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  • Evaluation cum Impact Study of Rural Tourism Projects

    Ministry of Tourism

    Government of India

    ACNielsen ORG-MARG Pvt. Ltd.

    Final Report

  • ACKNOWLEDGEMENT

    We are thankful to the Ministry of Tourism, Government of India for assigning this Study on Evaluation cum Impact Study of Rural Tourism Projects. We are grateful to Shri R. H. Khwaja, The Secretary, (Tourism) & Shri Anand Kumar, the Joint Secretary (Tourism) for extending their support. We are also grateful to Shri S. Kothari, the Additional Secretary, (Tourism).

    The consultant had the pleasure of interacting with the various agencies involved in implementing the projects, NGO, gram panchayat, District Magistrate, artisans at the project level, local administration & the Rural Tourism Division of Ministry of Tourism.

    We are also grateful to Dr. R. N. Pandey, Additional Director General (MR), Shri A. K. Gupta, Additional Director General (MR), Ms. Sandhya Singh, Dy. Director (MR), Ms. Neha Srivastava, Dy. Director (MR) for providing us the necessary guidance and periodical support for conducting the study. We would also like to thank Shri S.K. Mahanta, DPA (GradeB) - MR for providing us the required support and help from time to time.

    Last but not the least we would like to thank our entire team of research professionals as well as our field staff and support team for their co-operation and team spirit for keeping up the momentum and time schedule of the study which involved movement in difficult terrain.

  • Ministry of Tourism ACNielsen ORG-MARG Government of India

    Evaluation cum Impact Study of Rural Tourism Projects Final Report 2

    Contents CHAPTER ONE .........................................................................................................................4 INTRODUCTION ......................................................................................................................4 1.1Introduction ............................................................................................................................4 1.2Research Objective .................................................................................................................5 1.3Scope of Work .......................................................................................................................5 CHAPTER TWO ........................................................................................................................7 APPROACH AND METHODOLOGY .......................................................................................7 2.1Research approach and methodology ......................................................................................7 2.1.1Secondary Research ............................................................................................................7 2.1.2Primary Research ................................................................................................................7 2.2Coverage ................................................................................................................................9 2.2.1Segments .............................................................................................................................9 2.2.2Geographical .......................................................................................................................9 2.3Operational methodology .......................................................................................................9 2.4Research Tools ..................................................................................................................... 10 2.5Methodology for Impact Evaluation of Projects .................................................................... 11 CHAPTER THREE ................................................................................................................... 12 SUMMARY OF EVALUATION RURAL TOURISM PROJECTS ....................................... 12 CHAPTER FOUR ..................................................................................................................... 15 STUDY FINDINGS .................................................................................................................. 15 State: Andhra Pradesh ............................................................................................................... 15 State: Arunachal Pradesh ........................................................................................................... 44 State: Assam ............................................................................................................................. 55 State: Bihar ............................................................................................................................... 75 State: Chhattisgarh .................................................................................................................... 82 State: Delhi ............................................................................................................................. 111 State: Gujarat .......................................................................................................................... 120 State: Haryana ......................................................................................................................... 142 State: Himachal Pradesh .......................................................................................................... 151 State: Jammu & Kashmir ........................................................................................................ 167 State: Karnataka ...................................................................................................................... 212 State: Kerala ........................................................................................................................... 242 State: Madhya Pradesh ............................................................................................................ 267 State: Maharashtra................................................................................................................... 294 State: Manipur ........................................................................................................................ 305 State: Meghalaya ..................................................................................................................... 315 State: Nagaland ....................................................................................................................... 325 State: Orissa ............................................................................................................................ 346 State: Punjab ........................................................................................................................... 400 State: Rajasthan ....................................................................................................................... 426 State: Sikkim ........................................................................................................................... 446 State: Tamil Nadu ................................................................................................................... 453 State: Tripura .......................................................................................................................... 492

  • Ministry of Tourism ACNielsen ORG-MARG Government of India

    Evaluation cum Impact Study of Rural Tourism Projects Final Report 3

    State: Uttar Pradesh ................................................................................................................. 502 State: Uttarakhand ................................................................................................................... 519 State: West Bengal .................................................................................................................. 586 Chapter Five ........................................................................................................................... 612 Overall Findings, Conclusions & Recommendations ............................................................... 612

  • Ministry of Tourism ACNielsen ORG-MARG Government of India

    Impact & Evaluation Study of Rural Tourism Projects Page 1

    EXECUTIVE SUMMARY E.0 Introduction to the Study

    The Ministry of Tourism, Government of India started the scheme to promote Rural

    Tourism in order to popularize not only another form of tourism that will attract both

    domestic and foreign visitors alike, but also to provide opportunities to rural populace to

    improve their socio-economic condition through the projects. Out of the many rural

    tourism projects that have been sanctioned, Ministry of Tourism wished to evaluate

    selected 107 rural tourism projects spread across all the states in India, to understand the

    effect that the rural tourism projects has made in the lives of the locals in the villages and

    whether the tourists have been attracted by the distinctive features of rural tourism.

    E.1 Methodology Followed

    ACNielsen ORG-MARG Pvt. Ltd. Conducted the evaluation exercise of all the rural

    tourism projects and some interesting finding emerged from the exercise. The rural

    tourism projects were evaluated on a scale of 1 to 5 where:

    1 represented Failure