OVERVIEW With over 20 years of creative agency as well as client-side experience Russell has a proven track record of helping international brands develop digital experiences, taking leadership roles from concept through to execution. Recognised as a creative leader and innovator Russell is able to challenge traditional constraints and deliver leading solutions that deliver results for his clients.

Russell has consistently delivered for the agencies he has worked for, building and leading digital specialists that work together as a tight team, governed by a strong vision and a determination to challenge the status quo, work around and through challenges and design effective, user-centred digital solutions for some of the worlds leading brands.

For the majority of Russell’s career he was a Creative Director and led several teams working for clients such as British Airways, Radisson Edwardian Hotels, O2, Opodo, and Barclays developing award winning digital solutions. Russell then spent time as a Digital Marketing Consultant and as a Managing Director for a leading digital agency before heading to New Zealand to start a new life with his young family.

Since Nov 2010 Russell has held the position of Group Head of Interactive for Designworks, one of Australasia’s leading design practices, where he formalised the Interactive offering taking it from a team of 2 to a successful and thriving 18 strong group of highly motivated digital specailists. Russell and the team work with some of New Zealand’s best brands from Air New Zealand, CourierPost, Fonterra, Kiwibank, Tourism New Zealand and Unitec as well as a growing global portfolio in Cathay Pacific, oOh!Media and IDAIR to name a few. Russell has delivered exceptional results for Designworks increasing revenues by 675% since joining the team and in 2013 grew fee revenue by over 70% yoy with strong underlying PBT.

Russell’s work has won several awards over the years, including a recent Best Award, and he has also been involved in a number of judging roles. He is also a Chartered Marketer through The Chartered Institute of Marketing (CIM).

Curriculum Vitae Russell Douglas

EDUCATION SUMMARY

+ Heriot-Watt University currently studying for an MBA

+ CIM Chartered Marketer+ Chartered Institute of Marketing -

Professional Diploma in Marketing+ Blackpool & The Fylde

College of Art & Design - HND Technical Illustration

CORE STRENGTHS COMMERCIAL

+ Division and team leadership+ Digital strategy and marketing+ Agency management and

business administration+ New business development+ Account management

and client retention+ Product development

CREATIVE

+ Creative leadership, direction and management

+ Design and digital research+ Creative & Digital strategy+ Experience design+ Interaction design+ User experience

MARKETING

+ Digital marketing planning, strategy, management and control

+ Tactical marketing implementation

+ Programme management+ Measurement

CAREER SUMMARY

+ Managing Director at World Archipelago

+ Digital Marketing Consultant+ Creative Director at Black Sun plc+ Design Director at Black Sun plc+ Interface Design Manager

at Dorling Kindersley

14 Summer Street, Stanley Point, Devonport, Auckland 0624

T: +64 22 0672 689 E: info@russelldouglas.com L: http://www.linkedin.com/in/russdouglas

EMPLOYMENT HISTORY

DESIGNWORKS Group Head of Interactive November 2010 – Present (3 years).Designworks are Australasia’s leading strategic design practice, who have an unmatched capability and experience across a wide variety of disciplines. Designworks transform business (and human) performance in a variety of industries by helping clients move into market spaces they can truly own. + www.designworks.co.nz

Responsibilities;• Responsible for inspiring and leading

the Interactive offering at Designworks.• Lead all aspects of our Interactive offering

from research, strategy development, creative direction and ux as well as leading all new business pitches.

• Introduced new processes to develop clear insights, audience profiling, user journeys and the resulting digital strategy, IA and UX programs.

• The integration of Interactive design thinking across our agency model.

• Facilitate design thinking workshops up to and including c-suite level.

Achievements;• Formalised the Interactive offering in Jan

2011 with only 2 interactive staff and have grown that to an 18 strong talented team.

• Redesigned the digital customer experience model to increase customer satisfaction, conversion and reduce operational costs for several high value clients including Kiwibank, IDAIR, Air New Zealand, Cathay Pacific and Tourism New Zealand.

Curriculum Vitae Overview

• Designed several ‘future state’ programs.• Strategically and creatively directed a

number of award winning programs.• Have led several successful pitches

for multi-year global deals.• Exceeded fee revenue targets year

on year and have increased fees by 675% since my arrival.

• Increased revenues by 70% in 2013.• Significant yoy underlying PBT.

WORLD ARCHIPELAGO Managing Director January 2008 – September 2010 (2 years 9 months).

• Responsible for divisional business plan, leadership and direction.

• Strategic and creative leadership.• User experience modelling for

several high value clients.• Increased revenues by 35% in 2008/9.• Increased licence fee revenue by 10%.• Responsible for Divisional P&L.• Reported to the Board on

a quarterly basis.• Led regular pitches and new

business development.• Efficiency improvements across

division and business through rigorous process adoption (RUP).

• Led the team that won World Archipelago’s largest contract.

• Introduced a low-cost blended model to increase effectiveness and profitability.

• Responsible for the management, sales and marketing of our new product suite.

• Marketing planning and development.• Responsible for staff recruitment.• Introduced new brand collateral

across the division.

DORLING KINDERSLEY Interface Design Manager June 1996 – November 1997 (1 year 6 months)Senior Multimedia Designer June 1995 – May 1996 (1 year)Multimedia Designer August 1993 – June 1995 (1 year 11 months)

Produced interface design for the following cd-rom titles: - Encyclopedia of Space and the Universe - Encyclopedia of Science II - Encyclopedia of Nature II - Encyclopedia of History IIWork involved:• Creative and strategic

brainstorming and animation.• Interface design visualisation, prototyping,

3D development and final build.• The management of in-house

designers and animators as well as commissioning additional work from technical, sound and editorial teams.

• Scheduling, progress tracking and reporting.

• Localising the products for foreign markets.

OFFSHORE DESIGN LTD (ODL) Multimedia Designer August 1993 – June 1995 (1 year 11 months)I received sponsored throughout college by ODL and joined their team after completing my studies.Work involved: • Technical Illustration - Subsea

views, exploded illustrations.• Graphics - Brochures, launch

pamphlets, safety-cases, handbooks.

Curriculum Vitae Employment

STRUTT & PARKER Digital Marketing Consultant September 2005 – December 2007 (2 years 4 months)• Management of all digital marketing

activity for the Strutt & Parker business.• Wrote and successfully implemented

the Digital Marketing Plan.• Managed the largest digital project on

record - delivering on time and on budget.• Introduced key reporting

and analysis tools.• Helped to increase website traffic by 16%.• Modelled and increased digital revenue

contribution to approx. £1.8m.• Reported to the Board on

a quarterly basis.

BLACK SUN PLC Creative Director June 2003 – October 2007 (4 years 5 months)Design Director December 1999 – May 2003 (3 years 6 months)Senior Interactive Designer December 1997 – November 1999 (2 years)

• Leadership position developing the digital future of the agency.

• Driving creative strategy and development.• Managing the creative delivery of

digital and print based projects.• Responsible for the successful delivery

of major digital projects for the likes of The May Fair Hotel, British Airways, O2, Opodo, Standard Chartered, and Barclays.

• Responsible for a range of print based projects for Carphone Warehouse, Standard Chartered and the NCT.

• Responsible for the internal re-branding of the Customer Marketing division.

EDUCATION EDINBURGH BUSINESS SCHOOL -

HERIOT-WATT UNIVERSITY MBA 2008 – 2016 (expected)CHARTERED INSTITUTE OF MARKETING Professional Diploma in Marketing 2004 – 2006BLACKPOOL & THE FYLDE COLLEGE

OF ART & DESIGN OND & HND, Technical Illustration 1988-1993

HONORS & AWARDS BEST Award for The Unitec YouFinder app.CIPD Recruitment Marketing Awards - Winner Best Interactive.CIPD Recruitment Marketing Awards - Shortlisted Best Website.Marketing Direct Intelligence Awards - Winner, intelligent use of e-marketing.Marketing Direct Intelligence Awards - Highly Commended, intelligent online marketing.

• Training videos - Script writing, production and editing.

• 3D Visualisation and animation - Oil rigs, semi-submersibles, interiors.

• Multimedia presentations - Tourist Board, wellhead training, company info.

• Scheduling / Managing budgets / Client liaison skills.

VARIOUS FREELANCE APPOINTMENTS AMMIRATI PURIS LINTUS (APL,

NOW LOWE WORLDWIDE)

I provided freelance work for APL, one of London’s largest advertising agencies. They have won several industry accolades for their work on the Mini Cooper, Nat West and Pastrami web sites. I worked on their pitch for the Nat West multimedia and online account which they subsequently won.

Curriculum Vitae Employment & Education

Curriculum Vitae Interests & References

INTERESTS Passionate about kite-surfing, skiing and scuba diving with an active interest in golf and ceramics. I’ve recently taken up the acoustic guitar which is a struggle but fun.

GROUPS & ASSOCIATIONS The Chartered Institute of Marketing - MCIM member.CIM Chartered Marketer.

REFERENCES “Russ’ experience, expertise and thinking in the digital space is world-class. He works incredibly hard to not only stay abreast of current trends but to develop new approaches to business and digital transformation. Russ is an incredibly personable, engaging person - a real pleasure to work alongside. I would not hesitate to recommend him to anyone smart enough to employ or hire him.”Mark Jenner Managing Partner NZ Hourigan International mark@hourigan-international.com

“Russell has a drive for work that is both inspiring and impressive. As a Digital Marketer Russell constantly illustrates a vision and determination that is both remarkable and forward thinking.” Daniel Fulbrook Head of Digital Marketing Carter Jonas Daniel.Fulbrook@CarterJonas.com

During Russell’s time at Black Sun he was the lead creative on a number of significant projects, many of which won industry recognition. The British Airways recruitment web site won first place in the ‘Best Interactive’ category in the CIPD Recruitment Advertising Awards for the interactive challenges and the British Airways World Cargo ‘Forwarding Rewards’ programme won the ‘Intelligent e-mail e-marketing’ in the Marketing Direct Intelligence Awards.

The quality of Russell’s work was always of a high standard and he had a good attention to detail.

Russell has strong business development capabilities and is adapt at forging strong working relationships with clients.

David Christopherson CEO Black Sun plc christophersond@blacksunplc.com

“Russell is a dedicated and creative agency leader. His upbeat attitude is infectious and his hard-work and motivation ensures results for clients. Never one to take the easy route just to get the job done, Russell is always looking ahead to create added value in the digital services his company offers. He is also great fun to have onside.”Niall McOnegal Head of Commercial Development Virgin Media