Russia Marketing by Berger & Severyuk

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Russia Marketing by Berger & Severyuk

Transcript of Russia Marketing by Berger & Severyuk

Page 1: Russia Marketing by Berger & Severyuk
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As a dedicated full service agency, the Berger & Severyuk Media Group offers a 360° view of the customers business to effectively create a competitive advantage,

The Berger & Severyuk Media Group is the leading marketing agency for ethnic marketing, drawing on it‘s experience and profound special skills for handling the russian media market as well as the russian speaking target audience.

The Berger & Severyuk Media Group deals with the strategic and sales-orientated planning of marketing campaigns for it‘s customers – on every available media ressource.

Our services includes all available media ressources – from the classic TV & radio advertisement up to digital campaigns - though our focus lies with TV & Internet advertisement.

Within the Russian Federation the Berger & Severyuk Media Group primarily offers it‘s marketing services for the following mass media:

TV, digital & analog Printmedia Web campaigns classic PR campaigning

WEB: WWW.BS-MEDIAGROUP.COM E-MAIL: [email protected] TEL.: +49 (0) 341 863 82 96 1

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TV RESSOURCES

The Berger & Severyuk Media Group is the exclusive partner of several russian TV stations, including:

TV stations of the federal mediaholding company VGTRK

STRANA SARAFAN Rossija 24 Moskva 24 Moja Planeta Nauka 2.0

WEB: WWW.BS-MEDIAGROUP.COM E-MAIL: [email protected] TEL.: +49 (0) 341 863 82 96 1

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VGTRK: TV- station STRANA STRANA – the new russian TV station with everything Russia – 24 hours, 7 days

a week. STRANA is for those who‘d like to know how the country changed over the last 20 years. „STRANA“ offers significant insights and ideas, events, and reports on the more important people both from history and of course today.

„National Award „STRANA“ is one of the stations main activities, being an annual and open award ceremony honoring the works of russian directors, producers and music talents.

Broadcasting area: Russian Federation, former GUS countries

Audience More than 4.5 million viewers in Russia (over 350 cities)

WEB: WWW.BS-MEDIAGROUP.COM E-MAIL: [email protected] TEL.: +49 (0) 341 863 82 96 1

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SARAFAN – the entertainment channel for the whole family

Mainly SARAFAN tries to entertain everyone and spread joy and happiness, and to appeal to the old tradition of the family watching TV together

Broadcasting area: Russian Federation, several former GUS countries

Audience: Reaching over 2.2 million viewers within Russia alone

VGTRK: TV- station SARAFAN

WEB: WWW.BS-MEDIAGROUP.COM E-MAIL: [email protected] TEL.: +49 (0) 341 863 82 96 1

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Moskwa 24 (Moscow 24) – News channel, reporting 24-7 around the year Moskwa 24‘s mission is to keep moscovian population informed all day

long — from metropolitan news, traffic reports to weather forecasts, available anywhere in Moscow.

It took Moskwa 24 only 2 months to easily surpass the ratings of the former leading news channels, Rossija 24 and EuroNews.

Audience:

About 5.5 million moscovian households.

VGTRK: TV- station MOSKWA 24

WEB: WWW.BS-MEDIAGROUP.COM E-MAIL: [email protected] TEL.: +49 (0) 341 863 82 96 1

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VGTRK: TV- station Rossija 24 Rossija 24 (Russia 24) – Russian news channel, reporting on all

important news and events around Russia and the world. The channels business card are the live reports on Russias and the

worlds biggest and most important events, like economic forums and -congresses, press conferences, along with all major important events about music, literature, cinema, architecture or the modern arts.

Audience:

about 50,75% of the russian population monthly reach: about 29.3% of the russian population

WEB: WWW.BS-MEDIAGROUP.COM E-MAIL: [email protected] TEL.: +49 (0) 341 863 82 96 1

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VGTRK: TV- station MOJA PLANETA „Moja Planeta“ – russian educational channel, covering geography, the sciences as a whole, history and society. The

channel offers it‘s target audience only the best of documentaries and reports – both national and international.

Moja Planeta is currently the leading educational channel in Russia.

Audience: by sexes:

Males – 66,2% Females - 33,8%

by age: 26-34 – 13,9 % 35-44 – 25,1% 46-64 – 24,1%

WEB: WWW.BS-MEDIAGROUP.COM E-MAIL: [email protected] TEL.: +49 (0) 341 863 82 96 1

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Nauka 2.0 (Science 2.0) offers it‘s audience a broad spectrum of reports and documentaries on everything science related. The channel broadcasts everything science – from cutting edge technologies, the very latest innovations to the latest scientific insights.

The task of Nauka 2.0 is to raise the level of general knowledge of it‘s audience as well as to promote the sciences within the Russian Federation. Nauka 2.0 tries to elevate the sciences beyond the point of just being useful for teaching a smartphone new tricks, but to position them as one of humanities (and Russias) key interests – as they should be considered.

Audience: More than 0.5 million subscribers (which is considerable, as

the channel only started broadcasting april 2nd 2012)

VGTRK: TV- station NAUKA 2.0

WEB: WWW.BS-MEDIAGROUP.COM E-MAIL: [email protected] TEL.: +49 (0) 341 863 82 96 1

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PRINT RESSOURCEN

The most popular and most-read newspapers in Russia: Moskowski Komsomolez (MK) Komsomolskaja Prawda (KP) Argumenty i Fakty (AiF) Semj Dnej (7 dnej/ 7 Tage) Speed-Info Kommersant Antenna - Telesemj Telenedelja

…as well as a multitude of magazines covering lifestyle, male / female content, economy, etc.

WEB: WWW.BS-MEDIAGROUP.COM E-MAIL: [email protected] TEL.: +49 (0) 341 863 82 96 1

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MOSKOWSKI KOMSOMOLEZ (MK) Moskowski Komsomolez is a popular daily socio-politic

newspaper, founded 1919 for the communist youth. The papers slogan as well as the slogan of it‘s publishing house: „Relevance and reliability are not just a slogan, but basic principles of existence„.

# of copies: up to 750.000 (MK being the 2nd largest newspaper in Russia)

The audience for each issue reaches up to 1.022.100 people.

Available in 83 major regions of the Russian Federation, former GUS countries as well as internationally.

WEB: WWW.BS-MEDIAGROUP.COM E-MAIL: [email protected] TEL.: +49 (0) 341 863 82 96 1

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KOMSOMOLSKAJA PRAWDA Komsomolskaja Prawda – the biggest and most popular

newspaper. Founded as a newspaper for the communist youth in 1925 by the state, it quickly developed into a boulevard newspaper after the fall of the iron curtain. Nowadays it covers entertainment, the life of the VIPs and the latest rumours about Russias media elite.

The paper is available as regional edition in 62 regions of Russia, as well as eastern europe and middle asia.

# of copies: Edition Moscow – 160.000 copies Regional editions – 650.000 copies Weekly edition „Komsomolskaja Prawda Tolstuschka“ –

3,1 million copies

WEB: WWW.BS-MEDIAGROUP.COM E-MAIL: [email protected] TEL.: +49 (0) 341 863 82 96 1

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ARGUMENTY I FAKTY Argumenty i Fakty (AiF) is a very popular socio-politic

weekly paper. The Guiness Book of Records listed the paper as the most read paper in 1990 – with a whopping 33.5 million number of copies.

Today the AiF is the most popular weekly paper by segment with every edition reaching apprx. 3 million copies.

The paper‘s being distributed in over 57 countries around the world, even the United States, Japan or Thailand.

Readers: Every edition is read by more than 7 million people (about 13% of the russian population).

Readers of the special editions: AiF Health – 1,5 Millionen AiF Gardening – 581.000 AiF Superstars – 484.000 AiF Mums & daughters – 434.000

WEB: WWW.BS-MEDIAGROUP.COM E-MAIL: [email protected] TEL.: +49 (0) 341 863 82 96 1

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7 DNEJ (7 DAYS) 7 dnej is a colored russian weekly magazine containing the

weekly TV program.

Within it‘s segment, „7 dnej“ is the most popular.

Every edition is being printed inRussia as well as Germany and even Finland.

The publishing house of „7 dnej“ ranks among the biggest publishers of the Russian Federation, regarding the number of copies for each edition.

The magazine covers events on national TV as well as the latest news about sports, cinema, theatre, etc.

7 dnej is clearly mainstream-oriented.

The number of copies for each edition: about 60 million.

WEB: WWW.BS-MEDIAGROUP.COM E-MAIL: [email protected] TEL.: +49 (0) 341 863 82 96 1

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KOMMERSANT Kommersant is a nationwide socio-politic daily newspaper

with an emphasis on business / economic news

The paper is considered to be the leading source for objective reports on business / economic issues by „TNS Media Intelligence“ for the russian speaking population.

Segments: Politics, economy, sports, culture, international news and crime reports.

# of copies: 115.000 Exemplare

WEB: WWW.BS-MEDIAGROUP.COM E-MAIL: [email protected] TEL.: +49 (0) 341 863 82 96 1

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SPEED INFO

Speed Info – unique magazine on life, love and family.

Reports on: Life of the stars / VIPs, Crime Reports and family

drama.

The magazines most popular issues deal with health related issues, as well as answering intimacy related questions of it‘s readers.

Readers: Apprx. 6 million

WEB: WWW.BS-MEDIAGROUP.COM E-MAIL: [email protected] TEL.: +49 (0) 341 863 82 96 1

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Antenna Telesemj is a magazine dealing with boulevard news, cross word puzzles, games, reports on more homely matters like housekeeping and such, as well as the TV program.

Geographic reach: 72 cities within the Russian Federation and more than 74 cities of the former GUS countries / baltic states.

Audience: Women. But usually read by the whole family.

In Moscow the magazine is branded „Antenna“, regionally „Telesemj“.

# of copies: 3 million.

ANTENNA TELESEM

WEB: WWW.BS-MEDIAGROUP.COM E-MAIL: [email protected] TEL.: +49 (0) 341 863 82 96 1

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Telenedelja is a ukrainian and russian weekly magazine.

Distributed in the major cities of the Ukraine and Russia.

Telenedelja tries to cater to the more mondane demands of it‘s readers: From exclusive interviews with the stars to general news, articles on movies and TV series and of course the weekly TV program.

Today Telenedelja is #7 of the weekly magazines and 2nd of the TV guides, judging by the number of readers.

Each edition is being read by apprx. 3.8 million people.

# of copies: ~ 2 million

TELENEDELJA

WEB: WWW.BS-MEDIAGROUP.COM E-MAIL: [email protected] TEL.: +49 (0) 341 863 82 96 1

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www.sportbox.ru www.gmbox.ru

www.m24.ru www.vesti.ru www.russia.tv

www. www.vestifinance.ru

www.filmpro.ru

www.strana.ru

Internet

Banner & video advertisement on the following websites:

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PR

PR-Broadcasts on russian channels Studio guest (5 minutes) News report Scripted report (3 minutes)

PR in radio broadcasts

News (3 minutes) Live broadcasts (up to 20 minutes)

PR-Article in russian papers & magazines, or online

Special bulletin Positive report

WEB: WWW.BS-MEDIAGROUP.COM E-MAIL: [email protected] TEL.: +49 (0) 341 863 82 96 1

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WEB: WWW.BS-MEDIAGROUP.COM E-MAIL: [email protected]

TEL.: +49 (0) 341 863 82 96 1