BY-SHALVI SHARMAK04086

What is Rural Marketing?

– According to the National Commission on Agriculture:– Rural marketing is a process which starts with a

decision to produce a saleable farm commodity and it involves all the aspects of market structure or system, both functional and institutional, based on technical and economic considerations and includes pre and post harvest operations, assembling, grading, storage, transportation and distribution

– Simply, It referred to marketing of rural products in rural and urban areas and agricultural inputs in rural markets

– ICICI BANK customized their rural ATMs, so they can operate biometric authentication. ICICI rural ATMS are battery operated so that power failure is not issue.

– BP energy Sell smoke less, biomass run stoves (Oorja) for rural markets, priced attractively Rs.675.– Bank of India introduced Bhumiheen credit cards for providing credit

card facilities to landless farmers.– Noika develop affordable Mobile phones for rural markets with unique

features such as local language capabilities, present time/ call limits etc.

Examples of rural marketing mix

– Philip develop a TV ‘ Vardaan’ for rural markets. This TV work on the voltage 90-270 volts.

– Philips developed ‘ Free Power radio’ this radio do not require power and battery also. it run on simple winding of level provided in the set. The price of this attractive set is Rs. 995.

– LG developed CTV called’ CinePlus’ was launched in rural markets price Rs.5000

Examples of rural marketing mix

Examples of rural marketing mix

Hyundai increases focus on Rural India new promotional scheme titled - ‘Ghar Ghar Ki Pehchaan'. In this first of its kind initiative, Hyundai Motor would extend special schemes for government employees in rural areas and members of Gram Panchayats on the purchase of the Hyundai Santro

Launched on May 1, the ‘Ghar Ghar Ki Pehchaan' scheme will continue till July 31, 2008. Through this special rural scheme Hyundai Motor India plans to touch base with at least 58 per cent of Indian villages with a population of 500 or more.