Rumors Quashed At The Speed Of Light Govt20camp Presentation
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Transcript of Rumors Quashed At The Speed Of Light Govt20camp Presentation
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Rumors quashed at the speed of light…or within an hour
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At 1:35 EST, March 23, CNN.com reported that a USAF C-17 had crashed near Olney, Texas.
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Within one minute, the story had bounced to Twitter.
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Nine minutes later, the threads begin to pick up the story & distribute it.
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Seventeen minutes later, the official voice of the AF on Twitter countered the CNN story.
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In addition to engagement in the social sphere, the folks at our national press desk talked to CNN, AF
Times, etc, using more traditional media engagement tactics, i.e. phone & e-mail.
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By 2:31 EST, 55 minutes after the initial report, the following was posted on CNN.com
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And AF Times posted this at 3 PM
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By 3:15 EST, the search confirmed
the rumor was false
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We’ve established a response precedent.
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