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Running a "successful" WordPress business - my talk from the WP Cape Town Meetup
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Transcript of Running a "successful" WordPress business - my talk from the WP Cape Town Meetup
The Business of WordPress
Miriam SchwabWP Cape Town Meetup
April 10, 2014
The miracle of South African manners.
8 Years in the WP biz
3 WordCamps organized
100+ WP sites built
5 Continents with clients
1. Diversify your services
Us, looking for new projects.
Projects vs. Recurring
Jan
Feb
Mar
chAp
rilMay
June
July
Aug
Sept Oct
Nov Dec0
5000
10000
15000
20000
25000
30000
35000
40000
45000
RecurringProject
The Zen of Recurring Revenue
Breakdown of services today
WordPress sites70%
WP Hosting/Maintenance
10%
Digital Mktg.10%
Courses/consulting10%
Goal breakdown of services
WordPress sites40%
WP Hosting/Maintenance30%
Digital Mktg.20%
Courses/consulting10%
2. Much ado about clients &
chemistry
Same conditions…
Client 1 Client 2
Industry Tech Tech
Project Manager X X
Type of project Theme + custom design
Theme + custom design
Designer Theirs Theirs
Developer Y Y
Results: Client 1
Results: Client 2
“Grumble, grumble, you provide bad
service, we don’t like you. Grrrrrrr.”
Conclusion: we can only do our best.(So go have a cuppa.)
3. CRM. Now.
Global Workforce: 3.4 billion(IDC)
Using CRM: 15 million(SugarCRM)
CRM Penetration: 0.5%(ReadWriteWeb)
56%44% Using CRM
No CRM
Forrester CRM Study Q3 2012
CRM Options
Zoho CRM
4. Be prepared for growth
HiringWhat you are looking for• Experience• Portfolio• Personality• References• Test them!
What they are looking for• Compensation• Respect• Opportunity to learn• Flexibility• Passion
Collect Freelance Talent
You might be fired.
5. Finding your price.
Open Source means it’s free,so why do you cost so much?
I read that WP is easy, so can’t you just add this feature?
You will always cost more, and less, than others
x = number of billable hours per month = 60% of available work hoursy = overall overhead per month (salary, taxes, rent, office expenses)z = profit goalsa = hourly rate
(y + z) / x = a
Differentiate yourself
• Service• Skills• Holistic• Give• Social media
• Teach• Organize• Publish• Wow them
THANKS!
Miriam Schwab [email protected] more about illuminea at illuminea.com
Credits
Photos• Church of All Nations – Wikipedia• Western Wall – Wikipedia• Armenian Quarter – Jaime.Silva, Flickr• Southpark image – Southpark downloads• Running guys in black and white – New Old Stock• Sunset – Unsplash• The Aussie Troops – FlickrLinks• IDC report on CRM• SugarCRM data on usage• ReadWrite web on CRM