RUSSIA Russia RUSSIARussia - softline.rusoftline.ru/sl_profile.pdf · PERU Peru PERU Kyrgyzstan...

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Vietnam VIETNAM CAM- BODIA Laos RUSSIA Russia Armenia Georgia AZER BAI JAN Turkey TURKEY TURKEY Argentina ARGENTINA ARGE NTINA Moldova ROMANIA Romania UKRAINE Malaysia MALAYSIA MALAY SIA Malaysia Ukraine Belarus Russia Russia RUSSIA RUSSIA RUSSIA RUSSIA KAZAKHSTAN KAZAKHSTAN Kazakhstan MONGOLIA MONGOLIA UZBEKISTAN Venezuela VENEZU ELA Colombia COLO MBIA Uzbekistan TAJIKISTAN Tajikistan Turkmenistan TURKME NISTAN Egypt EGYPT EGYPT PERU Peru PERU Kyrgyzstan www.softline.ru www.softlinegroup.com 2011 68 cities 24 countries Services l Software l Cloud Company profile

Transcript of RUSSIA Russia RUSSIARussia - softline.rusoftline.ru/sl_profile.pdf · PERU Peru PERU Kyrgyzstan...

Page 1: RUSSIA Russia RUSSIARussia - softline.rusoftline.ru/sl_profile.pdf · PERU Peru PERU Kyrgyzstan 2011 24 countries 68 cities ... we continue to discover new horizons. However, all

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www.softline.ruwww.softlinegroup.com

2011

68 cities24 countries

Services l Software l Cloud

© Softline group, 2011

Russia

Argentina

Armenia

Azerbaijan

Belarus

Cambodia

Colombia

Egypt

Georgia

Kazakhstan

Kyrgyzstan

Laos

Malaysia

Mongolia

Moldavia

Peru

Romania

Tajikistan

Turkmenistan

Turkey

Uzbekistan

Ukraine

Venezuela

Vietnam

Company pro�le

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1

Softline has been in a leading position in the IT market for 18 years now. Softline provides solutions for all Information Technology issues: from software licensing to implementing integrated IT solutions, from professional IT trainings to technical support. We have gained vast experience and competence in IT projects of varying degrees of difficulty for companies in all industries and we employ the largest number of certified technical specialists. We have achieved considerable success but still are not satisfied with what we have achieved so far; we continue to discover new horizons. However, all this would hardly be possible without your recognition and involvement, dear colleagues, partners and friends! It is for you that we move towards the future, offering more effective and modern IT solutions. From the moment the company was founded and until today, our primary purpose has been to offer innovative and efficient solutions for business. We know how to help you leverage your business with IT in the most rational and productive way.

I’m looking forward to work with you and wish you all the best!

Welcome to the Softline world!

Yours faithfully, Igor Borovikov Chairman of the Board of Directors of Softline

Clients — to be competitive due to the use of modern information technologies. Not a single company can be efficient today without IT.

Employees — to work in a top technology company that fulfills its obligations to employees and provides them an opportunity to grow professionally.

The government — to benefit from IT usage and operate with better efficiency. We are responsible for development of the IT industry in our country!

Developers — to take advantage of our unique marketing and sales channel, vital for successful business.

University and school students — to gain the knowledge necessary to make an interesting career, succeed in life and achieve personal goals.

About SoftlineSoftline is a company dedicated to software and all related IT issues. We offer effective IT solutions and a full spectrum of services for IT infrastructure support, development and optimization. Softline is represented in 68 cities of 24 countries. Every branch office offers you, amongst other things, expert advice on purchasing software and training IT specialists, technical and legal support, outsourcing services, business consulting and more.

Dear colleagues, partners, and friends,

Softline missionWe enable:

FACEBOOK

VKONTAKTE

LIVEJOURNAL

MOYMIR

ODNOKLASSNIKI

Sending initial project information to Softline Venture Partners (SVP)

Request for additional information, conducting further internal/external expert evaluation of the project

Initial project analysis

Not interesting project by SVP criteria. Corresponding noti�cation sent to ISV

Holding an investment committee

Investment refusal. Corresponding noti�cation sent to ISV

Not

mor

e th

an 1

0 w

orki

ng d

ays

Mon

th o

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Independent Software Vendor (ISV)

Promising project — Request for additional information, invitation for an interview

Project presentation by the vendor at an expert council in Moscow

Investment

Basic

Standard

Standard Support

Advanced Support

School

* Windows Server 2008 is su�cient for work with any version

Provides a set of 3 templates with a new design, 27 unique modules and the basic functionality of SharePoint.

Clients who purchase licenses under the Open License programme will receive free resolution for 2 issues.

Clients who purchase licenses under the Annuity programmes (Open Value Subscription, Open Value and Software Assurance, Enterprise Agreement and Enterprise Agreement Subscription) will receive a free resolution for 5 issues and also a visit of an engineer to the customer’s location (within Moscow).

Includes the Basic version and elements of the electronic document management system.

Electronic document management speeds up the processes of coordinating, checking and approving documents. The portal enables you to assign electronic instructions for working with documents and monitor their ful�llment; it helps employees to carry out tasks on time by automatically creating email noti�cations and reminders. The content search functions enable you to receive the necessary information much faster.

DeskWork School is a portal that automates the learning process and transfers the communi-cation between teachers, pupils and parents onto a single online platform. It combines two functions: a full organizational portal and a set of specialized modules for school.

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Softline's turnover, 2001–2015, fact and forecast, USD millions

Softline's regional presence growth 2001–2015, fact and forecast.

CountriesCities

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Services l Software l Cloud2

Softline: strategy for successwww.softline.ru

Softline has been operating in the software market since 1993. We are currently the lead-ing company in the Information Technology in-dustry, with total turnover of 456 million dollars in the 2010 financial year. Nowadays more than 1700 employees work in 68 Softline branch of-fices throughout the world.

SpecializationEffective IT solutions and a broad variety of services for the building, optimization, support and IT infrastructure development. As soon as you come to Softline you will start working with a dedicated manager, who will serve as a single entry point and will be responsible for all the operations with your company.

Our business principlesLeadership: if we are doing something we should do it better than our competitors.

Energy and innovations: we are a dynamically developing and innovative company investing in IT research and development.

Reliability, stability and honesty: honest and trust-based partnership with partners, clients and employees. The IT market is a long-term relationship market.

Marketing: we are in an active marketing position and follow the needs of our clients.

We know how to:— increase efficiency of IT infrastructure;

— protect IT infrastructure from external and internal threats;

— use software and hardware wisely;

— reduce cost and increase value of corporate IT assets;

— comply to international standards;

— stay informed about new products and technologies in the IT market.

At Softline you will receive full advice and optimal solutions in:— virtualization, including SaaS and IaaS solutions;

— information security, particularly considering personal data protection;

— Microsoft technologies and products;

— engineering products and CAD/GIS solutions;

— business consulting, CRM and ERP solutions in particular;

— freeware and Linux-based solutions;

— Software Asset Management.

We also supply a wide range of software from more than 3000 vendors and services for technical and legal support and outsourcing.

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NIZHNIYNOVGOROD KAZAN

UFA

IZHEVSK

ARCHANGELSK

MURMANSK

PERMSURGUT

YEKATERINBURGTYUMEN

OMSK

ULAN-BATOR

IRKUTSK

KRASNOYARSK

BARNAUL

NOVOSIBIRSK

VLADIVOSTOK

KHABAROVSK

MOSCOW

MINSKBREST

KIEV KHARKOV

GOMELPENZA

ASTANA

TBILISI

ASHGABAT

KUALA LUMPUR

BELGOROD

TASHKENT

CHELYABINSK

BISHKEK

DUSHANBE

ISTANBUL

CAIRO

KALININGRAD

VOLGOGRAD

KRASNODARODESSA

STAVROPOLROSTOV-ON-DON

YEREVAN ANKARA

CHISINAU

BUCHAREST

BAKU

SARATOVORENBURG

SAMARA

ST. PETERSBURG

ULYANOVSK

YAROSLAVL

VITEBSK

SYKTYVKAR

NABEREZHNYE CHELNY KEMEROVO

TOMSK

KARAGANDA

ALMATY

CARACAS

BOGOTA

LIMA

BUENOS AIRES

VORONEZH

AKTOBE

HANOI

HO CHI MINH

VIENTIAN

PHNOM PENH

+7 (495) 232-00-23 l 8-800-100-00-23 l [email protected] l www.softline.ru 3

Our clients Softline works with leading Russian and international companies including:

and more than one hundred thousand large, medium and small companies and also state companies, government authorities and educational institutions.

Gazprom,

LUKOIL,

RUSAL,

Beeline,

MegaFon,

MTS,

Rostelecom,

Nestle Russia,

Softline worldwideSoftline is continually evolving and expanding its business. Our aim is to be closer to the client trying to make cooperation simple and convenient, therefore Softline does not restrict its efforts to the head office in Moscow. By increasing sales volumes and the number and quality of services, we are expanding our presence in the regions of Russia, countries of the former Soviet Union and abroad.

At the beginning of 2011, Softline operates 68 branch offices in Russia and beyond, focusing on countries of Middle East, South-East Asia and Latin America. We have offices in Belarus, Ukraine, Azerbaijan, Armenia, Kazakhstan, Uzbekistan, Tajikistan, Kyrgyzstan, Turkmenistan, Georgia, Moldova and further abroad: Mongolia, Turkey, Vietnam, Venezuela, Egypt, Romania, Argentina, Columbia, Malaysia, Peru, Cambodia and Laos.

At any of our branch offices you can:— obtain an effective solution for IT needs of your

company;

— purchase licensed software from leading global manufacturers;

— receive quality service and high standard support from our certified specialists;

— complete training courses at the Softline Training Center;

— attend a free seminar for IT specialists;

— get a copy of the latest edition of the Softline-direct catalogue.

Softline is always there for its clients!

FACEBOOK

VKONTAKTE

LIVEJOURNAL

MOYMIR

ODNOKLASSNIKI

Sending initial project information to Softline Venture Partners (SVP)

Request for additional information, conducting further internal/external expert evaluation of the project

Initial project analysis

Not interesting project by SVP criteria. Corresponding noti�cation sent to ISV

Holding an investment committee

Investment refusal. Corresponding noti�cation sent to ISV

Not

mor

e th

an 1

0 w

orki

ng d

ays

Mon

th o

r mor

e

Independent Software Vendor (ISV)

Promising project — Request for additional information, invitation for an interview

Project presentation by the vendor at an expert council in Moscow

Investment

Basic

Standard

Standard Support

Advanced Support

School

* Windows Server 2008 is su�cient for work with any version

Provides a set of 3 templates with a new design, 27 unique modules and the basic functionality of SharePoint.

Clients who purchase licenses under the Open License programme will receive free resolution for 2 issues.

Clients who purchase licenses under the Annuity programmes (Open Value Subscription, Open Value and Software Assurance, Enterprise Agreement and Enterprise Agreement Subscription) will receive a free resolution for 5 issues and also a visit of an engineer to the customer’s location (within Moscow).

Includes the Basic version and elements of the electronic document management system.

Electronic document management speeds up the processes of coordinating, checking and approving documents. The portal enables you to assign electronic instructions for working with documents and monitor their ful�llment; it helps employees to carry out tasks on time by automatically creating email noti�cations and reminders. The content search functions enable you to receive the necessary information much faster.

DeskWork School is a portal that automates the learning process and transfers the communi-cation between teachers, pupils and parents onto a single online platform. It combines two functions: a full organizational portal and a set of specialized modules for school.

2001

2002

2003

2004

2005

2006

2007

2008

2009

2010

2011

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2012

F —

2013

F —

2014

F —

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F —

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2005

2006

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2008

2009

2010

2011

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5

44 9

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4853

6568 71

7477 79

22 2 4 4 6 8 1013

1621

24 2730

33 35

10 17 28 45 98

292 364 290456

680

980

1400

1900

2500

Softline's turnover, 2001–2015, fact and forecast, USD millions

Softline's regional presence growth 2001–2015, fact and forecast.

CountriesCities

British American Tobacco,

Aeroflot — Russian Airlines,

Norilsk Nickel,

Baltika Breweries,

Coca-Cola,

Samsung Electronics,

Siemens,

Sportmaster

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Services l Software l Cloud4

Our clients

2011Preferred Partner

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+7 (495) 232-00-23 l 8-800-100-00-23 l [email protected] l www.softline.ru 5

Our partners

2011Preferred Partner

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Services l Software l Cloud6

Microsoft solutionsmscenter.softline.ru l services.softline.ru/microsoft l [email protected]

Softline’s long-term partnership with Microsoft cor-poration in many areas and high competence of our specialists enable us to provide a full spectrum of professional IT services targeted to achieve the maxi-mum value from the Microsoft technology usage: from advice on suitable solutions and pilot implementation to full-scale commercial launch of certain solution with further maintenance.

Over the years of close cooperation with corporate clients and government institutions, we have gained considerable experience in Microsoft technologies. Today we offer each and every client best solutions chosen to completely meet their objectives, basing on the requirements of the business and taking into account specific industry features.

Our Microsoft based solutions— Application Integration (solutions based on

Microsoft BizTalk Server, Microsoft SQL Server Integration Services and Microsoft .NET)

— Application Lifecycle Management (software solutions development and deployment, including with Microsoft Visual Studio Ultimate)

— Business Intelligence (solutions that provide business data analysis)

— Content Management

— Customer Relationship Management (solutions based on Microsoft Dynamics CRM and related applications)

— Data Platform (development of database applications and solutions based on Microsoft technologies, including data management with Microsoft SQL Server)

— Desktop Platform (solutions for the deployment and support of Windows, Office, Internet Explorer browser and the Microsoft Desktop Optimization Pack)

— Digital Marketing (Internet solutions based on Microsoft SharePoint 2010 for internet sites, Microsoft FAST Search Server technology and Microsoft Silverlight browser plug-in module)

— Enterprise Resource Planning (development of business management solutions based on Microsoft Dynamics)

— Hosting

— Identity and Security

— ISV/Software (solutions for independent suppliers of software products)

— Microsoft Learning (IT professional training services)

— Midmarket Solutions Provider

— Mobility (solutions for mobile devices)

— OEM Hardware (development and supply of hardware solutions optimized for the Microsoft platform)

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+7 (495) 232-00-23 l 8-800-100-00-23 l [email protected] l www.softline.ru 7

Our statuses Microsoft Large Account Reseller (en-ables us to serve large customers (more than 250 PCs) under favorable corporate licensing terms, including EA)

— Small Business Specialist (ensures high standards in serving small companies)

— Service Provider License Agreement Reseller (новая (en-ables us to offer new Microsoft software licensing programme on lease)

— Microsoft Authorized Healthcare Reseller (confirms our authorization to supply software to healthcare organizations)

— Microsoft Authorized Government Reseller (enables us to work with government organizations)

— Microsoft Authorized Education Reseller (ensures authorization to supply software to educational organizations)

— Desktop Deployment Planning Services (development of a deployment roadmap for operating sys-tems and applications)

— SharePoint Deployment Planning Services (working-out of a deployment plan for SharePoint Server)

— Exchange Deployment Planning Services (services for planning the implementation of Exchange Server)

— Portals and Collaboration (solutions that provide the collaborative work of groups and organizations as well as communication in extranets, intranets and the Internet)

— Project and Portfolio Management

— Search (solutions for search engines)

— Server Platform (infrastructure solutions on the Windows Server platform)

— Small Business

— Software Asset Management

— Software Development

— Systems Management (solutions based on Microsoft System Center software)

— Unified Communications

— Virtualization

— Volume Licensing

— Web Development

Boris KulakovROSNANO

Head of the Information Technology directorate

Our experience of collaboration with Softline includes a project for the automation of business processes important to our company. Based on Microsoft SharePoint technology, the new solution has streamlined and simplified the current workflow. We are grateful to the project group for good performance and further support of the system and we recommend Softline as a reliable and re-sponsible partner that works in compliance with high professional standards and in a timely manner.

Anastasia KalantarovaMegaFon OJSC

Head office Intranet Web Portal Manager

We have been working with Softline for a number of years. During this time, the company’s specialists have implemented web portal projects of critical importance for our business. The experience and pro-fessionalism of the team allowed fulfilling these projects to a high standard and in the shortest time possible. We are pleased with the results and plan to continue developing our portal with Softline.

Georgy Kozlov RUSAL

Director of the Web Technology section of the department of Information Technology

This year we faced a task of creating a multilingual corporate web portal. In order to carry out this project we worked with Softline specialists who implemented the solution on the Microsoft SharePoint Server platform. As a result of cooperation with Softline we can state that the company is a reliable and professional partner able to fulfill its obligations. We are pleased with the project outcome and collaboration with the members of the project group and we will continue to develop our web portal.

l

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Services l Software l Cloud8

Virtualization technologiesvirtual.softline.ru l [email protected]

Since 2004, Softline has been offering its clients a full spectrum of software products and services for virtu-alization. Over a period of seven years we have worked with 1500 corporate clients throughout the world and we have implemented more than 200 projects based on modern virtualization technologies.

Our partners

Softline servicesTo create a virtual infrastructure:

— vendor authorized consulting services (Jumpstart, StartService, FastTrack);

— holding individual introductory/training webinars;

— calculating the efficiency of implementing virtualization methods;

— IT infrastructure auditing and help in choosing pilot and testing platforms for virtualization;

— advising on virtual environment functions optimization;

— choosing management, protection and backup facilities as well as hardware for virtual environments;

— migration of a client’s physical infrastructure to a virtual environment;

— 24/7 technical support for all virtualization solutions in Russian;

— outsourcing and outstaffing of virtualization solutions in Russian;

— VMware, Citrix and Microsoft license rent;

— training and certification for technical specialists.

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+7 (495) 232-00-23 l 8-800-100-00-23 l [email protected] l www.softline.ru 9

Our clientsSoftline has completed virtualization projects in such companies as:

Sberbank

BelarusBank

RUSAL

KMB Bank

Bank Vozrozhdenie

Sergei Pozdnyakov Citrix Systems

Head of the Representative office in Russia and CIS countries

Softline has a Platinum Solution Advisor status that proves the high level of professionalism and competence of the company rendering a full range of services for virtualization solutions. I am very pleased to work with Softline and I am confident that together we will be able to offer our clients the best solutions bringing them further business benefits.

Anton AntichVMware

Head of the Representative office in Russia and the CIS

Every year Softline is in the top three of our best partners and is the undisputed leader in terms of the number of projects carried out. The company has the highest partner status and competence enabling it to implement projects of any difficulty and for companies of any size.

Nikolai PryanishnikovMicrosoft Russia

Chief Executive Officer

Softline is one of Microsoft’s largest partners. I would like to note the company’s active involvement in business development in sales, marketing, creating solution centers and development in various regions of our country. We also intensively cooperate in joint social projects such as in education.

Alexei Gazizov ThyssenKrupp Materials

IT department Manager

The project implemented by Softline may be considered as a significant competitive advantage of our com-pany. It enables us to raise the security level of the information system, making it more reliable and fault-toler-ant, lower the TCO figure and increase flexibility and scalability. In a financial recession period it is possible to implement infrastructure projects which lay the foundations for qualitative changes in the future.

Ilya TambovtsevBaltika Breweries

Head of the Information Infrastructure Development department

Baltika Breweries OJSC recommends Softline as a reliable business partner in supplying a broad variety of software and a qualified advisor and provider of solutions for virtualization and technical support.

RosEvroBank

Istok distilleries

Protek

Wimm-Bill-Dann

MetallProfil

MTT

Baltika

DHL

Akrikhin

Rolf

International Grain Company

Russian Regional Development Bank

Arkhangelsk Trawl Fleet

Integra Management

GE Money Bank

Aton-Line

ThyssenKrupp Materials

Kaspersky Lab

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Services l Software l Cloud10

Information securitywww.slsecurity.ru l [email protected]

Softline has been actively developing information security division since 2006 and is now an active member of the Information Protection Association. We offer entire range of services for strategy develop-ment and design, implementation and optimization of information security solutions based on offerings of major security vendors.

In 2010 Softline was ranked in the CNewsSecurity rating among the five largest IT companies in Russia working with information security issues. The company demonstrated more than 100% growth in comparison with the previous reporting period achieving a turnover of 42.5 million dollars in the information security segment.

Softline offers a full spectrum of information security servicesData protection:— Data Loss Prevention (DLP);

— Information Rights Management (IRM);

— archiving electronic mail and content;

— backup and recovery.

System and application protection:— virus and spam protection using perimeter security gateways (Appliances);

— content filtering and web traffic monitoring;

— monitoring and management systems for IT assets;

— Security Information and Event Management systems (SIEM).

Networking protection:— secure Internet access (Firewall, IDS, IPS);

— protection of corporate portals and websites;

— secure interaction with mobile employees;

— secure partner access to corporate resources;

— Network Access Control (NAC);

— Enhanced File Transfer (EFT);

— multi-factor authentication.

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+7 (495) 232-00-23 l 8-800-100-00-23 l [email protected] l www.softline.ru 11

Veniamin Levtsov Trend Micro

Head of the Representative office in Russia and the CIS

Softline has always been and will always be one of our key partners. The active sales policy, technical specialists continually raising their proficiency level, the ability to perform a full cycle of software sales and implementation throughout Russia, the readiness to perform other related services provide excellent sales dynamics via Softline.

Alena RezvanovaSymantec

Director of the Partner Relations Department in Russia and the CIS

Symantec and Softline have been working together for more than 15 years. Softline has the highest status in our partner programme (Symantec Platinum Partner) and has been in the top three in terms of sales of Symantec in Russia and the CIS for many years. Softline is one of our most active and creative partners offering new and interesting opportunities for IT solutions popularization. The extensive network of Softline offices in Russia and the CIS and expertize in sales, marketing and training helps to promote innovative Symantec solutions. We are confident that our cooperation will continue for years.

Yury PatinWestCall

LAN Department Manager

Once we have posed ourselves a question of enhancing our facilities of information security, we have established a competition and as a result decided to choose Softline. Its specialists deployed several information security products in time and without interrupting our company’s main business processes. Our companies have been working together for more than three years and we have been more than satisfied with our partner’s work and the achieved result.

Alexander ZakharovIntercomp Global Services

Head of IT Department

Smooth and coordinated work of the technical specialists allowed us to avoid wasting time or money. Thanks to the high professionalism of the Softline engineers, we could fulfill the tasks we had set. As a service provider, we will be able to continue offering a competitive cost for services that stand apart for their high quality, reliability and efficiency.

Our partners

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Services l Software l Cloud12

Personal data protectionpdp.softline.ru l [email protected]

Personal data protection is one of the primary con-cerns of information security in 2011. The interest in this field is caused by Federal Law No.152 stipulat-ing that the majority of Russian companies should make personal data processing systems compliant with the requirements by July 1, 2011.

Softline offers a full range of services for personal data protection— Designing personal data protection systems.

— Implementing personal data protection systems.

— Certifying personal data protection systems.

— Post-project support.

— Specialist training.

— Assistance in obtaining FSTEC (Federal Service for Technical and Export Control) and FSS (Federal Security Service) licenses.

— Certifying information security systems.

Softline guarantees the highest standard of project implementation in the protection of personal data.

Our partnersKaspersky Lab CJSC

Dr.WEB

ESET

Entensys

Security Code

ANNA R&D company

Aladdin

Aktiv

Positive Technologies

On December 7, 2010, the State Duma Committee for Constitutional Legislation and State Development introduced an amendment to a draft law: the deadline for making previously created personal data information systems compliant with the requirements of the Federal Statute On Personal Data was changed from January 1, 2010 to July 1, 2011. The draft law with this amendment was passed after the second and third reading at the plenary session of the State Duma on December 10, 2010.

Softline information security licenses — FSS licenses for performing work involving the use of

state secret information.

— FSTEC license for technical protection of confidential information.

— FSTEC license for the development and (or) production of facilities for the protection of confidential information.

— FSS license to carry out technical servicing of encryption and cryptographic facilities.

— FSS license to distribute encryption and cryptographic equipment.

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+7 (495) 232-00-23 l 8-800-100-00-23 l [email protected] l www.softline.ru 13

Hardware solutionshw.softline.ru l [email protected]

Softline possesses all the means for creating IT infrastructure of any level of complexity, performing a full cycle of work including the hardware supply and installation.

Equipment offered by Softline:— floor-standing and rack mount servers;

— server racks;

— backup devices (streamers, autoloaders or tape libraries);

— network equipment;

— thin clients;

— workstations;

— laptops;

— data storage systems from leading manufacturers: HP, Fujitsu Siemens Computers, IBM, Dell, Cisco, Wyse, NetApp, Leadtek.

Karl Heinz Warum Wyse

Sales Director for Central and Eastern Europe

Softline is one of the leading companies for sales of Wyse thin clients in the Russian market and a reliable partner. I would also like to mention the vast experience of Softline IT professionals, which is based on comprehensive knowledge in virtualization, understanding clients’ needs and the willingness to assist customers in the improvement of IT structures for increasing software efficiency and reducing costs. This is why we so highly value our partnership.

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Services l Software l Cloud14

CAD and GIS solutionscad.softline.ru l [email protected]

Softline is one of the leaders in the Russian CAD mar-ket. As an authorized partner of prominent develop-ers including Autodesk, ASCON, Csoft Development, Zuken, Graphisoft, Grand-Smeta, Normacs, Zwsoft, Bricsys and Bentley Systems, we offer a broad variety of automated design tools from leading foreign and domestic manufacturers.

Specialists of the CAD/GIS department will analyze the existing design tools used in the development workflow, they will select and offer the most effective hardware and software solutions, develop a CAD development concept and provide high quality technical support.

Working to the highest standard, members of the CAD/GIS department will adapt CAD tools to specific requirements, deploy an electronic archive and implement complex projects using innovative technologies of 3D scanning and 3D printing.

Evgeny ShuvalovASCON Company Group

Partner Relations Director

Softline is a leader in the software sector of the information technology market and it has been our partner since 2006. Softline always maintains high standards of work, marketing activity and training support for the IT market in Russia, the CIS and abroad. Softline has Platinum Partner status in the ASCON partnership programme, which confirms the complete professionalism of the company specialists and our effective collaboration.

Our partners

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+7 (495) 232-00-23 l 8-800-100-00-23 l [email protected] l www.softline.ru 15

EstimatesSoftware systems that fully automate the issue of project and estimate documentation for any type of work.

— AutoCAD— Vault— NavisWorks

— Autodesk — AutoCAD Map 3, Autodesk Map Guide, AutoCAD RasterDesign

— ESTI MAP (Pitney Bowes MapInfo) — MapInfo Professional— ESRI — ArcGIS Desktop, ArcGIS Server— KB Panorama — GIS Karta 2011— CSoft Development — RasterDesk, Spotlight

— Autodesk (AutoCAD Civil 3D)— CSoft Development (GeoniCS)— Credo-Dialog (PK CREDO)

Architectural and construction solutions— AutoCAD Architecture— AutoCAD Revit Architecture— ArchiCAD— AutoCAD Revit Structure

Utilities— AutoCAD MEP— AutoCAD Revit MEP

Designing items and assem-bly units, issuing documents in compliance with GOST

— AutoCAD Mechanical

— AutoCAD Inventor Suite

— COMPASS-3D

— CREO Elements Pro

Visualization

— Autodesk 3ds Max

— Autodesk 3ds Max Design

— Autodesk Maya

— Chaos Group V-Ray

— Grand Smeta (Grand International Company Group)

— Smeta.ru (StroySoft)

— Regulatory Documents (Normacs)

We offer a broad range of CAD and related solutions

Platform solutionsSoftware platforms that provide basic functionality for the development of specialized solutions for various industries.

Geographic Information Sys-temsSoftware designed to create and edit maps, process and analyze spatial information, perform GIS data modeling and visualization.

Infrastructure solutionsProcessing data from geodesic surveys, creating digital terrain models, issuing grading plans. Designing master plans and external utilities. Roads layout. Calculating volumes of earthwork operations.

Architecture and constructionAutomation of the main production workflow of design organizations and departments.

Architectural and construction solutions

Mechanic engineeringSolutions to develop product designs, automate designs (including electrotechnical and radioelectronic product components), perform engineering calculations and speed up documentation issue.

Visualization and designTools to create a realistic visualization, animation, industrial and architectural design in a digital environment.

Technological solutionsNTP Truboprovod (Start, Stars, Hydrosystem, Izolatsia, Predklapan, Resource, Passat, Shtutser)

Engineering calculations— SCAD Soft— Lira Soft

Drawing preparation— SPDS— Graphisoft

Electronics and electrical engineering

— AutoCAD Electrical

— E3.series

— Altium Designer

Industrial design

— Autodesk Alias

—Autodesk Showcase

Engineering calculations

— Autodesk Algor Simulation

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Services l Software l Cloud16

Linux-based and open source software solutionslinux.softline.ru l [email protected]

One of the areas of Softline’s activities is the supply, implementation and maintenance of Linux-based integrated IT solutions and other freeware and open source software.

Benefits of Linux solutions— Affordable price

— Reliability

— Scalability

— High performance

— Wide variety of choice

Standard solutions— Platform solutions

— Communication platforms

— Database Management Systems (DBMS)

— Systems monitoring and management

Non-standard solutions— Telephony, call center

— Backup

— Cloud computing

— Solutions for small business

— Turnkey office solutions

And many others

Sergei BrownSMM OJSC

Director of the Information Technology department

Migration to the Zimbra Collaboration Suite (ZCS) enabled us to optimize the work performance by increasing the cooperation opportunities. ZCS enhanced the security of electronic mail and reduced the number of unwanted messages. I believe one of the main advantages of this software is low implementation cost compared to other projects. Following the project results we are willing to continue working with Softline in modernization and optimization of the IT infrastructure.

Boris LepinskikhE96.ru, online store

Director

The implementation of a call center was another significant step for our company in improving the level of service and automa-tion of the company’s business processes. We raised the bar of the quality of services that we offer due to modern tele-phony technologies and their integration with the company’s information system. Softline specialists carried out all the work necessary to establish a call center, including the installation and configuration of equipment and software and programming of the Asterisk system. The implementation of the second stage of organizing our company’s call center will be undoubtedly entrusted to Softline specialists.

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+7 (495) 232-00-23 l 8-800-100-00-23 l [email protected] l www.softline.ru 17

MathWorks solutionswww.sl-matlab.ru l [email protected]

The supply and delivery of engineering software is one of Softline’s main business areas. The company main-tains a MathWorks solutions subdivision with a team of highly qualified specialists and offers a wide range of services for MathWorks products. MathWorks is the world’s leading vendor of engineering software.

Softline is an exclusive representative of MathWorks in Russia, Ukraine, Belarus and Kazakhstan. More than one million engineers and scientists all over the world use MATLAB and Simulink environments for technical computing and model-oriented design. These products have virtually become a standard for innovative technology companies, research centers, finance organizations and universities throughout the world and they are becoming increasingly popular in Russia.

The MATLAB and Simulink product line contains more than 80 additional products designed to considerably reduce required time and increase the efficiency of technical developments in all industries, from the aerospace and semiconductor industries to biotechnology and finance.

In 2010, the MathWorks Competence Center launched a new website www.sl-matlab.ru with detailed information on MATLAB and Simulink products in Russian. The site includes services for price requests, demo versions of products and feedback with engineers and licensing specialists. Since 2000 we support the matlab.exponenta.ru Internet project dedicated to the use of MathWorks products in education and science.

Services for MathWorks solutions:— advice on licensing and application

of MathWorks products;

— technical support in Russian;

— advice on MATLAB and Simulink trainings;

— holding seminars and webinars.

Our clientsAerospace IndustryAntonov State enterprise, GosNIIAS Federal State Unitary Enterprise, Makeev State Rocket CenterOJSC, Irkut Corporation, Instrument Design Bureau State Unitary Enterprise, Precision Instruments Research Institute

Oil and gas industry and metallurgyGazprom, Rosneft, TNK-BP, Norilsk Nickel, Schlumberger, Weatherford.

Electronics and telecommunicationsSiemens, Samsung, Sun Microsystems, Intel

Financial organizationsCentral Bank of Russia, Sberbank, VTB, IFD Kapital, Citibank

Higher education institutionsLomonosov Moscow State University, Bauman Moscow State Technical University, Moscow Aviation Institute, Novosibirsk Technical State University, Siberian Federal University, St. Petersburg State University, South Ural State University, Kiev and Kharkov Polytechnic Institutes.

Nikita BogoslavskyMathWorks

Head of the Competence Center

MathWorks solutions guarantee Russian high-tech manufacturers a major increase in competitive advantage and efficiency in the implementation of innovative products. Our clients introduce more reliable products of higher quality onto the international and domestic market. Development of such solutions is a great deal faster and cheaper.

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Services l Software l Cloud18

Technical support and IT outsourcingwww.sl-support.ru l [email protected]

According to Gartner Group, «outsourcing in IT in-dustry on average allows to save 40%». Furthermore, a company that concludes an IT outsourcing agree-ment will receive a single entry point to resolve all IT-related issues: the supply and repair of office equip-ment, components and documentation preparation, communication with providers and hosters, mainte-nance of all the company’s system and client services. An organization that outsources its operations also frees human and financial resources.

OutsourcingClient’s system services outsourcing includes full maintenance of the client’s key system and dedicated services: hardware and software systems; network, domain and file infrastructure; mail system; Internet access control system.

End-to-end outsourcing involves servicing of both system and client-based services. Under full IT outsourcing, engineers conduct daily monitoring of the company’s main services and make timely and routine maintenance visits to a customer’s location. All other actions on administration and user support are carried out remotely (by HelpDesk system, email and telephone 24/7).

Technical support Resolving issues with hardware and software, networks, servers and workstations:

— 24/7 operation mode;

— throughout Russia;

— resolution of claims by phone, email or via the Internet;

— russian-speaking technical support for all vendors, prod-ucts and solutions, including multi-vendor systems.

Benefits of outsourcing:— costs reduction;

— transparent reporting system;

— increase of service quality and minimization of system downtime;

— single entry point for resolving all IT maintenance issues ;

— focus on main business processes.

FACEBOOK

VKONTAKTE

LIVEJOURNAL

MOYMIR

ODNOKLASSNIKI

Sending initial project information to Softline Venture Partners (SVP)

Request for additional information, conducting further internal/external expert evaluation of the project

Initial project analysis

Not interesting project by SVP criteria. Corresponding noti�cation sent to ISV

Holding an investment committee

Investment refusal. Corresponding noti�cation sent to ISV

Not

mor

e th

an 1

0 w

orki

ng d

ays

Mon

th o

r mor

e

Independent Software Vendor (ISV)

Promising project — Request for additional information, invitation for an interview

Project presentation by the vendor at an expert council in Moscow

Investment

Basic

Standard

Standard Support

Advanced Support

School

* Windows Server 2008 is su�cient for work with any version

Provides a set of 3 templates with a new design, 27 unique modules and the basic functionality of SharePoint.

Clients who purchase licenses under the Open License programme will receive free resolution for 2 issues.

Clients who purchase licenses under the Annuity programmes (Open Value Subscription, Open Value and Software Assurance, Enterprise Agreement and Enterprise Agreement Subscription) will receive a free resolution for 5 issues and also a visit of an engineer to the customer’s location (within Moscow).

Includes the Basic version and elements of the electronic document management system.

Electronic document management speeds up the processes of coordinating, checking and approving documents. The portal enables you to assign electronic instructions for working with documents and monitor their ful�llment; it helps employees to carry out tasks on time by automatically creating email noti�cations and reminders. The content search functions enable you to receive the necessary information much faster.

DeskWork School is a portal that automates the learning process and transfers the communi-cation between teachers, pupils and parents onto a single online platform. It combines two functions: a full organizational portal and a set of specialized modules for school.

2001

2002

2003

2004

2005

2006

2007

2008

2009

2010

2011

F —

2012

F —

2013

F —

2014

F —

2015

F —

2001

2002

2003

2004

2005

2006

2007

2008

2009

2010

2011

F —

2012

F —

2013

F —

2014

F —

2015

F —

5

44 9

1419

32

4853

6568 71

7477 79

22 2 4 4 6 8 1013

1621

24 2730

33 35

10 17 28 45 98

292 364 290456

680

980

1400

1900

2500

Softline's turnover, 2001–2015, fact and forecast, USD millions

Softline's regional presence growth 2001–2015, fact and forecast.

CountriesCities

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+7 (495) 232-00-23 l 8-800-100-00-23 l [email protected] l www.softline.ru 19

We offer technical support for products from the following manufacturers— Microsoft

— Cisco

— Check Point

— Trend Micro

— Symantec

— McAfee

— Kaspersky Lab

— Citrix

— VMware

— Red Hat

— Novell

We consider our long-term experience of working with Softline to be positive. The company has demonstrated its reliability, loyalty and high professional skills. One of the strategic areas of business development in 2011 is the expansion of our presence in the regions of Russia and the CIS. It is therefore very important for us to work with Softline, as the company has an extensive network of regional and branch offices.

Vladimir BeskrovnyThe Accounts Chamber of the Russian Federation

Director of the Department of Information Systems

I would like to note the excellent skills of Softline specialists who provided a high standard of infrastructure mainte-nance, monitoring and timely failure recovery in the Information and Telecommunications System of the Accounts Chamber. High proficiency of specialists and the reliability of Softline’s work enabled us to guarantee the stable func-tioning of the Information and Telecommunications System at the Accounts Chamber of the Russian Federation.

Valery UlkoRoskomnadzor Federal Supervision Agency

Deputy Director of the Moscow and Moscow Region Branch office

Softline specialists were very understanding to our issues and problems. They completed all the necessary technological operations in the shortest terms and also conducted a full analysis of the information system. The quality of work was highly commendable and will most likely become the basis of our further cooperation.

Olga GubinaRosgranstroy Federal State Institution

Deputy administrator

Our experience of working with Softline allows us to describe the company as a reliable partner that unconditionally fulfills all undertaken obligations. The attentive and responsible attitude, the efficiency and professionalism of Softline meet the highest possible quality standards. We recommend Softline as a reliable partner in IT infrastructure support and look forward to further cooperation in the future.

Yulia Grekova Check Point

General Director of the Branch office in Russia

Special terms for clients purchasing software at softline:— when purchasing Microsoft software you will have the possibility to use free technical support for one year;

— when purchasing any other software you will receive three months of Basic technical support free of charge.

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Services l Software l Cloud20

Software Asset Managementwww.sam-audit.ru l [email protected]

Software Asset Management (SAM) technology allows to manage software in the same manner as any other company asset — capital, human resources etc. With SAM you can plan and reduce the costs of purchasing software in the future and also estimate the benefit of owning or renting software.

Why manage software assets?Many companies don’t track which software is installed on their computers, when it was installed or what is actually used for. Here is a real-life example from Softline:

— according to the words of the client, the software legality level was up to 98%;

— 190 games were found on 1000 computers scanned;

— more than 500 software units not used for the work of a particular employee;

— as a result of the inventory survey the legality level was determined as only 45%.

If your organization is faces the issues of:— Software arrangement and accounting;

— Legalization and legal integrity;

— Saving money on buying new software and planning future purchases;

— Maximum use of the rights to technical support and software updates;

then you should be using SAM technology in your business.

How SAM works?At the preliminary stage, Softline specialists connect and analyze the information necessary for SAM implementation (the organizational structure of the company; the number of computers and servers; instructions, regulations, rules and other established business regulations)

Then the auditing tools are chosen: analysis of network capabilities, software structure, and possibility of assigning company software to users. As a result, ready-made rules and procedures are formed at the company in order to manage software in compliance with the international standard ISO/IEC19770-1 Information Technologies.

If your company requires constant software audit, optimal licensing models, professional legal consulting on software or assistance in draft agreements preparation, you can outsource SAM to Softline. In this case you will not have to worry about the issues of independent software management — Softline specialists will take care of everything.

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+7 (495) 232-00-23 l 8-800-100-00-23 l [email protected] l www.softline.ru 21

Our team— Best expertize on the SAM market in Russia and the

CIS, many projects completed at companies with more than 1000 workstations.

— Lawyers with long-term experience in intellectual property.

— SAM competencies from Microsoft, Symantec, Adobe, Aflex software, ASCON, Corel, PROMT.

— Financial guarantees of the quality of service.

— Compliance of services with the ISO/IEC 19770-1 international standard.

— Opportunity for complete SAM outsourcing and/or legal outsourcing in the field of software.

Artem OvchinnikovNon-Governmental Healthcare Institution Children’s Clinical Hospital at Khabarovsk Station of Russian Railways OJSC

IT Department Manager

We approached the implementation of the project with a great deal of skepticism — the record of software assets we had kept seemed to be almost perfect. However, the initial results of the audit gave us cause for concern and compelled us to reject our skepticism — we realized that the license management system for software is far from optimal.

Alexander AushevTRUST National Bank OJSC

Director of the department for the Control of Relations with Information System Suppliers

With SAM technology we were able to wisely plan our IT budget and reduce its expenses. Due to the automation of software management processes, adding new departments of the bank to the existing infrastructure is very quick and easy.

Andrei BaklanMoscow Fund Center OJSC

Head of the IT department

Our company operates in the financial sector and this complex business structure requires accuracy in the use of avail-able software. Therefore we decided to implement SAM technologies, but it is impossible without the help of inde-pendent auditors. This is an area of specialization of Softline. Due to SAM technologies we have been able to reduce expenses on the IT budget by 15%. Software management (including specialized software) has become much more transparent and, most importantly, we now have the tools that will enable us to maintain this standard in the future.

We have recently noticed an unprecedented demand for SAM, as every company wants to arrange its software without making unnecessary expenses. And, of course, there is also a problem of legal risks. By implementing SAM technology with our help, a client can be sure that software will be managed efficiently. Our specialists will customize the process in such a way that a company will feel the financial benefits from implementing SAM within the first six months after the project completion.

With SAM you can avoid:— unnecessary expenses on software;

— software documents executed incorrectly;

— being unprepared for inspections from law enforcement authorities;

— high purchasing prices for software;

— irresponsible and unreasonable use of software by employees.

By implementing SAM technology you will also free your company from administrative, criminal and civil liability.

Vladimir RazuvaevSoftline

Head of Softline Legal Support, Director of the License Management department

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Services l Software l Cloud22

Sale and implementation of SAP solutionswww.softline-erp.ru l [email protected]

Softline is one of the largest suppliers and developers of ERP solutions on the SAP platform for the medium business market in Russia and the CIS. We hold the status of SAP Gold Partner and constantly confirm our dominant position with new awards.

SAP solutions for the integrated automation of busi-ness processes allow you to increase business efficiency and profitability, reduce costs, establish stable relation-ship with clients, suppliers and partners and streamline business processes.

Softline offers a full range of services on the implementa-tion and support of SAP and also SAP software hosting. The company develops and implements standard pack-ages on the SAP ERP platform (turnkey implementation within 3-4 months) and develops customized solutions for work with SAP software (Golden Sign, integrator with 1C, Service Desk and others).

We have collected a vast amount of experience in the field of implementation of solutions for business, which is confirmed by our successful projects. Over 8 years of work we have completed more than 75 projects using SAP solutions.

The line of solutions includes:— SAP Business All-in-One — Fully-functional

ERP system for the integrated automation of enterprises with complex business processes and a large number of users. The system complies with both international standards for business processing as well as the requirements of Russian legislation, including those in accounting and tax records. More than 100 industry-specific solutions for 28 industries are available.

— SAP Business Objects — all-inclusive solution for business intelligence. The system integrates with multiple data sources and allows you to acquire information in various formats (tables, diagrams, charts, dashboards) as well as conduct data analysis, consolidate accounting and resolve forecasting and budget planning issues.

Pavel GurevichMEGA-F Security LLC

General Director

Implementing SAP in partnership with Softline enabled our company to establish control over financial and material flows, ensure timely delivery and trustworthiness of management information and its independence from the subjectivity of administrators, causing an increase in the quality of applied solutions and a rise in the efficiency of the main business processes.

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+7 (495) 232-00-23 l 8-800-100-00-23 l [email protected] l www.softline.ru 23

Sale and implementation of Microsoft Dynamics CRMwww.mscrm.ru l [email protected]

Softline is a certified business partner of Microsoft on the implementation of Microsoft Dynamics CRM in Russia and the CIS. Over 8 years working in this field we have completed more than 45 projects on the deployment of CRM systems.

Each year Softline confirms its leadership on the CRM solutions market with awards including Five Stars in the Microsoft Dynamics CRM Awards 2007–2008 and 2008–2009, Best Microsoft Dynamics CRM Partner, For the Contribution to the Promotion of CRM Solutions, CRM Award 2008 from the independent CRM portal crmonline.ru and others.

About the solutionMicrosoft Dynamics® CRM is a flexible and affordable solution for client relationship management that combines tools for employees that work in sales, marketing and customer service departments. The system reduces the sales cycle, makes it more predictable and increases the number of successfully concluded deals.

Softline offers a complete service package for implementing Microsoft Dynamics CRM, from initial inspection and implementation to training and technical support. We also develop additional modules for CRM systems (data import, integration with 1C, Lotus, Microsoft SharePoint, call center etc.)

Our team creates unique solutions based on the Microsoft Dynamics CRM platform taking into account the specific features of each client. This advantage contributes to business growth of our customers and has allowed us to take market leadership.

Alexander VasilyevVozrozhdenie Bank

Deputy Director of the Retail Operations Department

The Microsoft Dynamics CRM solution enabled our company to automate work with clients and improve the quality of service. We believe that one of the most valued assets of Vozrozhdenie Bank is its relationship with clients.

Maria KorshunovaSoftlineHead of the Microsoft Dynamics CRM Department

Softline’s industry-specific solutions based on the Microsoft Dynamics CRM platform enable companies to automate work in the following industries:

— financial services, banks;

— construction and real estate;

— professional services;

— wholesale and distribution;

— insurance;

— telecommunications.

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Services l Software l Cloud24

Softline Educationedu.softline.ru l [email protected]

Softline Education is the leading training center in the corporate market of educational services, skills improvement and certification for IT specialists. The professionalism and high quality of training have been confirmed not only by feedback from our train-ees, but also by statistics: 82% of our clients come back to Softline Education.

Softline Education features:— more than 50,000 IT specialists that have

completed the training;

— state accreditation and license for educational activity;

— 17 authorizations from global software manufacturers;

— international certificates for IT specialists and users at the Testing Centers;

— more than 1000 courses in the different subject areas;

— 29 representative offices in Russia, the CIS and abroad;

— more than 60 certified instructors.

Alexander KuznetsovSoftline

Director of Softline Education

The objectives of Softline Education that we set each year and that we attain steadily are to make certified IT training in any area accessible in all the regions of Russia and abroad, forming a reliable and competent IT infrastructure for Russian and foreign companies.

Learning authorizations from software manufacturers

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+7 (495) 232-00-23 l 8-800-100-00-23 l [email protected] l www.softline.ru 25

Testing centersAfter training at any of our courses, trainees receive certificates from Softline Education and from the company that developed the course. Both are highly valued in the Russian IT market. Upon completion of their training, each trainee also receives the opportunity to further confirm their qualification by sitting examinations in our Testing Centers in order to get an international IT specialist certificate. Softline Education offers certified tests of the most popular software manufacturers: Microsoft, Kaspersky Lab, Dr. Web, IBM, Hewlett Packard, CompTIA, Sun Microsystems and many more.

Distance learningSoftline Education offers corporate clients a broad variety of services for distance learning:

— the most popular courses in various fields in the distance learning format;

— supply and implementation of Distance Learning Systems (DLS);

— providing hosting on lease in order to hold webinars and seminars;

— content development;

— ready-made courses from the global market leaders;

— consulting.

Training partnersSoftline Education regularly conducts free training sessions for Microsoft partners in licensing, sales, implementation, marketing and technical support. Partner training sessions are only delivered by Microsoft Certified Trainers of highest qualification. Microsoft stipulates strict rules on holding these training sessions, therefore there are only a limited number of training centers that can organize such events, one of which is Softline Education.

We always grant special offers and substantial discounts for training partners on other software products.

CEE Partner

Softline Education is recognized by Microsoft as the leader amongst training centers in Central and Eastern Europe in terms of the number of certifications conducted.

Professional

Softline Education was a winner in the Professional nomination. The award was presented by Microsoft.

Prometric

Softline Education is considered to be the leading center in Russia and Eastern Europe in terms of the number of examinations held. The award was given by the company Prometric.

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Services l Software l Cloud26

Softline Academy Alliancewww.it-academy.ru l academy.softline.ru

Softline actively works in the educational sphere under the Softline Academy Alliance initiative and supports the community of teachers, students, school children, business representatives and young special-ists interested in raising the standard of IT education.

Andrei StepanovSoftline

Director of the Educational Projects Development

We provide educational systems of all levels with promising projects, ready-made solutions and programmes which give a number of opportunities for the implementation of new developments and increase in training quality. We actually help to solve issues of training qualified IT specialists for the innovation-driven economy of Russia and we create new poles of growth in the Russian regions.

Softline Academy is a Microsoft partner and has Microsoft Academic Service Partner status (MASP), which allows the academy to offer participants of the Microsoft IT Academy programme a full spectrum of consulting services.

Softline Academy CommunityThe network of Softline Academy training centers was created in association with the leading classical and technical universities of Russia. The objective of the Softline Academy is to assist students in acquiring competences and skills required by the IT market in addition to their higher education and to help them to prepare to sit an examination for an international certificate as an IT professional.

Softline Children’s Computer Schoolwww.digital-school.net

The Children’s Computer School programme is an integrated solution in information technology training for those studying at secondary schools and colleges. Due to their cooperation with Softline Academy, educational institutions receive an integrated and innovative IT training system.

IT certificationWith the support of Softline Academy, schools and colleges are opening authorized Certiport and Alltests testing centers.

www.it-academy.ru/certiport

Softline is a Certiport solution provider in Russia and the CIS and assists at all stages of testing center organization, from information support to aid in setting up a center. Softline is also responsible for the distribution of vouchers and examinations in subject areas of Microsoft, Adobe Systems, IС³ and CompTIA Strata.

www.alltests.ru

Alltests is an independent certification system for IT specialists and was created at the initiative of Softline. This system is designed to provide an adequate evaluation of knowledge and skills in ICT and takes into account the requirements of modern employers.

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+7 (495) 232-00-23 l 8-800-100-00-23 l [email protected] l www.softline.ru 27

Softline Cloud Servicescloud.softline.ru l [email protected]

The Softline Cloud Services subdivision performs the active promotion and sale of cloud SaaS solutions on the Russian and international markets. The primary objec-tives of the subdivision are assistance to the fast growth of the SaaS market in Russia, promoting cloud comput-ing and providing SaaS of high quality for business.

We offer our clients a broad variety of cloud services aimed at solving various IT issues: the organization of teamwork, communications systems, video conferences, corporate email, spam and virus protection and many other tasks.

Our contribution to the cloud development and promotion has been noted by leading analysts of the IDC company. In the report on the Russian market for cloud services, Softline was recognized as the dominant cloud services distributor and provider in 2009 as it offered the widest assortment of applications.

About SaaSSaaS (Software as a Service) is a model of providing software under which the client rents the right to gain Internet access to business applications located on the resources of the service provider. In this case Softline bears the responsibility for the deployment, maintenance and providing access to the service, therefore reducing the workload on client’s IT resources. The main advantages of SaaS services are cost-saving and scalability. The first one is achieved by reducing costs on the purchase

Advantages of cloud services:— reducing IT costs;

— immediate implementation;

— predictable expenses;

— flexibility;

— free automatic software updates.

The fact that the cloud services are the future of IT is absolutely indisputable. The objective of our subdivision is to help our clients to advance faster towards that future, without compromising the business processes.

Sergei BorovikovSoftline

Head of the Softline Cloud Services Project

Dmitry ChikhachevRunaCapital

Managing Partner

The implementation of CRM cloud version enables us to focus our attention on our main business and leave issues of ensuring the stable operation of the IT infrastructure to the highly-qualified specialists at Softline.

and use of hardware and software. The second advantage is provided by the flexibility of the service that enables increasing and reducing resources «in one click».

In 2010 an in-house unified fault-tolerant service platform was launched. It guarantees the accessibility and continuous availability of SaaS solutions.

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Services l Software l Cloud28

Convenient online store for clientsSoftcloud.ru offers more than 60 SaaS solutions from leading global and Russian manufacturers: Google, Microsoft, Symantec, Entensys, IToolabs, Trend Micro, 1C-Bitrix, ASoft, Miropolis, Megaplan, Videomost and many others. The portfolio includes office applications, mail solutions, business management solutions (accounting, storage, sales), telecommunication services, web instruments, services for collaborative work and others. The number of services is continually growing due to the increase in the number of applications.

White Label unique partnership programmeSoftcloud gives an opportunity for companies possessing their own client base to offer a new service to their customers and gain a further source of income. Once they are a White Label partner they are able to use the powerful SaaS platform fully customized to their requirements.

White Label enables the partner company to fully retain its brand image. An electronic marketplace base on the Softcloud platform may be created in the shortest terms and with minimal costs in order to quickly establish sales to end customers.

Publishing platform for SaaS developersSoftcloud is a multifunctional platform giving SaaS developers the opportunity to use a full cycle of promotion and sale of their solutions with Softline. They attract new clients by providing them services that spare their efforts and receive a steady income. Add a service developed by your company to the Softcloud portfolio!

Softcloud platformwww.softcloud.ru l [email protected]

Softcloud platform is a Softline unified multi-vendor cloud platform for publishing, billing, sales and maintenance of SaaS (Software as a Service) solu-tions in Russia. The Softcloud platform is a combi-nation of a powerful billing platform, a convenient online store and the White Label partnership pro-gramme, unique in Russia.

According to IDC, which in 2010 published the first report on the cloud services market in Russia*, in 2009 Softline achieved leadership as a distribu-tor and provider of SaaS solutions offering the widest range of services.

Anton SalovSoftline

Head of the Department for Corporate Internet Solutions, Head of Softcloud

We offer our clients and partners a broad variety of high quality services. I am very pleased that our advantages have been recognized by the leading global analytical company, IDC. Our plans for this year include developing the White Label partnership sector, introducing innovative services to the online store and promoting SaaS in Russia.

* Russia Public IT Cloud Services Market 2010–2014 Forecast and 2009 Analysis.

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+7 (495) 232-00-23 l 8-800-100-00-23 l [email protected] l www.softline.ru 29

Cloud solutions hosting www.activecloud.ru l [email protected]

ActiveCloud provides hosting, cloud solutions and tele-communication services in Russia and other CIS coun-tries. The principles of ActiveCloud include respect for the business of clients and partners, company trans-parency and 24/7 technical support. Our objective is to steadily grow at the same time improving the tech-nologies we use and raising the client service quality.

Cloud services from ActiveCloudThe company’s main area of business includes working with cloud services and platforms such as Infrastructure as a Service (IAAS), hosting 1C, DAAS / VDI remote workstations, CloudServer and others.

Hosting 1СThis service most clearly demonstrates the potential of cloud solutions. The service enables you to deploy an accounting software package on a modern and powerful ActiveCloud server, to ensure full control on its state and to avoid unauthorized access to the corporate information.

Remote workstations (DaaS / VDI)The DaaS / VDI remote workstation services have been created in order to reduce costs on hardware and licensed software and to organize the work of employees in any corner of the world where Internet is accessible. Your colleagues will be able to easily receive instructions from management in branch offices or on business trips, at home or when travelling — they just need a telephone, iPad or any other kind of PDA, laptop or thin client.

CloudServerThis service is used as a corporate server or a web hosting. It features the ability to offer cloud solutions even for the most non-standard requirements of a client for resources and data storage. It enables you to publish any applications and software (including any SAP and ERP systems) in the cloud, to deliver them to customers, to enable secure access. The service allows you to satisfy the demands of clients that require the efficient and fail-safe operation of IT infrastructure.

Hosting servicesActive offers a broad range of hosting services: from inexpensive virtual hosting to a dedicated server. The company has close cooperation with well-known Russian and Western domain name registrars and allows you to order a domain in any of the represented zones, including national domain zones.

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Services l Software l Cloud30

Microsoft software licensing for cloud servicessoft.softline.ru/spla l [email protected]

As an SPLA Reseller, Softline helps compa-nies to join the Microsoft Services Provider License Agreement (SPLA). This programme is developed especially for organizations wishing to provide their services based on Microsoft products.

Under the SPLA programme companies can offer their customers access to solutions based on Microsoft software following SaaS (Software as a Service) and IaaS (infrastructure as a service) models on a monthly payment basis.

SPLA can be used to build private clouds: outsourcing companies or IT subdivisions of large holdings that support the work of affiliated units may deploy clouds based on a virtual server infrastructure with Windows Server 2008 R2, Hyper-V technology and Microsoft System Center management tools.

SPLA can be also used to create public clouds: telecommunications companies, network operators, Internet providers, web hosting service providers, system integrators and application rental providers can offer their clients services such as electronic mail on Microsoft Exchange Server, a portal on Microsoft SharePoint, a client interaction system based on Microsoft Dynamics CRM as a service etc.

Finally, SPLA allows you to license products installed on PCs intended rental.

Due to the long-standing experience in the field of information technology, Softline is cooperating under the SPLA programme with the largest outsourcing, hosting and telecommunications companies in Russia. Softline provides integrated

The majority of Microsoft’s prod-ucts are licensed under the SPLA programme, such as:— User applications: Microsoft Office.

— Interaction: Microsoft Exchange Server, Microsoft Lync Server.

— Collaboration: Microsoft SharePoint Server.

— Business applications: Microsoft Dynamics CRM.

— Management: Windows System Center.

— Data storage: Microsoft SQL Server.

— Platform: Windows Server.

support for potential and current SPLA partners and also establishes their interaction with the Microsoft Corporation.

Softline holds regular seminars and webinars on cloud computing, the lease of IT solutions and SPLA programmes. These conferences attract a considerable audience among companies interested in developing and raising the efficiency of their businesses.

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+7 (495) 232-00-23 l 8-800-100-00-23 l [email protected] l www.softline.ru 31

— web hosting;

— applications lease and hosting on the Microsoft platform;

— Internet access, telecommunications;

— system integration, IT infrastructure outsourcing;

— business processes outsourcing;

— development of software on the Microsoft platform intended to run as a cloud service;

— rental of network equipment and personal computers;

— IT training services;

— any other type of activity associated with providing services based on Microsoft software.

Igor Balashov Softline

Business Development Director

Being in a cloud means using all the facilities of modern information technologies at a reasonable financial cost. Cloud computing is one of the state-of-the-art technologies used by hundreds of successful companies. Together with Softline and Microsoft you will help your customers to make a step into the cloud and become more efficient and more successful.

The SPLA programme is ideal for Internet and communications providers striving to expand the range of cloud services they offer. The SPLA programme may be used to build cloud computing centers in large companies, government or educational institutions. The programme is also profitable for licensing Microsoft software at service companies of large holdings.

The list of companies that may benefit from the SPLA programme includes any organizations engaged in the following IT areas:

Benefits of the SPLA programme— No initial investments. In order to begin work it is not necessary to make initial investments on software

or advance payments.

— Flexible cost structure. Under the programme, deductions are only made for licenses actually supplied for client use over the past month, with no compulsory minimum number of sales.

— Access to the latest software updates. The latest versions of Microsoft products become available as soon as they are released.

— Services provided worldwide. The provider may deliver services based on Microsoft software anywhere in the world regardless of the client location.

— Trial versions. The provider may open the trial access to its services to potential clients for a period up to 60 days without any license fees. Trial versions for testing within the provider company itself may be used for up to 90 days free of charge.

— Stable prices. Prices for SPLA products may be increased by Microsoft only once a year.

— Permanent rights of use. All contract terms are clearly defined in the document Rights of Use of the Service Provider for each version of each software product and they are unchangeable during the participation in the programme.

— Licenses for internal use. The agreement allows using up to 50% of licenses provided under SPLA within the provider company. A certain number of client licenses may also be used free of charge by the company in order to demonstrate services offered to customers and for the administration of the company’s data processing center.

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+7 (495) 232-00-23 l 8-800-100-00-23 l [email protected] l www.softline.ru 33

Allsoft online software storewww.allsoft.ru l [email protected]

Allsoft is a Russian online store of licensed software and a billing provider for online sales software developers. This Softline internet project has been running since 2004.

The Allsoft online store is primarily aimed at distributing software products in electronic format, offering clients the opportunity to begin work with the program several minutes after they perform the purchase. The box versions of the software can be delivered to any town or city in Russia.

The Allsoft catalogue includes software from more than 3000 developers. The store is an authorized dealer for the major vendors — Abbyy, Eset, Kaspersky Lab, Dr.WEB, Panda, Paragon Software, Adobe and Microsoft.

Facts about Allsoft.ru— More than 15,000 software products of Russian

and foreign developers.

— More than 25 payment methods: VISA, MasterCard bank cards, Sberbank receipts, Yandex.Money, QIWI Purse, Webmoney and others.

— Hotline 8-800-200-22-33, online consulting, technical support center.

— Active participation in blogs and social networks (blog.allsoft.ru, twitter.com/allsoft, facebook.com/allsoft.ru).

— The store accepts orders for rare software.

To our customersAllsoft offers a fast service for the software search, placing of an order and immediate delivery of the electronic license to your email account. When making an order on the website www.allsoft.ru, a customer is able to create an account and conclude an agreement to process the transaction. Allsoft provides a complete set of accounting documents after the payment is received.

Branch offices of the online storeBranch offices are operating in Belarus (allsoft.by), Ukraine (allsoft.com.ua), Kazakhstan (allsoft.kz) and Uzbekistan (allsoft.uz) and they accept payment in the national currency.

For software developersThe online store is open for the electronic distribution of products from developers all over the world and offers a set of activities for promotion via the Internet.

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Services l Software l Cloud34

DariPodarki.ru online storewww.daripodarki.ru l [email protected]

The online store DariPodarki.ru is a leading distributor in the Russian market for gift certificates and cards, a pioneer in its area of business. Its customers are both large Russian companies and private customers. The store has been operating for more than 5 years.

About the project— In 2010 the variety of gift certificates increased by more

than 160 items from 20 suppliers. By the beginning of 2011 DariPodarki.ru offers approximately 650 types of gift certificates from 95 companies representing the most diverse categories: from the service and entertainment industry to major retail chains.

— There was a twofold growth in the circulation of the full-color printed version of the online store catalogue, which has been published for corporate clients regularly since 2008.

— The geographical coverage of regions where the gift certificates are accepted and courier delivery is performed has expanded.

Wellness card gift certificateswww.wellnesscard.ru

Wellness Cards are multi-purpose gift certificates accepted in more than 50 beauty salons, spa and fitness centers, massage studios as well as sports and dance schools in Moscow.

In 2010 we introduced cards with a nominal value of 1000 to 10,000 rubles. The card holder may choose any service at the salons/centers/schools for the normal fee. Fitness, dance, yoga, Eastern practices, Ayurveda, various types of massage, spa programmes, cosmetology, depilation, manicures, haircuts, hairdressing and many more — we offer all possible types of activities and procedures which will provide excellent health and stunning appearance to the card holder. At the beginning of 2011, 59 participants accepting Wellness Cards were included in the project.

— In 2010 the quantity of orders from corporate clients and individuals increased by 61%; the turnover for this segment increased by 57%.

— At the end of the first and the beginning of the second quarter of 2011 we plan to launch an updated version of the online store website with the option of ordering not only physical gift cards and certificates, but also electronic versions, which will give us wider access to the regional markets.

— The online store’s first in-house project, Wellness Card gift certificates, was launched.

Alexei RyzhkovDariPodarki.ru

Director

We achieved our main objective for 2010 — to increase our share in the gift certificate market and improve the project’s image as a major distributor. Our plans for this year include the launch of a new website version, increasing the range of our own gift card line and continuing to work with regional clients.

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Services l Software l Cloud36

Web communicationswww.avirta.ru l [email protected]

Web conferencing and webinars — virtual meetings via the Internet — are communication tools designed to become a good alternative to offline meetings and enable customers to save employees’ time and reduce expenses for business trips and phone calls. This method is becoming more frequent both in business and education spheres. The popularity of e-learning is gradually increasing as well. Unified communica-tion technology also allows you to combine all in-ternal communication methods, such as telephony, instant messaging and web conferencing, into one single system, raising the efficiency of communica-tions and the productivity of the entire organization.

We offer communication infrastructure solutions on following platforms— Adobe Connect platform. This system may be used

both for holding web conferences and webinars and for organizing a full cycle of e-learning. Flash technology provides the platform that combines high convenience level and very low technical requirements for participants.

— Microsoft Lync Server 2010 platform (formerly known as the Microsoft Office Communications Server, OCS). Solutions on this platform are used not only to hold web conferences, but also to build a unified communication framework using the Microsoft Lync client application. This system features indication of user status, integration with office telephony and email, the organization of mobile access etc.

New offers will be available in future.

Igor BalashovSoftline

Business Development Director

Facilities for web conferencing are a widely-used tool for raising the business efficiency in the West, but they are still relatively new to Russia. Softline specialists are highly competent and have vast experience in implementing web communication systems. For our clients this means access to the most innovative technologies and latest news on online seminars organization and distance learning.

Softline specialists will help you to choose a web communication solution that exactly corresponds to the requirements of your organization. They will also implement the selected solution, give advice regarding all related issues, and provide technical support and training to the users in your organization.

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+7 (495) 232-00-23 l 8-800-100-00-23 l [email protected] l www.softline.ru 37

Softline — a supplier of search solutionsgoogle.softline.ru l [email protected]

Information is a valuable asset of any company. But in a typical organization it is spread across millions of documents of various types in different languages. A large number of corporate documents are email messages, archives, audio and video files in electronic format. Searching them with standard tools provided by the corporate information system is often ineffi-cient or impossible.

The high-tech Intranet search solutions are designed to find fragmented information in a company’s network, including corporate data contained in business management applications (ERP, CRM, BI etc.) and seamlessly integrate with company’s network security and access control. Website search systems attract new clients and raise profitability by increasing website traffic.

Softline assists clients in choosing the optimal search solution and integrating it into the existing infrastructure. Specialists also configure the solution and provide technical support.

Softline has successfully implemented many search projects and developed a number of solutions for small and large businesses.

Softline services for search solutions— IT infrastructure audit and project evaluation.

— Advice on the most suitable solution for an organization.

— Project team building and search solution deployment planning.

— Search appliance integration with the existing infrastructure.

— Development of connectors that link search systems to various applications.

— Supply and turnkey installation of hardware and software systems and network equipment.

— Softline technical support.

— Recommendations for optimal usage of search appliances.

— User and administrator training.

Softline has been our busi-ness partner for several years and has proved itself to be a reliable professional company able to fulfill taken obligations. We gave Softline specialists the task to implement a new search solution on the Kaspersky Lab public websites. This solution is based on the Microsoft Fast for Internet Sites search engine and is considered to be a top class product. The project has entered its final stages and we believe that due to our combined efforts we will bring what we have started to a logical conclusion — we will raise the quality of search results on our websites to a new level. If it is successful we plan to continue the mutually beneficial cooperation, further developing and supporting the chosen solution.

Roman MartynovKaspersky Lab

Head of the Web department

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Services l Software l Cloud38

Softline Venture Partnerssoftlinevp.com l [email protected]

The Softline Venture Partners fund, which was found -ed in December 2008, makes venture investments in independent software developers at their early stages who work in Russia, the CIS and also in other countries. Since the fund has been created, experts have examined more than 450 projects, 5 of which received investments.

Aopportunity to use the experience and competence

marketing.

The volume of investment in one project can be up

interesting projects with required levels of investments outside of this range.

Main investment criteria:— a professional team of developers;

— a unique idea or product;

— potential commercial value of the product.

Investment decision-making process

Portfolio companies of Softline Venture PartnersMagazinga (www.emegamall.ru) — a project for the development and promotion of services enabling users to establish e-shops within social networks in Internet.

Actio.tv (www.actio.tv) — a simple and convenient service for creating interactive video that can be viewed and distributed on the Internet.

Mirapolis (www.mirapolis.ru) — one of the leading Russian developers of solutions for e-learning, personnel evaluation and development, building knowledge management systems as well as solutions for holding video conferences and webinars.

ActiveCloud (www.activecloud.ru) — a company specializing in hosting services and cloud solutions. Their key features are the focus on client needs and the automation of service interaction processes in order

FACEBOOK

VKONTAKTE

LIVEJOURNAL

MOYMIR

ODNOKLASSNIKI

Sending initial project information to Softline Venture Partners (SVP)

Request for additional information, conducting further internal/external expert evaluation of the project

Initial project analysis

Not interesting project by SVP criteria. Corresponding

Holding an investment committee

Investment refusal.

sent to ISV

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Independent Software Vendor (ISV)

Promising project — Request for additional information, invitation for an interview

Project presentation by the vendor at an expert council in Moscow

Investment

Basic

Standard

Provides a set of 3 templates with a new design, 27 unique modules and the basic functionality of SharePoint.

Includes the Basic version and elements of the electronic document management system.

Electronic document management speeds up the processes of coordinating, checking and approving

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+7 (495) 232-00-23 l 8-800-100-00-23 l [email protected] l www.softline.ru 39

[email protected] l [email protected]

[email protected] is one of the oldest resources for in-formation technologies on the Russian Internet. It is a joint project between Softline and the larg-est Internet portal mail.ru. The monthly audience of [email protected] is constantly growing and at the be-ginning of 2011 there were more than 2 million users.Since 2007 users vote on [email protected] for the na-tional annual software award Software of the Year, established by Softline and Mail.Ru.

Catalogue of freeware and shareware:—more than 22,000 programs, around 25 new products published daily;

— user-friendly search system, structured catalogue;

— reviews from catalogue editors providing independent programme evaluation;

— detailed rating system;

— software that can be purchased directly on [email protected].

Soft Club — information and discussion resourceSoft Club contains materials related to software and the entire IT sector: the latest news, articles and reviews, interviews with interesting people involved in the development industry, a calendar of IT events, press releases.

The portal has a large user community that is constantly growing. Soft Club gives software developers and IT companies the opportunity to promote their products or services.

Software of the Year national awardSoftware of the Year is the national award for the best Russian computer programs. Winners are determined in nominations that correspond to the main areas of the software industry following the results of voting amongst all users. The Software of the Year Award originated in 2007. The organizers of the Award are Softline and Mail.Ru.

System administrator communityThe system administrator community (sysadmin.mail.ru) appeared after the competition System Administrator Is a Human Too held in the summer of 2004. In summer 2006 the community organized an offline meeting — the first Russian Convention for System Administrators, which has now become a large annual event.

Irina [email protected]

Head of the project

[email protected] is targeted towards mass audience, for all users of the Russian Internet. The main objective of the project is to provide assistance for users and developers in the rapidly developing world of information technology. Our purpose is to make the IT industry and licensed software accessible and understandable to all. Our resource assists users with any level of knowledge in choosing appropriate programs and in getting answers to questions that arise when working with computers and software.

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Services l Software l Cloud40

DeskWork corporate portalwww.deskwork.ru l [email protected]

In 2009, Softline released its own software — the corporate portal DeskWork based on long-term expe-rience in deployment and adjustment of portal solu-tions. At the end of 2010 there were more than 500 companies and state organizations using DeskWork in their activities.

DeskWork is a handy tool for interaction between employees and the organization of collaborative work in any company. With DeskWork you can increase labor efficiency in a very short time and at very low costs, as the content search is accelerated and business processes for the creation and fulfillment of all request types are fully automated.

DeskWork product versions*

Advantages of DeskWork:— no need to purchase additional Microsoft licenses if you have

a licensed version of Windows Server 2008;

— installation within a few hours;

— attractive design, user-friendly interface;

— ready-made solution that meets the basic requirements of a modern company;

— custom modules that allow you to visually adjust the portal functionality;

— unlimited possibilities for development, scalability and expansion of hardware and software by programmers experienced in working with Windows SharePoint Foundation 2010 technology.

FACEBOOK

VKONTAKTE

LIVEJOURNAL

MOYMIR

ODNOKLASSNIKI

Sending initial project information to Softline Venture Partners (SVP)

Request for additional information, conducting further internal/external expert evaluation of the project

Initial project analysis

Not interesting project by SVP criteria. Corresponding noti�cation sent to ISV

Holding an investment committee

Investment refusal. Corresponding noti�cation sent to ISV

Not

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Promising project — Request for additional information, invitation for an interview

Project presentation by the vendor at an expert council in Moscow

Investment

Basic

Standard

Standard Support

Advanced Support

School

* Windows Server 2008 is su�cient for work with any version

Provides a set of 3 templates with a new design, 27 unique modules and the basic functionality of SharePoint.

Clients who purchase licenses under the Open License programme will receive free resolution for 2 issues.

Clients who purchase licenses under the Annuity programmes (Open Value Subscription, Open Value and Software Assurance, Enterprise Agreement and Enterprise Agreement Subscription) will receive a free resolution for 5 issues and also a visit of an engineer to the customer’s location (within Moscow).

Includes the Basic version and elements of the electronic document management system.

Electronic document management speeds up the processes of coordinating, checking and approving documents. The portal enables you to assign electronic instructions for working with documents and monitor their ful�llment; it helps employees to carry out tasks on time by automatically creating email noti�cations and reminders. The content search functions enable you to receive the necessary information much faster.

DeskWork School is a portal that automates the learning process and transfers the communi-cation between teachers, pupils and parents onto a single online platform. It combines two functions: a full organizational portal and a set of specialized modules for school.

2001

2002

2003

2004

2005

2006

2007

2008

2009

2010

2011

F —

2012

F —

2013

F —

2014

F —

2015

F —

2001

2002

2003

2004

2005

2006

2007

2008

2009

2010

2011

F —

2012

F —

2013

F —

2014

F —

2015

F —

5

44 9

1419

32

4853

6568 71

7477 79

22 2 4 4 6 8 1013

1621

24 2730

33 35

10 17 28 45 98

292 364 290456

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1900

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Softline's turnover, 2001–2015, fact and forecast, USD millions

Softline's regional presence growth 2001–2015, fact and forecast.

CountriesCities

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+7 (495) 232-00-23 l 8-800-100-00-23 l [email protected] l www.softline.ru 41

Unique online sales toolwww.magazinga.com l [email protected]

Magazinga is the first online store constructor for social networks and blogs. It is a new project financed by Softline Venture Partners that received investments in December 2010. With the service you can quickly and easily create an online store on a page in a social network, blog, Internet auction or on a personal web-site. This cloud solution does not require that users buy or perform maintenance on hardware or software.

Benefits of Magazinga— Cost reduction when setting up a store — the user

pays only to rent the retail platform, creating the store is free of charge.

— Data security — regular automatic backup at a reliable data center.

— Quick and easy — a store is ready to use in a matter of minutes.

— All software updates are free and installed automatically.

— Intuitive store interface — easy to use and maintain.

— Supports a large number of payment and delivery methods.

— The product is continually improved due to an effective feedback and user voting system.

— Possibility to trade on several platforms simultaneously — all orders can be managed from the same control panel.

Future of Magazinga Magazinga is expected to become a single retail platform bringing together hundreds of thousands of online stores throughout the world. In fact, modern online stores are separated retail outlets, each with their own interface and each requiring registration, which creates great inconvenience for a customer. Magazinga is a revolutionary project that will take the interaction between buyers and sellers to an entirely different level by uniting all of them on one platform.

The project includes partner programmes targeted at interaction with studios and freelancers making online stores to order, fighting with the distribution of counterfeit products via the Internet etc.

FACEBOOK

VKONTAKTE

LIVEJOURNAL

MOYMIR

ODNOKLASSNIKI

Sending initial project information to Softline Venture Partners (SVP)

Request for additional information, conducting further internal/external expert evaluation of the project

Initial project analysis

Not interesting project by SVP criteria. Corresponding noti�cation sent to ISV

Holding an investment committee

Investment refusal. Corresponding noti�cation sent to ISV

Not

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Independent Software Vendor (ISV)

Promising project — Request for additional information, invitation for an interview

Project presentation by the vendor at an expert council in Moscow

Investment

Basic

Standard

Standard Support

Advanced Support

School

* Windows Server 2008 is su�cient for work with any version

Provides a set of 3 templates with a new design, 27 unique modules and the basic functionality of SharePoint.

Clients who purchase licenses under the Open License programme will receive free resolution for 2 issues.

Clients who purchase licenses under the Annuity programmes (Open Value Subscription, Open Value and Software Assurance, Enterprise Agreement and Enterprise Agreement Subscription) will receive a free resolution for 5 issues and also a visit of an engineer to the customer’s location (within Moscow).

Includes the Basic version and elements of the electronic document management system.

Electronic document management speeds up the processes of coordinating, checking and approving documents. The portal enables you to assign electronic instructions for working with documents and monitor their ful�llment; it helps employees to carry out tasks on time by automatically creating email noti�cations and reminders. The content search functions enable you to receive the necessary information much faster.

DeskWork School is a portal that automates the learning process and transfers the communi-cation between teachers, pupils and parents onto a single online platform. It combines two functions: a full organizational portal and a set of specialized modules for school.

2001

2002

2003

2004

2005

2006

2007

2008

2009

2010

2011

F —

2012

F —

2013

F —

2014

F —

2015

F —

2001

2002

2003

2004

2005

2006

2007

2008

2009

2010

2011

F —

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F —

2013

F —

2014

F —

2015

F —

5

44 9

1419

32

4853

6568 71

7477 79

22 2 4 4 6 8 1013

1621

24 2730

33 35

10 17 28 45 98

292 364 290456

680

980

1400

1900

2500

Softline's turnover, 2001–2015, fact and forecast, USD millions

Softline's regional presence growth 2001–2015, fact and forecast.

CountriesCities

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Services l Software l Cloud42

Annual Russian Convention of System Administratorssletadminov.ru l [email protected]

Since 2006 Softline has been holding the open air Rus-sian Convention of System Administrators in the Kalu-ga Region in order to unite the representatives from the IT sphere in Russia and countries of the CIS. The main objective of the Russian Convention is to provide system administrators working in the various regions of Russia with a meeting point for professional dialogue.

5years after the start of the first event, the geography of participants now includes more than 500 towns and cities in Russia, the CIS and other countries. The total number of participants in 2010 was more than 7000 including system administrators and engineers, technical directors, developers and other people involved into the IT industry.

In honor of the fifth anniversary, system administrators from Russia placed the first monument to their profession in the Kaluga Region — an enormous crossed-out kettle, the symbol of the Russian movement of system administrators. The origin of the symbol is that dummies, people that are not very skillful with computers, are called «kettles» in Russian.

The convention is in the format of an open air festival, the main programme involves entertaining activities with a sysadmin-themed slant: network construction in the field, computer mouse bull’s-eye and keyboard assembly without manuals. The key events of the Convention are traditionally fireworks and a large sysadmin bonfire on which system administrators, remembering their shaman roots, burn effigies of lamers and «kettles» prepared earlier.

As the audience grows, the Convention programme is becoming more and more diverse. In recent years, together with the sporting and recreational events there have also been introduced special professional and educational zones where round tables, discussions and seminars are held. In the last few years the zones for cloud computing, virtualization and remote access, freeware, IP telephony and information security have been established.

Softline is the main ideologist and organizer of the Convention. Partners of the event have included Microsoft, Mail.ru, Kaspersky Lab, Symantec, Dr.WEB, NetGear, Zebra Telecom and many more. Information support for the Convention is provided by leading electronic and printed IT resources: Habrahabr, IT happens, BashOrg, BYTE, System Administrator and many others.

Alexandra Salova SletAdminov.ru

Project manager

First of all, our project is a tribute to the system administrator profession that is crucial for technological progress in any area. However, our community does not limit itself only to this festival. We also plan to make System Administrators Appreciation Day (the last Friday of July) a public holiday, create a knowledge base for IT specialists and build up a strong professional community capable not only of expanding the knowledge of its participants, but also making a considerable contribution to the technological progress in Russia and the world.

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HeadquartersDerbenevskaya Embankment 7, building 8,Moscow, 115114Tel.: +7 (495) 232-00-23E-mail: [email protected]

Softline EducationGubkin Street 8, Moscow, 119991Tel.: +7 (495) 221-10-70E-mail: [email protected]

Our addresses. Russia

St. Petersburg Nepokorennykh Prospect 49, Business Center H-49, office 610, St. Petersburg, 195220 Tel.: +7 (812) 777-44-46 E-mail: [email protected]

Arkhangelsk Lenin Square 4, office 1600, Arkhangelsk, 163000 Tel.: +7 (8182) 63-59-22 E-mail: [email protected]

Barnaul Kalinin Prospect 6-A, office 207, Barnaul, 656002 Tel.: +7 (3852) 535-001 E-mail: [email protected]

Belgorod Bogdan Khmelnitsky Prospect 58-A, office 103, Belgorod, 308009 Tel.: +7 (4722) 585-255 E-mail: [email protected]

Chelyabinsk Kirov Street 5-B, office 608, Chelyabinsk, 454084 Tel.: +7 (351) 247-28-36 E-mail: [email protected]

Irkutsk Rabochaya Street 2-A, office 520, Irkutsk, 664011 Tel.: +7 (3952) 50-06-32 E-mail: [email protected]

Izhevsk Pushkinskaya Street 270, office 416, Izhevsk, 426008 Tel.: +7 (3412) 93-66-51 E-mail: [email protected]

Kaliningrad Oktyabrskaya Street 8, office 409, Kaliningrad, 236039 Tel.: +7 (4012) 77-76-50 E-mail: [email protected]

Kazan Sibirsky Trakt 34, Corpus 4, office 389, Kazan, 420029 Tel.: +7 (843) 527-98-63 E-mail: [email protected]

Kemerovo Kuzbasskaya Street 31, office 111, Kemerovo, 650099 Tel.: +7 (3842) 45-59-24 E-mail: [email protected]

Moscow Khabarovsk Sheronov Street 56-A, office 910, Khabarovsk, 680000 Tel.: +7 (4212) 74-77-24 E-mail: [email protected]

Krasnodar Krasnoarmeyskaya Street 116/2-A, office 502, Krasnodar, 350020 Tel.: +7 (861) 251-65-14 E-mail: [email protected]

Krasnoyarsk Karl Marx Street 48, office 6-1-1, Krasnoyarsk, 660049 Tel.: +7 (391) 252-59-91 E-mail: [email protected]

Murmansk Knipovich Street 23, office 713, Murmansk, 183039 Tel.: +7(8152) 68-88-46 E-mail: [email protected]

Nizhniy Novgorod Piskunov Street 29, office 58, Nizhny Nvgorod, 603000 Tel.: +7 (831) 220-00-36 E-mail: [email protected]

Novosibirsk Frunze Street 88, Novosibirsk, 630005 Tel.: +7(383) 347-57-47 E-mail: [email protected]

Omsk Frunze Street 80, office 623, Omsk, 644007 Tel.: +7 (3812) 43-31-90 E-mail: [email protected]

Orenburg Turkestanskaya Street 5/2, office 203, Orenburg, 460024 Tel.: +7 (3532) 45-20-10 E-mail: [email protected]

Penza Moskovskaya Street 23, office 2, Penza, 440000 Tel.: +7 (8412) 20-00-51 E-mail: [email protected]

Perm Lunacharskogo Street 3/2, Perm, 614000 Tel.: +7(342) 214-42-01 E-mail: [email protected]

Rostov-on-Don Tekuchev Street 139-Г, office 204, Rostov-on-Don, 344018 Tel.: +7 (863) 237-99-49 E-mail: [email protected]

Samara Partizanskaya Street 85, office 110, Samara, 443070 Tel.: +7 (846) 270-04-80 E-mail: [email protected]

Saratov Pugachevskaya Street 159, office 205A, Saratov, 410005 Tel.: +7 (8452) 24-77-32 E-mail: [email protected]

Stavropol Dovatortsev Street 61, ORTC Business Center, office 501/8 Stavropol, Stavropol Region, 355000 Tel.: +7 (8652) 501-086, 511-086 E-mail: [email protected]

Surgut Prospect Mira 42, office 706, Surgut, 628401 Tel.: +7 (3462) 22-35-00 E-mail: [email protected]

Tomsk Gagarin Street 7, office 503, Tomsk, 634050 Tel.: +7 (3822) 90-00-81 E-mail: [email protected]

Tyumen Griboedov Street 3, office 609, Tyumen, 625000 Tel.: +7 (3452) 69-60-63 E-mail: [email protected]

Ufa Parkhomenko Street 156/3, office 405, Ufa, 450006 Tel.: +7 (347) 292-44-50 E-mail: [email protected]

Ulyanovsk Karl Marx Street 13-A, Corpus 2, office 702, Ulyanovsk, 432071 Tel.: +7 (8422) 41-99-09 E-mail: [email protected]

Vladivostok Krasnogo Znameni Street 42, office 219, Vladivostok, 690000 Tel.: +7 (4232) 60-00-20 E-mail: [email protected]

Volgograd Raboche-Krestyanskaya Street 22, office 305, Volgograd, 400074 Tel.: +7 (8422) 90-02-02 E-mail: [email protected]

Voronezh Prospect Truda 65, Voronezh, 394019 Tel.: +7 (4732) 50-20-23 E-mail: [email protected]

Yaroslavl Ulitsa Pobedy 16б, office 108, Yaroslavl, 150003 Tel.: +7(4852) 58-88-09, 58-54-55, 58-54-56 E-mail: [email protected]

Yekaterinburg 8 Marta Street 194-И, Yekaterinburg, 620144 Tel.: +7 (343) 278-53-35 E-mail: [email protected]

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Our addresses worldwide

Argentina, Buenos Aires Av. Corrientes 222, Piso 14 (C1043AAP), Buenos Aires — Argentina Tel.: +54 (11) 5555-1439 E-mail: [email protected]

Armenia, Yerevan Severny Prospect 10, Sector 9, Yerevan, 0010 Tel.: + 374 (10) 501-800, 518-091, 518-092, 502-5010 E-mail: [email protected]

Azerbaijan, Baku Suleiman Ragimov Street 23, AZ1009 Tel.: +994 (12) 597-30-58/93/95/96 E-mail: [email protected]

Belarus, Minsk Bogdanovich Street 155, office 1217, Minsk, 220040 Tel.: +375(17) 290-71-80, 290-71-79 E-mail: [email protected]

Belarus, Vitebsk Zamkovaya Street 4, office 215, Vitebsk, 210000 Tel.: +375 (212) 35-95-78 E-mail: [email protected]

Belarus, Gomel Sovetskaya Street 29, Room 437, Gomel, 246050 Tel.: +375(232) 710-075 E-mail: [email protected]

Belarus, Brest Gogol Street 75, office 410, Brest, 224016 Tel.: +375(162) 220-384 E-mail: [email protected]

Columbia, Bogota Auto. Norte No. 103-34 Oficina 704 Edificio Logic 2 Bogotá, Colombia Tel.: +57 (1) 4 89 04 44 E-mail: [email protected]

Egypt, Cairo 2 Road 217, Nasr Square, Maadi, Cairo, Egypt Tel.: +20 (16) 996-62-77 E-mail: [email protected]

Georgia, Tbilisi Gamrekeli Street 19, office 505, Tbilisi, 0160 Tel.: +995 (32) 55-99-28; E-mail: [email protected]

Kazakhstan, Almaty Manas Street 32-A, office 501, Almaty, 050008 Tel.: +7 (727) 330-98-88 E-mail: [email protected]

Kazakhstan, Astana Auezov Street 8, ASIA Business Center, office 3, Astana, 010000 Tel.: +7 (7172) 688-708 /709 E-mail: [email protected]

Kazakhstan, Aktobe Maresev Street 95-A, office 11, Aktobe, 030000 Tel.: +7 (7132) 59-46-94 E-mail: [email protected]

Kazakhstan, Karaganda Nurken Abdirov Prospect 5, office 530, Karaganda, 100000 Tel.: +7 (7212) 58-91-11 E-mail: [email protected]

Kyrgyzstan, Bishkek Turusbekov Street 109/1, office 512, Bishkek, 720001 Tel.: +996( 312) 91-00-00 E-mail: [email protected]

Malaysia, Kuala Lumpur Unit 21.4, floor 21, Menara Genesis, 33 Jalan Sultan Ismail 50250 Kuala Lumpur, Malaysia Tel: +603 2141 8987 E-mail: [email protected]

Moldova, Kishinev Shtean chel Mare Street 202, KENTFORD Business Center, Kishinev, MD-2004 Tel.: +373 (22) 855-045 E-mail: [email protected]

Mongolia, Ulan Bator #509 Od Plaza, 6/2 Seoul Street, Sukhbaator District, Ulan Bator, 210620а Tel.: +976 (11) 701-107-65 E-mail: [email protected]

Romania, Bucharest Spl. Unirii 16, Muntenia Business Center, Room 306, Bucharest, 040035, ROMANIA Tel.: (004) 021 387 34 40 E-mail: [email protected]

Tajikistan, Dushanbe Ayni Street 24-A, office 406, Dushanbe, 734012 Tel.: +992 (44) 600-60-00 E-mail: [email protected]

Turkey, Istanbul Bayar cd. Gülbahar sk. No:17 Perdemsac Plaza 5/51 Kozyatağı/Istanbul, Turkey Tel.: +90 (216) 373-44-07; E-mail: [email protected]

Turkey, Ankara Konya Devlet Yolu No:84 Akman Condominium Plaza D:164 Karakusunlar / Balgat ANKARA Tel.: 0312 284 00 81 E-mail: [email protected]

Turkmenistan, Ashgabat Garashsyzlyk Street 8, Ashgabat, 744000 Tel.: +993 (12) 48-22-86 E-mail: [email protected]

Ukraine, Kiev Igorevskaya Street, 14-A, Kiev, 04655 Tel.: +380 (44) 201-03-00 E-mail: [email protected]

Ukraine, Odessa Balkovskaya Street 120/1, Planeta Business Center, office 408, Odessa, 65005 Tel.: +38 (048) 73-44-213, 73-44-214 E-mail: [email protected]

Ukraine, Kharkov Vosstanie Square 7/8, X4.07, Kharkov, 61001 Tel.: +38 (057) 756-52-02 E-mail: [email protected]

Uzbekistan, Tashkent Usman Yusupov Street 36, Business Center, Tashkent, 100128 Tel.: +998 (71) 120-49-09 E-mail: [email protected]

Venezuela, Caracas Av. Libertador, con Calle Élice. Centro Parima, piso 1, ofic. 102. Chacao, Caracas, Venezuela 1060 Tel.: +58 (212) 267-66-27; +58 (212) 740-63-22; +58 (212) 740-63-23 E-mail: [email protected]

Vietnam, Hanoi Room 1101 HITTC Building, 185 Giangvo Street, Dongda District, Hanoi, Vietnam Tel.: +84 (4) 22-002-434, E-mail: [email protected]

Vietnam, Ho Chi Minh City Room D44 FOSCO Building 40 Ba Huyen Thanh Quan str., Dist. 3, Ho Chi Minh City, Vietnam Tel: +84 3930 6928, +84 6290 7380 E-mail: [email protected]

Peru, Lima Av. Víctor Andrés Belaúnde 147, Torre Real 10, Oficina 102, Centro Empresarial Real, San Isidro Tel.: +51 (1) 637-12-00 E-mail: [email protected]

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Viet

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Laos

RUSSIARussia

ArmeniaGeorgia

AZERBAIJAN

TurkeyTURKEY

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MoldovaROMANIARomania

UKRAINE

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SIAMalaysia

Ukraine

Belarus

RussiaRussiaRUSSIA

RUSSIARUSSIA

RUSSIA

KAZAKHSTAN

KAZAKHSTAN

Kazakhstan MONGOLIAMONGOLIAUZBEKISTAN

VenezuelaVENEZUELA

ColombiaCOLOMBIA

Uzbekistan

TAJIKISTAN

TajikistanTurkmenistan

TURKMENISTAN

EgyptEGYPTEGYPT

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www.softline.ruwww.softlinegroup.com

2011

68 cities24 countries

Services l Software l Cloud

© Softline group, 2011

Russia

Argentina

Armenia

Azerbaijan

Belarus

Cambodia

Colombia

Egypt

Georgia

Kazakhstan

Kyrgyzstan

Laos

Malaysia

Mongolia

Moldavia

Peru

Romania

Tajikistan

Turkmenistan

Turkey

Uzbekistan

Ukraine

Venezuela

Vietnam

Company pro�le