Running ip enforcement programs(slideshare)
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RUNNING IP ENFORCEMENT PROGRAMS
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This presentation provides an 8-step process to develop an efficient and effective IP enforcement program for trademarks and copyrights. The presentation focuses on stopping wide spread infringement online or through counterfeit products.
Transcript of Running ip enforcement programs(slideshare)
RUNNING IP ENFORCEMENT PROGRAMS
Why?
Brand Power
How?
Systemize
Reduce to a Manual
Software Driven
Who?