Rui Aires, All-desk

all-desk.com | @alldesk | angel.co/all-desk

All-desk Building a global startup in Portugal… ;-)


Roadmap

! (Hi)story of all-desk ! Vision and evolution ! Pitches, pitches, pitches ! BMC ! Lean Startup ! Lessons Learned


The (hi)story of all-desk… The genesis – 2010

! Born out of pure serendipity ! Brainstorm @ Ignite®

The first year 2011 ! Jan > first meetings ! Feb > we have a team! ! Mar > project kick-off ! Apr > name, brand & company creation ! May > MIT submission and entry ! Jun > kickoff prototype development ! Aug > v1.0 launch ! Sep > MIT finals and 100K prize ! Oct > decisions, decisions, decisions


Initial Vision Work is changing

Office space is unsused Coworking movement

Freelance and mobile workers Lifestyle & Digital Nomads

Share your unused space

Work from anywhere, anytime

All-desk is the future of work


Pitch @ MIT

http://vimeo.com/31606861

http://vimeo.com/38239564


The 30 second pitch

My company <name> is developing <solution> to help <target> solve <a problem> using <secret sauce>


The 30 second pitch ! My company all desk is developing a online

community website for mobility workers & digital nomads to help them design their life around their work and not the other way around.

! Using an online booking platform, we help them find short-term workplaces (desk & meeting rooms) where they need it, when they need it, by leveraging existing underutilized spaces in existing offices and public places!

! We are the airbnb for workplaces....We have a desk for you all over the world


V1.0 - The MVP


Value Proposition For customers ! Reduce costs ! Flexibility ! Worldwide

network ! Online payment ! Exclusive

locations

For spaces ! Reduce costs ! Monetize space ! No investment ! Full Bookings

process


The first BMC

all-desk.com | @alldesk | angel.co/all-desk all-desk.com | @alldesk | angel.co/all-desk

Competition

Space ownership


Initial Strategy

! The typical 2 sided marketplace ! We need both, where to start ?

! Focus on community & lifestyle ! Focus on Coworking Locations ! Organic & Viral growth ! Possible pivots: ! Evolution to a SaaS platform ! Corporate partnerships


Experiences

! Lifestyle focus ! iWorkFromAnywhere Podcast

! All-in-one packages ! Work+Stay+Fun ! ! The Silicon Valley Experience


Lessons Learned

! Fully functional MVC J ! MIT took most of focus L ! Prototype was made to discard L ! Not being full-time L ! Did NOT validate assumptions L ! Freelancers are not that mobile ! Hard to find “the pain”

! Follow the competition J


The (hi)story of all-desk… The second year - 2012

! Jan > rethinking the vision ! Feb > more decisions – strategy and new website ! Mar > new design ! Apr > launch of v2.0 ! May > the trip to MIT ! Jun > the global approach (inventory 1st) ! Jul > we have customers…in PT :-P ! Aug > capital raising in the US ! Set > a pivot emerges ! Oct > focus on meeting rooms ! Nov > 3000 locations, 13000 rooms ! Dec > Seedcamp Paris


New Strategy

! Capital Raising instead of bootstrap ! The US model ! Get inventory first ! AirBNB vision and potential

! Channels ! Business Travel Portals ! Corporate events ! Conferences


The New Pitch

! The short-term meeting rooms marketplace à AirBnb for business

! Hotels, Serviced offices, coworking spaces, universities and private companies

! Clients use All-Desk to find meeting rooms, co-work spaces, temporary field offices in a single simplified marketplace

! Locations use All-Desk to market their facilities, control reservations, and collect payments


V2.0 - The global site


The pivot Work is changing à Mobile Professionals

Office space is unsused à Expensive Hotels Coworking movement à Informal Venues Trainings, Workshops, Conferences and

Presentations The long tail of small events (<50 pax)

The booking.com for Meeting Rooms

The “same” AirBNB model

Book a meeting room anywhere


Adjusted Value Proposition For customers ! Easy to find,

compare and book

! Concierge Service

! Subscription model

! Exclusive Locations

For spaces ! Bring more

business ! User validation ! Simplified

payments ! Still new revenue

for non-core space renting places


The current BMC


Competition

Collaborative consumption

Focus on corporate

Focus on freelance community

Space ownership


Experiences

! Conference partnerships ! UXLX ! LXJS

! The VC Experience ! And many more…


Lessons Learned

! Concierge is still the best MVP ! Talk to your customers, live! ! Target using adWords ! Metrics and Analytics

! Press does not give you business ! It’s hard to keep a good SEO ! adWords dilema ! The lack of a proper blog…

! Lean startup is not easy L


Next for you…

! Workshops João Sem Medo ! Business Model Canvas

! 22 de Janeiro, 18h30 ! Value Proposition

! 24 de Janeiro, 18h30 ! Pitch

! 29 de Janeiro, 18h30 ! One Talk Mycrogifts (Rodrigo Gil) ! 31 de Janeiro, 18h30


Thanks all-desk.com | @alldesk | angel.co/all-desk

Rui Aires, All-desk

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