rushikesh gaikwad 1
-
Upload
chetanya93 -
Category
Documents
-
view
240 -
download
7
description
Transcript of rushikesh gaikwad 1
![Page 1: rushikesh gaikwad 1](https://reader034.fdocuments.in/reader034/viewer/2022042512/563db823550346aa9a90e1db/html5/thumbnails/1.jpg)
‘Taste it’ or ‘Test it’!!
![Page 2: rushikesh gaikwad 1](https://reader034.fdocuments.in/reader034/viewer/2022042512/563db823550346aa9a90e1db/html5/thumbnails/2.jpg)
THE MAGGI STORY INSTANT FOOD
HEALTHY FOOD SUPPLEMENT
CUSTOMER REACH
REKNOWN BRAND ( Noodles, Soup, Ketchup, Pasta, Masala)
![Page 3: rushikesh gaikwad 1](https://reader034.fdocuments.in/reader034/viewer/2022042512/563db823550346aa9a90e1db/html5/thumbnails/3.jpg)
4 P`S Evaluation
PRICE# Affordable by all
income group# Healthier product at
lesser price # Lower price point
strategy
PLACE #Wide Distribution
Network#Easily Available in KIRANA
stores#Sales territories , Warehouse system
PROMOTION #“Meri Healthy
Maggi” #Targeting Entire
Family #Attractive Pacakaging
PRODUCT #Instant Noodles
#5 flavours #6 Different Sizes [10- 320 gm]
![Page 4: rushikesh gaikwad 1](https://reader034.fdocuments.in/reader034/viewer/2022042512/563db823550346aa9a90e1db/html5/thumbnails/4.jpg)
Political
Non-lead product
Cleared by FSSAI
Connecting to rural area
Price: Rs8/ 20 gms
Economical
Demand Increase
Rural area sales increase
Market Size
Competitor
![Page 5: rushikesh gaikwad 1](https://reader034.fdocuments.in/reader034/viewer/2022042512/563db823550346aa9a90e1db/html5/thumbnails/5.jpg)
Social
People Confidence gain
New logo
New tag line
Technological
App for customer grievance
Media Exposure
Feedback System
PESTEL ANALYSIS
![Page 6: rushikesh gaikwad 1](https://reader034.fdocuments.in/reader034/viewer/2022042512/563db823550346aa9a90e1db/html5/thumbnails/6.jpg)
Legal
Non-lead Product
No legal Complication
Tax controversy
Environmental
Natural MSGNatural Fermentation ProcessSave Product Enhanced Flavors
![Page 7: rushikesh gaikwad 1](https://reader034.fdocuments.in/reader034/viewer/2022042512/563db823550346aa9a90e1db/html5/thumbnails/7.jpg)
Customer login to Maggi App& join maggi community
Select your product, rate us
& enter a feedback.
Display of events if any
Return your maggiCustomer
database
![Page 8: rushikesh gaikwad 1](https://reader034.fdocuments.in/reader034/viewer/2022042512/563db823550346aa9a90e1db/html5/thumbnails/8.jpg)
Data warehouseCustomer databases
Feedback based per-formance 1st Qtr
2nd Qtr3rd Qtr4th Qtr
Customers
Customer Relation’s
team
![Page 9: rushikesh gaikwad 1](https://reader034.fdocuments.in/reader034/viewer/2022042512/563db823550346aa9a90e1db/html5/thumbnails/9.jpg)