RURAL MARKETING OF COCA COLA

Presented byK. Abishek BafnaTanushree Mallik

Abhishek NarayanApra Khanna

Jeevan SamalAshish Deshmukh

Abishek Tiwari

Introduction

Coca cola co ltd., is the worlds largest selling beverage company since 1886. They returned back to India in 1993 after a gap of 16 years. The CCL is the largest manufacturer, distributor and marketer of non-alcoholic beverages. During the past decade the CCL has invested more than US $1 billion in India. It employs approximately 6000 local people in India and indirectly creates employment for more than 1,50,000 people.

Strategic Vision

Local business on a global scale. The health of our business is directly

linked to the health of the environment.

Through sustainable growth we provide economic oppurtunities around the world.

Our Vision

We improve life’s in every community we touch.

We replenish each drop of water we use. Work place rights are protected. All people are respected We work in partnership with others to

provide good jobs, world class quality beverages and health environment.

Products of COCA COLA

Diet coke Sprite Fanta Thums up Limca Maaza Citra Gold spot Kinley (Mineral water)

SWOT ANALYSIS-Strengths

Brand name Strong distribution network Good promotional strategy Value propositions

Weakness

Lack of infrastructure Erratic power supply Profitability is less Distribution cost is high

Opportunities

Brand awareness Proliferation of media Increase income level of rural consumer Huge untapped market

Threats

Competition from other brands. Traditional beverages Rural people are price sensitive

Promotional Strategies

Promotion campaign Sales promotion tools

Distribution Strategy

Bottling Plant

Hub

Stores

Retailers Retailers Retailers

Conclusion