NEXT GENERATI

ON RACE

SERIES

I NF O @ R U N S I G

N U P. CO M

AGENDAPartner Program OverviewExample Race SeriesRace Copy & RenewalFinancialReportingMarketingFree WebsitesParticipant ManagementEasy Migration or Two System RegistrationStreamlined Check-In and Packet PickupWaiversWidgets and Private LabelingRevenue Share

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“What has happened over the last five months has surpassed my expectations. I'm constantly learning of the various dashboard applications, on the pre and post event side of things. It absolutely makes my job as an event director easier, especially in those moments prior to a race where time is of the essence. Most of all, I want to thank you all for the dedicated support, user friendly applications, and integration with timing systems.”

PARTNER PROGRAMFor Timers, Race Series, Event

Managers, Large Running Sites

Enables multi-level access and control of races

Multiple Races and Race DirectorsMulti-Race ControlsStrong Race Day Features20% Revenue Share with

Partner Capability to Set Pricing per Race Self Managed Pricing Volume Pricing

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“As someone that has been involved in planning a lot of events, I have to say, I LOVE RUNSIGNUP. Might even get a shirt made up that says that!”

PHILOSOPHYTens of Thousands of Micro-CommunitiesGoal: Provide technology to help these micro-communities serve runners better collaboratively

Strategy• We don’t own the data• Open• Latest Technology• Easy to Use• Listen to our customers

Built by Runners for Runners

“RunSignUp has emerged as a real innovator in the running community. We have been working with them for over two years now on how to make races easier to find and more accessible to runners.” 4

WHY RUNSIGNUP?• Industry Leading Promotional

Tools

• Integrated ROI Analysis on your marketing programs and spend

• Participant Self Serve reduces Race Customer Support 50-80%

• Dedicated customer service team at RunSignUp, with clear lines of communication

• Generous Revenue Share Program

Customer Service and Responsiveness from RSU continues to be EXCEPTIONAL! I appreciate the personal replies and the respect for my troubleshooting (as a retired Software Engineer).

WHY RUNSIGNUP?• Fast Growth: From 1.1 Million

Registrations in 2014 to 2.7 Million in 2015.

• No Exclusive Contracts

• No Outside Investors = Full Internal Control over RunSignUp development decisions

• Fast Payments directly from Credit Card Network

• Set your own Processing Fees

“I LOVE the website! I find it very east to navigate through. And, very easy for the participants to register – which is GREAT! Payments arrive promptly and on time. Looking forward to next year’s event and using the website again!”

RUNSIGNUP SERVICESRace RegistrationResults & ScoringRaceJoy Mobile GPS Tracking AppRace Calendars for Clubs, Stores & TimersClub ManagementVolunteer Management

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Open Approach• Free Services• Open API• Widgets

“As a runner - every time I plan to register for a race and I see that the registration platform is with RunSignUp I say 'Oh Thank Goodness!!!'”

RACE SERIES PARTNERS

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RACE SERIESBlackLight Run and Foam Glow• 30+ Entertainment Runs each across the US with many

cities having 10,000+• Tight Widget Integration for registration on their website• Facebook & others Ad Integration for ROI Analysis (2.5

Million Facebook Likes)• Reduced Customer Service load by >50%, Increased

Processing Fee Revenue Share significantly by setting $5.00 processing fee

• Cross-Race Charity Fundraising raised over $200K in just 4 months from donations

"You guys are awesome! I recommend you to EVERYONE! RunSignUp has made my life so much easier this season and the Coordinators are raving about it! Way to go!”

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RACE COPY AND RENEWALFast Race ListQuick view of Participant

CountsQuick Access to Common

Actions• Edit / Renew / Copy /

DeletePowerful search for large number of races

“I really like working with you guys. I can't wait until later this year when I can start pushing the "renew" button for all my races. I like your service a lot. Thanks” 10

FINANCIALDaily Payments for registration and monthly partner revenue shares get

your money to you directly (and quickly) from the credit card network.

Aggressive Revenue Share of processing fees based on volume of business

Set custom processing fees at the partner level, or for each race

Financial Reporting: Reports on a partner level, or drill down to a race or transaction level

Download Financial Reports as CSV or other formats

Partner receives any extra pricing of processing fees.

“Holy crap that's awesome you implemented all of those changes already. Default report view is super cool and giveaway inventories/projecting. Thanks.”

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REPORTINGCross-Race Reporting (at a Partner Level) to view all races across a

race series for week-to-week, month-to-month and year-over-year registration counts and transaction revenue amounts.

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MARKETING: FACEBOOKAdvanced (and legal!) interactions with Facebook:

Auto-share capability on customer check-out

Facebook Ads Pixel support allows you to track spending and real completed transactions

Integrated Facebook Registration App allowsparticipants to sign in directly inside Facebook

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“I have been organizing, race directing and timing races for over 25 years and finally there is an online registration system that is very user friendly but still offers a lot of information and that system is RunSignUp, with their friendly staff and tremendous support, it is the best online system on the market. ”

MARKETING: REPORTINGDrop-Out Report allows you to see people

who did not complete registration so youcan remarket to them

Google Analytics Account can be pluggedin directly to the back-end of each racefor detailed registration analytics and ecommerce data tracking

Ad Tracking: Insert your own Adroll, Facebook Adwords, Twitter and other codes directly into the back-end of each race for detailed registration analytics

RunSignUp auto-tracks ecommerce data by source (as shown)

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“Also, I wanted to let you know how great you are…we’ve been using … for a few months now and every time I’ve had an issue or problem and send off an email I’ve gotten a response within an hour or so. It’s very refreshing!”

MARKETING: COUPONSPowerful Coupon Capabilities:

• Assign and track coupons across all races

• Cross-Race or Single Race coupon use• Use Tags to categorize coupon codes

for reporting• ROI analysis on a per code or tag basis• Upload unlimited Groupon/LivingSocial

coupons. No processing fee for registrations that happen at $0 on RunSignUp, so no paying a double processing fee for Groupon-type traffic

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This is only the 2nd year for our event, and the first time I’ve used Runsignup.com. With that said, I have noticed a definitive difference in the amount of registration traffic compared to last year. I’m no expert with Runsignup.com, but I have had a lot of success utilizing the coupon feature.”

MARKETING: COMMUNICATIONFREE Email Marketing System to communicate with current runners and reach

out to potential participants. Upload unlimited email addresses and send an unlimited number of emailsIntegrated Email can be used to send additional info, with mapped fields for

participant specific informationEmail Lists are dynamic, meaning you can prepare and schedule it weeks in

advance, select the participant list is should go to, and the system will send to all registered participants at the time the email is sent

Upload Series logo at the Partner level and race confirmations will be branded with your series logo (instead of RunSignUp)

Ability to customize all emails sent through RunSignUp, including confirmation emails, create or join a team, donation confirmation, etc.

Enter your own HTML for full customization

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“Both my timing company and RunSignUp are great and we will definitely use both companies next year (and tell others about you). The Email Marketing feature worked like a charm! Thanks!”

MARKETING: SOCIAL PARTICIPATIONGroup and Team Capabilities• Special Pricing – by team size, registration group size, fixed

amount per team, etc.• Great for Relays• Social Sharing of Group

and Team pages• Easy Self Serve for Captains,

switching Captains, or Multi-Captains

Loyalty Program to offer special registration and reduced pricing to repeat participants

Sponsor Tools – Offer integrated coupons on check-out, and confirmation emails

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“Oops! You're too efficient! I was typing this message as your reply arrived! I just found the "Sponsors" area of the website -- That answers all my questions! Thanks for the help.

MARKETING: REFERRALSReferrals 2.0 allow races to see which people are referring participants, reward

referrers and incent the people they are attracting.

• Automated Refund Rewards for Referrers: Set up parameters for automatic refund rewards to motivate Referrers

• Time-Limited Coupons: Give Referrers something to offer their friends to encourage registration via an automatic, time-limited coupon code

• Robust Social Sharing: Enable a customized pop-up suggesting registrants share their registration on Twitter, Facebook, and email. Faceook sharing includes a strong call to action and friend tagging

• Email Marketing: Remind participants to encourage referrals with customized emails including their personal referral code andcoupons.

“These are awesome releases! RSU is crushing it in 2016! Facebook sharing and Refund Referrals have the ability to have a BIG impact on our business and we’re really excited to test them out. We also like the idea of arming the participant with a Coupon Code to try to get their friends to sign up. We already do this as grassroots marketing with certain people in each city, but this gives us the ability to do it on a large scale!”

FREE WEBSITESFlexible, free partner websites• Native Mobile Website• SEO Optimized• Automatically created and integrated

with your RunSignUp Data• Custom pages• Map your domain to the website• Pick your logo, cover photo and colors• No Ads• Race Series Maps• Grid View (Card-Style)• Social Feeds

PARTICIPANT MANAGEMENT: SELF-SERVERace Management Companies report a drop in customer service

overhead by 50-80% when switching to RunSignUp, much of it due to a powerful (yet simple) self serve participant management capability.

Options Include:• Enable Refunds• Event Transfers (distance/wave changes)• Bib Exchange (transfer OR gift registration

to another participant)• Deferrals (Defer registration to another

year – for free, or for a fee)• Giveaway Management – Update

giveaways or shirt sizes• Add-On Management – Change or purchase add-ons after

registration• Question Management – Update custom question answers

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“In my first year of using RunSignUp (after 10-15 years of using another registration company) I’m quite pleased with the site and it’s features. I’ve especially liked how easy it is to modify a registration or refund money to a participant.”

PARTICIPANT MANAGEMENT: ADMIN CONTROLRace to Race Transfers: Admins have the ability to transfer a

participant from one race to another on the back-end of the system

Admin Initiation of Bib Exchange: Race Directors can initiate the Bib Exchange process on the back-end of the system, to override any “busy” or confused registrants

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“I tripped across the incomplete registrations report this year - this was great because I was able to get in touch with people that had experienced a problem and get them straightened out before the online registration closed.”

EASY MIGRATION OR TWO-SYSTEM REGISTRATION

Powerful import capabilities make the transition from another registration system smooth.

Simple import of previously registered participants when using a double registration system, moving toRunSignUp, or using the RunSignUp Check-In App

Bulk import offline registrations with waiver status and complete registration data for large organizations

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“For being a first time race director, I found RunSignUp to be user friendly. I had no difficulty importing paper registrations and running reports. I thought that it was very helpful to get an email noting each day’s registrations.”

STREAMLINED CHECK-IN AND PACKET PICKUPRegistration ID Barcodes can be inserted into emails for streamlined check-

in• Scan registration barcode from confirmation email• Quickly check-in participant, view registration details, and assign bib

numbers• Check-in screen automatically clears and is ready for the next scan• Since the check-in app is in real time, participants can register online

and check-in a few seconds later at packet pick-up. This helps to cut down lines for new registrants, since participants can register from their smart phones

• (FREE) Online/Offline Check-In App is fully operational with any level of internet connectivity

• Label or Receipt Printing at Check-In• Expo and On-Site Registration Kiosk Mode streamlines the registration

process for onsite registration and waiver signing.• Family, team, and linked registration check-in

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WAIVERSMultiple Waiver Options (checkbox, initials, full-name, date, etc.) can be

chosen during the online registration process

Easy access to view signed participant waivers with name, signing time, and IP address

Ability to force each registrant to sign their own waiver (toggle this setting on/off depending on your needs)

• If turned on, ability to send waiver reminder emails to participants with unsigned waivers

• Participants can then sign their waiver through their registration profile

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WIDGETS AND PRIVATE LABELINGUpload Logo• Header on your Dashboard (like this page!)• Appears in all Emails (automated and Email Marketing)

instead of the RunSignUp logoWidgets – Many Cross Race Widgets• All Partner Race List• Race Calendar• Small Upcoming Races for a sidebar• Top Referrers across all races• Add Race – either Quick Calendar add or full race creation• Club Creation• Login using Oauth for access to your site and RunSignUp

with shared password

“I like RunSignUp because they give a little "widget" that I can paste directly onto a webpage on my site that makes it look like runners are signing up at Ohio Race Day. It is sort of like a portal directly to RSU through my site.” 25

“My husband, son and a friend were able to track my whole race from home and from two different states!! Thanks RaceJoy!!!”

GPS RUNNER TRACKING

Transform the phone into a tracking deviceReal-time tracking on the course mapTrack up to 20 people at a timeReceive Mile Splits and AlertsParticipants Cheer Runners during the raceOn average, seven hour battery life optimizationWill merge GPS Timing Data in RunSignUp Results in 2016

REVENUE SHARERunSignUp shares 20% of the processing fee revenue with partners in

return for their volume and doing part of the support and setup work required to support multiple races

Minimum 10 races and/or 5,000 registrations per year to qualifyPartners have control over Processing Fees charged to races and keep

any additional fees chargedSet across all races, with ability to modify on a per race basisExample:• $30 race, $2.50 standard RunSignUp processing fee• Partner receives $0.50 of the $2.50 (20%)• Partner chooses to charge $3.10 to recover the value they are

providing to the race. The partner keeps the extra $0.60• The partner in this case is keeping $1.10 of each $30 registration

We were able to more than double the revenue share we were getting from our previous provider. And we get better service and better software. We have taken that extra cash and grown our events this year. 27

SUMMARYPartners are key to the RunSignUp business model

Many features targeted at each market will continue to be enhanced

• Timers – Race Day features• Race Series – Marketing and Advertising ROI features• Open Platform capable of working with your environment

and systems

We attempt to be important for your business – easing your processes, adding features your customers want, and providing the analytics to improve your operational and marketing efforts

“I've checked out most of the major online registration platforms. Plymouth Rock Racing chose RunSignUp because it is the most user friendly and fully featured registration platform on the web. You guys are kicking your competition’s ass. ” 28