Russia: Cheese Market

19
Barykovsky lane 4, building 2, office 201 Moscow, 119034 Phone number: +7 495 988 96 06 e-mail: [email protected] www.indexbox.ru Demo-Version Russia: Cheese Market Analysis and Forecast to 2017 July 2012 Marketing Research

description

Russian Market Report (business division of IndexBox Marketing Ltd., Moscow, Russia) is a leading Russian marketing and consultancy company, a well-known provider of consumer, retail, and wholesale market research information for a wide range of industries. For years of service, it has built an image of a loyal partner, a trustworthy source of information, and a specialist in its sphere. This has been achieved by very precise problem recognition and problem definition, appropriate research design, exact choice of research methods, state-of-the-art primary and secondary data collection, quantitative and qualitative research expertise, thorough and accurate analysis, and effective implementation.

Transcript of Russia: Cheese Market

Page 1: Russia: Cheese Market

Barykovsky lane 4, building 2, office 201

Moscow, 119034

Phone number: +7 495 988 96 06

e-mail: [email protected] www.indexbox.ru

Demo-Version

Russia: Cheese

Market

Analysis and Forecast to 2017

July 2012

Marketing Research

Page 2: Russia: Cheese Market

Page 2 from 19 IndexBox Marketing © 2012 www.indexbox.ru

Market Research Russia: Cheese Market. July 2011 (Demo-version)

Brief Overview

The report on the Russian cheese market contains:

Analysis and forecast of market dynamics;

Structure of consumption by region;

Analysis of domestic production, market shares of the main market players;

Analysis of exports and imports;

Analysis of factors, influencing the development of the market;

Analysis of end-uses;

Assessment and forecast of market development;

Financial and economic profiles of the leading companies in the industry.

Methodology:

Expert interviews with top managers of the largest players on the market;

Analysis of information, received from the main market participants;

An analysis of statistical information:

o Federal Service of State Statistics (Rosstat);

o The Federal Customs Service (FTS);

o The Ministry of Economic Development;

o The Federal Tax Service;

o Industry associations.

The report will allow you to:

1. Identify key indicators of the market, build your own business forecasts, based on

market data;

2. Evaluate the growth potential and threats in the market.

Key figures presented in the report on the Russian cheese market:

Volumes of production, exports and imports;

Indicators of market development;

Consumption.

The report contains the consensus market forecast based on the average value of the

forecasts of market participants. As market experts are considered: manufacturers,

importers, wholesale distributors, high-volume consumers, professional associations and

unions, and trade publications. The experts, participating in the survey, are provided with

special conditions on the purchase of the reports.

Page 3: Russia: Cheese Market

Page 3 from 19 IndexBox Marketing © 2012 www.indexbox.ru

Market Research Russia: Cheese Market. July 2011 (Demo-version)

Why People Choose Us

• We have been professionals in marketing research for over 9 years, and have

completed over 1000 industry studies which are updated on a regular basis.

• We collect data via expert interviews with market participants. Industry experts

verify all secondary information used in the report.

• We have an extensive database of economic information in almost every sector of

the economy. Cross-analysis of related industries enables our clients to get a

complete picture of the market of interest.

• Our own research methodology guarantees the consistently high quality of our work.

• We offer unique and individualized customer service:

o Personal account on the website with a personal manager;

o Monitoring of the status of your order online;

o Pre-sale specialist advice and answers to post-purchase questions.

• We offer special conditions for the actualization of our research reports. If interested,

find out about these conditions from our specialists now!

Page 4: Russia: Cheese Market

Page 4 from 19 IndexBox Marketing © 2012 www.indexbox.ru

Market Research Russia: Cheese Market. July 2011 (Demo-version)

Research Design

The purpose of the study is to analyze the state of the Russian cheese market and build a

forecast of the industry in the medium term.

Geography of the research: Russia

Methodology

1. Analysis of secondary market data:

Secondary data refers to data from the Internet (industry portals, competitors’ sites,

shopping sites, articles and reviews, reference materials), specialized publications, state and

private media companies, marketing agencies, commercial databases, “IndexBox

Marketing” own research.

2. Analysis of Materials from Market Participants (price lists, brochures, etc.):

Data collection from market participants is needed to analyze the specifics of the market

and the parties involved in it, their pricing and assortment policy. Data on market

participants is gathered during the analysis of secondary information, and also by sending

requests for price lists and other presentation materials.

3. Expert Interviews with Market Participants

The analysis of secondary information is completed by expert interviews with

representatives of market participant companies – manufacturers and trading companies.

Our approach to the estimation

The consensus market forecast is the average value of the forecasts of market participants

(experts).

Experts

As market experts are considered: manufacturers, importers, wholesale distributors, high-

volume consumers, professional associations and unions, and trade publications. Expert

opinions are collected during telephone interviews conducted by IndexBox on a regular

basis (the standard is every six months, but can be more often, based on a special request

or under conditions of high volatility in the market). IndexBox has created an extensive

database of experts within key industries. The experts, participating in the survey, are

provided with special conditions on the purchase of the reports.

Page 5: Russia: Cheese Market

Page 5 from 19 IndexBox Marketing © 2012 www.indexbox.ru

Market Research Russia: Cheese Market. July 2011 (Demo-version)

Accuracy of forecasts

The accuracy of forecasts is verified by experts in the given industry, based on the historical

period (3 years). In accordance with this accuracy, each expert weighs out the forecasts to

create the overall average forecast

Indicators

1. Consumption: Consumption is the main index estimated by our experts and features

the dynamics of consumption in real terms in the short to medium term. Experts give

an estimate of the potential volume of consumption in accordance with their

expectations and production plans (for manufacturers).

2. Internal production: It is based on the projected volume of consumption and production

capacity in any given industry, assessing, of course, and factoring in the dynamics of

domestic production.

3. Imports and Exports: Takes into account the retrospective dynamics of export-import

operations, strengths and weaknesses of the domestic production, changes in

legislation, the macroeconomic situation in the countries of the supplier (beneficiary) of

a product, an assessment of the dynamics of imports and exports.

Page 6: Russia: Cheese Market

Page 6 from 19 IndexBox Marketing © 2012 www.indexbox.ru

Market Research Russia: Cheese Market. July 2011 (Demo-version)

Table of Contents 1. Executive summary

2. Research design

3. Classification of cheese

4. Characteristics of raw materials’ base

4.1. Milk

5. Technology of production of cheese

6. Characteristics of the Russian cheese market in 2008 - 2011. Forecast for 2012

- 2017

6.1. Volume and dynamics of the Russian cheese market in 2008 - 2011. Forecast for

2012 - 2017

6.2. Structure of the cheese market in Russia: production, exports, imports,

consumption

6.3. Level of concentration and characteristics of competition on the market

7. Characteristics of domestic cheese production in 2008 - 2011

7.1. Volume and dynamics of the cheese production in Russia in 2008 - April 2012

7.2. Structure of production of cheese by region

7.3. Production capacity of the manufacturing companies and their level of loading

7.4. The main manufacturers of cheese and their corresponding market shares

7.4.1. JSC "Mozhgasyr"

7.4.2. "Wimm-Bill-Dann"

7.4.3. JSC "Ryazan Plant of processed cheese"

7.4.4. JSC "Carat"

7.4.5. LLC "Danone Industry"

7.4.6. LLC "Dairy business"

7.4.7. JSC "Belebeevsky DAIRY PLANT"

7.4.8. UAB "AMBER"

7.5. Investment projects in the industry

8. Characteristics of the price of cheese

8.1. Dynamics of manufacturers’ prices of cheese in 2008 - April 2012

8.2. Comparison of manufacturers’ prices by Federal Districts of Russia

9. Characteristics of the imports of cheese on the Russian market

9.1. Volume and dynamics of the imports of cheese

9.2. Countries, leading suppliers of the cheese , imported into the Russian Federation

9.3. Foreign companies, manufacturers of the cheese , imported into Russia

9.4. Russian recipient companies of the imported cheese

9.5. Recipient regions of the Russian imports of cheese

10. Characteristics of the Russian exports of cheese

10.1. Volume and dynamics of the Russian exports of cheese

10.2. Recipient countries of the Russian exports of cheese

10.3. Manufacturing companies, supplying cheese for exports

10.4. Sending regions of the Russian exports of cheese

Page 7: Russia: Cheese Market

Page 7 from 19 IndexBox Marketing © 2012 www.indexbox.ru

Market Research Russia: Cheese Market. July 2011 (Demo-version)

11. Factors, influencing the development of the cheese market

11.1. Level of welfare

11.2. Condition of raw materials

11.3. Other factors

12. Characteristics of the consumption of cheese in Russia

12.1. Volume and dynamics of the consumption of cheese in Russia in 2008 - 2011.

Forecast for 2012 - 2017

12.2. Volume and pattern of consumption of cheese by Federal Districts in 2008 -

2011. Forecast for 2012 - 2017

12.3. Balance between production and consumption of cheese in 2008 - 2011

13. Forecast for the development of the cheese market in Russia in 2012 - 2017

13.1. Evaluation of the potential supply of cheese in 2012 - 2017

13.2. Evaluation of the cheese market in Russia with after Russia's accession to the

WTO

Appendix 1. Financial and economic indicators of the industry

• Revenue (net) from sales of products in 2006 - 2010, in billions of RUR

• Selling and administrative expenses in 2006 - 2010, in billions of RUR

• Cost of products in 2006 - 2010, in billions of RUR

• Gross profit on product sales in 2006 - 2010, in billions of RUR

• Investments in the sector in 2006 - 2010, in billions of RUR

• Average number of workers employed in the sector in 2006 - 2010

Appendix 2. Profiles of the leading manufacturers in the industry

The following data (or analysis of the data) is presented for each of the companies:

• Contact details

• Registration data

• Management

• Subsidiaries

• Major shareholders

• Balance sheets

• Profit and loss accounts

• Key financial performance indicators

Page 8: Russia: Cheese Market

Page 8 from 19 IndexBox Marketing © 2012 www.indexbox.ru

Market Research Russia: Cheese Market. July 2011 (Demo-version)

Data presented in tabular form

• Dynamics of the cheese market in 2008 – 2017

• Production of cheese in 2008 – March 2012, in tons

• Volume of cheese production by type of cheese in January – March 2012, in tons

• Production of cheese by Federal Districts in 2008 – March 2012, in tons

• Usage of the average manufacturing capacity for the production of cheese in 2008 –

2010 by region, in %

Average manufacturers’ prices of cheese in Russia in January 2008 - March 2012

• Volume of the imports of cheese in Russia by manufacturing countries in 2011, in

tons

• Volume of the imports of cheese in Russia by manufacturing companies in 2011, in

tons

• Volume of the imports of cheese in Russia by importing companies in 2011, in tons

• Volume of the imports of cheese in Russia by recipient regions in 2011, in tons

• Volume of the Russian exports of cheese by recipient countries in 2011, in tons

• Volume of the Russian export of cheese by manufacturing companies in 2011, in tons

• Volume of the Russian exports of cheese by sending region in 2011, in tons

Consumption of cheese in 2011, in tons

Average prices for producers and importers of cheese in the Russian Federation in

March 2011

Page 9: Russia: Cheese Market

Page 9 from 19 IndexBox Marketing © 2012 www.indexbox.ru

Market Research Russia: Cheese Market. July 2011 (Demo-version)

Data, presented in the form of figures

• Volume of cheese supply on the market in 2008 - 2017

• Production of cheese in 2008 – March 20112, in tons

Cheese production in January 2008 – March 2011, in % over the corresponding period

of the previous year

Cheese production in 2008 – 2010, in tons

Structure of cheese production in January – April 2012 by type of cheese, in tons

• Structure of cheese production by Federal Districts in January – March 2012

• Structure of cheese production by Federal Districts in 2008 – 2011

Capacities for the production of cheese by Federal Districts in 2010, in tons

Commissioning of capacities for the production of cheese in Russia in 2000 – 2010, in

tons

Level of annual production capacity for cheese production in 2000 – 2010, in %

• Indices of average manufacturers’ prices of cheese in Russia in January - March 2012

• Indices of average manufacturers’ prices of cheese in Russia in January - March 2012

• Dynamics of average manufacturers’ prices of cheese in Russia in January 2009 -

March 2012, deviation in % over the corresponding period of the previous year

• Comparison of the average manufacturers’ prices of cheese by Federal Districts in

March 2012

• Dynamics of the imports of cheese in the Russian Federation in January - March 2012,

in tons

• Structure of the imports of cheese in Russia by manufacturing countries in 2011

• Structure of the imports of cheese in Russia by manufacturing companies in 2011

• Structure of the imports of cheese in Russia by importing companies

• Structure of the imports of cheese in Russia by recipient regions in 2011

• Dynamics of the Russian exports of cheese in 2011, in tons

• Structure of the Russian exports of cheese by recipient countries in 2011

• Structure of the Russian exports of cheese by manufacturing companies in 2011

• Structure of the Russian exports of cheese by sending region in 2011

Dynamics of cheese consumption in Russia in 2008 – 2017, in tons

Dynamics of cheese consumption in Russia in 2008 – 2017, in tons

Dynamics of cheese consumption in Russia in 2011

Consumption of cheese in Russia by Federal Districts in 2011

Page 10: Russia: Cheese Market

Page 10 from 19 IndexBox Marketing © 2012 www.indexbox.ru

Market Research Russia: Cheese Market. July 2011 (Demo-version)

Executive Summary

The volume of supply on the Russian cheese market in 2011 was almost … tons, which is

…% higher than the the same figure for 2009. It should be noted that the volume of

imported products on the cheese market was …%.

The volume of production of cheese in 2011 was … tons, which is …% higher than the

volume of production in 2009.

The largest share (…%) of all cheese manufactured in the Russian Federation in 2011

belongs to the … Federal District.

In 2011, the import volume of cheese in Russia amounted to … tons in physical terms and

to … thousand USD in value terms.

Key figures and

conclusions

about the market

Page 11: Russia: Cheese Market

Page 11 from 19 IndexBox Marketing © 2012 www.indexbox.ru

Market Research Russia: Cheese Market. July 2011 (Demo-version)

4. Characteristics of the Russian

cheese market

...

4.1. Volume and dynamics of the Russian cheese market in

2005-2011. Forecast for 2012 – 2017

The volume of supply on the Russian cheese market in 2010 was almost … tons, which is

…% higher than the the same figure for 2009. It should be noted that the volume of

imported products on the cheese market was …% of the total market.

Source: Data (“Rosstat”, “FTS”), Analysis (“IndexBox”)

Fig. 1. Volume of supply of cheese in 2009 - 2011 and forecast for 2012 -

2017, in tons

Page 12: Russia: Cheese Market

Page 12 from 19 IndexBox Marketing © 2012 www.indexbox.ru

Market Research Russia: Cheese Market. July 2011 (Demo-version)

4.2. Structure of the cheese market in Russia: production,

exports, imports, consumption

The volume of imports of cheese was about … tons, which was …% of the total market

volume. A more detailed analysis of the imports and exports is presented below.

Table 1. Volume and dynamics of the cheese market in 2009 - 2011 and

forecast until 2017, in tons

2009 2010 2011 2012F 2013F 2014F 2015F 2016F 2017F

Volume of

production In units

… … … … … … … … …

In %, to the

previous year

…% …% …% …% …% …% …% …%

Volume of exports

In units … … … … … … … … …

In %, to the

previous

year

…% …% …% …% …% …% …% …%

Volume of imports

In units … … … … … … … … …

In %, to

the previous

year

…% …% …% …% …% …% …% …%

Volume of total supply

In units … … … … … … … … …

In %, to

the previous

year

…% …% …% …% …% …% …% …%

Source: Data (“Rosstat”, “FTS”, Expert opinion), Analysis (“IndexBox”)

Page 13: Russia: Cheese Market

Page 13 from 19 IndexBox Marketing © 2012 www.indexbox.ru

Market Research Russia: Cheese Market. July 2011 (Demo-version)

5. Characteristics of the domestic

production of cheese in 2005 – 2011

5.1 Volume and dynamics of production of cheese in 2005 –

April 2012

For the period January – April 2012, the volume of production was higher than for the

analogical period of the previous year.

Characteristics of domestic production

- Volume and dynamics by type of

product

- Production capacities

- Structure of production

- Main producers and their market shares

Page 14: Russia: Cheese Market

Page 14 from 19 IndexBox Marketing © 2012 www.indexbox.ru

Market Research Russia: Cheese Market. July 2011 (Demo-version)

Source: Data (“Rosstat”), Analysis (“IndexBox”)

Fig. 7. Production of cheese in 2011 – July 2012, in tons

Page 15: Russia: Cheese Market

Page 15 from 19 IndexBox Marketing © 2012 www.indexbox.ru

Market Research Russia: Cheese Market. July 2011 (Demo-version)

5.4 The main producers of cheese and their share in production

Table 5. Volume of production by cheese manufacturers in 2011, in tons

Manufacturer Region Production of

cheese, in tons

… … …

… … …

… … …

… … …

… … …

… … …

OTHERS …

TOTAL …

Source: Data (Company data), Analysis (“IndexBox”)

Source: Data (Company data), Analysis (“IndexBox”)

Fig. 2. Shares of cheese manufacturers in the total production of cheese in

2011 in physical terms

Page 16: Russia: Cheese Market

Page 16 from 19 IndexBox Marketing © 2012 www.indexbox.ru

Market Research Russia: Cheese Market. July 2011 (Demo-version)

7. Characteristics of the imports of

cheese 7.1. Volume and dynamics of the imports of cheese

The volume of imports of cheese in 2011 was … tons. The largest amount of cheese was

imported in …, when were imported … tons.

Table 2. Dynamics of the imports of cheese in 2011, in thousands of tons

Month Quantity, in thousands of tons In %, to the previous month

January …

February … …%

March … …%

April … …%

May … …%

June … …%

July … …%

August … …%

September … …%

October … …%

November … …%

December … …%

Total …

Source: Data (“FTS”), Analysis (“IndexBox”)

Page 17: Russia: Cheese Market

Page 17 from 19 IndexBox Marketing © 2012 www.indexbox.ru

Market Research Russia: Cheese Market. July 2011 (Demo-version)

Source: Data (“FTS”), Analysis (“IndexBox”)

Fig. 16. Dynamics of the imports of cheese in 2011, in thousands of tons and

in %

Page 18: Russia: Cheese Market

Page 18 from 19 IndexBox Marketing © 2012 www.indexbox.ru

Market Research Russia: Cheese Market. July 2011 (Demo-version)

About IndexBox

"IndexBox" is one of the leading companies in the sphere of marketing consulting. We carry

out pieces of marketing research and consult on questions about strategic marketing.

• The "IndexBox" team has been working together for more than 7 years.

• The average experience of "IndexBox" specialists in the marketing sphere is 10

years.

• “IndexBox" employs 15 specialists in its research analytical department.

• The gathering of the researched information is controlled by 8 employees, all with

vast experience in field work. And who oversee more than 150 experienced

interviewers.

• Over 10 years, we have completed more than sixteen hundred projects, most of

which are focused on the consumer and industrial markets. The geography of the

research includes not only the territory of Russia, but also foreign markets.

• In total, more than 80,000 respondents have taken part in our research studies.

• Not only does "IndexBox" have a wide partner network in the regions of the

Russian Federation, the CIS, and the Baltic countries, but also has countless foreign

partners, including the largest research companies in the USA, the UK, France,

India, and China.

Our clients are big Russian and foreign companies:

Page 19: Russia: Cheese Market

Page 19 from 19 IndexBox Marketing © 2012 www.indexbox.ru

Market Research Russia: Cheese Market. July 2011 (Demo-version)

Marketing research

Our specialization - the study of consumer and industrial markets, segments of B2C and

B2B. Among the methods used: desk research, consumer surveys, expert surveys,

competitive analysis, sales audit, a wide range of qualitative market research products and

services. Our competitive advantage is the formation of special research techniques to the

tasks of each project. System planning and operational monitoring of the industry, created a

company that allows professionals to operate in IndexBox their work relevant and accurate

information.

Business Planning

We are professionally engaged in developing business plans, feasibility studies, investment

memoranda, conduct financial analysis of enterprises and prepare analysis for transactions

M & A. Business plans developed by IndexBox, contain a complete financial model for the

further implementation of the project, all calculations are based on marketing information,

which is permanently collected and analyzed for over 7 years. Documents comply with the

standards of Russian and foreign banks, the projects have market feasibility and realistic

projections, and we provide assistance in finding an investor and financing, legal support.

Strategic Marketing

We develop strategic development for brands, products, separate business units and

industry. Generally, programs include product, pricing, marketing and communication

strategy. Projects in the field of strategic marketing are relevant to large enterprises,

financial and investment companies that are planning to expand its interests as well as

small companies that are thinking about business development.

Development

Consulting in development - is to develop the best options for use of the area. To do this,

our marketing agency, conducts research real estate market, analyzes the possible

construction, and estimates the market feasibility and economic benefits of investing in real

estate. Marketing agency IndexBox offers a range of professional services for the study of

the real estate market and the development of individual marketing concept of the facility.