HISTORICAL OVERVIEW
Crowds outside the American Exhibition in Leningrad, 1989
WHAT ARE THE NEEDS OF THE RUSSIAN DELEGATE? TODAY
There are a lot of things we can learn from foreign specialists. We are very interested in new knowledge and new experience from foreign professionals. So, the international congress as one of the most effective ways to exchange knowledge – can be extremely successful in Russia!
Today, in Russia there is a big demand for international congresses!
WHAT ARE THE NEEDS OF THE RUSSIAN DELEGATE? TODAY
15 members
86 members
34 members100 UFI approved events
5 members
Total: Near 110 professional companies in the Exhibition & Congress industry
UNIQUE PRODUCT FOR CONGRESS AND EXHIBITION ORGANIZERS
• We can offer a methodology that measures economic, scientific, cultural efficiency of exhibitions and congresses.
• Tool to determine all these characteristics:
Congress and exhibition audit system, which works under the control of the Russian Union of Exhibitions and Fairs.
Result: we researched the efficiency of more than 40 events, and found out that in 6 months after the exhibition the value of the contracts concluded varies from 80 million to 2 billion dollars.
CONCLUSION
1. Nowadays Russia can offer a lot of business opportunities!
We have a growing economy on the one hand, and, lot of Russian specialists interested in new knowledge from foreign professionals. So, you can organize a lot of congresses which could be very profitable and very successful!
CONCLUSION
2. Russian business culture is very young, it doesn’t have strict rules
But you can find more and more companies that use European approach to doing business.
CONCLUSION
3. To make a successful professional event you should establish good relations with a professional society.
The best way to solve this problem is to find a good local partner, who has already all of these connections, and your Congress will have great success!
50th ICCA Congress
International Congress and Convention Association.
congress.icca.mobi | Twitter: #ICCA11
Chairman Group of companies RussCom IT
Head of research committee of the Russian Union of Exhibitions and Fairs Executive МВА
www.it-systems.ruwww.auditexpo.ru
BETWEEN EUROPE AND ASIA
Andrey Zhukovsky
Thank you for your kind attention!