Running a Lean Startup for Social Good, Meena Palaniappan, Atma Connect
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Transcript of Running a Lean Startup for Social Good, Meena Palaniappan, Atma Connect
Billions of people struggle to meet their basic needs and are vulnerable to extreme weather and price shocks
Could an idea like Lean Start Up possibly make a dent in these challenges?
AtmaGo Vision 2016
We won Tech for Good Start-Up weekend and launched as a way for urban poor people to share water prices.
Here’s what happened..AtmaGo Vision 2016
AtmaGo Vision 2016
So, we went back to the drawing board (test, measure, build)
AtmaGoNeighbors Helping Neighbors
People-powered information to help you stay one step ahead.
AtmaGo Vision 2016
AtmaGo helps communities...
Connect with local resources and opportunities,
Including events, sales,
and job opportunities.
Share solutions and take collective action
through petitions and community discussions.
Prepare for and cope with emergencies
like flooding, fires, and government evictions.
AtmaGo Vision 2016
1 2 3
Already, we’ve started to see how empowering people to share their own local stories can yield real impact.
24 hours before local news began reporting on it—AtmaGo users in Jakarta began to post warnings to neighbors.
AtmaGo Vision 2016
“Stay clear of the area around the Manggari Flood Tunnel”
Stories from our users:AtmaGo Impact 2016
I found out from AtmaGo the police tip line to report crime on public transit. AtmaGo helped me feel safer during my commute at night.
-Asep
I find out from AtmaGo what to do during a flood, how to avoid it, and what is happening in the neighborhood.
-Inayati
I love AtmaGo because it gives me a way to help other people. All the other social media is ‘ego media’—look what I am wearing or look what I am doing. AtmaGo is something different.
-Fajri
Aya Jaffar
Photo suggestion: beauty shot of Jakarta in the background looking LOVELY
AtmaGo Vision 2016
Lean start-up and human centered design are powerful tools in development
More organizations (for-profit, non-profit, government) need to focus on poor and vulnerable people as users
Lean impact organizations need significant, sustained and flexible funding so they can keep responding to their users’ needs – and build the transformative solutions we need.
AtmaGo Vision 2016
