Rural consumer behaviour

Rural consumer behaviourFactors influencing consumer behaviour

Economic factors favorable monsoons would lead in crop yields and rural income. Diversification of agriculture, development of village industries, village crafts, migration of rural people into cities and remittance of their money family members settled abroad have increased income level and buying power of villagers.Political factorsInitiatives for economic development by govt. to facilitate agriculture, animal husbandry, irrigation, electricity etc.Under one laptop per child pilot survey, village school children are given an opportunity to use computers.Technological developmentsRapid expansion of telecom facilities like mobile phones, internet , job opportunities, bank loans etc.