Rules of logo design

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HI! I’M THE BRANDING MONK AND I’M HERE TO TELL YOU WHAT ARE THE

RULES OF LOGO DESIGNING

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You must know the details of the brand’s:- goals vision work mission objective Competitors

This will help you design your logo better in terms of the feel you want the logo to give out


DO YOUR RESEARCHIS THE MOST IMPORTANT STEP TO LOGO DESIGNING


Sketching helps:

in the free flow of ideas doesn’t compromise the end result can be a source of future designs


SKETCH AS MUCH AS YOU WANT


BRAND POSITIONING SHOULD BE CLEAR


Brand positioning is the distinct impression that the company wants to create in the customer's mind.

The design of a logo is based upon the image that you want to create in the market.


BALANCE IT OUT


HEAVY COLOUR, LARGE SIZE

BALANCED BY MORE DENSITY, VARIETY AND COMPLEXITY

By balance we mean managing the balance of visual weight.

The weight on both the eyes should be equal

However, Be free to break the rule if you think your design is an exception.


USE COLOR CLEVERLYSome brands are recognizable solely by their distinct color.


A particular color evokes a particular feeling. Make sure to use the color appropriate to the feeling you want to give out. For example:

Red : energy, war, danger, strength, power, determination as well as passion, desire, and love.

Yellow: joy, happiness, intellect, and energy

Green: growth, harmony, freshness, fertility, safety and money.

Blue: depth, stability, trust, loyalty, wisdom, confidence, intelligence, faith, truth, and heaven.

Freshness

Growth


TYPOGRAPHY MATTERSSome brands are recognizable solely by their distinct color.


The type of font and size matters a lot. (Retro, modern, royal, etc.)

Avoid using the most common font such as Arial, Times New Roman, Comic Sans, etc. as it does not look mature.

Make sure the font selected is readable when scaled down and vice-versa.

Avoid using more than one font.


CAREFUL WITH THE EFFECTS


Examples of Logos gone wrong

Effects can do wonders to your designs but be careful with their use. The effects may disturb your design and might mess with your simplicity and the *Essentials of a logo*


http://brandingmonk.com/blog/essentials-of-a-logo/


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Rules of logo design

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