Runet Audience June 2012 – June 2013 ( Anton Melekhov, Gemius)
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Transcript of Runet Audience June 2012 – June 2013 ( Anton Melekhov, Gemius)
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Runet Audience
June 2012 – June 2013
2
Runet – June 2012 / June 2013. Differences
JUNE 2012 JUNE 2013
Web Sites: 55 939 061 Web Sites: 63 486 797 13,49%
NUMBER OF VISITORS (REAL USERS)
AVERAGE TIME PER VISIT
AVERAGE VISITS PER VISITOR
Web Sites : 178,40 Visits Web Sites: 233,19 Visits
Web Sites: 09 min. 51 sec. Web Sites: 09 min. 23 sec.
30,71%
2,95%
Messengers: 43 186 603 Messengers: 44 306 135 2,59%
Source of data: gemiusAudience Fusion study. June 2012 – June 2013
3
TOP-15 web sites by Reach. June 2012 / June 2013
JUNE 2012 JUNE 2013
25,86%
84,80%
68,58%
64,59%
61,58%
52,13%
37,73%
36,37%
31,47%
29,11%
85,42%
24,43%
23,42%
22,50%
21,69%
20,89%
80,33%
64,94%
55,55%
54,78%
47,76%
33,70%
29,28%
27,93%
27,20%
82,20%
20,25%
19,74%
17,05%
15,56%
Source of data: gemiusAudience Fusion study. June 2012 – June 2013
4
Audience composition, by Regions. June 2012 – June 2013
June 12: 12,83% June 13: 16,10%
June 12: 10,78% June 13: 10,50%
June 12: 13,65% June 13: 15,27%
June 12: 14,04% June 13: 13,86%
June 12: 4,24% June 13: 4,01%
June 12: 13,59% June 13: 13,17%
June 12: 9,02% June 13: 9,29%
Moscow: June 2012 – 16,29%. June 2013 – 12,30% Saint-Petersburg: June 2012 – 5,56%. June 2013 – 5,49%
Messengers. Runet audience Reach: June 12 - 76,21%. June 13 – 69,79%
5
Runet audience, by Gender. June 12 – June 13
JUNE 2012 JUNE 2013
47,56% 52,44%
46,39% 53,61%
52,35% 47,65%
53,21% 46,79%
TOP-5 Web Sites by Composition TOP-5 Web Sites by Composition
1. Ruvr.ru – 83,35% 2. Exist.ru - 79,02% 3. Popmech.ru – 78,86% 4. Worldoftanks.ru – 76,59% 5. Fastpic.ru – 74,91%
1. Bonprix.ru – 79,85% 2. Quelle.ru - 78,76% 3. Bibliofond.ru – 76,54% 4. Galya.ru – 74,16% 5. Alleng.ru – 72,94%
1. Yves-Rocher.ru – 88,93% 2. Alleng.ru - 79,08% 3. Myplaycity.ru – 77,18% 4. Kupivip.ru – 76,47% 5. Myjane.ru – 75,98%
1. Exist.ru – 83,08% 2. Popmech.ru - 82,59% 3. Ohotniki.ru – 80,45% 4. Fastpic.ru – 80,02% 5. Lifesports.ru – 79,32%
Source of data: gemiusAudience Fusion study. June 2012 – June 2013
6
Runet audience – by Age. June 2012
18 - 24 25 - 34
24,24% 23,01%
35 - 44 45 - 54 55 +
21,53% 14,26% 8,00%
TOP-5 Web Sites by Composition
1. Ask.fm – 74,77% 2. Alleng.ru - 69,51% 3. Coolreferat.com – 66,56% 4. Sprashivai.ru – 64,58% 5. Bibliofond.ru – 63,40%
Tks.ru – 48,84% Alfabank.ru - 47,41% Say7.info – 47,13% Mail.ru - Job – 46,18% HH.ru – 44,29%
Top-Shop.ru – 41,92% DP.ru - 33,58% Bing.com – 32,61% Myplaycity.ru– 32,48% Bonprix.ru – 44,29%
Sobesednik.ru – 35,20% Mail.ru - Realty - 32,74% 24Smi.org – 32,50% Ruvr.ru – 32,26% Vkrugudruzei.ru – 29,63%
Selectornews.ru – 48,84% Mir24.tv - 28,11% Inosmi.ru – 26,55% Svpressa.ru – 25,68% VZ.ru – 24,53%
Source of data: gemiusAudience Fusion study. June 2012 – June 2013
7
Runet audience – by Age. June 2013
18 - 24 25 - 34
23,01% 31,92%
35 - 44 45 - 54 55 +
20,76% 15,59% 8,73%
TOP-5 Web Sites by Composition
1. Alleng.ru – 68,64% 2. Xreferat.com - 65,82% 3. Bibliofond.ru – 65,62% 4. Sprashivai.ru – 64,54% 5. 5ballov.qip.ru – 64,13%
Tnt-Online.ru – 50,85% Yaplakal.com - 50,04% Trud.com – 48,82% MoiKrug.ru– 47,31% Bobfilm.ru – 47,22%
Alfabank.ru – 40,94% Sapato.ru - 38,50% Forblabla.com – 36,47% Exist.ru– 36,42% Express-Bank.ru – 36,23%
Mail.ru - Realty – 42,51% Mirtesen.ru - 36,39% Maxpark.com – 34,96% RP5.ru – 33,49% 24smi.org – 32,95%
Infox.ru – 35,12% Svpressa.ru – 33,97% Finam.ru – 31,25% 24smi.org – 30,45% M24.ru – 30,41%
Source of data: gemiusAudience Fusion study. June 2012 – June 2013
8
Runet Audience by Income Level. June 2012 / June 2013
7,80%
14,61%
14,83%
13,91%
15,03%
8,96%
4,22% 4,06%
JUNE 2012
< 5 000 Rubles 5 001 - 10 000 10 001 - 15 000 15 001 - 20 000
20 001 - 30 000 30 001 - 45 000 45 001 - 60 000 > 60 000 Rubles
7,46%
13,61%
14,24%
14,08%
15,58%
9,46%
4,65% 4,13%
JUNE 2013
< 5 000 Rubles 5 001 - 10 000 10 001 - 15 000 15 001 - 20 000
20 001 - 30 000 30 001 - 45 000 45 001 - 60 000 > 60 000 Rubles
We are seeing a positive changes trend in income in the direction of
9
Runet audience. Top-Management (Including Small and Medium Business Owners). June 2012 – June 2013
June’ 13 June’12
Real Users Reach June 2012: 5 251 593 people June 2013: 5 899 174 people
25,90%
TOP-10 PORTALS BY COMPOSITION
24,77%
23,26%
20,97%
19,44%
18,29%
17,21%
16,17%
15,79%
15,62%
23,30%
22,47%
20,19%
19,49%
18,69%
16,98%
16,88%
16,64%
16,32%
15,94%
Source of data: gemiusAudience Fusion study. June 2012 – June 2013
10
Runet audience. Middle-Management June 2012 – June 2013
Real Users Reach June 2012: 4 950 429 people June 2013: 5 364 228 people
21,31%
18,96%
18,40%
17,99%
17,94%
17,90%
17,22%
17,06%
17,02%
16,56%
24,96%
24,86%
24,61%
22,81%
22,42%
22,16%
20,94%
20,61%
19,04%
18,83%
Source of data: gemiusAudience Fusion study. June 2012 – June 2013
June’ 13 June’12
TOP-10 PORTALS BY COMPOSITION
11
Runet audience. Specialist / Chief Specialist June 2012 – June 2013
Real Users Reach June 2012: 7 794 817 people June 2013: 8 722 611 people
29,74%
25,81%
25,22%
24,77%
24,69%
24,03%
24,01%
22,87%
22,82%
22,75%
38,27%
32,05%
31,73%
31,12%
30,10%
29,88%
29,88%
28,24%
27,79%
27,28%
Source of data: gemiusAudience Fusion study. June 2012 – June 2013
June’ 13 June’12
TOP-10 PORTALS BY COMPOSITION
12
Runet audience. Office Worker / Assistant / Intern June 2012 – June 2013
Real Users Reach June 2012: 2 770 926 people June 2013: 3 185 914 people
11,24%
10,65%
10,57%
10,50%
10,08%
9,90%
9,63%
9,33%
9,23%
9,16%
15,12%
13,18%
13,11%
12,07%
11,97%
11,26%
11,21%
10,41%
10,21%
10,03% MirSovetov.ru
Source of data: gemiusAudience Fusion study. June 2012 – June 2013
June’ 13 June’12
TOP-10 PORTALS BY COMPOSITION
13
Runet audience. «Blue Collar» June 2012 – June 2013
Real Users Reach June 2012: 10 074 490 people June 2013: 11 614 141 people
38,63%
37,35%
35,09%
32,62%
31,52%
30,76%
29,31%
28,79%
28,41%
28,41%
31,22%
28,77%
28,24%
28,11%
27,93%
27,66%
27,44%
27,17%
27,09%
26,93%
Source of data: gemiusAudience Fusion study. June 2012 – June 2013
June’ 13 June’12
TOP-10 PORTALS BY COMPOSITION
14
Runet audience. Government workers June 2012 – June 2013
Real Users Reach June 2012: 4 887 410 people June 2013: 5 436 142 people
21,99%
19,25%
18,93%
18,71%
15,81%
15,67%
15,60%
15,45%
15,41%
15,13%
24,05%
22,22%
20,15%
19,85%
19,76%
19,38%
17,56%
17,40%
16,68%
16,63%
- Авто
Source of data: gemiusAudience Fusion study. June 2012 – June 2013
June’ 13 June’12
TOP-10 PORTALS BY COMPOSITION
15
Runet audience. Students June 2012 – June 2013
Real Users Reach June 2012: 6 526 975 people June 2013: 7 031 191 people
52,73%
51,87%
51,08%
47,58%
46,42%
45,50%
45,17%
42,49%
42,16%
37,01%
54,19%
49,38%
49,03%
48,02%
47,03%
42,56%
41,72%
40,17%
38,93%
37,89%
Source of data: gemiusAudience Fusion study. June 2012 – June 2013
June’ 13 June’12
TOP-10 PORTALS BY COMPOSITION
16
Runet audience. Housewife's June 2012 – June 2013
Real Users Reach June 2012: 3 788 919 people June 2013: 4 701 225 people
28,25%
24,93%
22,88%
22,05%
21,74%
21,48%
21,26%
20,88%
20,76%
19,79%
27,67%
25,15%
24,60%
22,94%
21,39%
21,58%
20,58%
19,58%
19,45%
19,21%
Source of data: gemiusAudience Fusion study. June 2012 – June 2013
June’ 13 June’12
TOP-10 PORTALS BY COMPOSITION
17
Runet audience. Pensioners June 2012 – June 2013
Real Users Reach June 2012: 3 052 486 people June 2013: 3 819 927 people
19,49%
19,46%
17,98%
17,65%
16,49%
15,74%
15,37%
15,26%
15,19%
14,53%
26,22%
22,51%
21,71%
21,59%
19,64%
19,50%
18,25%
17,51%
17,20%
16,79%
Source of data: gemiusAudience Fusion study. June 2012 – June 2013
June’ 13 June’12
TOP-10 PORTALS BY COMPOSITION
18
Runet Audience – Which web sites are popular through singles? By Time Composition. TOP-5
JUNE 2012 JUNE 2013 JUNE 2012 JUNE 2013
69,10% Lifenews.ru - 66,37% 65,01% Galya.ru – 64,01% 60,72%
Mirsovetov.ru - 79,75%
82,27%
81,92%
80,58%
79,59%
96,43%
74,86%
75,31%
81,40%
86,64%
88,32%
87,36%
84,83%
83,09%
72,70%
-
Source of data: gemiusAudience Fusion study. June 2012 – June 2013
19
Runet Audience – What portals are interesting for working people and unemployed? By page views composition. TOP-5
97,90%
78,27%
84,64%
86,85%
95,92%
JUNE 2012 JUNE 2013 JUNE 2012 JUNE 2013
74,65%
71,10%
70,89%
68,42%
97,46%
94,80%
92,06%
91,61%
91,52%
96,90%
92,31%
91,70%
90,64%
90,61%
68,79%
Source of data: gemiusAudience Fusion study. June 2012 – June 2013