James Whittaker, Microsoft - A Future Worth Wanting at SIC2013
Russ Whitman of Ratio - Mobile is Eating Our World at SIC2013
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Transcript of Russ Whitman of Ratio - Mobile is Eating Our World at SIC2013
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RUSS WHITMAN, CSORATIO
WEARERATIO.COM
MOBILE IS EATINGTHE WORLD
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ABOUT RATIO
We are the largest multi-screen agency in the Northwest.
We imagine, create and evolve engaging experiences across all digital screens for businesses and consumers.
We believe in multi-screen.
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OUR PERSPECTIVE
Mobile is eating the world, the rise of mobile is a fundamental shift and has created generation changing impact.
It is: BIG and MICRO data PERSONAL and ENTERPRISE NATIVE and WEB CLOUD and LOCAL MULTI-SCREEN
It is made up of touch, mouse, controller and gesture interaction. Design and UX matter. The shift is worldwide.
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PC’S
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SMARTPHONES
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SMARTPHONES
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END OF THE PC ERA
350m PC’s sold in 2012 – 300m in 2013
1.7b phones sold in 2012 – 1.8b in 2013
There are over twice as many mobile users than PC users
Transaction and economic models drive down cost and increase replacement cycles.
The market has converted from adopting a single, multi-use device to adopting a series of contextually driven devices.
Tablets everywhere
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TABLETS
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LET THE TABLET ERA BEGIN
Over 200m tablets will be sold in 2013
Driven by quality/capability and price
Mini markets? With a large enough addressable market is there a long tail opportunity in the tablet market?
Readers Room specific Vertical specific
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Digital Video Consumption Grew Exponentially through 2012 for non-PC’s
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STB & SMART TV TAKING THE NEXT STEP?
67m Smart TVs sold in 2012 – 90m projected in 2013
Apple TV
Xbox 360 and now One
Roku / Chromecast / New Players?
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APP DOWNLOADS
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DESIGN MODELS AND UX ENABLE THE SHIFT
Move to flat, typographic based design
Consistent navigation
Contextual controls
iOS 7
Android
Windows
Responsive Web
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A VIEW FORWARD
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Q&A