Running lean jci national congress 2015
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Transcript of Running lean jci national congress 2015
![Page 1: Running lean jci national congress 2015](https://reader034.fdocuments.in/reader034/viewer/2022042722/58aead601a28ab00708b4b27/html5/thumbnails/1.jpg)
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Lotsof
startup projects
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Starting up a business
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Predict
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Invest
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Build
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Launch
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Problem
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3 out of 4
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Alternative: Running Lean
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Don’t relyon
predictions
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Discover
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A company = a business model
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Build
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Measure
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Learn
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Running Lean
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Part 1
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Start with the customer
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Valueproposition
design
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Value Proposition Canvas
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Whatmattersto the
customer
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What youhave to offer
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Create essential gains
Alleviate extreme pains
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Example – Watching TV
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Whatmattersto the
customer
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People watching TV
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Set up TV Unwind Share an
experience
Find interesting
program
Escape
Indulge
Learn
Connect
Emotional Social Functional
Negotiate
(what to
watch)Schedule
viewing
Entertain
(children)
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Sleep well
Leave worries
behind
Connect with
live sports,
festivals,…
Hassle free
entertainment
Form opinions
Stronger
relationships
Know what’s
going on
Free babysitter
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On-demand or
DVD’s
expensive
Have to follow
a TV schedule
Interrupted by
commericals Free = illegal
Can’t get stuff
to work
properly
Poor choice
Wasting time
TV ‘occupies’
living room
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What youhave to offer
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Netflix Value Proposition
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Netflix App
(PC, PS, Xbox,
Wii, Tablets,
Smartphones)
One monthly
price (about
10€ for 2
channels)
High quality
(complete) TV
series
Web-based
subscription
and payment
Video streaming
Movies
(no new
releases)
Visual program
guide
(categories,
wishlist,
continue,…)
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Make wish listWatch full
series
Recommen-
dations
Catch up on
movies
Good quality on
TV screen
Multiple
channels
Control sub-
titles
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On-demand or
DVD’s
expensive
Have to follow
a TV schedule
Interrupted by
commericalsFree = illegal
Can’t get stuff
to work
properly
Poor choice
Wasting time
TV ‘occupies’
living roomWatch when
you want
No commercials
Very large
collection of
content
One low
monthly price
100% legal
Simple app, no
technology to
install
Watch where
you want
(mobile
devices)
No fit
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Fit?
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Unwind
Escape
Indulge
Learn
Connect
Share
Negotiate
Entertain
Set up
Find
ScheduleOn-demand
or DVD’s
expensive
Follow
schedule
Commercials
Free =
illegal
Doesn’t
work
Poor choice
Wasting
time
TV
‘occupies’
living room
Sleep well
Leave
worries
behind
Connect
with live
eventsHassle free
entertainme
nt
Form
opinions
Stronger
relationships
Know
what’s going
on
Free
babysitter
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Running Lean
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Measure?
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Talk to yourpotential
customers
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Exercise
In pairs
Do an interview
Sketch basic VPC of your partner
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Part 2
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A company = a business model
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Business modeling
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Lean Business Model Canvas
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Customer’s problems My company’s offer Marketing Slogan
Protection of mycompany
Customer segment
Monitor my progress
Channels to customer
Cost structure Revenue streams
Customer’s currentsolutions
Early adopters
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Customer segment
Early adopters
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Customer’s problems
Customer’s current solutions
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Netflix offer
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Marketing slogan
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Channels to customer
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Revenue streams
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Cost structure
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Protection
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Monitor progress
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Customer’s problems My company’s offer Marketing Slogan
Protection of mycompany
Customer segment
Monitor my progress
Channels to customer
Cost structure Revenue streams
Customer’s currentsolutions
Early adopters
![Page 62: Running lean jci national congress 2015](https://reader034.fdocuments.in/reader034/viewer/2022042722/58aead601a28ab00708b4b27/html5/thumbnails/62.jpg)
Running Lean
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Exercise
In pairs
Do an interview
Sketch basic LC of your partner
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Summary
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Starting up a business
3 out of 4
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Alternative
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2 tools
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Value Porposition
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Business model
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3 out of 4?
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Thank you!